Piwik PRO vs.
Google Analytics 360

Piwik PRO vs. Google Analytics 360

Choosing the right analytics software for your organization is no easy feat. You need certainty that this strategic investment will pay off. That is why we’ve placed Piwik PRO and Google Analytics 360 side by side.

We present the essential features of both products, explaining in detail their significance from legal, technical and practical perspectives. We also clarify why some of them might be more important than others. Our goal is to help you decide which one best suits your business.

Wondering how Piwik PRO fares against Google Analytics?

Check out our comparison where we evaluate both products in key areas to help you find the right software.

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Chapter 1

Why should you consider Google Analytics 360 alternative?

Chapter 2

Hosting options

Chapter 3

Data processing & connectivity

Chapter 4

Analytics - data collection flexibility

Chapter 5

Reporting features and integrations

Chapter 6

Data control & privacy, anonymization

Chapter 7

Tag manager

Chapter 8

Customer care & SLA

Chapter 9

Data security

Chapter 10

Which one fits you best?

Chapter 1

Why should you consider an alternative to Google Analytics 360?

Google Analytics 360 is a more sophisticated paid version of Google Analytics, the leader in tracking website visitors. With advanced analysis, data-driven attribution, integrations, personalization, testing and optimization tools, the product has earned its strong position. However, there are reasons you might be searching for an alternative.  

  • Privacy compliance. If your organization manages personal data and personally identifiable information PII on a daily basis, you should be certain that you are operating in accordance with legal regulations. You might have to keep the data in your country because of data residency and sovereignty laws, plus the privacy and security requirements of GDPR, HIPAA or the European Banking Authority guidelines. And that’s just the tip of the iceberg.

    The solution would be to have the data stored on-premises or in a private cloud to ensure appropriate security and regulatory compliance.
  • Sharing your data is not an option. You don’t want to reveal or share information about your visitors with Google. You realize that they would use that data for advertising, to enhance ad targeting and personalization, even the ads of your competitors. So you need complete control over it. 
  • Financial aspects. Maybe the free version of Google Analytics doesn’t meet your expectations. For instance, if you miss valuable functionalities or reach 10M hit limits, and the hefty price tag of Google Analytics 360 is a hurdle. You might think about another solution that gives you a full stack of useful features without overspending your budget. 
  • Support and professional expertise. Whether you face technical problems, need assistance with product implementation, onboarding, or consult analytics issues. You want to make the best use of the software so expect some extra service. 

With all this in mind, the following chapters will give you an extensive comparison between Google Analytics 360 and Piwik PRO, in the Enterprise plan. We’ve prepared it taking into consideration criteria such as:

  • Hosting options
  • Data processing and connectivity
  • Analytics – data collection flexibility
  • Reporting features and integrations
  • Data control, privacy and anonymization
  • Tag manager
  • Customer care & SLA
  • Data security

Below you’ll find a table that covers only the most crucial aspects you should take into account  from the business angle. For full coverage, we recommend reading the whole page.

Google Analytics 360 Piwik PRO Enterprise
Privacy and security compliance
(ISO 27001)

(GDPR, CCPA, LGPD, HIPAA, EBA guidance, ISO 27001)
Privacy tracking modes Opt-in only tracking, anonymous tracking, zero-identity tracking
Product and data hosting Cloud Cloud, Private cloud or
On-premises (self-hosted)
Data residency no specified data residency specific country, region or data centre
Analytics capabilities
Additional modules Tag Manager,
Optimize, Surveys,
Display & Video 360
Tag Manager,
Consent Manager,
Customer Data Platform
Supported property types sites, apps sites, apps, post-login areas, SharePoint/intranet
Google ecosystem integrations Google Search Console, Google Ads, Google Data Studio, Google Sheets, BigQuery Google Search Console, Google Ads, Google Data Studio, Google Sheets, BigQuery
Raw data access
Professional services
Customer support and onboarding
(starts at $150K)

check our pricing

Chapter 2

Hosting options

One of the key issues with analytics is where you store the data. The choice of hosting option is important for privacy compliance, data security and residency. This chapter tells what kind of hosting you can have in Piwik PRO and GA360.

