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GDPR

Follow our blog and learn what you should do, what to avoid to keep your web analytics GDPR compliant. Stay up-to-date with the regulation and learn experts’ advice on best practices for secure data handling.

34 results for category: GDPR

We’re Releasing “The State of GDPR Consent” Report

Published: February 11, 2019 Author , Category GDPR

GDPR has been in force since last May, but what has really changed? This report tries to answer that question by examining how organizations in the EU and North America are collecting and using data consents for EU internet users. There are many indications that tech and advertising giants have a stake in keeping the […]

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We’re Launching a GDPR Cookie Scanner!

Published: January 21, 2019 Updated: January 18, 2019 Author Category GDPR, News & Releases

Now that GDPR has entered into force, every company doing business in the EU is obliged to ask for permission in order to process data from their website visitors. The first months since the introduction of the regulation, however, show that many businesses don’t take this responsibility seriously enough. How do we know? Because banners […]

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OECD Guidelines: 8 Privacy Principles to Live By

Published: September 21, 2018 Updated: October 24, 2018 Author , , Category Data Privacy & Security, GDPR

There is no one-size-fits-all solution when it comes to reducing data-privacy risks. Protection policies may depend on numerous considerations, such as different categories of data, varying legislation, or purpose of data processing. However, there are frameworks that may be used as tools to help you structure discussions about privacy requirements in your organization. A great […]

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Data Processing Agreement: 7 Elements Every DPA Should Have

Published: August 9, 2018 Updated: October 25, 2018 Author Category Data Privacy & Security, GDPR

If you want to know how to construct a lawful data processing agreement, you’re in the right place. In this blog post we’ll walk you through all the important elements of a DPA under GDPR. GDPR imposes many obligations on companies wanting to collect and use personal data about their clients (we have tackled them […]

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Privacy by Design Under the GDPR

Published: August 2, 2018 Updated: February 11, 2019 Author Category Data Privacy & Security, GDPR

We live in an age where collecting tons of data on a daily basis is perfectly normal. It’s just ho-hum, day-to-day reality. But because it often involves processing massive amounts of personal information, the whole process calls for special measures to safeguard user privacy. Unfortunately, not every company treats this issue seriously enough to apply […]

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Device Fingerprint Tracking in the Post-GDPR Era

Published: July 5, 2018 Updated: December 20, 2018 Author Category Analytics, GDPR

GDPR, which took effect on May 25th, brings many changes to the digital marketing landscape. Processing and handling customer data is trickier than ever. This is true for all tactics and strategies that marketers employ. Among these, one in particular is affected – device fingerprint tracking, which is a controversial matter. Device fingerprinting is gaining […]

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4 Steps to Determine if Your Tech Partner is GDPR-Compliant

Published: June 11, 2018 Updated: February 11, 2019 Author Category GDPR

GDPR is now the law. That’s a fact. And this fact means that, technically, from now on every company processing the data of EU citizens or residents should do so in alignment with the new rules. Otherwise, they’re at risk of severe fines. That said, a lot of businesses are far from ready for this […]

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How Will GDPR Affect Your Web Analytics Tracking? [UPDATE]

Published: May 25, 2018 Updated: February 11, 2019 Author Category Analytics, Data Privacy & Security, GDPR

This blog post was originally published on April 27, 2017. You’ve probably heard of GDPR, the new EU data protection regulation. Its purpose is to strengthen and unify data collection from individuals within the European Union, and replace the obsolete Data Protection Directive 95/46/EC. It’s also the strictest data privacy law that has ever been […]

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How Consent Manager Can Help You Obtain GDPR-Compliant Consents From Your Users

Published: May 21, 2018 Updated: December 20, 2018 Author Category Consent Manager, GDPR

In this article we guide you through the most important characteristics of consent under GDPR. We also talk about GDPR consent manager – a useful tool that helps you collect, manage, and store all the relevant data in alignment with the new EU law. New rules around consent can lead to a lot of sleepless […]

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How Cookie Consent Manager and Tag Manager Work Together For Your GDPR Compliance

Published: May 17, 2018 Updated: February 11, 2019 Author Category Consent Manager, GDPR, Tag Manager

The changes brought by GDPR directly impact your marketing tools, and particularly those used for online analytics. Virtually every company providing software that processes personal data (a.k.a. “data processors”) must adapt its technology to the requirements of the new European rules. The biggest player on the market – Google Analytics – is no exception. Unfortunately, […]

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