Understand the customer journey
Get a complete view of your customers’ journeys. Learn more about client needs with the help of ecommerce dimensions, metrics, funnels and product scope, in addition to other capabilities.
Monitor product-specific key ecommerce metrics
Track vital ecommerce indicators, such as customer lifetime value (CLV), shopping behavior metrics, total revenue, and average order value (AOV). Tailor the analysis to your needs with calculated ecommerce metrics, reports, and product custom dimensions.
Access complete customer profiles and segmentation
Unlock customer insights with advanced segmentation. Use a CDP to understand customers and build in-depth profiles that include data about their demographics, purchase history, behavior, and more.
Maximize funnel performance
Embrace the complexity and diversity of the modern customer digital journey with multi-channel attribution. Understand every step of the journey with ecommerce funnels such as checkout funnel and shopping behavior reports.
Improve synergy between the marketing and product teams
Allow your teams to easily analyze data and understand customer behavior thanks to intuitive dashboards. Empower them with actionable insights and a comprehensive view of their efforts.
Jarek Miazga“In the dynamic world of ecommerce, the strategic utilization of web analytics guides businesses towards exceptional user experiences, frictionless transactions, and profound insights into the customer journey.”
Product Manager at Piwik PRO
Increase the effectiveness of your marketing efforts
Improve your marketing ROI
Analyze customer buying habits and return on investment from advertising to improve your profitability. Embrace data-driven insights to leverage content marketing and optimize your website for SEO.
Nurture potential clients into loyal customers
Uncover the common traits of your most active users. Recognize the elements of your product and marketing efforts that drive upsells and reduce customer turnover.
Simplify your work through product integrations
Take advantage of integrations designed to improve data quality and enhance marketing performance. Easily integrate your analytics with A/B and BI tools, Google Ads, or Google Search Console.
Improve customer experience
Locate errors and problematic areas
Take a deep dive into reports to quickly identify areas in your online store that may have errors or a poor customer experience.
Optimize using heatmaps
See what users click and what they miss. Identify patterns in user engagement and make informed decisions when improving your online store.
Personalize ecommerce experiences
Tailor the customer experience through customized product recommendations, behavior-triggered pop-ups, messages, and remarketing campaigns.
Security and privacy
Anonymous ecommerce data collection
Respond to customers’ data privacy demands worldwide. Respect their privacy preferences while collecting valuable data about attribution, page performance, and user behavior.
Full control over data
Decide what types of data you use, who can access it, where you store it, what you use it for, and what security measures you apply to it.
Make compliance easy
Manage compliance of the marketing tools installed on your website – analytics, remarketing, content personalization, and more. Use Piwik PRO Consent Manager to create and implement your consent requests.
Safe data hosting
Host Piwik PRO in a private or public cloud on Azure servers in the US, the Netherlands, Germany, Hong Kong, Orange Cloud in France, or Elastx in Sweden.
What you’ll get with Piwik PRO
Integrated data platform
Take analytics to the next level by combining it with other Piwik PRO modules – Tag Manager, Consent Manager, and Customer Data Platform.
Smooth learning curve
Get started quickly with the platform’s intuitive interface and frictionless onboarding. Use advanced analytics based on familiar concepts.
Optional data sampling
Decide if you want to work with a complete data set or optimize your reports’ efficiency through data sampling.
Data export and APIs
Fuel up different parts of your stack or data warehouse with analytics data using our powerful API or raw data export.
Collaboration and sharing capabilities
Adjust your reports and dashboards to the needs of different teams and share them within your company – easily and safely.
Support and professional services
Whenever you have questions, you can review our help center, and contact your dedicated account manager or our tech support team.
Ecommerce analytics knowledge base
Learn how to collect, analyze, and interpret ecommerce data to gain valuable insights about your online store.
October 24, 2023
What is ecommerce analytics and how can you use it to grow your business
The average cart abandonment rate for online shopping exceeds 70%. This presents a massive challenge to ecommerce operations. How can you effectively reach customers and get them over the finish line? A crucial element is data gathered by an ecommerce analytics tool. Ecommerce businesses need to make data-driven decisions to better understand customers’ actions, and drive […]
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February 9, 2024
Explore the benefits of ecommerce analytics with Piwik PRO Analytics Suite
As a part of our masterclass for marketers series, organized in collaboration with Timo Dechau from deepskydata, our experts dive into the topic of ecommerce analytics. Juliana Jackson, a technical marketing expert, explains how advanced analytics features can help make better business decisions and strengthen sales growth. She emphasizes that while the purchase funnel is vital […]
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March 6, 2024
KPIs for ecommerce: Maximizing funnel performance
Regularly assessing your key performance indicators (KPI) is essential for meeting profit targets, remaining competitive, and growing your business. But which KPIs should be prioritized when measuring your ecommerce success? It all depends on your marketing funnel. The more customized your KPIs are to your marketing funnel, the more measurable and impactful they will be.This […]
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July 15, 2020
Ecommerce in transition – providing a safe customer experience
Ecommerce is one of the most popular shopping methods worldwide. Many innovations and improvements led to its esteem, but above all to its success. GDPR on the other hand changed the landscape, increasing fear of revenue slumps – but the opposite is the truth.
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August 22, 2023
Privacy compliance in ecommerce – a comprehensive guide
The rapid evolution of ecommerce has made privacy compliance a critical concern for many online businesses. With the increasing number of data breaches, consumer awareness, and fines for non-compliance, safeguarding customers' data and respecting their privacy has become a new standard. According to Gartner, 75% of global consumers will have their personal data protected by privacy […]
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