GDPR Archives

October 2, 2024

25 years of digital analytics with Brian Clifton: Being data-informed, not just data-driven

As organizations increasingly rely on data in their business decisions, the challenges of ensuring data accuracy, consistency, and ethical collection are becoming more and more important. Along with understanding the audience’s needs, supporting collaboration between teams, and securing privacy compliance, these challenges have evolved into data collection and analytics priorities. Let’s dive into the third…
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August 6, 2024

What is PII, non-PII, and personal data? [UPDATED]

Personally identifiable information (PII) and personal data are two classifications of data that often confuse organizations that collect, store and analyze such data. Both terms cover common ground, classifying information that could reveal an individual’s identity directly or indirectly. PII is used in the US, but no specific legal document defines it. The legal system…
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June 11, 2024

25 years of digital analytics with Brian Clifton: Considered an obstacle at first, privacy is now top of everyone’s mind

In the late 1990s, the recognition of the internet’s commercial potential marked a significant shift into the era of digital analytics. This transition not only reshaped approaches to data but also underscored the importance of privacy as a crucial element of modern analytics. Brian Clifton, a renowned digital analytics and privacy expert, takes a trip…
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June 4, 2024

Harmonizing marketing and privacy: How EU organizations are developing their compliant digital marketing strategies

After six years of GDPR enforcement, privacy compliance is no longer an obstacle for EU companies. They have grown to feel more comfortable with the regulation, accepting it as a constant aspect affecting businesses today. Rather than viewing privacy only as a requirement, European companies are now exploring the opportunities it brings. As we’ve observed,…
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April 24, 2024

25 years of digital analytics with Brian Clifton: From examining log files to privacy-focused analytics

From its beginning in the mid-1990s to the present day, digital analytics has undergone significant changes, shaped by technological advancements, evolving market demands, and regulatory landscapes. Join us as we delve into the history of digital analytics, led by the renowned digital analytics and privacy expert Brian Clifton. Our video series comprehensively explores our industry’s…
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September 19, 2023

What is the new UK Data Protection and Digital Information Bill and how it will impact your marketing and analytics

Following Brexit, the UK implemented the General Data Protection Regulation (GDPR) in a form consistent with UK law, commonly called the UK GDPR. The UK GDPR is supplemented by the 2018 Data Protection Act (DPA) and 2003 Privacy and Electronic Communications Regulations (PECR). Over the years, the UK Government saw a need for new rules…
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August 31, 2023

Is Google Analytics (3 & 4) GDPR-compliant? [Updated]

Google Analytics is the most popular analytics tool on the market. It’s free and allows you to analyze website traffic and gather valuable data about user behavior. But at the same time, the way Google Analytics collects and processes data has been a concern for privacy-conscious businesses and regulators. The Austrian, French, Italian, Norwegian and…
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August 22, 2023

Privacy compliance in ecommerce – a comprehensive guide

The rapid evolution of ecommerce has made privacy compliance a critical concern for many online businesses. With the increasing number of data breaches, consumer awareness, and fines for non-compliance, safeguarding customers’ data and respecting their privacy has become a new standard. According to Gartner, 75% of global consumers will have their personal data protected by…
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June 7, 2023

Five years into GDPR: How EU companies balance compliance and effective marketing

A survey conducted on a group of 300 CEOs and marketing executives from across Europe
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May 23, 2023

Meta hit with a €1.2 billion fine, ordered to suspend the EU-US data transfers

US tech giant Meta has been fined a record €1.2 billion for breaching the rules of GDPR. According to the Irish Data Protection Commission (DPC), an authority behind the ruling, Meta violated EU law by sending the personal data of Facebook users to the US, potentially exposing it to US surveillance. The penalty has overshadowed…
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