February 26, 2024
Comparison of 10 leading consent management platforms
Type of hosting ISO 27001 certified GDPR compliance 100% data ownership Piwik PRO Cloud or private cloud Cookie Information Cloud Cookiebot Cloud Usercentrics Google cloud servers OneTrust Cloud, private cloud or on-premises UniConsent Cloud Didomi Cloud Osano Cloud n/a CookieYes Cloud n/a Ketch Cloud n/a Google Consent Mode Google Consent Mode v.2 Google Tag Manager […]
Read more![The comparison of 10 web and app analytics platforms [UPDATE]](https://piwik.pro/wp-content/uploads/2022/07/620x400-The-comparison-of-10-web-and-app-analytics-platforms-blog.png)
October 18, 2023
The comparison of 10 web and app analytics platforms [UPDATE]
As a marketer or analyst, you’re responsible for monitoring relevant metrics so you can make prompt adjustments, run campaigns or perform conversion rate optimization.Web analytics platforms help companies surface useful insights to better understand their users and how they interact with their sites or apps. The data they gather helps businesses refine their operations and […]
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July 26, 2023
Piwik PRO vs. Adobe Analytics: Comparison of enterprise analytics platforms
Adobe Analytics Piwik PRO Enterprise Standard reporting Reports & Analytics will be sunsetted in December 2023 rich set of standard reports Web and mobile app analytics Custom reports Custom dimensions Reporting API Customer care Dedicated support specialist Ultimate support package only Personalized implementation & onboarding Ultimate support package only Personalized product training Ultimate support package […]
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July 26, 2023
Free comparison of 7 enterprise-ready customer data platforms
Customer data platforms have proved their worth as a vital technology in marketing. They create a single customer view by stitching together sources of fragmented user data. CDPs assist marketers to generate a better customer experience, driven by precise information on user behaviors across every touchpoint.
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July 19, 2023
Reports in Google Analytics 4 and Piwik PRO: Everything you should know
Google Analytics 4 Piwik PRO Standard reporting rich set of standard reports Regular expressions in filters, segments & groupings Live traffic/live map Consent reports Ability to process personal data and PII (including sensitive data) only encrypted PII allowed (min. SHA256) non-encrypted and encrypted PII allowed Views feature Custom reports Cross-property roll-up reporting (metasites) Funnel reporting […]
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April 19, 2023
Best 10 A/B testing tools for 2023: Google Optimize alternatives
What is Google Optimize? A/B testing in the age of privacy The top A/B testing tools Optimizely Convert Visual Website Optimizer (VWO) Conductrics Adobe Target A/B Smartly AB Tasty Omniconvert Apptimize Crazy Egg A/B testing tools: Conclusion Optimizely Convert VWO Conductrics Adobe Target A/B Smartly Pricing On request From $99/m From $356/m Onrequest On request […]
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November 23, 2022
70-point comparison of 7 tag managers
Piwik PRO Google Segment Tealium TagCommander Matomo Ensighten Manage Product overview Privacy and security compliance Product capabilities Customer care Hosting options Customization Hosting On-premises Cloud Private cloud Content delivery network (CDN) Cloud or private cloud data residency options Privacy and compliance Opt-out / Do Not Track option at the individual tag level Option to enable […]
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October 26, 2022
Universal Analytics vs. Google Analytics 4: Data models and other key differences explained
The switch from Universal Analytics (GA3 or UA) to Google Analytics 4 (GA4) means dealing with tons of changes, one of them being the different data models they use. GA3’s data model is based on sessions and page views, while GA4’s is based on events and parameters. This means that the two analytics platforms collect, process, […]
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January 13, 2022
Google Analytics alternatives – free and paid
Google Analytics’ approach to privacy, data quality, transparency in handling data make you seek alternatives. See the pluses and minuses of those platforms.
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June 10, 2020
Google Analytics alternative: Piwik PRO
Universal Analytics Google Analytics 4 Piwik PRO Core Piwik PRO Enterprise Analytics Tag manager Consent manager Universal Analytics Google Analytics 4 Piwik PRO Core Piwik PRO Enterprise Cloud Private cloud On-premises (self-hosted) Universal Analytics Google Analytics 4 Piwik PRO Core Piwik PRO Enterprise Data freshness 24-48 hours 2-8 hours 30 min 30 min Data sampling […]
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