October 24, 2023
What is ecommerce analytics and how can you use it to grow your business
The average cart abandonment rate for online shopping exceeds 70%. This presents a massive challenge to ecommerce operations. How can you effectively reach customers and get them over the finish line? A crucial element is data gathered by an ecommerce analytics tool. Ecommerce businesses need to make data-driven decisions to better understand customers’ actions, and drive […]
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May 12, 2023
8 customer data platform (CDP) use cases that will drive your business growth
Companies need data on user engagement to understand the behavior of users on the website or app, assess the performance of marketing campaigns and see how to better address users’ needs. Today, teams can benefit from numerous marketing and analytics tools that allow them to collect user acquisition, behavioral and conversion data from multiple sources and […]
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February 14, 2023
How to perform successful audience targeting with a CDP
As much as 72% of business buyers expect vendors to personalize their experiences. However, only 15% of CMOs believe their company is on the right track with personalization. These numbers speak for themselves – companies need to shift their focus and incorporate high-level personalization into their marketing. If you want to reach your target audience […]
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October 12, 2022
Analytics implementation: A 12-step guide (Tracking plan included)
A proper web analytics implementation is necessary to gather accurate insights from your visitors’ behavior and make data-based decisions that will help you improve your business. But creating the right analytics configuration requires you to factor in many aspects, such as: Your business objectives The data you want to track Legal requirements you need to […]
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December 15, 2020
Web analytics for governments part 2: How to work with strategic & tactical goals
This article is the second of a three-part series about the FTG framework – a web analytics model designed with the websites of public institutions in mind. The framework was created by Toon Vuursteen, a Dutch thought leader in digital analytics for the public sector, now supporting the digital transformation of GBBO, an agency specialized […]
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June 24, 2020
3 reports for optimizing user flow on your website
Whether it’s your website, product, or an app, when you’re thinking about your users, you surely have some goals in mind. Let’s say a visitor comes to your website – what would you like them to do? Sign up for a newsletter? Buy a product? Request a demo? Well, users rarely take the path you’d like […]
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February 6, 2020
User management in Piwik PRO
Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information – your data. And that data demands special treatment, namely security. But protecting data is about more than just secure storage and safeguarded servers. It also means managing access, making decisions about who can see or edit certain reports […]
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May 27, 2019
Retail Analytics: 5 Challenges You’ll Overcome With The Right Retail Analytics Software
Retailers face cut-throat competition. Keeping up with industry trends is essential to stay ahead in the race, especially for businesses with an omni-channel presence (often called e-tailers). Also, as a customer-centric industry, retailers are constantly under pressure to serve clients better and increase their overall satisfaction. It’s no easy task. As Shep Hyken writes in […]
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April 15, 2019
4 Powerful Use Cases of Traffic Efficiency Reports
One of the most important strengths of traffic efficiency reports is that they allow you to understand exactly how your customers are finding you. Analyzing sessions, new users, bounce rates, conversion rates, transactions, and goals is pointless unless you determine where the traffic came from.To access all those juicy details, however, everything has to be…
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March 6, 2019
How-to Guide to Stitching Together Internal & External Data With Piwik PRO
Customer Data Platforms are known as the brain of the smart marketing stack for good reason. CDP technology facilitates campaign automation, mapping the customer journey across all channels and touchpoints. It supports data analysis and helps marketers manage all their initiatives with minimal use of IT department resources. And let’s not forget about one more […]
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