Piwik PRO vs. Google Universal Analytics & Google Analytics 360 & Google Analytics 4 & Google Analytics 4 360
Wondering how Piwik PRO fares against Google Universal Analytics, Google Analytics 360, Google Analytics 4 and Google Analytics 4 360? Have a look at the 100+ key product features to find out which one better suits your needs:
Google Analytics Universal | Google Analytics 360 | Google Analytics 4 | Google Analytics 4 360 | Piwik PRO Core | Piwik PRO Enterprise |
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General overview
Privacy and security compliance | ||||||
Product capabilities | ||||||
Customer care | ||||||
Price | free (up to 10 million hits per month) | free | free (up to 500k actions per month) | Check our pricing |
Hosting options
Cloud | EU hosting | selected data center: Germany, the Netherlands, Sweden, France, the US or Hong Kong | ||||
Private cloud | selected data center in one of 60+ Azure regions, and European-owned Orange Cloud in France and Elastx servers in Sweden |
Analytics – data collection flexibility
Web and mobile app analytics | ||||||
Custom dimensions | ||||||
Limit of properties / websites | 100 properties | 100 properties + | 100 properties | 100 properties + | 10 | unlimited |
Mobile SDKs and app support
Android – Java | only via Firebase | only via Firebase | ||||
Android – Kotlin | only via Firebase | only via Firebase | ||||
iOS – Swift | only via Firebase | only via Firebase | ||||
iOS – Objective-C | only via Firebase | only via Firebase | ||||
Flutter | only via Firebase | only via Firebase | ||||
React Native | only via Firebase | only via Firebase | ||||
SPA – Single Page Application | ||||||
PWA – Progressive Web Apps | only via Firebase | only via Firebase | ||||
AMP – Accelerated Mobile Pages |
Data processing & connectivity
Data freshness | 24-48 hours | 4 hours guaranteed under an SLA | 4-8 hours | About 1 hour | ~30 min | 30 min |
Data sampling | automatic sampling for more than 500k sessions per month | automatic sampling for more than 100M sessions per month | sampling occurs only in advanced reporting when the data exceeds 10 million in counts | sampling occurs only in advanced reporting when the data exceeds 1 billion in counts | none | can be enabled for high-traffic properties to increase reports load time |
Access to raw data | via BigQuery | via BigQuery | via BigQuery | API, Tableau connector | API, BigQuery, CSV export, Tableau connector | |
Access to historical raw data | ||||||
Data retention | customizable | customizable | only either 2 months or 14 months | customizable | 14 months | 25 months or more (depending on your configuration or contract) |
BigQuery raw data export | ||||||
Reporting API | ||||||
Integrations with popular BI and data visualization software (e.g. Tableau, Power BI, Looker Studio) |
Reporting features
Standard reporting | rich set of standard reports | rich set of standard reports | rich set of standard reports | rich set of standard reports | ||
Regular expressions in filters, segments & groupings | ||||||
Live traffic/live map | ||||||
Consent reports | ||||||
Heatmap/clickmap/scrollmap report | ||||||
Retention reports (cohorts) | ||||||
Annotations | ||||||
Views feature | ||||||
Conversion rate | ||||||
Bounce rate metric | ||||||
Average session duration | ||||||
Custom channel grouping | ||||||
Calculated metrics | ||||||
Cross-property roll-up reporting (metasites) | ||||||
Ability to process personal data and PII (including sensitive data) | only encrypted PII allowed (min. SHA256) | only encrypted PII allowed (min. SHA256) | only encrypted PII allowed (min. SHA256) | only encrypted PII allowed (min. SHA256) | non-encrypted and encrypted PII allowed | non-encrypted and encrypted PII allowed |
Legally compliant tracking of secure member areas | ||||||
Funnel reporting | basic | advanced | advanced | advanced | advanced | advanced |
User flow reporting | ||||||
Detailed session log | ||||||
User-level reporting | ||||||
Reporting identity | ||||||
Technology reporting (devices, OS, browsers) | ||||||
Source/Medium report | ||||||
Landing page report | ||||||
Campaigns report | ||||||
Site speed reports | ||||||
Location report | ||||||
Site search report | ||||||
Detailed acquisition channel reporting | ||||||
Goal conversion reports | ||||||
E-commerce tracking | limited | limited | limited | limited | ||
