Comparisons Archives

April 19, 2023

Best 9 A/B testing tools for 2023: Google Optimize alternatives

Google Optimize, a free tool by Google that allows businesses to perform A/B and multivariate testing on their websites, will be shut down on September 30, 2023.It was popular for testing small changes and getting results, but it lacked flexibility and had some limitations. As businesses and individuals prepare for the discontinuation of Google Optimize, […]

November 23, 2022

70-point comparison of 7 tag managers

Tags are snippets of JavaScript used to collect and manage the data flow between websites and mobile apps, and third-party tools, such as analytics platforms or marketing vendors. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data […]

October 26, 2022

Universal Analytics vs. Google Analytics 4: Data models and other key differences explained

You probably know that Universal Analytics (GA3 or UA) and Google Analytics 4 (GA4) use different data models. GA3’s data model is based on sessions and page views. In contrast, GA4’s is based on events and parameters. This means that the two analytics platforms collect, process, and report the same data differently. And the differences […]

July 25, 2022

The comparison of leading enterprise web analytics platforms: which solution will be right for you? [UPDATE]

Are you racking your brain to find analytics software that will match your business needs? Then we’ve got great news for you. In our freshly updated comparison, you’ll find 5 of the most popular analytics solutions side-by-side for you to see the key differences between them and decide what’s your best pick.

March 21, 2022

Comparison of 6 free and paid mobile app analytics platforms

As a product manager or app developer, your priority should not only be to deliver an app that works well or has a nice design. You also need to understand your users in order to improve the app’s performance. That requires asking the right questions and getting insights that you can depend on. A mobile […]

January 13, 2022

Google Analytics alternatives – free and paid

Google Analytics’ approach to privacy, data quality, transparency in handling data make you seek alternatives. See the pluses and minuses of those platforms.

January 8, 2021

SharePoint analytics vendors comparison

Organizations that use an intranet platform such as SharePoint see the thousands of ways their employees work and interact online. Collecting and analyzing data about those actions requires more effort though. It requires a dedicated SharePoint analytics platform.If you’re still deciding whether to invest in a dedicated SharePoint analytics platform, skip to the last section […]

November 20, 2020

Comparison of 9 leading consent management platforms

The need for data consent started with the EU’s General Data Protection Regulation. It has set the gold standard for data privacy regulations. And served as an inspiration for legislation in other countries.For example, the scope of Brazil’s General Law for the Protection of Personal Data is similar to the GDPR. The California Consumer Privacy […]

July 28, 2020

Free comparison of 7 enterprise-ready customer data platforms

Customer data platforms have proved their worth as a vital technology in marketing. They create a single customer view by stitching together sources of fragmented user data. CDPs assist marketers to generate a better customer experience, driven by precise information on user behaviors across every touchpoint.

June 10, 2020

Google Analytics alternative: Piwik PRO

According to W3Techs.com, Google Analytics is used by 55.6% of all websites. Its popularity comes as no surprise – it’s developed by one of the most recognizable brands in the world, offers a vast variety of features and is free. Google offers two kinds of properties: Universal Analytics and brand new Google Analytics 4 (GA4). […]

Category: Comparisons

13 results

Best 9 A/B testing tools for 2023: Google Optimize alternatives

70-point comparison of 7 tag managers

Universal Analytics vs. Google Analytics 4: Data models and other key differences explained

The comparison of leading enterprise web analytics platforms: which solution will be right for you? [UPDATE]

Comparison of 6 free and paid mobile app analytics platforms

Google Analytics alternatives – free and paid

SharePoint analytics vendors comparison

Comparison of 9 leading consent management platforms

Free comparison of 7 enterprise-ready customer data platforms

Google Analytics alternative: Piwik PRO

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