Piwik PRO vs. Google Universal Analytics & Google Analytics 360 & Google Analytics 4 & Google Analytics 4 360

Wondering how Piwik PRO fares against Google Universal Analytics, Google Analytics 360, Google Analytics 4 and Google Analytics 4 360? Have a look at the 100+ key product features to find out which one better suits your needs:

Google Analytics Universal Google Analytics 360 Google Analytics 4 Google Analytics 4 360 Piwik PRO Core Piwik PRO Enterprise
General overview
Privacy and security compliance
Product capabilities
Customer care
Price free (up to 10 million hits per month)
free
free (up to 500k actions per month)
Check our pricing
Hosting options
Cloud
EU hosting

selected data center: Germany, the Netherlands, Sweden, the US or Hong Kong
Private cloud
selected data center in one of 60+ Azure and AWS regions or Elastx servers in Sweden
On-premises (self-hosted)
Analytics - data collection flexibility
Web and mobile app analytics
Custom dimensions
Limit of properties / websites 100 properties 100 properties + 100 properties 100 properties + 10 unlimited
Mobile SDKs and app support
Android - Java
only via Firebase

only via Firebase
Android - Kotlin
only via Firebase

only via Firebase
iOS - Swift
only via Firebase

only via Firebase
iOS - Objective-C
only via Firebase

only via Firebase
Flutter
only via Firebase

only via Firebase
React Native
only via Firebase

only via Firebase
SPA - Single Page Application
PWA - Progressive Web Apps
only via Firebase

only via Firebase
AMP - Accelerated Mobile Pages
Data processing & connectivity
Data freshness 24-48 hours 4 hours guaranteed under an SLA 4-8 hours About 1 hour ~30 min 30 min
Data sampling automatic sampling for more than 500k sessions per month automatic sampling for more than 100M sessions per month sampling occurs only in advanced reporting when the data exceeds 10 million in counts sampling occurs only in advanced reporting when the data exceeds 1 billion in counts none can be enabled for high-traffic properties to increase reports load time
Access to raw data via BigQuery via BigQuery via BigQuery API, Tableau connector API, BigQuery, CSV export, Tableau connector
Access to historical raw data
Data retention customizable customizable only either 2 months or 14 months customizable 14 months 25 months or more (depending on your configuration or contract)
BigQuery raw data export
Reporting API
Integrations with popular BI and data visualization software (e.g. Tableau, Power BI, Google Data Studio)
Reporting features
Standard reporting
rich set of standard reports

rich set of standard reports

rich set of standard reports

rich set of standard reports
Regular expressions in filters, segments & groupings
Live traffic/live map
Consent reports
Heatmap/clickmap/scrollmap report
Retention reports (cohorts)
Annotations
Views feature
Conversion rate
Bounce rate metric
Average session duration
Custom channel grouping
Calculated metrics
Cross-property roll-up reporting (metasites)
Ability to process personal data and PII (including sensitive data) only encrypted PII allowed (min. SHA256) only encrypted PII allowed (min. SHA256) only encrypted PII allowed (min. SHA256) only encrypted PII allowed (min. SHA256) non-encrypted and encrypted PII allowed non-encrypted and encrypted PII allowed
Legally compliant tracking of secure member areas
Funnel reporting basic advanced advanced advanced advanced advanced
User flow reporting
Detailed session log
User-level reporting
Reporting identity
Technology reporting (devices, OS, browsers)
Source/Medium report
Landing page report
Campaigns report
Site speed reports
Location report
Site search report
Detailed acquisition channel reporting
Goal conversion reports
E-commerce tracking
limited

limited

limited

limited
Content tracking
Downloads report
Outlink report
Network domain and service provider dimensions
Custom reports
Detailed real-time reporting
Custom dashboards
Pie chart widget
Bar chart widget
Timeline widget
Table widget
Counter widget
Advanced segmentation and data filtering
Content grouping
Reports scheduling and distribution
Report alerts based on changes in metric values
Sharing reports and dashboards with your team
Multi-channel attribution
Predefined attribution models
Custom attribution models
Model comparison tool
Conversion paths
Path lenght
Data-driven attribution
Product integrations
BigQuery
Dedicated solution for SharePoint analytics
Google Signals
Google Search Console
Google Ads
Google Data Studio
Google Sheets
Data import through a CSV file
coming soon

user-level data to a CDP
A/B testing
via Google Optimize

via Google Optimize

via Google Optimize

via Google Optimize

tag templates from external tools

tag templates from external tools
Analytics – data anonymization
Advanced data anonymization
Zero-identity tracking
Out of the box anonymous and deanonymized data streams
IP Anonymization
Session pseudonymization
Data control & privacy
100% data control
Data shared with third parties your data is shared with DoubleClick, Google Ads clients and other Google products your data is shared with DoubleClick, Google Ads clients and other Google products Google gives its users an option to share GA4 data with other Google products like Google Signals and Google Ads Google gives its users an option to share GA4 data with other Google products like Google Signals and Google Ads
Local data residency
Conversion tracking without consent
only conversion modelling

only conversion modelling

real traffic

real traffic
GDPR compliance by default
HIPPA compliance by default
PECR compliance by default
TTDSG compliance by default
LGPD compliance by default
CCPA compliance by default
Data backups and redundancy
Integrated consent manager (with data subject requests management)
Suitable for industries handling sensitive data: banking, governments, telecoms and healthcare
Tag manager
Asynchronous tag support
Synchronous tag support
Tag template library
Analytics tag templates
Custom tags
Custom pop-ups
Content personalization (banners, ads & HTML elements)
Library of triggers & conditions
Lookup tables
coming soon

coming soon
Trigger groups
coming soon

coming soon
Tag manager variables
Test & debug mode
Tag configuration import/export
Workspaces for concurrent tagging projects
Changelog
Privacy features (opt-out & opt-in)
Zero cookie load
Adjusting how and if tags fire based on visitor privacy preferences
Customer care & SLA
Self-service help center
Community forum
Live chat support
Email support
Dedicated support specialist
Dedicated account manager
Personalized implementation & onboarding
Personalized product training
Analytics consulting
Custom integrations & development
SLA 99% uptime
Data security
Full server redundancy
ISO 27001 certified company
ISO 27001 certified hosting providers
SOC 2 certified data centers
SOC 2 Type II certified product
coming soon

coming soon
External security audits
SSO (SAML & AD) only with GSuite Enterprise only with GSuite Enterprise only with GSuite Enterprise only with GSuite Enterprise
User access management
Number of user accounts 100 no limits 100 no limits no limits no limits

This comparison is based on the publicly available information gathered in June 2022

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