| Matomo Community | Matomo Cloud | Piwik PRO | |
|---|---|---|---|
| Modules | |||
| Analytics | |||
| Tag Manager | |||
| Customer Data Platform (CDP) | |||
| Consent Manager | |||
| Hosting options | |||
| On-premises | |||
| Cloud | |||
| Private cloud | |||
| Analytics | |||
| No data sampling by default | |||
| Data sampling by request (allowing to process 1B+ actions / month) | |||
| Advanced product analytics | |||
| Mobile analytics | |||
| Custom attribution models | |||
| Conversion paths reports with custom channel grouping | |||
| Custom attribution reports | |||
| Time to conversion report | |||
| Path length report | |||
| Attribution model comparison tool | paid plugin | ||
| Custom channel grouping | |||
| Campaign reporting | |||
| Metasites | paid plugin | ||
| Advanced segmentation | |||
| E-commerce analytics | |||
| User-centric reporting | |||
| Event tracking | |||
| Goal tracking | |||
| Content tracking | |||
| Custom dimensions | 5 for each scope by default, more on request | 15 for each scope | 25 for each scope by default, more on request |
| Website performance metrics | 1 | 1 | 8 |
| Single-page application (SPA) tracking | |||
| Unique visitor metric available for different reports & time ranges | |||
| Number of websites | unlimited | 30 | unlimited |
| Number of segments | unlimited | 100 | unlimited |
| Access to raw data | |||
| Calculated metrics | |||
| Analytics – reporting speed & agility | |||
| Database management system | obsolete / MySQL | obsolete / MySQL | modern / ClickHouse |
| Data processing | preprocessing required | preprocessing required | on the fly |
| Generating reports based on high traffic volume | 2 hours or more | 2 hours or more | on the fly |
| Data retention | customizable | 6-24 months | 25 months or more, depending on your contract (cloud) or infastructure (on-premises) |
| Analytics – flexibility of standard & custom reports | |||
| Funnel analytics | paid plugin / | ||
| User flow | paid plugin / | ||
| Line chart | |||
| Explorer | |||
| Bar chart | |||
| Flat table | |||
| Custom dashboards | |||
| Custom reports | paid plugin / | ||
| Ability to customize any default report | |||
| Ability to create custom visualization | |||
| Custom filters & segments for each report, dashboard & widget | |||
| Custom metrics & dimensions | |||
| Custom data grouping | |||
| Advanced drag & drop editor | |||
| Analytics – integrations | |||
| Data visualization tools (e.g. Tableau, Power BI, BigQuery) | |||
| Google Search Console | |||
| Google Ads | |||
| Analytics – data anonymization | |||
| Anonymization techniques | |||
| Linking personal & anonymous data about visitors who provide consent later in a session | |||
| SharePoint analytics | |||
| Standard traffic reporting (pages, search, documents) | |||
| Dedicated reports for SharePoint | |||
| SharePoint social & newsfeed interactions | |||
| SharePoint document libraries tracking | |||
| Capturing custom SharePoint interactions | |||
| SharePoint integration installation | manual | manual | fully automated |
| SharePoint integration options | JS tag only | JS tag only | APP, WSP or JS tag |
| Tag Manager | |||
| Tag template library | |||
| Custom tags | |||
| Custom pop-ups | |||
| Content personalization (banners, ads & HTML elements) | |||
| Asynchronous tag support | |||
| Synchronous tag support | |||
| Library of triggers & conditions | |||
| Tag Manager variables | |||
| Test & debug mode | |||
| Tag configuration import/export | |||
| Changelog | |||
| Privacy features (opt-out & opt-in) | |||
| Integration with Consent Manager | |||
| Integration with Analytics | |||
| Integration with Customer Data Platform | |||
| Customer Data Platform | |||
| Single customer view (SCV) | |||
| Personal data onboarding (including sensitive data) | |||
| Easy data import through CSV file | |||
| Data import through API | |||
| Cross-channel customer journey | |||
| Custom audience builder | |||
| Audience insights | |||
| Audience export (API & CSV) | |||
| Audience activation (i.a. to Facebook Ads & Google Ads) | |||
| Capturing form data | |||
| Consent Manager | |||
| Customizable consent forms (modal & pop-up) | |||
| User-friendly consent form editor | |||
| Support for custom HTML consent form | |||
| Collecting consents for the use of third-party tools | |||
| Displaying consent requests for certain regions (e.g. EEA) | |||
| Consent reminder widget | |||
| Consent change & withdrawal widget | |||
| Data subject request widget | |||
| Data subject request admin panel | |||
| Consent & data subject request history | |||
| Consent performance statistics | |||
| Zero cookie load | |||
| Support & SLA | |||
| Email support | |||
| User guides | |||
| Dedicated customer success manager | |||
| Service delivery manager | |||
| Personalized implementation & onboarding (on-site & remotely) | |||
| Dedicated training (on-site or remotely) | |||
| Analytics consulting | |||
| Custom development & integrations | |||
| 24/7 monitoring and incident handling | |||
| Support team's business hours | New Zealand (GMT+13) | Europe (GMT+1) and US Eastern Time (GMT-5) | |
| Support response time | avg. 1 business day | 4 hours | |
| Cloud SLAs | |||
| Privacy & security compliance | |||
| Full data ownership | |||
| GDPR compliance | |||
| HIPAA compliance | depends on your infrastructure | ||
| Cloud data residency | Germany | selected data center: Germany, the Netherlands, Singapore or the US | |
| Private cloud data residency | one of 58 Azure regions around the globe | ||
| On-premises data residency | depends on your server location | depends on your server location | |
| Data security | |||
| Full server redundancy | depends on your infrastructure | ||
| ISO 27001-certified data centers | depends on your infrastructure | ||
| SOC 2-certified data centers | depends on your infrastructure | ||
| External security audits | last in 2014 | last in 2014 | yearly |
| SAML integration | paid plugin | ||
| Password policy | paid plugin | ||
| User groups | |||
| Companies | |||
| Legal entity | no legal entity (community) | InnoCraft Limited (New Zealand) | Piwik PRO Sp. z o.o. (Poland) Piwik PRO GmbH (Germany) Piwik PRO LLC (New York, US) |
| Local company presence | unknown | Poland, Germany, the Netherlands, the United States | |
| Full-time staff | <10 | 100+ | |
| Company's security certificates | none | ISO 27001 | |
| Official partners | Microsoft, EY, agencies & system integrators around the globe | ||