Piwik PRO vs. Matomo: Free and paid versions compared across 130+ factors

Compare Piwik PRO and Matomo based on performance, reports, data quality, included modules and more

Matomo On-Premise Matomo Cloud Piwik PRO Core Piwik PRO Enterprise
General overview
Privacy and security compliance
Product capabilities
Action limit depends on your server 50M+ 500k 4B
Number of websites unlimited 30 10 unlimited
Standard JavaScript tags and mobile SDKs
Custom domain Available in Cloud Enterprise
only yourname.piwik.pro
Price free / free
Tag manager
Customer data platform (CDP)
Consent Manager
Hosting options
Private cloud
No data sampling by default
Possibility to enable data sampling for high-traffic properties
Advanced product analytics
Mobile analytics
Custom attribution models
Conversion paths reports with custom channel grouping
Custom attribution reports
Time to conversion report
Path length report
Attribution model comparison tool paid plugin
Custom channel grouping
Campaign reporting
Metasites paid plugin
Advanced segmentation
Ecommerce analytics
Real-time reporting
User-centric reporting
Event tracking
Goal tracking
Content tracking
Custom dimensions 100 30 200 session dimensions, 200 event dimensions, and 20 product dimensions 200 session dimensions, 200 event dimensions, and 20 product dimensions
Website performance metrics 1 1 8 8
Single-page application (SPA) tracking 25 for each scope
Unique visitor metric available for different reports & time ranges
Number of websites unlimited 30 10 unlimited
Number of segments unlimited 100 unlimited unlimited
Access to raw data via API via API, BigQuery & CSV export
Calculated metrics
Analytics – reporting speed & agility
Database management system obsolete / MySQL obsolete / MySQL modern / ClickHouse modern / ClickHouse
Data processing preprocessing required preprocessing required on the fly on the fly
Generating reports based on high traffic volume 2 hours or more 2 hours or more on the fly on the fly
Data retention customizable 6-24 months 14 months 25 months or more, depending on your contract (cloud) or infastructure (on-premises)
Analytics – flexibility of standard & custom reports
Funnel analytics paid plugin /
User flow paid plugin /
Line chart
Bar chart
Flat table
Custom dashboards
Custom reports paid plugin /
Ability to customize any default report
Ability to create custom visualization
Custom filters & segments for each report, dashboard & widget
Custom metrics & dimensions for each report
Custom data grouping
Advanced drag & drop editor
Analytics – integrations
Easy integrations with BI tools (for example, Looker Studio, Power BI)
Google Search Console paid plugin /
Google Ads
Google Sheets
Analytics – data anonymization
Anonymization techniques
Linking personal & anonymous data about visitors who provide consent later in a session
Tag Manager
Tag template library
Custom tags
Custom pop-ups
Content personalization (banners, ads & HTML elements)
Asynchronous tag support
Synchronous tag support
Library of triggers & conditions
Tag Manager variables
Test & debug mode
Tag configuration import/export
Privacy features (opt-out & opt-in)
Integration with Consent Manager
Integration with Analytics
Integration with Customer Data Platform
Meta setup
Customer data platform
Single customer view (SCV)
Cross-channel customer journey
Custom audience builder
Audience insights
Audience export (API & CSV)
Audience activation (i.a. to Facebook Ads & Google Ads)
Data integration tools
Templates for custom activations
Consent manager
Customizable consent forms (modal & pop-up)
User-friendly consent form editor
Support for custom HTML consent form
Collecting consents for the use of third-party tools
Displaying consent requests for certain regions (e.g. EEA)
Consent reminder widget
Consent change & withdrawal widget
Data subject request widget
Data subject request admin panel
Data subject request history
Consent performance statistics
Zero cookie load
Support & SLA
Email support
User guides
Dedicated account manager
Service delivery manager
Personalized implementation & onboarding (on-site & remotely)
Dedicated training (on-site or remotely)
Analytics consulting
Custom development & integrations
24/7 monitoring and incident handling
Support team's business hours New Zealand (GMT+13) Europe (GMT+1) and
US Eastern Time (GMT-5)
Support response time avg. 1 business day 4 hours
Cloud SLAs
Privacy & security compliance
Full data control
GDPR compliance
HIPAA compliance depends on your infrastructure
Cloud data residency Germany EU data center selected data center: Germany, the Netherlands, Sweden, France, the US or Hong Kong
Private cloud data residency selected data center: one of 60+ Azure regions, and European-owned Orange Cloud in France and Elastx servers in Sweden
Data security
Full server redundancy depends on your infrastructure
ISO 27001-certified data centers depends on your infrastructure
SOC 2-certified data centers depends on your infrastructure
External security audits last in 2014 last in 2014 yearly yearly
SAML integration paid plugin
Password policy paid plugin
User management
User groups
Legal entity no legal entity (community) InnoCraft Limited (New Zealand) Piwik PRO SA (Poland) Piwik PRO GmbH (Germany) Piwik PRO LLC (New York, US) Piwik PRO SA (Poland) Piwik PRO GmbH (Germany) Piwik PRO LLC (New York, US)
Local company presence unknown Poland, Germany, the Netherlands, the United States Poland, Germany, the Netherlands, the United States
Full-time staff <10 100+ 100+
Company's security certificates ISO 27001 ISO 27001
Official partners Microsoft, EY, agencies & system integrators around the globe Microsoft, EY, agencies & system integrators around the globe

This comparison is based on the publicly available information gathered in March 2023.

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