Category

Data Management

Find out what data management and customer data platforms are and why you need them in your marketing arsenal. Follow our tips on how to choose the right ones and get the most of them.

44 results for category: Data Management

Single Customer View (SCV): What Is It and How Does It Work?

Published: July 30, 2019 Updated: August 26, 2019 Author , Category Data Management

If modern marketing was a car, data would be its fuel. With consumers generating huge amounts of data every day, marketers have a lot of information they can use to grasp their needs and interests. However, not every piece of data is created equal. And when it comes to personalizing the user experience and making […]

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How to Create Targeted Campaigns by Integrating Customer Data Platform with Ad Platforms

Published: July 17, 2019 Author , Category Data Management, Tag Manager

The Piwik PRO Customer Data Platform provides tremendous possibilities for marketers. You get collection and storage of data from multiple sources, such as: analytics data information collected via webformsany other data imported via CSV file, for example from transactional systems Better yet, integration with Google Ads and Facebook Ads platforms means marketers can use audiences […]

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Integrating your CDP with Ad Platforms for Customer Journeys that Convert

Published: June 11, 2019 Updated: August 14, 2019 Author , Category Conversion Optimization, Data Management

A well-mapped customer journey gives you insight into the changing needs of your customers from discovery to purchase. If the customer journey is a roadmap, how can you locate individuals on that map and help them smoothly progress forward? In this post we’ll cover how to configure a Customer Data Platform (CDP) to transform static […]

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How-to Guide to Stitching Together Internal & External Data With Piwik PRO

Published: March 6, 2019 Updated: May 7, 2019 Author Category Data Management, Use cases

Customer Data Platforms are known as the brain of the smart marketing stack for good reason. CDP technology facilitates campaign automation, mapping the customer journey across all channels and touchpoints. It supports data analysis and helps marketers manage all their initiatives with minimal use of IT department resources. And let’s not forget about one more […]

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How Analytics & Customer Data Platform Can Help You Track the Full Customer Journey

Published: January 3, 2019 Updated: August 14, 2019 Author , Category Analytics, Data Management

Technological innovations are changing the landscape of the banking industry and creating more opportunities to tap into. Banks and the financial sector strive to provide a compelling customer journey. With so much data at hand, you’d think it would be an easy task. As it turns out, however, technological advancements like web analytics are not […]

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The Ultimate Guide to Data Anonymization in Analytics [Updated]

Published: December 13, 2018 Updated: July 17, 2019 Author Category Data Management, Data Privacy & Security

In the face of GDPR, many companies are looking for ways to process and utilize personal data without violating the new rules. This is all quite difficult, as GDPR significantly limits the ways in which personal data can be collected and processed. One of the biggest challenges is the high bar the regulation sets for […]

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The Most Important Benefits of Data Pseudonymization and Anonymization Under GDPR

Published: October 19, 2018 Updated: July 17, 2019 Author Category Data Management, Data Privacy & Security

Data pseudonymization, data anonymization, what’s the difference? In this article we compare the most important benefits that come from applying each data processing technique. Anonymization and pseudonymization are two terms that have been broadly discussed since the introduction of the General Data Protection Regulation. Nevertheless, the topic still gives rise to a host of doubts […]

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Audience Targeting: How to Successfully Use a CDP

Published: September 27, 2018 Updated: January 17, 2019 Author Category Analytics, Data Management, Personalization

In today’s bountiful data ecosystem, marketers face a real challenge to reach the right customers. Dealing with isolated pools of data scattered across tools and channels creates real roadblocks to the process of defining and targeting the perfect audience. Luckily, advances in technology offer a solution. The name of the game here is “customer data […]

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Customer Lifetime Value: What Is It and Why Is It Important for Your Business

Published: September 14, 2018 Updated: July 11, 2019 Author Category Analytics, Data Management

Marketers devote time, effort, and all possible resources to track their visitors’ journeys from start to finish, improve content, and provide the best customer experience possible. However, a focus on mostly fleeting results means you need to do more. Organizations that want to ensure long-term success include measuring customer lifetime value in their strategy. What […]

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7 Steps to Make Data-Based Decisions with Web Analytics

Published: September 12, 2018 Updated: July 11, 2019 Author Category Analytics, Data Management

Extensive technological progress and enhanced analysis methods have led us into the modern era of data. This is where web analytics takes the lead. But the question is, can companies with all these new capabilities – and most importantly data – at their fingertips use them to the fullest? In other words, how can organizations […]

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