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The EDPB’s new data anonymization guidelines: what they mean for your analytics data
Removing names, cookies and IP addresses is no longer enough to anonymize data. Here’s what the 2026 EDPB framework actually requires for anonymous data collection, what’s still unresolved, and how to configure your analytics to stay compliant while keeping the full view of traffic marketers rely on.
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We checked 59 hospital websites. 73% kept tracking visitors after opt-out.
A new study by Piwik PRO and Verified Data scanned 59 major US hospital and clinic websites for tracking and data compliance. The findings show just how common it is for major US healthcare websites to run marketing tools that weren’t built for a regulated environment. What we actually found Across the 59 scanned sites,…
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Data centers in the UAE: Powering the region’s digital transformation
The United Arab Emirates (UAE) has become a key hub for data centers in the Middle East, driven by rapid digital transformation, progressive government initiatives, and rising demand for cloud computing and data sovereignty. As public and private organizations accelerate their digital strategies, reliable, secure, and scalable hosting solutions are essential to supporting innovation and…
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25 years of digital analytics with Brian Clifton: The real challenge for the future is to make sense of data
Organizations are becoming more and more aware of data-driven strategies, so understanding the complexities surrounding data quality, privacy, and technological advancements becomes crucial for their future success. They also need to rely on new tools, often supported by AI, to adapt to changes in the digital analytics field. Dive into the fourth and final episode…
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Navigating the Norwegian E-Com Act 2025: How it Impacts Web Analytics and What Steps You Should Take
The Norwegian Electronic Communications Act, commonly known as the E-Com Act, is a fundamental legislation governing electronic communications targeting Norwegian audiences. As of January 1, 2025, significant amendments have been introduced, particularly concerning cookie guidelines and user data collection. These changes aim to enhance user privacy and align Norway’s regulations with broader European standards, such…
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Piwik PRO’s HIPAA safeguards verified by an independent auditor
At Piwik PRO, security and data protection have always been our top priority. Building privacy-friendly analytics is one part of that commitment, and we regularly invite independent auditors to evaluate our practices. We’re pleased to share that our latest SOC 2 Type II audit was extended to include an assessment of our controls against the…
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