Piwik PRO lets you choose a flexible hosting plan. You can deploy it on your own infrastructure, in AWS, Microsoft Azure and Elastx private clouds or a public cloud with secure servers located in Germany, the Netherlands, Singapore, Sweden or the US. You decide in which data center your information will reside.

Ensuring the right data storage setup is critical if your organization handles personal data, especially sensitive data. This applies to organizations in the healthcare, government, banking and telecoms sectors in particular. In these areas the security demands are extremely stringent as the risk is immense. Such industries are highly regulated and any privacy violation could lead to critical consequences damaging to your business.

Unfortunately, in Google Analytics 360 you can only choose a cloud deployment. It means your data will be transferred across Google’s data centres in North & South America, Europe and Asia. From a privacy perspective this can raise certain legal issues, but we’ll talk about that more in chapter 6. 

Google Analytics 360 Piwik PRO Enterprise
Private cloud
On-premises (self-hosted)

Chapter 3

Data processing and connectivity

Analytical processes call for different ways to access data, make use of complete sets, and apply convenient methods to transform them into meaningful information. Check what Google Analytics 360 and Piwik PRO offer to aid you in processing and using data.

With Google Analytics 360, you have to overcome some hurdles. First, you wait up to 4 hours for your reports. Second, you can expect sampling when you reach more than 100M sessions in a month, and that can hurt your reports. Third, you need BigQuery to have access to raw data, and the oldest records you get will be from up to 13 months. 

In Piwik PRO you can count on data freshness every 30 minutes. Regarding sampling, we do it only at your request. In other words, even if your website records hundreds of millions actions per month you still have smooth access to complete analytics data sets. 

If you’d like to know more about sampling, read out post: What is data sampling and why should you avoid It?

Raw data is where Piwik PRO shines. It’s available directly, without any additional software or plugins. You also access valuable historical information from 25 months or more in the past, depending on your configuration or contract. 

It’s worth mentioning that both vendors offer a reporting API to extract aggregated report data or apply it to enrich your analyses. You can take advantage of the integration with popular BI and data visualization software such as Tableau, Power BI or Google Data Studio, to enhance and speed up your analytics processes.

Important note! From March 2020 until mid-2021, we’ll be in the process of disabling the Piwik API for all our clients and replacing it with our new Analytics API. Here you’ll find more details.

Google Analytics 360 Piwik PRO Enterprise
Data freshness 4 hours guaranteed under an SLA 30 min
Data sampling automatic sampling for more than 100M sessions per month none by default
Access to raw data via BigQuery via API, BigQuery, CSV export
Access to historical raw data * **
BigQuery raw data export
Reporting API
Connectors to popular BI and data visualization software (e.g. Tableau, Power BI, Google Data Studio)

* GA360 – Data from up to 13 months
**Piwik PRO – Data from 25 months or more, depending on your configuration or contract

Chapter 4

Analytics - data collection flexibility

One of the factors that impact your analyses are the ways you can collect data. The more options at hand, the more freedom and ease to use your analytics platform. Here we discuss how Piwik PRO and Google Analytics 360 tackle this issue.

With Piwik PRO and GA360, you can obtain any data through custom dimensions. In addition to that, you receive standard JavaScript tags and support for mobile SDK to gather information from different apps.

In addition, in Piwik PRO you’ll be able to track an unlimited number of websites. In GA360 you have only 50 properties by default, but you can upgrade it to a higher number on request. 

Google Analytics 360 Piwik PRO Enterprise
Custom dimensions
Limit of properties/websites 50+ properties unlimited
Standard JavaScript tags and mobile SDKs

Chapter 5

Reporting features and integrations

From a practical standpoint, the core of an analytics platform lies in reporting capabilities. It’s about investigating how your website or app behaves and how users interact with your product. You look for types of reports that best answer your questions. On top of that, you check whether your software works plugged to another one. This chapter tells you all that based on Piwik PRO and Google Analytics 360 examples.


