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Category: Banking & finance

14 results

How to run web & app analytics projects across banking groups

March 10, 2020

How to run web & app analytics projects across banking groups

Collecting behavioral data about app and website visitors and using it in marketing and advertising context has always been a challenge for the financial industry. We’ve tackled this issue in numerous posts on our blog. The problem is even greater for institutions with a worldwide presence. Because of strict privacy and security regulations – both […]

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7 Areas to Consider to Improve a Digital Bank Account Opening Process

June 14, 2019

7 Areas to Consider to Improve a Digital Bank Account Opening Process

With customers’ expectations on the rise, banks are engaged in a fierce competition to provide top-notch digital products and build satisfaction among a wider audience. Without setting foot in a branch, people can now open accounts via a mobile or desktop app, which offers the great conveniences of speed, security, and 24-hour availability. Still, the […]

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4 Ways Product Analytics Optimizes Onboarding in Online Banking

May 21, 2019

4 Ways Product Analytics Optimizes Onboarding in Online Banking

The focus of financial marketers lies in the number of new accounts opened. Acquiring new customers is often the key strategy point for many companies, not only banks. The question is what’s next? Are your customers using their account actively? Gaining account usage insight is crucial since acquiring a new account alone doesn’t guarantee expected […]

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Web Analytics For Banks: Off-The-Shelf vs. Build-Your-Own

March 29, 2019

Web Analytics For Banks: Off-The-Shelf vs. Build-Your-Own

There has never been a better time for banks to take a 360-degree view of their customers. The trend is heading towards offering a “segment of one”. A personalized experience where the user receives the right offer at the right time. With legal restrictions and internal policies, it’s much more difficult to take full advantage […]

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Case Study: Mapping the Customer Journey in the Banking Industry with Piwik PRO

April 10, 2018

Case Study: Mapping the Customer Journey in the Banking Industry with Piwik PRO

Despite initial scepticism and concerns, banks and financial institutions have followed the trend and incorporated web analytics into their strategy. Their reluctance is justifiable, because it involves concern for the privacy and data security of their clients. Another layer of complexity comes with the stringent and dynamic regulatory landscape, where GDPR and ePrivacy are giving […]

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GDPR in Banking - How to be Sure Your Web Analytics Complies With the New Law

November 30, 2017

GDPR in Banking – How to be Sure Your Web Analytics Complies With the New Law

The new EU privacy law is just around the corner, so it’s about time banks reviewed their GDPR-compliance. One of the more important steps in this process is examining technology partners, including web analytics vendors. Read this guide to learn how to tackle this issue. 25 May 2018 – the day when the new […]

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How to Optimize Customer Journey in Banking in 4 Simple Steps

November 10, 2017

How to Optimize Customer Journey in Banking in 4 Simple Steps

In the digital era, rapidly changing digital and mobile channels are generating challenges that banks must deal with. One of the biggest comes in the form of customers’ expectations, which are soaring. Opening an account, transferring money, managing finances via smartphones. And this is just the tip of the iceberg. It’s not about providing the […]

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Why Banks Need to Hone Setting KPIs for m-Banking Now More Than Ever

August 4, 2017

Why Banks Need to Hone Setting KPIs for m-Banking Now More Than Ever

The fast developing world of technology hasn’t spared anybody. Today it takes more than reliability and security for banks to succeed. With financial technology companies not only occupying more and more space on the financial arena but also joining forces to innovate it, banks are facing new, much greater challenges. It’s time they combined the […]

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The Banking Customer Experience - How to Start Tracking Omnichannel Customer Journey of Your Clients

July 28, 2017

The Banking Customer Experience – How to Start Tracking Omnichannel Customer Journey of Your Clients

Banking customers have grown accustomed to the omnichannel convenience – the ability to start a process on a mobile app, then move to desktop, and finish the whole procedure at a local branch. Banks should then monitor the customer experience of their e-banking and m-banking services to make sure that hopping from one device to […]

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How to Handle Marketing Data the Right Way in Banking Industry?

June 21, 2017

How to Handle Marketing Data the Right Way in Banking Industry?

Processing marketing data in banks can be risky business. After all, financial institutions have to juggle sensitive data related to business and at the same time balance between strict sector-related restrictions like PCI DSS, GLBA, Dodd-Frank Wall Street Reform, the Consumer Protection Act, and the GLBA Safeguards Rule, just to name a few. Not to […]

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