22 results for category: Tag Manager
A Quick Course in Tag Manager’s Usefulness
Author Julian Jeliński Category Product Best Practices, Tag Manager, Use cases
When you hear some of the compliments tag managers get, you’d expect them to blush – if they could. “The democratizer of digital marketing”, “the most important tool in a marketer’s arsenal”, with it “web analytics become simpler and more efficient”, and the list goes on. You might think a tag manager solution is the […]
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How Your Web Analytics Can Team Up With a Tag Manager for Better Insights
Author Julian Jeliński Category Tag Manager, Use cases, Web Analytics
Digital marketing has come a long way. It became more and more complex and demands that marketers be able to coordinate and manage a vast number of tools to get the most precise and insightful data. This often means that the marketing team can lose control of part of their work, as they need the […]
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Piwik PRO Tag Manager Expands Its Triggers Library
Author Ewa Bałazińska Category News & Releases, Tag Manager, Web Analytics
From November 2016 Piwik PRO Tag Manager allows you to fire tags on additional triggers. The newly expanded triggers library now also includes such powerful events as Scroll, Leave content and Time on website. All of them can also be used with Piwik PRO analytics to conveniently track these events. What is a trigger and […]
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Tag Management and a DMP: A Perfect Match
Author Ian Simpson Category Data Activation, Tag Manager
Does your data management platform (DMP) include a tag manager? If it doesn’t, it should. Why? Because a DMP needs data like a car needs fuel. Otherwise it’s not very useful at all. DMP users are anxious to get their hands on as much information about what visitors do on a website as possible – […]
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Enterprise Tag Manager vendor comparison: Which TMS should you choose?
Author Karolina Gawron Category Product Best Practices, Tag Manager
There are some tag management systems which pride themselves on being an “enterprise tag manager”. They give you a list of some functionalities, services, and nice pictures, but you may still be wondering what makes them different from non-enterprise tag managers. In this blog post, I’d like to show you what actually makes a tag […]
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Know Before You Implement: Benefits and Pitfalls of TMS Implementations
Author Ewa Bałazińska Category Tag Manager, Web Analytics
This is a guest post provided by Kaylie Kipe from the Tag Inspector team. So you’ve recently learned about Tag Management Systems (TMS) and you’re considering the big migration. After all, TMS implementations can be pretty magical, especially if you change tags frequently or requested changes take days (or weeks or months – oh my!) […]
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Meet us at dmexco and see Piwik PRO Tag Manager in action!
Author Ewa Bałazińska Category News & Releases, Tag Manager, Web Analytics
We are already counting the days until the dmexco trade fair, which will take place in in Cologne, Germany on 14-15th of September. It will be a great opportunity to meet in person and discuss all your analytics and tag management needs over a cup of coffee. Book your one-to-one session today! We would be […]
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Piwik PRO Expands to Include Privacy-Friendly Tag Manager
Author Ewa Bałazińska Category News & Releases, Tag Manager
Beginning in July 2016 Piwik PRO has extended its existing web analytics platform with an integrated tag management system. Piwik PRO Tag Manager comes with built-in integrations for Piwik and a range of other marketing & web analytics tag templates. In keeping with the PRO Team’s commitment to data privacy, Piwik PRO Tag Manager provides […]
Read moreLaunching A/B tests using Piwik PRO Tag Manager and Optimizely
Author Szymon Grzesiak Category Tag Manager, Use cases
Table of contents A/B test scenario Optimizely configuration Piwik PRO Tag Manager Configuration Experiment Review A/B test scenario A/B testing is used to test different elements of web content by comparing two versions, usually planned changes with the original. When we want to track and compare conversion results, A/B testing is the best way to […]
Read moreImplementing Custom Page Names in Piwik reporting via Piwik PRO Tag Manager
Author Szymon Grzesiak Category Tag Manager, Use cases
Table of contents Why Custom Page Names? Use Case scenario Piwik Configuration Piwik PRO Tag Manager Configuration Piwik reports review Configuration Problem Why Custom Page Names? By default, in its Page titles report, Piwik uses the content of the <title> tag of the specific URL. But if the page titles are optimized for SEO or […]
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