Both products are up for the task when you:

Both vendors let you keep tabs on reports so that whenever a metric value rises, drops, or reaches a certain level you’ll receive an email alert.

However, if you’re looking for a product that allows you to process personal data and PII or track secure member areas in accordance with privacy regulations, then the answer is Piwik PRO. Analyze users’ journeys after they have logged into their account on your website with the top safety methods and legal compliance in place. 

But that’s not all. Through a dedicated analytics solution for SharePoint, you can track your intranet spaces down to in-page actions. Then evaluate the popularity of pages and specific content such as newsfeed interactions or searched keywords. 

Finally, you’re able to use network domain and service provider dimensions to filter out your internal traffic and focus on external visitors. 

None of that is possible with Google Analytics 360. Google mandate you to discard all personal information, except for:

Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; client identifiers [source]

Google advises you to anonymize IP addresses and encrypt other identifiers with the minimum hashing requirement of SHA256. However, the process might be reversible and it’s not secure enough for compliance with, for example, the GDPR. Google also GA tells you to avoid collecting PII and provides guidance on how to do it.”

As to omitting your internal traffic, in February 2020, Google announced that it ended data collection for Network Domain and Service Provider dimensions. Simply put, it will be harder for you, among other things, to uncover bot and spam traffic in your reports.  

To sum things up:

Google Analytics 360 Piwik PRO Enterprise
Standard reporting for web and mobile apps
Cross-property roll-up reporting (metasites)
Ability to process personal data and PII (including sensitive data) only encrypted PII allowed (min. SHA256) non-encrypted and encrypted PII allowed
Legally-compliant tracking of secure member areas
Detailed session log
Advanced segmentation & data filtering
Calculated metrics
Content grouping
Custom channel grouping
Network domain and service provider dimensions
Reports scheduling and distribution
Report alerts based on changes in metric values
Data import through CSV file (user-level data to CDP)
Shareable reports and dashboards
Dedicated solution for SharePoint tracking

Multi-channel attribution tools

Both Piwik PRO and Google Analytics 360 equip you with multi-channel attribution tools that support your analysis of the customer journey. Those tools enable you to assign conversions to the right channel. Measuring the effectiveness of your channels will give you the ability to allocate your budget to maximize profit. 

First, you’ll get predefined and custom attribution models to fit your business needs. Second, you’ll be able to analyze e.g. conversion paths, time to conversion and compare different attribution models.

piwik pro model comparison tool
Model comparison tool in Piwik PRO

Here’s what you’ll find in the attribution kit:

Google Analytics 360 Piwik PRO Enterprise
Predefined attribution models
Custom attribution model
Model comparison tool
Conversion paths
Time to conversion
Path length
Data-driven attribution

Report types

Piwik PRO and Google Analytics 360 bring a broad array of reports and related functionalities. User flow lets you build advanced funnels out of any type of page view and custom event and broaden your understanding of paths people take. 

Highlighting user flow with Piwik PRO
Highlighting user flow with Piwik PRO

With the custom report at the top, you can choose further from other types of reports:

  • Technology 
  • Site performance
  • Goal conversion
  • Content tracking
  • Site search

If you’re curious how funnels and user flow look like in Piwik PRO, read our blog posts:

And that’s just the start. Both pieces of software enable you to dig deeper, for instance, analyze in detail user acquisition across multiple channels, be it a website, campaigns, direct, search engines or social networks. You can also examine the types of devices, operating systems and browsers people use. Then make the most out of your reports by customizing your dashboards and picking suitable widgets.

Although GA 360 doesn’t have the download or outlink reports you find in Piwik PRO, it delivers you granular real-time data. It shows you what’s going on in your website as it happens, since the report is continuously updated.  

