Piwik PRO vs. Google Universal Analytics & Google Analytics 360 & Google Analytics 4 & Google Analytics 4 360

Wondering how Piwik PRO fares against Google Universal Analytics, Google Analytics 360, Google Analytics 4 and Google Analytics 4 360? Have a look at the 100+ key product features to find out which one better suits your needs:

Google Analytics UniversalGoogle Analytics 360Google Analytics 4Google Analytics 4 360Piwik PRO CorePiwik PRO Enterprise

General overview

Privacy and security compliance
Product capabilities
Customer care
Pricefree (up to 10 million hits per month)freefree (up to 500k actions per month)
Check our pricing

Hosting options

Cloud
EU hosting

selected data center: Germany, the Netherlands, Sweden, France, the US or Hong Kong
Private cloud
selected data center in one of 60+ Azure regions, and European-owned Orange Cloud in France and Elastx servers in Sweden

Analytics – data collection flexibility

Web and mobile app analytics
Custom dimensions
Limit of properties / websites100 properties100 properties +100 properties100 properties +10unlimited

Mobile SDKs and app support

Android – Java
only via Firebase

only via Firebase
Android – Kotlin
only via Firebase

only via Firebase
iOS – Swift
only via Firebase

only via Firebase
iOS – Objective-C
only via Firebase

only via Firebase
Flutter
only via Firebase

only via Firebase
React Native
only via Firebase

only via Firebase
SPA – Single Page Application
PWA – Progressive Web Apps
only via Firebase

only via Firebase
AMP – Accelerated Mobile Pages

Data processing & connectivity

Data freshness24-48 hours 4 hours guaranteed under an SLA4-8 hoursAbout 1 hour~30 min30 min
Data samplingautomatic sampling for more than 500k sessions per monthautomatic sampling for more than 100M sessions per monthsampling occurs only in advanced reporting when the data exceeds 10 million in countssampling occurs only in advanced reporting when the data exceeds 1 billion in countsnonecan be enabled for high-traffic properties to increase reports load time
Access to raw datavia BigQueryvia BigQueryvia BigQueryAPI, Tableau connectorAPI, BigQuery, CSV export, Tableau connector
Access to historical raw data
Data retentioncustomizablecustomizableonly either 2 months or 14 monthscustomizable14 months25 months or more (depending on your configuration or contract)
BigQuery raw data export
Reporting API
Integrations with popular BI and data visualization software (e.g. Tableau, Power BI, Looker Studio)

Reporting features

Standard reporting
rich set of standard reports

rich set of standard reports

rich set of standard reports

rich set of standard reports
Regular expressions in filters, segments & groupings
Live traffic/live map
Consent reports
Heatmap/clickmap/scrollmap report
Retention reports (cohorts)
Annotations
Views feature
Conversion rate
Bounce rate metric
Average session duration
Custom channel grouping
Calculated metrics
Cross-property roll-up reporting (metasites)
Ability to process personal data and PII (including sensitive data)only encrypted PII allowed (min. SHA256)only encrypted PII allowed (min. SHA256)only encrypted PII allowed (min. SHA256)only encrypted PII allowed (min. SHA256)non-encrypted and encrypted PII allowednon-encrypted and encrypted PII allowed
Legally compliant tracking of secure member areas
Funnel reportingbasicadvancedadvancedadvancedadvancedadvanced
User flow reporting
Detailed session log
User-level reporting
Reporting identity
Technology reporting (devices, OS, browsers)
Source/Medium report
Landing page report
Campaigns report
Site speed reports
Location report
Site search report
Detailed acquisition channel reporting
Goal conversion reports
E-commerce tracking
limited

limited

limited

limited
Content tracking
Downloads report
Outlink report
Network domain and service provider dimensions
Custom reports
Detailed real-time reporting
Custom dashboards
Pie chart widget
Bar chart widget
Timeline widget
Table widget
Counter widget
Advanced segmentation and data filtering
Content grouping
Reports scheduling and distribution
Report alerts based on changes in metric values
Sharing reports and dashboards with your team

Multi-channel attribution

Predefined attribution models
Custom attribution models
Model comparison tool
Conversion paths
Path length
Data-driven attribution

Product integrations

BigQuery
Google Signals
Customer data platform
Google Search Console
Google Ads
Looker Studio
Google Sheets
A/B testing
via Google Optimize

via Google Optimize

via Google Optimize

via Google Optimize

tag templates from external tools

tag templates from external tools
Data import from CRM, data warehouses etc.
coming soon

via webhooks and automation tools
Automated data import via incoming webhooks
coming soon
Google Tag Manager integration (client-side and server-side)

Analytics – data anonymization

Advanced data anonymization
Zero-identity tracking
Out of the box anonymous and deanonymized data streams
IP Anonymization
Session pseudonymization

Data control & privacy

100% data control
Data shared with third partiesyour data is shared with DoubleClick, Google Ads clients and other Google productsyour data is shared with DoubleClick, Google Ads clients and other Google productsGoogle gives its users an option to share GA4 data with other Google products like Google Signals and Google AdsGoogle gives its users an option to share GA4 data with other Google products like Google Signals and Google Ads
Local data residency
Conversion tracking without consent
only conversion modelling

only conversion modelling

real traffic

real traffic
GDPR compliance by default
HIPAA compliance by default
PECR compliance by default
TTDSG compliance by default
LGPD compliance by default
CCPA compliance by default
Data backups and redundancy
Integrated consent manager (with data subject requests management)
Suitable for industries handling sensitive data: banking, governments, telecoms and healthcare

Tag manager

Asynchronous tag support
Synchronous tag support
Tag template library
Analytics tag templates
Custom tags
Custom pop-ups
Content personalization (banners, ads & HTML elements)
Library of triggers & conditions
Lookup tables
coming soon

coming soon
Trigger groups
coming soon

coming soon
Tag manager variables
Test & debug mode
Tag configuration import/export
Workspaces for concurrent tagging projects
Changelog
Privacy features (opt-out & opt-in)
Zero cookie load
Adjusting how and if tags fire based on visitor privacy preferences
Meta setup

Customer care & SLA

Self-service help center
Community forum
Live chat support
Email support
Dedicated support specialist
Dedicated account manager
Personalized implementation & onboarding
Personalized product training
Analytics consulting
Custom integrations & development
SLA 99% uptime

Data security

Full server redundancy
ISO 27001 certified company
ISO 27001 certified hosting providers
SOC 2 certified data centers
SOC 2 Type II certified product
HIPAA certified
External security audits
SSO (SAML & AD)only with GSuite Enterpriseonly with GSuite Enterpriseonly with GSuite Enterpriseonly with GSuite Enterprise
User access management
Number of user accounts100no limits100no limitsno limitsno limits

This comparison is based on the publicly available information gathered in March 2023.

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