Tag Manager

Learn about the usefulness of Tag Manager software and see how it can enrich your marketing suite. Get tips ob how to apply it and integrate with other tools to achieve better insights across your digital channels.

25 results for category: Tag Manager

4 Sound Reasons to Choose Digital Marketing Platform (+Use Cases)

Published: May 29, 2018 Updated: November 14, 2018 Author Category Analytics, Data Management, Personalization, Tag Manager, Use cases

In today’s business landscape, companies are constantly on the lookout for ways to get ahead of the competition. One of the most effective ways to gain the upper hand are digital marketing solutions. A survey conducted by SteelHouse found that marketers use an average of five different marketing and media tools. Many are expanding their […]

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How Cookie Consent Manager and Tag Manager Work Together For Your GDPR Compliance

Published: May 17, 2018 Updated: September 12, 2018 Author Category Consent Manager, GDPR, Tag Manager

The changes brought by GDPR directly impact your marketing tools, and particularly those used for online analytics. Virtually every company providing software that processes personal data (a.k.a. “data processors”) must adapt its technology to the requirements of the new European rules. The biggest player on the market – Google Analytics – is no exception. Unfortunately, […]

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[UPDATE] Enterprise Tag Manager Vendor Comparison: Which TMS Should You Choose?

Published: February 16, 2018 Updated: August 2, 2018 Author , Category Product Best Practices, Tag Manager

This blog post was originally published on October 17, 2016. We invite you to read the new version of our Enterprise Tag Manager Vendor comparison. It’s even more detailed than the previous one and includes more products! There are some tag management systems which pride themselves on being an “enterprise tag manager”. They give you […]

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2 Practical SharePoint Analytics Use Cases

Published: August 11, 2017 Updated: August 2, 2018 Author Category Intranet Analytics, Tag Manager, Use cases

Microsoft SharePoint has established its position as a top collaboration platform for business. With its wide range of features, it can effectively manage and help share information, facilitate access to data, simplify the search for desired content, foster teamwork, and make the organization’s intranet environment thrive. However, having a great digital workplace doesn’t necessarily mean […]

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A Quick Course in Tag Manager’s Usefulness

Published: April 19, 2017 Updated: August 2, 2018 Author Category Product Best Practices, Tag Manager, Use cases

When you hear some of the compliments tag managers get, you’d expect them to blush – if they could. “The democratizer of digital marketing”, “the most important tool in a marketer’s arsenal”, with it “web analytics become simpler and more efficient”, and the list goes on. You might think a tag manager solution is the […]

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How Your Web Analytics Can Team Up With a Tag Manager for Better Insights

Published: February 15, 2017 Updated: August 24, 2018 Author Category Analytics, Tag Manager, Use cases

Digital marketing has come a long way. It became more and more complex and demands that marketers be able to coordinate and manage a vast number of tools to get the most precise and insightful data. This often means that the marketing team can lose control of part of their work, as they need the […]

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4 Reasons To Consider An On-Premises Tag Manager

Published: February 7, 2017 Updated: August 2, 2018 Author Category Data Privacy & Security, Tag Manager

Tag management systems – or tag managers as they’re more commonly known – are fast becoming a staple of digital marketing. Okay, let’s be blunt: if you’re not using a tag manager, you’re getting left in the dust. Perhaps no other tool in the marketer’s arsenal of weapons allows him or her to operate as […]

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Piwik PRO Tag Manager Expands Its Triggers Library

Published: November 9, 2016 Updated: August 3, 2018 Author Category Analytics, News & Releases, Tag Manager

From November 2016 Piwik PRO Tag Manager allows you to fire tags on additional triggers. The newly expanded triggers library now also includes such powerful events as Scroll, Leave content and Time on website. All of them can also be used with Piwik PRO analytics to conveniently track these events. What is a trigger and […]

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Tag Management and a DMP: A Perfect Match

Published: October 19, 2016 Updated: August 2, 2018 Author Category Data Management, Tag Manager

Does your data management platform (DMP) include a tag manager? If it doesn’t, it should. Why? Because a DMP needs data like a car needs fuel. Otherwise it’s not very useful at all. DMP users are anxious to get their hands on as much information about what visitors do on a website as possible – […]

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Know Before You Implement: Benefits and Pitfalls of TMS Implementations

Published: October 5, 2016 Updated: February 14, 2018 Author Category Analytics, Tag Manager

This is a guest post provided by Kaylie Kipe from the Tag Inspector team. So you’ve recently learned about Tag Management Systems (TMS) and you’re considering the big migration. After all, TMS implementations can be pretty magical, especially if you change tags frequently or requested changes take days (or weeks or months – oh my!) […]

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