Google Analytics 360 Piwik PRO Enterprise
Funnel reporting advanced advanced
User flow reporting
User-level reporting *
Technology reporting (devices, OS, browsers)
Site speed reports
Location report
Site search report
Detailed acquisition channel reporting
Goal conversion reports
Ecommerce tracking
Content tracking
Download report
Outlink report
Custom reports
Detailed real-time reporting
Custom dashboards
Pie chart widget
Bar chart widget
Timeline widget
Table widget
Counter widget

*Without PII


Optimizing your on-site SEO calls for granular behavioral data and information from Google Search Console. Both Piwik PRO and Google Analytics 360 assist you with this task. You advance your reports using details such as:

  • Impressions – for keywords searched on Google
  • Clicks – for keywords
  • CTR – ratio between impression and click for keywords
  • Average position of the keyword in Google search results for a given period

Then, it’s possible to connect those details with your analytics data to enhance your reports. 

Moving forward, Google Analytics 360 makes it possible for you to plug in to Salesforce Marketing Cloud, but it will cost you extra. Piwik PRO has a built-in customer data platform so you don’t have to worry about any additional contracts with third parties. You can enrich your user profiles with data from different forms, all done in a safe manner. 

Piwik PRO provides you with integrations with different Google products. The Google Ads integration lets you verify which ads work and which don’t, and ultimately figure out which campaign contributed to the conversion. Then, you can keep track of your marketing budget and stay up to date with campaign results.

Thanks to the integration with Google Data Studio, it’s possible to connect analytics data with data from different sources, and present it in one dashboard in Data Studio. You can filter, compare and analyze information collected from tools you use.

Piwik PRO is integrated with Google Sheets. That enables you to import your analytics data, raw and from a single report, into spreadsheets to easily manipulate, filter, and visualize it as you want it.

Finally, using Piwik PRO you can employ tag templates from Optimizely, AB Tasty and VWO to run web variant tests.

It’s not a surprise that Google Analytics 360 connects with its Google products, such as Google Ads, Sheets and Data Studio. The platform integrates with Optimizely, a tool for A/B and multivariate testing.

Piwik PRO integration with Google Ads
Google Ads report in Piwik PRO

An overview of this section:

Google Analytics 360 Piwik PRO Enterprise
Integrated customer data platform
(through integration with Salesforce Marketing Cloud)

(native integration with Piwik PRO Customer Data Platform)
Google Search Console integration
Google Ads integration
Google Data Studio integration
Google Sheets integration
A/B testing integration native tag templates from external tools

Get a custom demo of the Piwik PRO Enterprise plan – advanced analytics features plus data privacy and security.

Chapter 6

Data control & privacy, anonymization

Because of the changing regulatory landscape, the application of the highest privacy standards to data processing takes on different forms. Ensuring legal compliance covers data control, erasing users’ personal information and consent management, to name a few issues. Find out how GA360 and Piwik PRO manage these and other areas.

Data control and sharing

Both Google Analytics 360 and Piwik PRO grant you full control of the user details you gather. It means you’re accountable for them, but also have access and control over the data. Moreover, you know the location of the recorded information and can decide what appropriate safeguards should apply. 

Piwik PRO takes it a step further. It doesn’t share any of your data with third parties.
In the case of GA360 things aren’t so rosy, since it’s shared with Google Ads clients and other Google products.

Google Analytics 360 Piwik PRO Enterprise
100% data control
Data shared with third-parties your data is shared with Google AdSense, Google Ads clients and other Google products

Data residency

Various countries across the globe, such as Australia, Canada, China, Germany, India, Russia, and Switzerland, have enacted laws that order companies to store their residents’ personal data within the country’s physical borders. 

Given that, using Google Analytics 360 to gather and process such information you’ll have trouble fulfilling this obligation. The tech giant holds data in clouds across its data centres somewhere in North & South America, Europe, and Asia – but you don’t know where exactly.

Piwik PRO, on the other hand, lets you save your customers’ information on servers located in one of the Amazon AWS and Microsoft Azure regions of your choice or on your own infrastructure. You can also take advantage of a European-owned data center in Sweden provided by Elastx.

The GDPR created a framework that new laws, be it CCPA, LGPD, Chile Privacy Bill Initiative, New Zealand Privacy Bill, have implemented as well. The key principle they share is to gain a user’s consent to accumulate and process their data. However, the GDPR, LGPD, and CCPA oblige you to do business only with compliant partners. If not, you put yourself at risk of heavy fines. 

