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Category: Data management

54 results

“Cookieless future” is just a buzzword – Here is all you need to know about the end of third-party cookies

April 22, 2024

“Cookieless future” is just a buzzword – Here is all you need to know about the end of third-party cookies

Cookies have been a vital part of web browsing for years. While some cookies provide essential functionalities like maintaining visitor sessions, third-party cookies have been controversial due to their ability to track users across the web without their knowledge or consent. People have grown more conscious about using and sharing their data, and many feel […]

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How to use raw data in web analytics

January 31, 2024

How to use raw data in web analytics

Raw data, the fundamental building block of accurate web analytics, remains an underutilized asset in many organizations that opt for sampled data due to its simplicity and ease of management. This article explores the benefits and challenges of using raw data in analytics, and discusses its potential use cases for gaining valuable insights. What is raw […]

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What is behavioral data and how can it help you better understand your customers

December 27, 2023

What is behavioral data and how can it help you better understand your customers

Behavioral data refers to information collected about customers’ actions when interacting with your business across channels – their website clicks, mobile app usage, online purchases, email engagement, and even real-world interactions (e.g. in-store foot traffic). Behavioral data collected and owned by your business is primarily first-party data, which is valuable for achieving accurate customer insights. What […]

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What is the modern data stack and how it can change the way you do analytics

November 10, 2023

What is the modern data stack and how it can change the way you do analytics

In an era where accessing vast volumes of data poses no challenge, the real trouble lies in making sense of data. Disconnected systems leading to data silos often obscure a unified view, rendering meaningful insights impossible. The concept of the modern data stack (MDS) addresses these challenges by offering an integrated architecture that’s scalable, future-proof […]

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Free comparison of 7 enterprise-ready customer data platforms

July 26, 2023

Free comparison of 7 enterprise-ready customer data platforms

Customer data platforms have proved their worth as a vital technology in marketing. They create a single customer view by stitching together sources of fragmented user data. CDPs assist marketers to generate a better customer experience, driven by precise information on user behaviors across every touchpoint.

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8 customer data platform (CDP) use cases that will drive your business growth

May 12, 2023

8 customer data platform (CDP) use cases that will drive your business growth

Companies need data on user engagement to understand the behavior of users on the website or app, assess the performance of marketing campaigns and see how to better address users’ needs. Today, teams can benefit from numerous marketing and analytics tools that allow them to collect user acquisition, behavioral and conversion data from multiple sources and […]

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<strong>Data flow in an analytics platform: How to set up your data collection and analysis process</strong>

March 3, 2023

Data flow in an analytics platform: How to set up your data collection and analysis process

Whether new to analytics or already well-versed, you might have heard a lot about collecting, managing and analyzing data. But what exactly happens in between? How does your data flow from one part of the analytics ecosystem to another? Data can stream in different directions and back and forth between systems. It may take a […]

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How to perform successful audience targeting with a CDP

February 14, 2023

How to perform successful audience targeting with a CDP

As much as 72% of business buyers expect vendors to personalize their experiences. However, only 15% of CMOs believe their company is on the right track with personalization. These numbers speak for themselves – companies need to shift their focus and incorporate high-level personalization into their marketing.     If you want to reach your target audience […]

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What is data activation and how does it fit into your data analytics stack

January 31, 2023

What is data activation and how does it fit into your data analytics stack

Modern companies employ various technologies for each stage of their data processes. Data ecosystems differ between organizations based on their needs and resources, but every data stack should consist of components used to acquire, integrate and transform the data. Collecting, organizing and managing data are key aspects of every data analytics stack, but how can […]

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We're reinventing our Customer Data Platform

December 14, 2022

We’re reinventing our Customer Data Platform

We have exciting news to share with you. We’re rebuilding our Customer Data Platform (CDP). The new version of the module will provide easier data imports, advanced behavioral audiences, and more options for activating data. The updated platform will give marketers and product teams even more methods to integrate, segment, and act on first-party data throughout […]

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