Google recently sunsetted the previous version of Google Analytics, known as Universal Analytics or GA3. It is now replaced with Google Analytics 4. All standard Universal Analytics properties stopped processing new hits on July 1, 2023, but its historical data will be available until July 1, 2024.
If you’re using the paid version of Google Analytics (known as Google Analytics 360), these properties will stop processing new hits on July 1, 2024. Website owners and marketers will then be forced to transition to Google Analytics 4 360. The new Analytics 360 builds on the foundation of Google Analytics 4. This greatly changed platform may cause problems for those used to the UA interface.
Piwik PRO’S Migration tool (GA3 and GTM) lets you quickly transfer your settings from Google Analytics 3 (Universal Analytics) and Google Tag Manager. It enables you to import GA3 properties, settings, goals, custom dimensions, and Google Tag Manager containers, including tags, triggers, and variables.
There are other reasons why you might consider an alternative to the Mountain View giant’s product:
- Privacy compliance. If your organization manages personal data and personally identifiable information (PII) on a daily basis, make sure you do this in line with data protection regulations. You might have to keep the data in your country because of data residency and sovereignty laws, the requirements of GDPR, HIPAA or the European Banking Authority guidelines. And that’s just the tip of the iceberg. The solution would be to have the data stored on-premises or in a private cloud to ensure appropriate security and regulatory compliance.
- Sharing your data is not an option. You don’t want to reveal or share information about your visitors with Google. You realize that they would use that data for advertising, to enhance ad targeting and personalization, even your competitors’ ads. So you need complete control over it.
- Financial aspects. Maybe the free version of GA doesn’t meet your expectations. You’re looking for a more competitively priced analytics platform than the premium version of Google Analytics – Google Analytics 360. You might think about another solution that gives you a full stack of useful features without overspending your budget.
- Support and professional expertise. Whether you face technical problems, need assistance with product implementation and onboarding, or want consulting on analytics issues. You want to make the best use of the software so expect some extra service.
GA4 360 is based on the foundation of GA4—the GA4 event-based data changes how data is measured. GA4 relies on user-based tracking, focusing on user interactions and events across various digital platforms. While page views, user timing, and app/screen views are classified as hit types in session-based analytics, they’re all counted as events here. Let’s explain it a bit further.
In UA, events track information about specific user actions within your page, such as button clicks or scrolls. You also need to set them up to make them work. In GA4, the event-based data measurement model provides a more user-centric view of data beyond tracking sessions and page views. All data that comes into your reports is events, including information about users, actions, and information from your website and/or mobile apps. Due to the different measurement model of GA4 360, some metrics are different, and many of the familiar reports from the previous version of Google Analytics are unavailable.
With all this in mind, the following chapters will give you an extensive comparison between both Google Analytics 360 platforms and Piwik PRO, in the Enterprise plan. We’ve prepared it taking into consideration criteria such as:
- Hosting options
- Data processing and connectivity
- Analytics – data collection flexibility
- Reporting features and integrations
- Data control, privacy and anonymization
- Tag manager
- Customer care & SLA
- Data security
Below you’ll find a table that covers only the most crucial aspects you should take into account from the business angle. For full coverage, we recommend reading the whole page.
|Google Analytics 360||Google Analytics 4 360||Piwik PRO Enterprise|
|Privacy and security compliance||
(GDPR, CCPA, LGPD, HIPAA, EBA guidance, ISO 27001)
|Data model||Session-based, supports some event-based use cases||Event-based, supports some session-based use cases||Session- and event-based|
|Privacy tracking modes||Opt-in only tracking, anonymous tracking, zero-identity tracking|
|Product and data hosting||Cloud||Cloud||Cloud, Private cloud or
|Data residency||no specified data residency||no specified data residency||specific country, region or data centre|
|Additional modules||Tag Manager,
Display & Video 360
Display & Video 360
Customer Data Platform
|Supported property types||sites, apps||sites, apps||sites, apps, post-login areas|
|Google ecosystem integrations||Google Search Console, Google Ads, Looker Studio, Google Sheets, BigQuery||Google Search Console, Google Ads, Looker Studio, BigQuery||Google Search Console, Google Ads , Looker Studio, Google Sheets, BigQuery|
|Raw data access|
|Customer support and onboarding|
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