The bad news is that Google Analytics 360 might not be a suitable choice. Consider GDPR, the privacy gold standard. It obligates you to acquire users’ consent and doesn’t allow you to process personal data without it. 

We’ve already discussed Google’s approach to collecting, sharing and storing personal data. It won’t let you achieve regulatory compliance. Check the next section for more details. 

Consequently, you still have to ask users for permission to process their data. What’s more, the vendor doesn’t give you any mechanisms to acquire and manage consents. The only solution is to connect some third party tool for that purpose.

In Piwik PRO, respect for privacy is ingrained in the company’s strategy. Our product has been audited by a top-tier global consulting company that regards our platform as compliant and adequate to help organizations operate in line with legal regulations.

Piwik PRO equips you with a dedicated software, Consent Manager, to meet your legal responsibilities. It enables you to obtain, manage and store records of consent decisions and data subject requests. 

In addition, you can track all changes to visitors’ decisions and then process data in alignment with your users’ choices. 

A sample report showing decisions about consent over time

Find more information on managing users’ permissions: A practical guide to acquiring consent in the age of GDPR

Here’s the recap of the rest of the section:

Google Analytics 360 Piwik PRO
Local data residency
GDPR compliance
LGPD compliance
CCPA compliance
Data backups and redundancy
Integrated consent manager (with data subject requests management)
Suitable for industries handling sensitive data: banking, governments, telecoms and healthcare

Data anonymization

Google Analytics 360’s approach to anonymization is to avoid collecting any information that can be regarded as personal data or PII, apart from: 

Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; client identifiers [source]. 

The tech giant advises you to anonymize this kind of data if you want to use it. But Alphabet gives you only an anonymization method for IP addresses. So it’s your job to encrypt other identifiers with the minimum hashing requirement of SHA256. 

Keep in mind that hashing is not a sufficient anonymization and under the GDPR this type of information is considered personal data. That’s why hashed data requires consent for gathering and processing it. Even if you follow Google’s best practices to avoid sending PII and anonymize IP addresses, GA still gathers personal data as it saves unique identifiers in a cookie. 

In Piwik PRO, when you want to gather only anonymized data or someone declines your consent request, you can set a “user is anonymous” parameter. Consequently:

  • Geolocation is fully or partially disabled. Depending on the instance settings, Piwik PRO will record just the country information or nothing at all. An associated web server will see the same masked IP address.
  • No “fingerprinting” data is used to recognize returning visitors. Attributes of the user’s device or browser, operating system, browser name & version, language settings, etc., are not compared in order to identify users.
  • One session cookie identifier, “visitor ID,” is stored in the person’s browser. This cookie’s duration is set to 30 minutes, then the browser automatically deletes it. Therefore this identifier describes a visit and not a visitor.

This anonymization method lets you collect some information about user behavior (e.g. page views, conversions, time spent on the site) without asking for consent. And if a user submits you that permission later in the session, you’ll be able to merge their anonymous and personal data into a single record.

Additionally, you can enable zero-identity tracking, a method that combines several privacy settings in Piwik PRO to let you obtain as much data as possible without personal data. You gather event statistics without using any visitor or session identifiers, only anonymous data. All in all, in this process consent isn’t necessary. 

Google Analytics 360 Piwik PRO
Advanced data anonymization
Zero-identity tracking
Possibility to link personal & anonymous data

Chapter 7

Tag manager

Tag management is the bread-and-butter of digital measurement and tracking ability. It takes more than deploying, modifying, handling and debugging tags. Check out the exact capabilities and features in Google Analytics 360 & Piwik PRO.

Tag deployment & management

GA360 and Piwik PRO provide a tag manager full of useful features. They range from:

  • Asynchronous tag support
  • Rich library of triggers
  • Condition and tag templates
  • Custom tags
  • Variables
  • Analytics tag templates

You can benefit from tag and debug mode as well as from export and import of tag configuration. 

All of that improves your quality assurance and reliable tag management. 

In GA360 you have workspaces for concurrent tagging projects. This allows your team members to independently work on tag configurations, revert changes and prevent publishing of unfinished modifications. Therefore, you have more control and keep your tags up to the right standard.

