Google recently announced their plans to sunset the previous version of Google Analytics, known as Universal Analytics or GA3. It is being replaced by Google Analytics 4. All standard Universal Analytics properties will stop processing new hits on July 1, 2023. After this date, you will only be able to view historical reports of previously processed data in Universal Analytics for up to six months.
If you’re using the paid version of Google Analytics (known as Google Analytics 360), these properties will stop processing new hits on October 1, 2023. Website owners and marketers will then be forced to transition to Google Analytics 4 360. The new Analytics 360 builds on the foundation of Google Analytics 4. This greatly changed platform may cause problems for those used to the UA interface.
However, there are other reasons why you might consider an alternative to the Mountain View giant’s product:
- Privacy compliance. If your organization manages personal data and personally identifiable information (PII) on a daily basis, make sure you do this in line with data protection regulations. You might have to keep the data in your country because of data residency and sovereignty laws, the requirements of GDPR, HIPAA or the European Banking Authority guidelines. And that’s just the tip of the iceberg. The solution would be to have the data stored on-premises or in a private cloud to ensure appropriate security and regulatory compliance.
- Sharing your data is not an option. You don’t want to reveal or share information about your visitors with Google. You realize that they would use that data for advertising, to enhance ad targeting and personalization, even your competitors’ ads. So you need complete control over it.
- Financial aspects. Maybe the free version of GA doesn’t meet your expectations. You’re looking for a more competitively priced analytics platform than the premium version of Google Analytics – Google Analytics 360. You might think about another solution that gives you a full stack of useful features without overspending your budget.
- Support and professional expertise. Whether you face technical problems, need assistance with product implementation and onboarding, or want consulting on analytics issues. You want to make the best use of the software so expect some extra service.
With all this in mind, the following chapters will give you an extensive comparison between both Google Analytics 360 platforms and Piwik PRO, in the Enterprise plan. We’ve prepared it taking into consideration criteria such as:
- Hosting options
- Data processing and connectivity
- Analytics – data collection flexibility
- Reporting features and integrations
- Data control, privacy and anonymization
- Tag manager
- Customer care & SLA
- Data security
Below you’ll find a table that covers only the most crucial aspects you should take into account from the business angle. For full coverage, we recommend reading the whole page.
|Google Analytics 360||Google Analytics 4 360||Piwik PRO Enterprise|
|Privacy and security compliance||
(GDPR, CCPA, LGPD, HIPAA, EBA guidance, ISO 27001)
|Privacy tracking modes||Opt-in only tracking, anonymous tracking, zero-identity tracking|
|Product and data hosting||Cloud||Cloud||Cloud, Private cloud or
|Data residency||no specified data residency||no specified data residency||specific country, region or data centre|
|Additional modules||Tag Manager,
Display & Video 360
Display & Video 360
Customer Data Platform
|Supported property types||sites, apps||sites, apps||sites, apps, post-login areas, SharePoint/intranet|
|Google ecosystem integrations||Google Search Console, Google Ads, Google Data Studio, Google Sheets, BigQuery||Google Search Console, Google Ads, Google Data Studio, BigQuery||Google Search Console, Google Ads, Google Data Studio, Google Sheets, BigQuery|
|Raw data access|
|Customer support and onboarding|
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