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Category: Tag Manager

21 results

How data flows in the analytics ecosystem

October 19, 2020

How data flows in the analytics ecosystem

Whether you’re new to analytics or already well versed, you have probably heard many stories about collecting, crunching and storing data. But what happens in between? How does your data flow from one part of the analytics ecosystem to another? It might seem complex and opaque. This flow often resembles a maze. The data can stream […]

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3 ways to track single-page applications (SPAs) with Tag Manager: a step-by-step guide

April 14, 2020

3 ways to track single-page applications (SPAs) with Tag Manager: a step-by-step guide

Single-page applications (SPAs) are said to provide stellar performance and user experience. However, to make sure that your SPA does the job, you need to measure how users interact with it. In this post, we’ll tell you how to track SPAs so as to gather as much data as possible with the least amount of […]

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How to Create Targeted Campaigns by Integrating Customer Data Platform with Ad Platforms

July 17, 2019

How to Create Targeted Campaigns by Integrating Customer Data Platform with Ad Platforms

The Piwik PRO Customer Data Platform provides tremendous possibilities for marketers. You get collection and storage of data from multiple sources, such as: analytics data information collected via webformsany other data imported via CSV file, for example from transactional systems Better yet, integration with Google Ads and Facebook Ads platforms means marketers can use audiences […]

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How data layer helps you improve your analytics strategy

June 18, 2019

How data layer helps you improve your analytics strategy

If you’re seeking to enrich your web tracking opportunities but at the same time need a robust and reliable means of gathering information, we’ve got great news! The search is over, as everything you need is within your arm’s reach – it’s called a data layer. data layers also offer a great method for structuring […]

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4 Sound Reasons to Choose Digital Marketing Platform (+Use Cases)

May 29, 2018

4 Sound Reasons to Choose Digital Marketing Platform (+Use Cases)

In today’s business landscape, companies are constantly on the lookout for ways to get ahead of the competition. One of the most effective ways to gain the upper hand are digital marketing solutions. A survey conducted by SteelHouse found that marketers use an average of five different marketing and media tools. Many are expanding their […]

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How cookie consent manager and tag manager work together for your GDPR compliance

May 17, 2018

How cookie consent manager and tag manager work together for your GDPR compliance

The changes brought by GDPR directly impact your marketing tools, and particularly those used for online analytics. Virtually every company providing software that processes personal data (a.k.a. “data processors”) must adapt its technology to the requirements of the new European rules. The biggest player on the market – Google Analytics – is no exception. Unfortunately, […]

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[UPDATE] Enterprise Tag Manager Vendor Comparison: Which TMS Should You Choose?

February 16, 2018

[UPDATE] Enterprise Tag Manager Vendor Comparison: Which TMS Should You Choose?

This blog post was originally published on October 17, 2016. We invite you to read the new version of our Enterprise Tag Manager Vendor comparison. It’s even more detailed than the previous one and includes more products! There are some tag management systems which pride themselves on being an enterprise tag manager. They give you […]

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A Quick Course in Tag Manager’s Usefulness

April 19, 2017

A Quick Course in Tag Manager’s Usefulness

When you hear some of the compliments tag managers get, you’d expect them to blush – if they could. “The democratizer of digital marketing”, “the most important tool in a marketer’s arsenal”, with it “web analytics become simpler and more efficient”, and the list goes on. You might think a tag manager solution is the […]

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How Your Web Analytics Can Team Up With a Tag Manager for Better Insights

February 15, 2017

How Your Web Analytics Can Team Up With a Tag Manager for Better Insights

Digital marketing has come a long way. It became more and more complex and demands that marketers be able to coordinate and manage a vast number of tools to get the most precise and insightful data. This often means that the marketing team can lose control of part of their work, as they need the […]

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4 reasons to consider an on-premises tag manager

February 7, 2017

4 reasons to consider an on-premises tag manager

Tag management systems – or tag managers as they’re more commonly known – are fast becoming a staple of digital marketing. Okay, let’s be blunt: if you’re not using a tag manager, you’re getting left in the dust. Perhaps no other tool in the marketer’s arsenal of weapons allows him or her to operate as […]

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