What makes Piwik PRO a better choice than Google Analytics 4
Painless migration
Start analyzing data in less than one hour. Implement our platform with a single tracking tag. Then, migrate your analytics setup by following the same or similar logic as with tools such as Universal Analytics.
Advanced analytics, familiar concepts
Switch to a modern platform that effortlessly handles sessions and events. Use all events in your advanced reports, such as funnels and user flows. At the same time, take advantage of session-level aggregation and dimensions you know from classic session-based analytics.
Easy privacy compliance
Collect data with full respect for privacy laws, including GDPR, HIPAA, CCPA, and TTDSG. Make compliance easier with an integrated consent manager and simple privacy settings available from the product’s UI.
More reliable data
Get up to 70% more data without violating user privacy. Use software that can run without consent (according to EU data protection authorities). Collect session-level data in anonymous profiles – a feature your DPO can easily vet for compliance.
Well-integrated product suite
Get an advanced, tightly integrated product stack that includes a Customer Data Platform. Collect, combine, and activate profiles in our Tag Manager or send them to third-party destinations for personalization.
Multiple hosting options
Store data on safe cloud servers in the EU. Upgrade to the Enterprise plan and choose between on-prem hosting (in your cloud subscription), five public cloud locations, and 60+ private cloud locations, including EU-based servers in France and Sweden.
Universal Analytics vs. Piwik PRO
Product highlights
Easy product integrations
Use analytics data in more contexts by pushing it to data visualization, AB testing, email marketing, marketing automation, and other tools in your tech stack.
Safe connection with the Google ecosystem
Safely integrate with different parts of the Google ecosystem – such as Tag Manager, Ads, Sheets, and Search Console. Benefit from unlimited integration with Looker Data Studio.
Longer data retention
Keep essential data for longer. With Piwik PRO, you’ll store it for 14 months with the free Core plan and 25 months or more with the Enterprise plan.
Access to raw and unsampled data
Work with complete data sets about your visitors, not just sampled data. Integrations with BI tools and raw data access give you freedom in using and presenting your analytics data.
High-touch support for Enterprise clients
Get help from a dedicated account manager and technical team: personalized onboarding, product implementation, training, and extra professional services for custom add-ons.
A generous free plan and robust paid plan
Choose between a free Core plan and paid Enterprise, which gives you high-touch customer care, hosting flexibility, an SLA, and even more possibilities to use your data.
Get the benefits of Piwik PRO without losing any important features
Piwik PRO offers modern reporting and key functionalities of Universal Analytics, such as event tracking, ecommerce reporting, session metrics, and custom dimensions. See what else you can do with our platform:
| Piwik PRO (Core & Enterprise) |
Universal Analytics (free & 360) |
Google Analytics 4 (free & 360) |
|
|---|---|---|---|
| Data model | Session-based and event-based | Session-based, supports some event-based use cases | Event-based, supports some session-based use cases |
| Ease of use | |||
| GDPR compliance | |||
| EU data hosting | |||
| Advanced funnel reporting | |||
| Advanced user flow reporting | |||
| Integration with Google ecosystem | |||
| Raw data access | |||
| Integrations with BI tools | |||
| Unsampled data by default | |||
| Consent manager integration | |||
| Tag manager integration | |||
| Native integration with customer data platform | |||
| Dedicated account management and support |
What our customers say about us
“The main reason we switched to Piwik PRO was to have everything managed by someone, not having to take care of the open-source thing ourselves. The second most important thing, apart from the technical support, was knowing that we’re in good hands. We can contact the Piwik PRO team whenever there’s something we weren’t sure of, and we always get quick responses.”
Ingo HauptCEO of Three Palms Media
“Piwik PRO was recommended to us by another company. They told us that it’s a stable solution and that it’s possible to track detailed user paths. We used Google Analytics for free in the past, and we couldn’t track detailed data on the user level, just on the in domain level. If we didn’t have Piwik PRO, we could only guess at the effect of the enhancements we make.”
Lucky NgProduct Analyst at Inplay Matrix
“The general feel of the platform quickly convinced us to use Piwik PRO. After some demo sessions, we got really comfortable with the platform. It was similar to what we’ve known from Google Analytics and as we looked deeper, we discovered everything we were looking for. We knew we could introduce Piwik PRO in all our entities without any big issues”.
Kay BeutlingDigital Project Manager at DKMS
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FAQ
How long does it take to switch from GA to Piwik PRO?
How will I set everything up in Piwik PRO to track my website?
What are the monthly hit limits of Google Analytics and Piwik PRO?
What are the differences between pricing tiers of Google Analytics and Piwik PRO?
How does Piwik PRO collect and process data differently than Google Analytics? Why does this approach make it easier for us to comply with data regulations, such as GDPR and CCPA?
How does Piwik PRO track website statistics without collecting personal data?
Piwik PRO offers three methods for gathering non-personal data:
- Anonymous tracking with cookies and session data – collects session statistics without using any persistent user identifiers. This method can be an alternative to opt-in tracking when a visitor ignores or declines your consent request..
- Anonymous tracking without cookies but with session data – collects session statistics using a short-lived session identifier that rotates every 30 minutes. This method can also be an alternative to opt-in tracking when a visitor ignores or declines your consent request.
- Anonymous tracking without cookies or session data – collects event statistics without using visitor or session identifiers, and doesn’t stitch the events under a user or session.
All three methods are optional and are a great alternative to standard opt-in-only tracking. For more information, read this article.
How does Piwik PRO allow you to connect the data from marketing pages, applications and post-login areas to recreate the full customer journey?
Piwik PRO gives you total control over your data as well as the instruments necessary to ensure its privacy and security. As a result, you’re able to safely collect unique user identifiers (e.g. email addresses) and sensitive data from post-login areas of your websites and apps (e.g. e-healthcare platforms or transactional pages). This allows you to recognize visitors across sessions and touchpoints to recreate their full journey.