How Piwik PRO outperforms Google Analytics (free & 360)
Privacy and security compliance
Collect data with full respect for privacy and security laws, including GDPR, CCPA and HIPAA. Make compliance easier with an integrated consent and data request manager.
More data about your audience
Get up to 70% more data without violating user privacy. Use software that ad blockers don’t stop and that lets you collect session-level data on visitors who decline or ignore your consent request.
Full control over data and its residency
Store data on safe cloud servers in the EU. Upgrade to the Enterprise plan and choose between 5 public cloud and 60+ private cloud locations (including an EU-owned data center in Sweden) or your servers. Remain in control of the data in every case.
The complete customer journey
With all privacy measures in place, analyze user behavior on websites, apps, SPAs and even secure post-login areas. No more stitching together data across sessions and platforms.
Unsampled and raw data
Work with a full set of data about your visitors, not just a sample. Use analytics data in more contexts thanks to integrations with BI tools and raw data access.
High-touch customer care*
Get help from a dedicated account manager and technical team: personalized onboarding, product implementation, training and extra professional services for custom add-ons.
* Available in the Piwik PRO Enterprise plan.


Get up and running fast after the switch
Easy implementation
Implement our platform with a single tracking tag. Then, configure your data collection using a tag manager set up similarly to Google Tag Manager (use your existing tags and data layer).
Free plan & flexible pricing tiers
Use the Core plan for free or upgrade to the custom Enterprise plan. Your price is adjusted to the traffic, hosting preferences and level of customer care you require.
Familiar environment
No need to learn from scratch. Use an analytics platform based on the same analytics concepts and with a similar UI to Google Analytics.
Safe integration with Google Ads and Search Console
Access reports from Google Ads and Google Search Console without sharing your data with the Google ecosystem.
User-friendly custom reports and dashboards
Create custom reports and dashboards out of any possible set of dimensions and metrics with a modern drag-and-drop editor.
Support through the migration
Count on our help with setting up reports and dashboards. On request, we even import your Google Analytics setup.
Get the benefits of Piwik PRO without losing any important features
Piwik PRO offers all the key functionalities of Google Analytics such as event tracking, session metrics and custom dimensions. See what else you can do with Piwik PRO:
Piwik PRO Core (free) | Piwik PRO Enterprise | Google Analytics 3 | Google Analytics 4 | Google Analytics 360 | Google Analytics 4 360 | |
---|---|---|---|---|---|---|
Calculated metrics | ||||||
Advanced funnels | ||||||
User flow reports | ||||||
Custom reports | ||||||
Intuitive drag-and-drop report editor | ||||||
Multi-channel attribution | ||||||
Meta sites | ||||||
Full integration with Google Ads, Google Search Console, Google Tag Manager, Looker Studio, Google Sheets | ||||||
Raw data access | ||||||
Integrated consent manager | ||||||
Integrated tag manager | ||||||
Native integration with customer data platform | ||||||
Dedicated account management and support |
What our customers say about us
“The main reason we switched to Piwik PRO was having everything managed by someone, not having to take care of the open source thing ourselves. The second most important thing, apart from the technical support, was having the peace of mind that we’re in good hands. We could contact the Piwik PRO team whenever there was something we weren’t sure of and we always got quick responses”.
Ingo HauptCEO of Three Palms Media
“Piwik PRO was suggested to us by another company. They told us that it’s a stable solution and it’s possible to track detailed user paths. We used Google Analytics free in the past and we couldn’t track detailed data on the user-level, just on the domain-level. If we didn’t have Piwik PRO, we could only guess at the effect of enhancements we make”.
Lucky NgProduct Analyst at Inplay Matrix
“SimpleSite was getting around 200,000 sessions and events per day. With this amount of traffic, Google Analytics was sampling our datasets – that was a problematic issue. Piwik PRO support was very helpful during the implementation. They quickly and precisely answered all SimpleSite’s team questions”.
Joey Maagaard KingDigital Analytics Specialist at SimpleSite


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FAQ
How long does it take to switch from GA to Piwik PRO?
How will I know how to set everything up in Piwik PRO to track my website?
What are the monthly hit limits of Google Analytics, Google Analytics 360 and Piwik PRO?
What are the differences between pricing tiers of Google Analytics and Piwik PRO?
How does Piwik PRO collect and process data differently than Google Analytics? Why does this approach make it easier for us to comply with data regulations, such as GDPR and CCPA?
How does Piwik PRO track website statistics without collecting personal data?
Piwik PRO offers three methods for gathering non-personal data:
- Anonymous tracking with cookies and session data – collects session statistics without using any user identifiers. This method can be used as an alternative to opt-in tracking, when a visitor ignores or declines your consent request.
- Anonymous tracking without cookies, but with session data – collects session statistics using a fingerprint derivative without identifying users. This method can be also used as an alternative to opt-in tracking, when a visitor ignores or declines your consent request.
- Anonymous tracking without cookies or session data – collects event statistics without using any visitor or session identifiers
All three methods are optional and serve as a great alternative to standard opt-in only tracking. For more information read this article.
How does Piwik PRO allow you to connect the data from marketing pages, applications and post-login areas to recreate the full customer journey?
Piwik PRO gives you total control over your data as well as the instruments necessary to ensure its privacy and security. As a result, you’re able to safely collect unique user identifiers (e.g. email addresses) and sensitive data from post-login areas of your websites and apps (e.g. e-healthcare platforms or transactional pages). This allows you to recognize visitors across sessions and touchpoints to recreate their full journey. Read more about it here.