Learn about the usefulness of Tag Manager software and see how it can enrich your marketing suite. Get tips ob how to apply it and integrate with other tools to achieve better insights across your digital channels.
23 results for category: Tag Manager
Published: July 17, 2019 Updated: November 27, 2019 Author Szymon Grzesiak, Peter Curac-Dahl Category Data Management, Tag Manager
The Piwik PRO Customer Data Platform provides tremendous possibilities for marketers. You get collection and storage of data from multiple sources, such as: analytics data information collected via webformsany other data imported via CSV file, for example from transactional systems Better yet, integration with Google Ads and Facebook Ads platforms means marketers can use audiences […]
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Published: June 18, 2019 Updated: September 10, 2019 Author Karolina Matuszewska, Szymon Grzesiak Category Analytics, Tag Manager
If you’re seeking to enrich your web tracking opportunities but at the same time need a robust and reliable means of gathering information, we’ve got great news! The search is over, as everything you need is within your arm’s reach – it’s called a Data Layer. Data Layers also offer a great method for structuring […]
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Published: January 10, 2019 Updated: January 16, 2020 Author Karolina Matuszewska Category Analytics, Tag Manager
Have you ever wondered what Spotify, Twitter, Gmail, Google Maps and Netflix have in common? Besides being internet superstars, they are all SPAs, Single-Page Applications. They are users’ favorite sites. They look great, have the best UX design, load in a flash and never keep you waiting. On the other hand, for marketers and analysts […]
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Published: May 29, 2018 Updated: June 18, 2019 Author Karolina Lubowicka Category Analytics, Data Management, Personalization, Tag Manager, Use cases
In today’s business landscape, companies are constantly on the lookout for ways to get ahead of the competition. One of the most effective ways to gain the upper hand are digital marketing solutions. A survey conducted by SteelHouse found that marketers use an average of five different marketing and media tools. Many are expanding their […]
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Published: May 17, 2018 Updated: March 20, 2019 Author Karolina Lubowicka Category Consent Manager, GDPR, Tag Manager
The changes brought by GDPR directly impact your marketing tools, and particularly those used for online analytics. Virtually every company providing software that processes personal data (a.k.a. “data processors”) must adapt its technology to the requirements of the new European rules. The biggest player on the market – Google Analytics – is no exception. Unfortunately, […]
Read more![[UPDATE] Enterprise Tag Manager Vendor Comparison: Which TMS Should You Choose?](https://uploads.clearcode.cc/piwik.pro/2016/10/tm-comp-cover2.png)
Published: February 16, 2018 Updated: August 8, 2019 Author Karolina Gawron, Karolina Lubowicka Category Comparisons, Product Best Practices, Tag Manager
This blog post was originally published on October 17, 2016. We invite you to read the new version of our Enterprise Tag Manager Vendor comparison. It’s even more detailed than the previous one and includes more products! There are some tag management systems which pride themselves on being an enterprise tag manager. They give you […]
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Published: April 19, 2017 Updated: January 15, 2019 Author Julian Jeliński Category Product Best Practices, Tag Manager, Use cases
When you hear some of the compliments tag managers get, you’d expect them to blush – if they could. “The democratizer of digital marketing”, “the most important tool in a marketer’s arsenal”, with it “web analytics become simpler and more efficient”, and the list goes on. You might think a tag manager solution is the […]
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Published: February 15, 2017 Updated: August 24, 2018 Author Julian Jeliński Category Analytics, Tag Manager, Use cases
Digital marketing has come a long way. It became more and more complex and demands that marketers be able to coordinate and manage a vast number of tools to get the most precise and insightful data. This often means that the marketing team can lose control of part of their work, as they need the […]
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Published: February 7, 2017 Updated: June 18, 2019 Author Ian Simpson Category Data Privacy & Security, Tag Manager
Tag management systems – or tag managers as they’re more commonly known – are fast becoming a staple of digital marketing. Okay, let’s be blunt: if you’re not using a tag manager, you’re getting left in the dust. Perhaps no other tool in the marketer’s arsenal of weapons allows him or her to operate as […]
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Published: November 9, 2016 Updated: August 3, 2018 Author Ewa Bałazińska Category Analytics, News & Releases, Tag Manager
From November 2016 Piwik PRO Tag Manager allows you to fire tags on additional triggers. The newly expanded triggers library now also includes such powerful events as Scroll, Leave content and Time on website. All of them can also be used with Piwik PRO analytics to conveniently track these events. What is a trigger and […]
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