Piwik PRO vs. Google Analytics & Google Analytics 360

Wondering how Piwik PRO fares against Google Analytics and Google Analytics 360? Have a look at the 100+ key product features to find out which one better suits your needs:

Google Universal Analytics Google Analytics 360 Piwik PRO Core Piwik PRO Enterprise
General overview
Privacy and security compliance
Product capabilities
Customer care
Price free (up to 10 million hits per month)
(starts at $150K)
free (up to 500k actions per month)
Check our pricing
Hosting options
EU hosting

selected data center: Germany, the Netherlands, Sweden, the US or Singapore
Private cloud
selected data center in one of 60+ Azure and AWS regions or Elastx servers in Sweden
On-premises (self-hosted)
Analytics - data collection flexibility
Custom dimensions
Limit of properties / websites 50 properties 50 properties + 10 unlimited
Standard JavaScript tags and mobile SDKs
Data processing & connectivity
Data freshness 24-48 hours 4 hours guaranteed under an SLA 30 min 30 min
Data sampling automatic sampling for more than 500k sessions per month automatic sampling for more than 100M sessions per month none none by default
Access to raw data via BigQuery API, Tableau connector API, BigQuery, CSV export, Tableau connector
Access to historical raw data
Data retention customizable customizable 14 months 25 months or more (depending on your configuration or contract)
BigQuery raw data export
Reporting API
Integrations with popular BI and data visualization software (e.g. Tableau, Power BI, Google Data Studio)
Reporting features
Cross-property roll-up reporting (metasites)
Ability to process personal data and PII (including sensitive data) only encrypted PII allowed (min. SHA256) only encrypted PII allowed (min. SHA256) non-encrypted and encrypted PII allowed non-encrypted and encrypted PII allowed
Legally compliant tracking of secure member areas
Funnel reporting basic advanced advanced advanced
User flow reporting
Detailed session log
User-level reporting
Technology reporting (devices, OS, browsers)
Site speed reports
Location report
Site search report
Detailed acquisition channel reporting
Goal conversion reports
Calculated metrics
E-commerce tracking
Content tracking
Downloads report
Predefined attribution models
Custom attribution models
Attribution model comparison tool
Conversion path report
Time to conversion report
Path length report
Custom channel grouping
Outlink report
Network domain and service provider dimensions
Custom reports
Detailed real-time reporting
Custom dashboards
Pie chart widget
Bar chart widget
Timeline widget
Table widget
Counter widget
Advanced segmentation and data filtering
Content grouping
Reports scheduling and distribution
Report alerts based on changes in metric values
Sharing reports and dashboards with your team
Product integrations
Customer data platform
(through integration with Salesforce Marketing Cloud)

(native integration with Piwik PRO Customer Data Platform)
Dedicated solution for tracking SharePoint
Google Search Console
Google Ads
Google Sheets
Data import through a CSV file
(user-level data to a CDP)
A/B testing


(tag templates from external tools)

(tag templates from external tools)
Analytics – data anonymization
Advanced data anonymization
Zero-identity tracking
Possibility to link personal & anonymous data
Data control & privacy
100% data control
Data shared with third parties your data is shared with DoubleClick, Google Ads clients and other Google products your data is shared with DoubleClick, Google Ads clients and other Google products
Local data residency
GDPR compliance by default
LGPD compliance by default
CCPA compliance by default
Data backups and redundancy
Integrated consent manager (with data subject requests management)
Suitable for industries handling sensitive data: banking, governments, telecoms and healthcare
Tag manager
Asynchronous tag support
Synchronous tag support
Tag template library
Analytics tag templates
Custom tags
Custom pop-ups
Content personalization (banners, ads & HTML elements)
Library of triggers & conditions
Tag manager variables
Test & debug mode
Tag configuration import/export
Workspaces for concurrent tagging projects
Privacy features (opt-out & opt-in)
Zero cookie load
Adjusting how and if tags fire based on visitor privacy preferences
Integrated consent manager
Integrated customer data platform
Customer care & SLA
Self-service help center
Community forum
Live chat support
Email support
Dedicated support specialist
Dedicated customer success specialist
Personalized implementation & onboarding
Personalized product training
Analytics consulting
Custom integrations & development
SLA 99% uptime
Data security
Full server redundancy
ISO 27001 certified data centers
SOC 2 certified data centers
HIPAA compliance
External security audits
SAML integration only with GSuite Enterprise only with GSuite Enterprise
User access management
Number of user accounts 100 no limits no limits no limits

This comparison is based on the publicly available information gathered in January 2022

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