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Cross-platform analytics: Deep dive into benefits for various businesses
Users no longer follow a neat and organized path when interacting with products and services. The customer journey is much more complex than it used to be. Visitors use different platforms, often switching between native apps, mobile apps, and desktop browsing as they progress toward becoming clients. For instance, customers could begin on the website…
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How Oxford Online Pharmacy increased data volume by 15% with Duga Digital and server-side Piwik PRO Analytics
Duga Digital’s success story appears as part of our Partner Spotlight series. Oxford Online Pharmacy (OOP) is a family business going back three generations to 1925. Employing experienced pharmacists and healthcare professionals, OOP is committed to translating the values and heritage of the Oxfordshire-based bricks and mortar chemists, online.
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Real-time content analysis for publishers
Collecting and processing data in real-time is more than a reporting method: it’s a game changer for publishers and media companies. It’s essential to keep up with the rapidly evolving trends and interests of their audiences. In this text, we’ll explore real-time content analysis, detail its advantages, and show how publishers can take advantage of…
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How to optimize Google Ads campaigns with Piwik PRO Analytics Suite
Google Ads offers great reach and impressive ROI, but successful campaigns require careful optimization and continuous refinement. Supplementing the data from Google Ads with analysis tools such as Piwik PRO enables an iterative approach to campaign optimization. Piwik PRO Analytics provides detailed insights into campaign performance, including metrics such as sessions, bounce rate, goal conversions,…
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Real-time reporting: The complete guide
Not every business requires the ability to access and act on data in seconds. That said, real-time and near-time analytics are increasingly necessary and growing in popularity. With real-time reporting, organizations can make fast and effective data-based decisions. By monitoring real-time data, you can streamline your operations, spot emerging trends, refine content strategy, boost sales,…
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What is ecommerce analytics and how can you use it to grow your business
The global ecommerce market is expected to be worth $6.3 trillion in 2024 – up from $5.8 trillion in 2023. This continuous growth makes ecommerce one of the most competitive industries. The heightened competitiveness has pushed businesses to find ways to gain an edge over their competitors. The best option they have is turning to…
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How you can drive growth for your business with an integrated analytics platform
Modern companies employ various technologies for their data processes. Every data ecosystem should facilitate data collection, processing, and management. But simply having access to data isn’t enough – you need to be capable of integrating, transforming, and acting on the insights you draw from data. You can’t do this without the right technology and approach.…
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KPIs for ecommerce: Maximizing funnel performance
Regularly assessing your key performance indicators (KPI) is essential for meeting profit targets, remaining competitive, and growing your business. But which KPIs should be prioritized when measuring your ecommerce success? It all depends on your marketing funnel. The more customized your KPIs are to your marketing funnel, the more measurable and impactful they will be.…
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Customer Data Platform: Generate meaningful insights with customer data activation and import
A customer data platform (CDP) helps you create a unified, comprehensive view of your customers, enhancing personalization and improving the efficiency and flexibility of marketing campaigns. Accessing and using customer data effectively is crucial for business success and gives marketers a tangible competitive advantage. There is no place for limited data access and integration. With…
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How to use omnichannel analytics for more effective marketing
The need for an omnichannel approach to analytics is hardly breaking news. The offline and online worlds are blending, paths leading to purchases are more of a “back and forth” story than a “one-time shot” and attribution is getting harder. And yet, gathering data from all channels and touchpoints remains a significant challenge. How do…
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