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Banking & Finance

What banks should consider if they choose web analytics software. Read about data collection within the finance sector. Stay up-to-date on the latest data privacy legislations.

13 results for category: Banking & Finance

7 Areas to Consider to Improve a Digital Bank Account Opening Process

Published: June 14, 2019 Updated: July 9, 2019 Author , Category Banking & Finance, Conversion Optimization

With customers’ expectations on the rise, banks are engaged in a fierce competition to provide top-notch digital products and build satisfaction among a wider audience. Without setting foot in a branch, people can now open accounts via a mobile or desktop app, which offers the great conveniences of speed, security, and 24-hour availability. Still, the […]

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4 Ways Product Analytics Optimizes Onboarding in Online Banking

Published: May 21, 2019 Updated: July 10, 2019 Author , Category Analytics, Banking & Finance

The focus of financial marketers lies in the number of new accounts opened. Acquiring new customers is often the key strategy point for many companies, not only banks. The question is what’s next? Are your customers using their account actively? Gaining account usage insight is crucial since acquiring a new account alone doesn’t guarantee expected […]

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Web Analytics For Banks: Off-The-Shelf vs. Build-Your-Own

Published: March 29, 2019 Updated: April 24, 2019 Author Category Analytics, Banking & Finance

There has never been a better time for banks to take a 360-degree view of their customers. The trend is heading towards offering a “segment of one”. A personalized experience where the user receives the right offer at the right time. With legal restrictions and internal policies, it’s much more difficult to take full advantage […]

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Case Study: Mapping the Customer Journey in the Banking Industry with Piwik PRO

Published: April 10, 2018 Updated: December 21, 2018 Author Category Banking & Finance

Despite initial scepticism and concerns, banks and financial institutions have followed the trend and incorporated web analytics into their strategy. Their reluctance is justifiable, because it involves concern for the privacy and data security of their clients. Another layer of complexity comes with the stringent and dynamic regulatory landscape, where GDPR and ePrivacy are giving […]

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GDPR in Banking – How to be Sure Your Web Analytics Complies With the New Law

Published: November 30, 2017 Updated: June 18, 2019 Author Category Banking & Finance, Data Privacy & Security, GDPR

The new EU privacy law is just around the corner, so it’s about time banks reviewed their GDPR-compliance. One of the more important steps in this process is examining technology partners, including web analytics vendors. Read this guide to learn how to tackle this issue. 25 May 2018 – the day when the new […]

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How to Optimize Customer Journey in Banking in 4 Simple Steps

Published: November 10, 2017 Updated: June 12, 2019 Author Category Banking & Finance, Conversion Optimization

In the digital era, rapidly changing digital and mobile channels are generating challenges that banks must deal with. One of the biggest comes in the form of customers’ expectations, which are soaring. Opening an account, transferring money, managing finances via smartphones. And this is just the tip of the iceberg. It’s not about providing the […]

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Why Banks Need to Hone Setting KPIs for m-Banking Now More Than Ever

Published: August 4, 2017 Updated: October 30, 2018 Author Category Analytics, Banking & Finance

The fast developing world of technology hasn’t spared anybody. Today it takes more than reliability and security for banks to succeed. With financial technology companies not only occupying more and more space on the financial arena but also joining forces to innovate it, banks are facing new, much greater challenges. It’s time they combined the […]

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The Banking Customer Experience – How to Start Tracking Omnichannel Customer Journey of Your Clients

Published: July 28, 2017 Updated: June 10, 2019 Author Category Analytics, Banking & Finance, Conversion Optimization

Banking customers have grown accustomed to the omnichannel convenience – the ability to start a process on a mobile app, then move to desktop, and finish the whole procedure at a local branch. Banks should then monitor the customer experience of their e-banking and m-banking services to make sure that hopping from one device to […]

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How to Handle Marketing Data the Right Way in Banking Industry?

Published: June 21, 2017 Updated: August 2, 2018 Author Category Analytics, Banking & Finance, Data Privacy & Security

Processing marketing data in banks can be risky business. After all, financial institutions have to juggle sensitive data related to business and at the same time balance between strict sector-related restrictions like PCI DSS, GLBA, Dodd-Frank Wall Street Reform, the Consumer Protection Act, and the GLBA Safeguards Rule, just to name a few. Not to […]

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How to Leverage Content Personalization for a Better Banking Experience

Published: May 11, 2017 Updated: March 5, 2019 Author Category Banking & Finance, Personalization

With the proliferation of banking institutions and progressing digitalization of the world, banks are becoming more and more customer-centric. Technology has changed customers’ expectations for good and banks, just like telcos and retailers, need to follow suit and adapt to the busy day-to-day lives of their customers. Hardly anyone steps inside a bank these days […]

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