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Category: Conversion optimization

22 results

How to use funnel reports to improve your website’s conversion rate

March 1, 2022

How to use funnel reports to improve your website’s conversion rate

Funnel reports are a key analytical tool in making effective changes to your website or app. We’ll discuss how to build and analyze funnels, and then improve your customer’s journey. By the end, you will understand how to use data from those reports when you modify your company’s site to boost conversions. Why funnel reporting […]

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10 things to consider for improving user experience with web analytics

January 27, 2022

10 things to consider for improving user experience with web analytics

Businesses with a digital presence that want to optimize their websites and provide a better customer experience turn to web analytics. This software enables you to collect valuable data about your site and its visitors’ behavior. And why is that so important? According to HubSpot, 42% of people leave websites because of poor functionality. Also, 38% […]

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3 reports for optimizing user flow on your website

June 24, 2020

3 reports for optimizing user flow on your website

Whether it’s your website, product, or an app, when you’re thinking about your users, you surely have some goals in mind. Let’s say a visitor comes to your website – what would you like them to do? Sign up for a newsletter? Buy a product? Request a demo? Well, users rarely take the path you’d like […]

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7 Areas to Consider to Improve a Digital Bank Account Opening Process

June 14, 2019

7 Areas to Consider to Improve a Digital Bank Account Opening Process

With customers’ expectations on the rise, banks are engaged in a fierce competition to provide top-notch digital products and build satisfaction among a wider audience. Without setting foot in a branch, people can now open accounts via a mobile or desktop app, which offers the great conveniences of speed, security, and 24-hour availability. Still, the […]

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Integrating your CDP with Ad Platforms for Customer Journeys that Convert

June 11, 2019

Integrating your CDP with Ad Platforms for Customer Journeys that Convert

A well-mapped customer journey gives you insight into the changing needs of your customers from discovery to purchase. If the customer journey is a roadmap, how can you locate individuals on that map and help them smoothly progress forward? In this post we’ll cover how to configure a Customer Data Platform (CDP) to transform static […]

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How to find website conversion problems with cross-device & cross-browser reports

November 19, 2018

How to find website conversion problems with cross-device & cross-browser reports

Imagine a visitor comes to your site because your marketing campaign has intrigued them. Then imagine they bounce off because the landing page image is too big to read on their iPhone. Or they leave because the headline is from another campaign – a copy and paste error! It can happen even at the best…

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Why Every Good Digital Strategy Starts with Insights

November 7, 2018

Why Every Good Digital Strategy Starts with Insights

Going Digital. We see this term more often as organizations continue to carry out their digital overhauls – all in an effort to compete with their counterparts while simultaneously keeping customers happy. Interestingly enough, a good majority of us think going digital translates to cost savings and launching fancy new websites and apps that will […]

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Web analytics for remarketing - 4 key steps to follow off and on-site

March 20, 2018

Web analytics for remarketing – 4 key steps to follow off and on-site

If you operate within the digital ecosystem, you’re probably familiar with the problem of lost visitors, customers or subscribers. It might even be your biggest bugaboo. These visitors interact with your site, put items in the cart, and suddenly they’re gone. They disappear just before the finishing line, conversion. Does this mean they are lost […]

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Fix poor website performance with Piwik PRO Analytics reports

February 26, 2018

Fix poor website performance with Piwik PRO Analytics reports

Underperforming pages are the bane of every conversion rate optimization process. Never fear, we’ve got the perfect solution to your struggles! In this blog post we’ll show you how to deal with poor website performance using a Piwik PRO Analytics module. Last year’s Conversion Rate Optimization Report 2017 by Econsultancy has shown that only […]

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Exit intent pop-ups: ins and outs of keeping visitors on your site

January 29, 2018

Exit intent pop-ups: ins and outs of keeping visitors on your site

Exit intent pop-ups: friend or foe? There’s no straightforward answer, as everything depends on your strategy. These small message windows generate controversy for their negative impact on user experience. That said, their ubiquitous presence in the digital world implies that they do provide us with real benefits, namely conversion optimization. The truth is, more and […]

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