| Matomo On-Premise | Matomo Cloud | Piwik PRO Core | Piwik PRO Enterprise | |
|---|---|---|---|---|
| General overview | ||||
| Privacy and security compliance | ||||
| Product capabilities | ||||
| Action limit | depends on your server | 50M+ | 500k | 1B+ |
| Number of websites | unlimited | 30 | 10 | unlimited |
| Standard JavaScript tags and mobile SDKs | ||||
| Custom domain | Available in Cloud Enterprise | only yourname.piwik.pro |
||
| Price | free | / | free | |
| Modules | ||||
| Analytics | ||||
| Tag manager | ||||
| Customer data platform (CDP) | ||||
| Consent Manager | ||||
| Hosting options | ||||
| On-premises | ||||
| Cloud | ||||
| Private cloud | ||||
| Analytics | ||||
| No data sampling by default | ||||
| Possibility to enable data sampling for high-traffic properties | ||||
| Advanced product analytics | ||||
| Mobile analytics | ||||
| Custom attribution models | ||||
| Conversion paths reports with custom channel grouping | ||||
| Custom attribution reports | ||||
| Time to conversion report | ||||
| Path length report | ||||
| Attribution model comparison tool | paid plugin | |||
| Custom channel grouping | ||||
| Campaign reporting | ||||
| Metasites | paid plugin | |||
| Advanced segmentation | ||||
| Ecommerce analytics | ||||
| User-centric reporting | ||||
| Event tracking | ||||
| Goal tracking | ||||
| Content tracking | ||||
| Custom dimensions | 100 | 30 | 25 for each scope | 25 for each scope by default, more on request |
| Website performance metrics | 1 | 1 | 8 | 8 |
| Single-page application (SPA) tracking | 25 for each scope | |||
| Unique visitor metric available for different reports & time ranges | ||||
| Number of websites | unlimited | 30 | 10 | unlimited |
| Number of segments | unlimited | 100 | unlimited | unlimited |
| Access to raw data | via API & integration with Tableau | via API, BigQuery, CSV export & integration with Tableau | ||
| Calculated metrics | ||||
| Analytics – reporting speed & agility | ||||
| Database management system | obsolete / MySQL | obsolete / MySQL | modern / ClickHouse | modern / ClickHouse |
| Data processing | preprocessing required | preprocessing required | on the fly | on the fly |
| Generating reports based on high traffic volume | 2 hours or more | 2 hours or more | on the fly | on the fly |
| Data retention | customizable | 6-24 months | 14 months | 25 months or more, depending on your contract (cloud) or infastructure (on-premises) |
| Analytics – flexibility of standard & custom reports | ||||
| Funnel analytics | paid plugin / | |||
| User flow | paid plugin / | |||
| Line chart | ||||
| Explorer | ||||
| Bar chart | ||||
| Flat table | ||||
| Custom dashboards | ||||
| Custom reports | paid plugin / | |||
| Ability to customize any default report | ||||
| Ability to create custom visualization | ||||
| Custom filters & segments for each report, dashboard & widget | ||||
| Custom metrics & dimensions for each report | ||||
| Custom data grouping | ||||
| Advanced drag & drop editor | ||||
| Analytics – integrations | ||||
| Easy integrations with BI tools (e.g. Tableau, Looker Studio, Power BI | ||||
| Google Search Console | paid plugin / | |||
| Google Ads | ||||
| Google Sheets | ||||
| Analytics – data anonymization | ||||
| Anonymization techniques | ||||
| Linking personal & anonymous data about visitors who provide consent later in a session | ||||
| Tag Manager | ||||
| Tag template library | ||||
| Custom tags | ||||
| Custom pop-ups | ||||
| Content personalization (banners, ads & HTML elements) | ||||
| Asynchronous tag support | ||||
| Synchronous tag support | ||||
| Library of triggers & conditions | ||||
| Tag Manager variables | ||||
| Test & debug mode | ||||
| Tag configuration import/export | ||||
| Changelog | ||||
| Privacy features (opt-out & opt-in) | ||||
| Integration with Consent Manager | ||||
| Integration with Analytics | ||||
| Integration with Customer Data Platform | ||||
| Meta setup | ||||
| Customer data platform | ||||
| Single customer view (SCV) | ||||
| Cross-channel customer journey | ||||
| Custom audience builder | ||||
| Audience insights | ||||
| Audience export (API & CSV) | ||||
| Audience activation (i.a. to Facebook Ads & Google Ads) | ||||
| Webhooks | ||||
| Data integration tools | ||||
| Templates for custom activations | ||||
| Consent manager | ||||
| Customizable consent forms (modal & pop-up) | ||||
| User-friendly consent form editor | ||||
| Support for custom HTML consent form | ||||
| Collecting consents for the use of third-party tools | ||||
| Displaying consent requests for certain regions (e.g. EEA) | ||||
| Consent reminder widget | ||||
| Consent change & withdrawal widget | ||||
| Data subject request widget | ||||
| Data subject request admin panel | ||||
| Data subject request history | ||||
| Consent performance statistics | ||||
| Zero cookie load | ||||
| Support & SLA | ||||
| Email support | ||||
| User guides | ||||
| Dedicated account manager | ||||
| Service delivery manager | ||||
| Personalized implementation & onboarding (on-site & remotely) | ||||
| Dedicated training (on-site or remotely) | ||||
| Analytics consulting | ||||
| Custom development & integrations | ||||
| 24/7 monitoring and incident handling | ||||
| Support team's business hours | New Zealand (GMT+13) | Europe (GMT+1) and US Eastern Time (GMT-5) |
||
| Support response time | avg. 1 business day | 4 hours | ||
| Cloud SLAs | ||||
| Privacy & security compliance | ||||
| Full data control | ||||
| GDPR compliance | ||||
| HIPAA compliance | depends on your infrastructure | |||
| Cloud data residency | Germany | EU data center | selected data center: Germany, the Netherlands, Sweden, France, the US or Hong Kong | |
| Private cloud data residency | selected data center: one of 60+ Azure regions, and European-owned Orange Cloud in France and Elastx servers in Sweden | |||
| On-premises data residency | depends on your server location | depends on your server location | ||
| Data security | ||||
| Full server redundancy | depends on your infrastructure | |||
| ISO 27001-certified data centers | depends on your infrastructure | |||
| SOC 2-certified data centers | depends on your infrastructure | |||
| External security audits | last in 2014 | last in 2014 | yearly | yearly |
| SAML integration | paid plugin | |||
| Password policy | paid plugin | |||
| User management | ||||
| User groups | ||||
| Companies | ||||
| Legal entity | no legal entity (community) | InnoCraft Limited (New Zealand) | Piwik PRO SA (Poland) Piwik PRO GmbH (Germany) Piwik PRO LLC (New York, US) | Piwik PRO SA (Poland) Piwik PRO GmbH (Germany) Piwik PRO LLC (New York, US) |
| Local company presence | unknown | Poland, Germany, the Netherlands, the United States | Poland, Germany, the Netherlands, the United States | |
| Full-time staff | <10 | 100+ | 100+ | |
| Company's security certificates | ISO 27001 | ISO 27001 | ||
| Official partners | Microsoft, EY, agencies & system integrators around the globe | Microsoft, EY, agencies & system integrators around the globe | ||
This comparison is based on the publicly available information gathered in March 2023.