On another note, Piwik PRO Tag Manager supports synchronous tags to eliminate a possible flash of original content (FOOC) when you run A/B tests. Plus, you have at your fingertips content personalization and custom pop-ups to enhance your marketing campaigns by applying tailored banners, ads & HTML elements.

Here’s the recap of this section:

Google Analytics 360 Piwik PRO Enterprise
Asynchronous tag support
Synchronous tag support
Tag template library
Analytics tag templates
Custom tags
Custom pop-ups
Content personalization (banners, ads & HTML elements)
Library of triggers & conditions
Tag manager variables
Test & debug mode
Tag configuration import/export
Workspaces for concurrent tagging projects
Integration with customer data platform

Privacy features

Thanks to Piwik PRO’s integrated Consent Manager you can define which tags require prior consent and adjust your tracking according to user privacy preferences. Also, it guarantees zero cookie load preventing your tags from firing and tracking a visitor before you obtain legal permission. By granting users an opt-out option, you also comply with CCPA and other privacy laws. 

Google’s Tag Manager 360 won’t equip you with any of that. In terms of privacy, you need to figure out on your own how to make it certain. As you don’t have an out-of-the-box solution, you have to implement some additional code and configure tags accordingly.

Google Analytics 360 Piwik PRO
Privacy features (opt-out & opt-in)
Zero cookie load
Adjusting fired tags to visitor’s privacy preferences
Integration with consent manager

Chapter 8

Customer care & SLA

The product you choose for your organization brings you the most benefits when you know how to use it. You don’t have to be an expert to work with analytics. But with technical support you can advance your projects and resolve issues at once. This chapter discusses what kind of customer care you can expect from Piwik PRO and Google Analytics 360.

Whether you’re familiar with the technology or just starting your analytics journey, our dedicated support and customer success specialists will guide you through the ins and outs of our platform. 

Piwik PRO offers to all clients:

Dedicated account manager – works with you to understand your expectations, then defines your goals, creates an implementation plan, and assists you in learning.

Dedicated service delivery manager – your first point of contact in case of emergency incidents or web analytics performance issues, to ensure that they are always resolved quickly. 

Guides & documentation – extensive technical documentation and product guides to understand our platform.

Personalized support and onboarding – our team lends you a hand while setting up and configuring your web analytics instance. Our SLA ensures all your needs are addressed while you use the product. We can provide those services on-site in cooperation with your internal team.

Custom integration and development (extra service) – we integrate Piwik PRO Analytics Suite with any product in your data ecosystem (e.g. CRMs or BI tools), and through custom development we adjust the platform to your needs.

Analytics consulting (extra service) – after auditing your current setup, we recommend how to adjust your tracking and reporting to achieve your business goals. 

On-demand custom training and workshops (extra service) – we teach you the skills essential to employ analytics data in your daily work. We tailor each training to the use cases of particular teams and stakeholders.

24/7 monitoring and incident handling – we monitor the system, receive notification of all issues and solve them on the spot, ensuring your platform runs smoothly.

The exact list of support and customer care depend on the chosen plan. Read our professional services page for further details.

In Google Analytics 360 you can contact a dedicated support specialist, use live-chat support to resolve your questions regarding products, services and employing data. You have vast online documentation and a community forum at your disposal. Google team ensures SLA of 99% uptime.  

For everything else, you have to rely on your own skills. Whether it’s product implementation, learning its features, or creating a tracking plan, you do it yourself. 

Briefly put:

Google Analytics 360 Piwik PRO Enterprise
Self-service help center
Community forum
Live-chat support
Email support
Dedicated support specialist
Dedicated account manager
Personalized implementation & onboarding
Personalized product training
Analytics consulting
Custom integrations & development
SLA 99% uptime

Chapter 9

Data security

Managing your users’ personal information requires the utmost care and software aligned to the highest security standards. The right safeguards eliminate the risk of privacy violations and ensure your organization works in harmony with the toughest regulations. This chapter presents how Piwik PRO and Google Analytics 360 shield your data.

