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6 results for category: Banking & Finance

How to Handle Marketing Data the Right Way in Banking Industry?

Author Category Banking & Finance, Data Privacy & Security, Web Analytics

Processing marketing data in banks can be risky business. After all, financial institutions have to juggle sensitive data related to business and at the same time balance between strict sector-related restrictions like PCI DSS, GLBA, Dodd-Frank Wall Street Reform, the Consumer Protection Act, and the GLBA Safeguards Rule, just to name a few. Not to […]

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How to Leverage Content Personalization for a Better Banking Experience

Author Category Banking & Finance, Content Personalization

With the proliferation of banking institutions and progressing digitalization of the world, banks are becoming more and more customer-centric. Technology has changed customers’ expectations for good and banks, just like telcos and retailers, need to follow suit and adapt to the busy day-to-day lives of their customers. Hardly anyone steps inside a bank these days […]

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Will EU’s new data reg hit your bank?

Author Category Banking & Finance, Data Privacy & Security

This article originally was published on Banking Exchange. Strict consumer data privacy and security regulations aren’t new to the financial services sector. However, the upcoming European Union General Data Protection Regulation (GDPR) and ePrivacy regulation add a new layer of complexity to existing practices, forcing financial service professionals to depart from business as usual when […]

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6 Problems to Solve When Choosing Web Analytics for Financial Services And Banking

Author Category Banking & Finance, Data Privacy & Security, Web Analytics

Have you ever tried to select web analytics for financial services and banking? If you haven’t, let us warn you: it’s not a walk in a park. It’s more like cutting your way through the jungle of data privacy rules and regulations you’ll have to adhere to. You won’t have the luxury of settling for […]

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Case study: Piwik PRO Web Analytics for Finance and Banking sector

Author Category Banking & Finance, Data Privacy & Security, Use cases

Piwik PRO serves a number of clients from the finance and banking sectors. Because we put data safety and user privacy first, this makes us a natural partner for data-sensitive industries. This blog post is focused on the Global Financial case study to explain how our solution benefits industries dealing with mountains of sensitive data. […]

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On-Premises Web Analytics for the Banking & Healthcare Industries

Author Category Banking & Finance, Healthcare, Use cases, Web Analytics

Traditionally, Piwik users track their website via the JavaScript tracking code that’s placed on each page in their website. This is often the easiest way to track website and user actions. However, for large companies, placing the tracking code on each page is often unachievable due to the large number of pages contained in their websites, or because of other factors such as security policies. A great alternative to the JavaScript tracking code option is Server Log Analytics. What is Server Log Analytics? Server log analytics allows you to collect and process all web server logs and then import them into Piwik for viewing, analysing, and reporting. A web server log file contains historical information about the activity performed by it (typically by a website’s visitor). The web server logs can be imported into your Piwik service and added as another website in your Piwik Dashboard. Once in Piwik, the web server logs are parsed, processed and displayed as normal reports.

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