Content tracking | ||||||
Downloads report | ||||||
Outlink report | ||||||
Network domain and service provider dimensions | ||||||
Custom reports | ||||||
Detailed real-time reporting | ||||||
Custom dashboards | ||||||
Pie chart widget | ||||||
Bar chart widget | ||||||
Timeline widget | ||||||
Table widget | ||||||
Counter widget | ||||||
Advanced segmentation and data filtering | ||||||
Content grouping | ||||||
Reports scheduling and distribution | ||||||
Report alerts based on changes in metric values | ||||||
Sharing reports and dashboards with your team |
Multi-channel attribution
Predefined attribution models | ||||||
Custom attribution models | ||||||
Model comparison tool | ||||||
Conversion paths | ||||||
Path length | ||||||
Data-driven attribution |
Product integrations
BigQuery | ||||||
Google Signals | ||||||
Customer data platform | ||||||
Google Search Console | ||||||
Google Ads | ||||||
Looker Studio | ||||||
Google Sheets | ||||||
A/B testing | via Google Optimize | via Google Optimize | via Google Optimize | via Google Optimize | tag templates from external tools | tag templates from external tools |
Data import from CRM, data warehouses etc. | coming soon | via webhooks and automation tools | ||||
Automated data import via incoming webhooks | coming soon | |||||
Google Tag Manager integration (client-side and server-side) |
Analytics – data anonymization
Advanced data anonymization | ||||||
Zero-identity tracking | ||||||
Out of the box anonymous and deanonymized data streams | ||||||
IP Anonymization | ||||||
Session pseudonymization |
Data control & privacy
100% data control | ||||||
Data shared with third parties | your data is shared with DoubleClick, Google Ads clients and other Google products | your data is shared with DoubleClick, Google Ads clients and other Google products | Google gives its users an option to share GA4 data with other Google products like Google Signals and Google Ads | Google gives its users an option to share GA4 data with other Google products like Google Signals and Google Ads | ||
Local data residency | ||||||
Conversion tracking without consent | only conversion modelling | only conversion modelling | real traffic | real traffic | ||
GDPR compliance by default | ||||||
HIPAA compliance by default | ||||||
PECR compliance by default | ||||||
TTDSG compliance by default | ||||||
LGPD compliance by default | ||||||
CCPA compliance by default | ||||||
Data backups and redundancy | ||||||
Integrated consent manager (with data subject requests management) | ||||||
Suitable for industries handling sensitive data: banking, governments, telecoms and healthcare |
Tag manager
Asynchronous tag support | ||||||
Synchronous tag support | ||||||
Tag template library | ||||||
Analytics tag templates | ||||||
Custom tags | ||||||
Custom pop-ups | ||||||
Content personalization (banners, ads & HTML elements) | ||||||
Library of triggers & conditions | ||||||
Lookup tables | coming soon | coming soon | ||||
Trigger groups | coming soon | coming soon | ||||
Tag manager variables | ||||||
Test & debug mode | ||||||
Tag configuration import/export | ||||||
Workspaces for concurrent tagging projects | ||||||
Changelog | ||||||
Privacy features (opt-out & opt-in) | ||||||
Zero cookie load | ||||||
Adjusting how and if tags fire based on visitor privacy preferences | ||||||
Meta setup |
Customer care & SLA
Self-service help center | ||||||
Community forum | ||||||
Live chat support | ||||||
Email support | ||||||
Dedicated support specialist | ||||||
Dedicated account manager | ||||||
Personalized implementation & onboarding | ||||||
Personalized product training | ||||||
Analytics consulting | ||||||
Custom integrations & development | ||||||
SLA 99% uptime |
Data security
Full server redundancy | ||||||
ISO 27001 certified company | ||||||
ISO 27001 certified hosting providers | ||||||
SOC 2 certified data centers | ||||||
SOC 2 Type II certified product | ||||||
HIPAA certified | ||||||
External security audits | ||||||
SSO (SAML & AD) | only with GSuite Enterprise | only with GSuite Enterprise | only with GSuite Enterprise | only with GSuite Enterprise | ||
User access management | ||||||
Number of user accounts | 100 | no limits | 100 | no limits | no limits | no limits |
This comparison is based on the publicly available information gathered in March 2023.