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Use cases

Find out how to get the most out of our Tag Manager, Content Personalization, Customer Data Platform and Web Analytics. Read about practical use cases for business and incorporate best tactics into your strategy.

37 results for category: Use cases

User Management in Piwik PRO

Published: April 18, 2019 Updated: April 19, 2019 Author , Category Use cases

Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information – your data. And that data requires special treatment, namely security. But protecting data is more than just secure storage and safeguarded serves. It also means managing access, making decisions about who can see or edit certain reports or […]

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4 Powerful Use Cases of Traffic Efficiency Reports

Published: April 15, 2019 Updated: April 19, 2019 Author , Category Analytics, Use cases

One of the most important strengths of traffic efficiency reports is that they allow you to understand exactly how your customers are finding you. Analyzing sessions, new users, bounce rates, conversion rates, transactions, and goals is pointless unless you determine where the traffic came from. To access all those juicy details, however, everything has to […]

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How-to Guide to Stitching Together Internal & External Data With Piwik PRO

Published: March 6, 2019 Updated: April 18, 2019 Author Category Data Management, Use cases

Customer Data Platforms are known as the brain of the smart marketing stack for good reason. CDP technology facilitates campaign automation, mapping the customer journey across all channels and touchpoints. It supports data analysis and helps marketers manage all their initiatives with minimal use of IT department resources. And let’s not forget about one more […]

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How to Compare Segments and Data Ranges in Custom Reports for Better Analytics Insights

Published: February 25, 2019 Updated: April 17, 2019 Author , Category Custom Reports, Use cases

With analytics software at hand, marketers are well equipped to devise their tactics and make an informed decision. However, having a great tool is not enough: they key is to get the most out of it to make it work for your specific needs. In today’s post we’ll walk you through using Custom Reports for […]

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4 Steps to Optimize Visitor Engagement With Your Website Using the Content Efficiency Report

Published: January 24, 2019 Updated: March 25, 2019 Author Category Custom Reports, Use cases

How can you measure your content’s efficiency when the data you need is spread across multiple reports? The answer is simple: with a Content Efficiency Report. It’s flexible, so you can adjust it to your specific needs, and it brings all the vital data together in one place. This custom report will help you understand […]

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Discover Your Landing Page Issues With Message Match Report

Published: December 3, 2018 Updated: April 18, 2019 Author , Category Use cases

Imagine a visitor to your site sees an ad promoting great sales for online courses. But when they come to your site, they only see a small discount on an accounting training course. Or they get an ad for spring jackets, but after clicking it they land on a page full of outerwear and get […]

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How To Build a Segmented Funnel You Can Be Proud Of

Published: November 21, 2018 Updated: January 16, 2019 Author , Category Analytics, Use cases

Let us show you how applying segments will help you pinpoint problems ruining your funnels’s performance. Funnel visualization reports are used so often they have become an indispensable part of web analytics. It comes from the facts that: In most cases they are easy to set up and offer a decent overview on your website/app […]

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How to Find Website Conversion Problems With Cross-Device & Cross-Browser Reports

Published: November 19, 2018 Updated: March 13, 2019 Author , Category Conversion Optimization, Use cases

Imagine a visitor comes to your site because your marketing campaign has intrigued them. Then imagine they bounce off because the landing page image is too big to read on their iPhone. Or they leave because the headline is from another campaign – a copy and paste error! It can happen even at the best […]

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Funnels Based on Behavioral Segmentation: a Little-Known Way to Map the Entire Customer Journey

Published: November 14, 2018 Updated: March 11, 2019 Author , Category Analytics, Use cases

Regular, run-of-the-mill funnel reports are a quick way of finding the low-hanging fruits of conversion optimization. With these reports you can easily spot ill-performing first touchpoints and track the efficiency of your page content. Unfortunately, at the same time they’ll often provide you with a very fragmented and incomplete overview of the customer journey. Usually, […]

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How to Target Audiences with Personalized Campaigns Using Piwik PRO [A Step-by-Step Guide]

Published: September 4, 2018 Updated: April 8, 2019 Author , Category Use cases

We’ll take you on a journey through the features of Piwik PRO Analytics Suite by exploring how to counter a shrinking base of banking customers with personalized banners and pop-ups. Personalization of your websites is also a great way to improve the acquisition and retention of clients, and improve cross- and upselling campaigns, but we’ll […]

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