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GDPR

Follow our blog and learn what you should do, what to avoid to keep your web analytics GDPR compliant. Stay up-to-date with the regulation and learn experts’ advice on best practices for secure data handling.

36 results for category: GDPR

10 Elements Every GDPR-Compliant Privacy Policy Should Have

Published: May 29, 2019 Updated: June 5, 2019 Author Category GDPR

Gone are the days when privacy policies were so vague that only lawyers could understand them. In Europe, at least, we owe it to GDPR. One of the reasons the EU introduced GDPR was to make people more informed and put them in control of how businesses collect, use, share, secure and process their personal […]

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9 Steps to Make Your Analytics LGPD-Compliant

Published: April 26, 2019 Updated: June 6, 2019 Author Category Data Privacy & Security, GDPR

Brazil is another country with strong data privacy regulations – specifically, the Brazilian General Data Privacy Law, also known as LGPD. Beginning August 2020, it will give more than 210 million people new rights to access and control their own data and impact how companies manage their privacy. You might be wondering how it will […]

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We’re Releasing “The State of GDPR Consent” Report

Published: February 11, 2019 Updated: March 7, 2019 Author , Category GDPR

GDPR has been in force since last May, but what has really changed? This report tries to answer that question by examining how organizations in the EU and North America are collecting and using data consents for EU internet users. There are many indications that tech and advertising giants have a stake in keeping the […]

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We’re Launching a GDPR Cookie Scanner!

Published: January 21, 2019 Updated: January 18, 2019 Author Category GDPR, News & Releases

Now that GDPR has entered into force, every company doing business in the EU is obliged to ask for permission in order to process data from their website visitors. The first months since the introduction of the regulation, however, show that many businesses don’t take this responsibility seriously enough. How do we know? Because banners […]

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OECD Guidelines: 8 Privacy Principles to Live By

Published: September 21, 2018 Updated: October 24, 2018 Author , , Category Data Privacy & Security, GDPR

There is no one-size-fits-all solution when it comes to reducing data-privacy risks. Protection policies may depend on numerous considerations, such as different categories of data, varying legislation, or purpose of data processing. However, there are frameworks that may be used as tools to help you structure discussions about privacy requirements in your organization. A great […]

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Data Processing Agreement: 7 Elements Every DPA Should Have

Published: August 9, 2018 Updated: April 30, 2019 Author Category Data Privacy & Security, GDPR

In case the term doesn’t ring a bell – a data processing agreement (DPA) or commissioned data processing clause is a legally binding document signed between two key data processing actors under GDPR – the controller and the processor. It regulates the particularities of data processing, such as its scope and purpose, as well as […]

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Privacy by Design Under the GDPR

Published: August 2, 2018 Updated: February 18, 2019 Author Category Data Privacy & Security, GDPR

We live in an age where collecting tons of data on a daily basis is perfectly normal. It’s just ho-hum, day-to-day reality. But because it often involves processing massive amounts of personal information, the whole process calls for special measures to safeguard user privacy. Unfortunately, not every company treats this issue seriously enough to apply […]

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Device Fingerprint Tracking in the Post-GDPR Era

Published: July 5, 2018 Updated: May 28, 2019 Author Category Analytics, GDPR

GDPR, which took effect on May 25th, brings many changes to the digital marketing landscape. Processing and handling customer data is trickier than ever. This is true for all tactics and strategies that marketers employ. Among these, one in particular is affected – device fingerprint tracking, which is a controversial matter. Device fingerprinting is gaining […]

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4 Steps to Determine if Your Tech Partner is GDPR-Compliant

Published: June 11, 2018 Updated: March 29, 2019 Author Category GDPR

GDPR is now the law. That’s a fact. And this fact means that, technically, from now on every company processing the data of EU citizens or residents should do so in alignment with the new rules. Otherwise, they’re at risk of severe fines. That said, a lot of businesses are far from ready for this […]

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How Will GDPR Affect Your Web Analytics Tracking? [UPDATE]

Published: May 25, 2018 Updated: April 17, 2019 Author Category Analytics, Data Privacy & Security, GDPR

This blog post was originally published on April 27, 2017. You’ve probably heard of GDPR, the new EU data protection regulation. Its purpose is to strengthen and unify data collection from individuals within the European Union, and replace the obsolete Data Protection Directive 95/46/EC. It’s also the strictest data privacy law that has ever been […]

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