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Category: Conversion optimization

24 results

How to optimize Google Ads campaigns with Piwik PRO Analytics Suite

June 10, 2024

How to optimize Google Ads campaigns with Piwik PRO Analytics Suite

Google Ads offers great reach and impressive ROI, but successful campaigns require careful optimization and continuous refinement. Supplementing the data from Google Ads with analysis tools such as Piwik PRO enables an iterative approach to campaign optimization. Piwik PRO Analytics provides detailed insights into campaign performance, including metrics such as sessions, bounce rate, goal conversions, […]

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What is ecommerce analytics and how can you use it to grow your business

May 22, 2024

What is ecommerce analytics and how can you use it to grow your business

The global ecommerce market is expected to be worth $6.3 trillion in 2024 – up from $5.8 trillion in 2023. This continuous growth makes ecommerce one of the most competitive industries. The heightened competitiveness has pushed businesses to find ways to gain an edge over their competitors. The best option they have is turning to […]

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Digital marketing analytics: The beginner’s guide to data-driven marketing success

March 28, 2024

Digital marketing analytics: The beginner’s guide to data-driven marketing success

As a marketer, you have various options for capturing your customers’ attention. However, to ensure that your efforts contribute to business growth, you need to measure the results of your activities.Digital marketing analytics is a great method to determine the effectiveness of your efforts and discover areas for improvement. This article will explain how to measure your […]

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Conversion funnel analysis: A step-by-step guide

March 1, 2022

Conversion funnel analysis: A step-by-step guide

Funnel reporting is a key analytical tool for making effective changes to your website or app. We’ll discuss how to build and analyze funnels, and then improve your customer’s journey. By the end, you will understand how to use data from those reports when you modify your company’s site to boost conversions. Why conversion funnel […]

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10 things to consider for improving user experience with web analytics

January 27, 2022

10 things to consider for improving user experience with web analytics

Businesses with a digital presence that want to optimize their websites and provide a better customer experience turn to web analytics. This software enables you to collect valuable data about your site and its visitors’ behavior. And why is that so important? According to HubSpot, 42% of people leave websites because of poor functionality. Also, 38% […]

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3 reports for optimizing user flow on your website

June 24, 2020

3 reports for optimizing user flow on your website

Whether it’s your website, product, or an app, when you’re thinking about your users, you surely have some goals in mind. Let’s say a visitor comes to your website – what would you like them to do? Sign up for a newsletter? Buy a product? Request a demo? Well, users rarely take the path you’d like […]

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7 Areas to Consider to Improve a Digital Bank Account Opening Process

June 14, 2019

7 Areas to Consider to Improve a Digital Bank Account Opening Process

With customers’ expectations on the rise, banks are engaged in a fierce competition to provide top-notch digital products and build satisfaction among a wider audience. Without setting foot in a branch, people can now open accounts via a mobile or desktop app, which offers the great conveniences of speed, security, and 24-hour availability. Still, the […]

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Integrating your CDP with Ad Platforms for Customer Journeys that Convert

June 11, 2019

Integrating your CDP with Ad Platforms for Customer Journeys that Convert

The customer journey gives you insight into the changing needs of your customers, from discovery to purchase. By identifying where individuals are along the customer journey, you can plan actions to help them progress forward smoothly. Charting the customer journey for your company gives you a roadmap that will serve as the foundation of your strategy. […]

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How to find website conversion problems with cross-device & cross-browser reports

November 19, 2018

How to find website conversion problems with cross-device & cross-browser reports

Imagine a visitor comes to your site because your marketing campaign has intrigued them. Then imagine they bounce off because the landing page image is too big to read on their iPhone. Or they leave because the headline is from another campaign – a copy and paste error! It can happen even at the best…

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Why Every Good Digital Strategy Starts with Insights

November 7, 2018

Why Every Good Digital Strategy Starts with Insights

Going Digital. We see this term more often as organizations continue to carry out their digital overhauls – all in an effort to compete with their counterparts while simultaneously keeping customers happy. Interestingly enough, a good majority of us think going digital translates to cost savings and launching fancy new websites and apps that will […]

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