Piwik PRO vs. Matomo: Free and paid versions compared across 130+ factors
Compare Piwik PRO and Matomo based on performance, reports, data quality, included modules and more.
| Matomo On-Premise | Matomo Cloud | Piwik PRO Core | Piwik PRO Enterprise |
|---|
General overview
| Privacy and security compliance |   | | | |
| Product capabilities | | | | |
| Action limit | depends on your server | 50M+ | 500k | 1B+ |
| Number of websites | unlimited | 30 | 10 | unlimited |
| Standard JavaScript tags and mobile SDKs |  | | | |
| Custom domain | | Available in Cloud Enterprise |  only yourname.piwik.pro | |
| Price | free |   / | free | |
Hosting options
| Cloud | | | | |
| Private cloud | | | | |
Analytics
| No data sampling by default | | | | |
| Possibility to enable data sampling for high-traffic properties | | | | |
| Advanced product analytics | | | | |
| Mobile analytics | | | | |
| Custom attribution models | | | | |
| Conversion paths reports with custom channel grouping | | | | |
| Custom attribution reports | | | | |
| Time to conversion report | | | | |
| Path length report | | | | |
| Attribution model comparison tool | paid plugin | | | |
| Custom channel grouping | | | | |
| Campaign reporting |  | | | |
| Metasites | paid plugin | | | |
| Advanced segmentation | | | | |
| Ecommerce analytics | | | | |
| Real-time reporting | | | | |
| User-centric reporting | | | | |
| Event tracking | | | | |
| Goal tracking | | | | |
| Content tracking | | | | |
| Custom dimensions | 100 | 30 | 25 for each scope | 25 for each scope by default, more on request |
| Website performance metrics | 1 | 1 | 8 | 8 |
| Single-page application (SPA) tracking | | | 25 for each scope | |
| Unique visitor metric available for different reports & time ranges | | | | |
| Number of websites | unlimited | 30 | 10 | unlimited |
| Number of segments | unlimited | 100 | unlimited | unlimited |
| Access to raw data | | | via API & integration with Tableau | via API, BigQuery, CSV export & integration with Tableau |
| Calculated metrics | | | | |
Analytics – reporting speed & agility
| Database management system | obsolete / MySQL | obsolete / MySQL | modern / ClickHouse | modern / ClickHouse |
| Data processing | preprocessing required | preprocessing required | on the fly | on the fly |
| Generating reports based on high traffic volume | 2 hours or more | 2 hours or more | on the fly | on the fly |
| Data retention | customizable | 6-24 months | 14 months | 25 months or more, depending on your contract |
Analytics – flexibility of standard & custom reports
| Funnel analytics | paid plugin / | | | |
| User flow | paid plugin / | | | |
| Line chart | | | | |
| Explorer | | | | |
| Bar chart | | | | |
| Flat table | | | | |
| Custom dashboards | | | | |
| Custom reports | paid plugin / | | | |
| Ability to customize any default report | | | | |
| Ability to create custom visualization | | | | |
| Custom filters & segments for each report, dashboard & widget | | | | |
| Custom metrics & dimensions for each report | | | | |
| Custom data grouping | | | | |
| Advanced drag & drop editor | | | | |
Analytics – integrations
| Easy integrations with BI tools (e.g. Tableau, Looker Studio, Power BI | | | | |
| Google Search Console | paid plugin / | | | |
| Google Ads | | | | |
| Google Sheets | | | | |
| Google Tag Manager integration (client-side and server-side) | | | | |
Analytics – data anonymization
| Anonymization techniques | | | | |
| Linking personal & anonymous data about visitors who provide consent later in a session | | | | |
Tag Manager
| Tag template library | | | | |
| Custom tags | | | | |
| Custom pop-ups | | | | |
| Content personalization (banners, ads & HTML elements) | | | | |
| Asynchronous tag support | | | | |
| Synchronous tag support | | | | |
| Library of triggers & conditions | | | | |
| Tag Manager variables | | | | |
| Test & debug mode | | | | |
| Tag configuration import/export | | | | |
| Changelog | | | | |
| Privacy features (opt-out & opt-in) | | | | |
| Integration with Consent Manager | | | | |
| Integration with Analytics | | | | |
| Integration with Customer Data Platform | | | | |
| Meta setup | | | | |
Customer data platform
| Single customer view (SCV) | | | | |
| Cross-channel customer journey | | | | |
| Custom audience builder | | | | |
| Audience insights | | | | |
| Audience export (API & CSV) | | | | |
| Audience activation (i.a. to Facebook Ads & Google Ads) | | | | |
| Webhooks | | | | |
| Data integration tools | | | | |
| Templates for custom activations | | | | |
Consent manager
| Customizable consent forms (modal & pop-up) | | | | |
| User-friendly consent form editor | | | | |
| Support for custom HTML consent form | | | | |
| Collecting consents for the use of third-party tools | | | | |
| Displaying consent requests for certain regions (e.g. EEA) | | | | |
| Consent reminder widget | | | | |
| Consent change & withdrawal widget | | | | |
| Data subject request widget | | | | |
| Data subject request admin panel | | | | |
| Data subject request history | | | | |
| Consent performance statistics | | | | |
| Zero cookie load | | | | |
Support & SLA
| Email support | | | | |
| User guides | | | | |
| Dedicated account manager | | | | |
| Service delivery manager | | | | |
| Personalized implementation & onboarding (on-site & remotely) | | | | |
| Dedicated training (on-site or remotely) | | | | |
| Analytics consulting | | | | |
| Custom development & integrations | | | | |
| 24/7 monitoring and incident handling | | | | |
| Support team’s business hours | | New Zealand (GMT+13) | | Europe (GMT+1) and US Eastern Time (GMT-5) |
| Support response time | | avg. 1 business day | | 4 hours |
| Cloud SLAs | | | | |
Privacy & security compliance
| Full data control | | | | |
| GDPR compliance | | | | |
| HIPAA compliance | depends on your infrastructure | | | |
| Cloud data residency | | Germany | EU data center | selected data center: Germany, the Netherlands, Sweden, France, the US or Hong Kong |
| Private cloud data residency | | | | selected data center: one of 60+ Azure regions, and Elastx in Sweden |
| On-premises data residency | depends on your server location | | | |
Data security
| Full server redundancy | depends on your infrastructure | | | |
| ISO 27001-certified data centers | depends on your infrastructure | | | |
| SOC 2-certified data centers | depends on your infrastructure | | | |
| HIPAA certified | | | | |
| External security audits | last in 2014 | last in 2014 | yearly | yearly |
| SAML integration | paid plugin | | | |
| Password policy | paid plugin | | | |
| User management | | | | |
| User groups | | | | |
Companies
| Legal entity | no legal entity (community) | InnoCraft Limited (New Zealand) | Piwik PRO SA (Poland) Piwik PRO GmbH (Germany) Piwik PRO LLC (New York, US) | Piwik PRO SA (Poland) Piwik PRO GmbH (Germany) Piwik PRO LLC (New York, US) |
| Local company presence | | unknown | Poland, Germany, the Netherlands, the United States | Poland, Germany, the Netherlands, the United States |
| Full-time staff | | <10 | 100+ | 100+ |
| Company’s security certificates | | | ISO 27001 | ISO 27001 |
| Official partners | | | Microsoft, EY, agencies & system integrators around the globe | Microsoft, EY, agencies & system integrators around the globe |
This comparison is based on the publicly available information gathered in March 2023.