Piwik PRO vs. Matomo: Free and paid versions compared across 130+ factors

Compare Piwik PRO and Matomo based on performance, reports, data quality, included modules and more

	Matomo On-Premise	Matomo Cloud	Piwik PRO Core	Piwik PRO Enterprise

General overview

Privacy and security compliance
Product capabilities
Action limit	depends on your server	50M+	500k	1B+
Number of websites	unlimited	30	10	unlimited
Standard JavaScript tags and mobile SDKs
Custom domain		Available in Cloud Enterprise	only yourname.piwik.pro
Price	free	/	free

Modules

Hosting options

Cloud
Private cloud

Analytics

No data sampling by default
Possibility to enable data sampling for high-traffic properties
Advanced product analytics
Mobile analytics
Custom attribution models
Conversion paths reports with custom channel grouping
Custom attribution reports
Time to conversion report
Path length report
Attribution model comparison tool	paid plugin
Custom channel grouping
Campaign reporting
Metasites	paid plugin
Advanced segmentation
Ecommerce analytics
Real-time reporting
User-centric reporting
Event tracking
Goal tracking
Content tracking
Custom dimensions	100	30	25 for each scope	25 for each scope by default, more on request
Website performance metrics	1	1	8	8
Single-page application (SPA) tracking			25 for each scope
Unique visitor metric available for different reports & time ranges
Number of websites	unlimited	30	10	unlimited
Number of segments	unlimited	100	unlimited	unlimited
Access to raw data			via API & integration with Tableau	via API, BigQuery, CSV export & integration with Tableau
Calculated metrics

Analytics – reporting speed & agility

Database management system	obsolete / MySQL	obsolete / MySQL	modern / ClickHouse	modern / ClickHouse
Data processing	preprocessing required	preprocessing required	on the fly	on the fly
Generating reports based on high traffic volume	2 hours or more	2 hours or more	on the fly	on the fly
Data retention	customizable	6-24 months	14 months	25 months or more, depending on your contract

Analytics – flexibility of standard & custom reports

Funnel analytics	paid plugin /
User flow	paid plugin /
Line chart
Explorer
Bar chart
Flat table
Custom dashboards
Custom reports	paid plugin /
Ability to customize any default report
Ability to create custom visualization
Custom filters & segments for each report, dashboard & widget
Custom metrics & dimensions for each report
Custom data grouping
Advanced drag & drop editor

Analytics – integrations

Easy integrations with BI tools (e.g. Tableau, Looker Studio, Power BI
Google Search Console	paid plugin /
Google Ads
Google Sheets
Google Tag Manager integration (client-side and server-side)

Analytics – data anonymization

Anonymization techniques
Linking personal & anonymous data about visitors who provide consent later in a session

Tag Manager

Tag template library
Custom tags
Custom pop-ups
Content personalization (banners, ads & HTML elements)
Asynchronous tag support
Synchronous tag support
Library of triggers & conditions
Tag Manager variables
Test & debug mode
Tag configuration import/export
Changelog
Privacy features (opt-out & opt-in)
Integration with Consent Manager
Integration with Analytics
Integration with Customer Data Platform
Meta setup

Customer data platform

Single customer view (SCV)
Cross-channel customer journey
Custom audience builder
Audience insights
Audience export (API & CSV)
Audience activation (i.a. to Facebook Ads & Google Ads)
Webhooks
Data integration tools
Templates for custom activations

Support & SLA

Email support
User guides
Dedicated account manager
Service delivery manager
Personalized implementation & onboarding (on-site & remotely)
Dedicated training (on-site or remotely)
Analytics consulting
Custom development & integrations
24/7 monitoring and incident handling
Support team’s business hours	New Zealand (GMT+13)	Europe (GMT+1) and US Eastern Time (GMT-5)
Support response time	avg. 1 business day	4 hours
Cloud SLAs

Privacy & security compliance

Full data control
GDPR compliance
HIPAA compliance	depends on your infrastructure
Cloud data residency		Germany	EU data center	selected data center: Germany, the Netherlands, Sweden, France, the US or Hong Kong
Private cloud data residency				selected data center: one of 60+ Azure regions, and Elastx in Sweden
On-premises data residency	depends on your server location

Data security

Full server redundancy	depends on your infrastructure
ISO 27001-certified data centers	depends on your infrastructure
SOC 2-certified data centers	depends on your infrastructure
HIPAA certified
External security audits	last in 2014	last in 2014	yearly	yearly
SAML integration	paid plugin
Password policy	paid plugin
User management
User groups

Companies

Legal entity	no legal entity (community)	InnoCraft Limited (New Zealand)	Piwik PRO SA (Poland) Piwik PRO GmbH (Germany) Piwik PRO LLC (New York, US)	Piwik PRO SA (Poland) Piwik PRO GmbH (Germany) Piwik PRO LLC (New York, US)
Local company presence		unknown	Poland, Germany, the Netherlands, the United States	Poland, Germany, the Netherlands, the United States
Full-time staff		<10	100+	100+
Company’s security certificates			ISO 27001	ISO 27001
Official partners			Microsoft, EY, agencies & system integrators around the globe	Microsoft, EY, agencies & system integrators around the globe

This comparison is based on the publicly available information gathered in March 2023.

Discover what we can do for your organization

Customizable consent forms (modal & pop-up)
User-friendly consent form editor
Support for custom HTML consent form
Collecting consents for the use of third-party tools
Displaying consent requests for certain regions (e.g. EEA)
Consent reminder widget
Consent change & withdrawal widget
Data subject request widget
Data subject request admin panel
Data subject request history
Consent performance statistics
Zero cookie load