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Category: Use cases

36 results

User management in Piwik PRO

February 6, 2020

User management in Piwik PRO

Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information – your data. And that data demands special treatment, namely security. But protecting data is about more than just secure storage and safeguarded servers. It also means managing access, making decisions about who can see or edit certain reports […]

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Retail & E-tail Analytics: 5 Challenges You’ll Overcome With The Right Software

May 27, 2019

Retail & E-tail Analytics: 5 Challenges You’ll Overcome With The Right Software

E-tailers face cut-throat competition. Keeping up with industry trends is essential to stay ahead in the race, especially for businesses with an omni-channel presence. Also, as a customer-centric industry, retailers are constantly under pressure to serve clients better and increase their overall satisfaction. It’s no easy task. As Shep Hyken writes in Forbes, customers will […]

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3 Reports for Optimizing User Flow on Your Website

April 23, 2019

3 Reports for Optimizing User Flow on Your Website

Whether it’s your website, product, or an app, when you’re thinking about your users, you surely have some goals in mind. Let’s say a visitor comes to your website – what would you like them to do? Sign up for a newsletter? Buy a product? Request a demo? These are examples of the tasks you’d […]

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4 Powerful Use Cases of Traffic Efficiency Reports

April 15, 2019

4 Powerful Use Cases of Traffic Efficiency Reports

One of the most important strengths of traffic efficiency reports is that they allow you to understand exactly how your customers are finding you. Analyzing sessions, new users, bounce rates, conversion rates, transactions, and goals is pointless unless you determine where the traffic came from.To access all those juicy details, however, everything has to be…

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How-to Guide to Stitching Together Internal & External Data With Piwik PRO

March 6, 2019

How-to Guide to Stitching Together Internal & External Data With Piwik PRO

Customer Data Platforms are known as the brain of the smart marketing stack for good reason. CDP technology facilitates campaign automation, mapping the customer journey across all channels and touchpoints. It supports data analysis and helps marketers manage all their initiatives with minimal use of IT department resources. And let’s not forget about one more […]

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How to Compare Segments and Data Ranges in Custom Reports for Better Analytics Insights

February 25, 2019

How to Compare Segments and Data Ranges in Custom Reports for Better Analytics Insights

With analytics software at hand, marketers are well equipped to devise their tactics and make an informed decision. However, having a great tool is not enough: the key is to get the most out of it to make it work for your specific needs. In today’s post we’ll walk you through using Custom Reports for […]

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4 Steps to Optimize Visitor Engagement With Your Website Using the Content Efficiency Report

January 24, 2019

4 Steps to Optimize Visitor Engagement With Your Website Using the Content Efficiency Report

How can you measure your content’s efficiency when the data you need is spread across multiple reports? The answer is simple: with a Content Efficiency Report. It’s flexible, so you can adjust it to your specific needs, and it brings all the vital data together in one place. This custom report will help you understand […]

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Discover Your Landing Page Issues With Message Match Report

December 3, 2018

Discover Your Landing Page Issues With Message Match Report

Imagine a visitor to your site sees an ad promoting great sales for online courses. But when they come to your site, they only see a small discount on an accounting training course. Or they get an ad for spring jackets, but after clicking it they land on a page full of outerwear and get…

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How To Build a Segmented Funnel You Can Be Proud Of

November 21, 2018

How To Build a Segmented Funnel You Can Be Proud Of

Let us show you how applying segments will help you pinpoint problems ruining your funnels’s performance. Funnel visualization reports are used so often they have become an indispensable part of web analytics. It comes from the facts that: In most cases they are easy to set up and offer a decent overview on your website/app […]

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How to Find Website Conversion Problems With Cross-Device & Cross-Browser Reports

November 19, 2018

How to Find Website Conversion Problems With Cross-Device & Cross-Browser Reports

Imagine a visitor comes to your site because your marketing campaign has intrigued them. Then imagine they bounce off because the landing page image is too big to read on their iPhone. Or they leave because the headline is from another campaign – a copy and paste error! It can happen even at the best…

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