Comparisons Archives

April 25, 2025

EU-US data transfers uncertainties: How an EU-based analytics platform can improve your marketing performance

European digital marketers are facing unprecedented levels of disruption. Increasing regulatory scrutiny and growing doubts about the legality of EU-US data transfers demand an urgent reassessment of your tech stack. In the very near future, relying on US-based analytics and consent platforms will expose your organization to operational, legal, and financial risks that can no…
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February 26, 2024

Comparison of 10 leading consent management platforms

GDPR is the gold standard for data privacy regulations, especially with the requirement to collect explicit consent from users prior to processing their personal data. The law has served as an inspiration for other legislation such as Brazil’s LGPD, California’s CPRA, Canada’s CPPA, and Germany’s TTDSG/TDDDG. In the report by Gartner, it is expected that…
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October 18, 2023

The comparison of 10 web and app analytics platforms [UPDATE]

As a marketer or analyst, you’re responsible for monitoring relevant metrics so you can make prompt adjustments, run campaigns or perform conversion rate optimization. Web analytics platforms help companies surface useful insights to better understand their users and how they interact with their sites or apps. The data they gather helps businesses refine their operations…
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July 26, 2023

Piwik PRO vs. Adobe Analytics: Comparison of enterprise analytics platforms

Choosing an enterprise web analytics partner is hard. The return on this strategic investment must be sure. You may already be using Adobe Analytics but are considering an alternative that offers similar or better features, including Piwik PRO Analytics Suite in the paid Enterprise plan. Or you might be a Universal Analytics user who’s not…
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July 26, 2023

Free comparison of 7 enterprise-ready customer data platforms

Customer data platforms have proved their worth as a vital technology in marketing. They create a single customer view by stitching together sources of fragmented user data. CDPs assist marketers to generate a better customer experience, driven by precise information on user behaviors across every touchpoint.
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July 19, 2023

Reports in Google Analytics 4 and Piwik PRO: Everything you should know

Choosing the right analytics platform is challenging, as no one tool meets every need. Piwik PRO and Google Analytics 4 (GA4) provide metrics and features that can form the heart of any data strategy and deliver unique benefits. Both are good choices for experienced analytics users, allowing you to easily mold and bold your data…
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April 19, 2023

Best 10 A/B testing tools for 2023: Google Optimize alternatives

Google Optimize, a free tool by Google that allows businesses to perform A/B and multivariate testing on their websites, will be shut down on September 30, 2023. It was popular for testing small changes and getting results, but it lacked flexibility and had some limitations. As businesses and individuals prepare for the discontinuation of Google…
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November 23, 2022

70-point comparison of 7 tag managers

Tags are snippets of JavaScript used to collect and manage the data flow between websites and mobile apps, and third-party tools, such as analytics platforms or marketing vendors. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data…
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October 26, 2022

Universal Analytics vs. Google Analytics 4: Data models and other key differences explained

The switch from Universal Analytics (GA3 or UA) to Google Analytics 4 (GA4) means dealing with tons of changes, one of them being the different data models they use. GA3’s data model is based on sessions and page views, while GA4’s is based on events and parameters. This means that the two analytics platforms collect,…
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January 13, 2022

Google Analytics alternatives – free and paid

Google Analytics’ approach to privacy, data quality, transparency in handling data make you seek alternatives. See the pluses and minuses of those platforms.
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