ISO 27001 certification

At Piwik PRO we take pride in the fact that our product has been audited and found compliant by a top global consulting firm. We make data protection and safety our highest priority.

Our ISO 27001 certificate reflects that approach. It proves that our company manages information security in alignment with the most stringent standards in that field. The range of safeguards includes all information processed in Piwik PRO, in every form and place of our operations. 

Safe infrastructure 

Piwik PRO and Google Analytics 360 offer clients data centers that are ISO 27001 and SOC 2 certified, with fully redundant servers. 
However, Piwik PRO lets you choose storage infrastructure: on premises, in a private cloud, at a third-party data center. Whatever the option, our deployment is GDPR- and HIPAA-compliant so your information will be safe and sound. 

Security review

Data security is an ongoing process. It’s crucial to keep tabs on all measures you have in place and review them on a regular basis. That’s why both Piwik PRO and Google Analytics 360 undertake external audits. 

Furthermore, at Piwik PRO independent security researchers perform regular penetration tests and security reviews of our platform. As we understand the importance of transparency in that field, we can provide our clients on request with all the results and evaluations along with security policies, certifications, and implemented safety measures.  

All these initiatives and certifications prove that we’re a security-conscious provider. Because of this, our customers, even those who manage sensitive information in the healthcare or banking sectors, don’t need to carry out additional compliance reviews.

HIPAA compliance

Organizations that manage protected health information (PHI) of US citizens must ensure the right protective measures are in place to guard it. As we’ve already stated, Piwik PRO fulfills HIPAA obligations while ensuring top-level data security. That applies particularly to storing PHI within US borders, encrypting it in all circumstances. 

One of the ways to shield your data is by restricting access to it. Piwik PRO and GA360 enable that by implementing your preferred SSO authentication including SAML integration.
However, in Google it’s available only via G Suite Enterprise, a Premium office suite with extra safety and customization features. 

If you want to know more about sectoral privacy obligations visit our HIPAA compliance website.

Google Analytics 360 won’t support you achieving HIPAA conformity. First, because “you may not send Google Analytics encrypted Protected Health Information (as defined under HIPAA), even if it is hashed or salted.”[source] Meaning, you can’t use it in Google at all. 

Second, the only possible data storage is in the cloud. But without the exact location of servers, the vendor can’t meet the key regulatory obligation of keeping citizens’ records within US territory. 

Get the full coverage of security measures we take at: Privacy & security.

Here’s this chapter in a nutshell:

Google Analytics 360 Piwik PRO Enterprise
Full server redundancy
ISO 27001 certified data centers
SOC 2 certified data centers
HIPAA compliance
External security audits
SAML integration only with G Suite Enterprise
User access management
Number of user accounts no limits no limits

Want to know more about how analytics data can bring you closer to your business goals?

We’re here to answer all your questions!

Chapter 10

Which one fits you best?

We believe that putting those two products side-by-side makes it easier to find the right one for your organization. Both have a wide range of reporting features and functionalities as well as ways of integrating other software or visualizing data. 

Despite that, there are some prominent differences, namely:

  • Conformity with privacy and security legislation, including GDPR, HIPAA and CCPA
  • Professional support and customer care that involves onboarding, implementation and consulting
  • Flexibility of collecting, crunching and storing data, also the speed of generating reports
  • Availability of custom integrations and variety of use cases supported by each vendor 

In our view, Google Analytics 360 can be a good choice for many large businesses – price plays the big role here. It best fits companies handling data that doesn’t require extra precautions and employing staff with an advanced analytics background. 

In turn, Piwik PRO, with its complex functionalities, legal compliance, level of customer service, and custom implementations is tailored for organizations working within high privacy and security standards. Ones that expect more guidance or businesses that keep tabs on changing trends and demand frequent readjustments. 

We hope that all of the aspects we’ve analyzed in detail here will bring you closer to a final decision. 

This comparison is based on the publicly available information gathered in November 2021.

Still have some questions or want to see Piwik PRO in action?

Reach out to us and we’ll be more than happy to talk to you.

Get a custom demo