Data management Archives

January 31, 2023

What is data activation and how does it fit into your data analytics stack

Modern companies employ various technologies for each stage of their data processes. Data ecosystems differ between organizations based on their needs and resources, but every data stack should consist of components used to acquire, integrate and transform the data. Collecting, organizing and managing data are key aspects of every data analytics stack, but how can […]

December 14, 2022

We’re reinventing our Customer Data Platform

We have exciting news to share with you. We’re rebuilding our Customer Data Platform (CDP). The new version of the module will provide easier data imports, advanced behavioral audiences, and more options for activating data. The updated platform will give marketers and product teams even more methods to integrate, segment, and act on first-party data throughout […]

December 13, 2022

Single customer view (SCV): what is it and how does it work?

If modern marketing was a car, data would be its fuel. Data helps marketers form and adjust their strategy, drive their decisions and evaluate the effectiveness of their campaigns. With consumers constantly generating vast amounts of data, marketers have a lot of information they can use to grasp their needs and interests. The issue is that customers […]

July 22, 2021

6 ways analytics software collects data online – plus a comparison of 5 popular platforms

Data collection and analysis are a vital part of running any organization. For online data tracking, cookies and fingerprinting are among the most popular technologies and the basis for many tracking methods. In this article, we’ll discuss those different methods and the possibilities they provide. Additionally, we’ll compare how these 5 platforms approach tracking: Piwik […]

July 8, 2021

Customer lifetime value: what it is and why it is important for your business [Updated]

Marketers and managers devote time, effort, and significant resources to track their customers’ journeys from start to finish, improve content, and provide the best customer experience. However, many marketers focus on fleeting results, such as a single sale or upsell. Businesses that want to ensure long-term success need to see the bigger picture. It means […]

February 1, 2021

4 key differences between data management platforms and customer data platforms [UPDATED]

Data management platforms. Customer data platforms. Their names may sound similar, but are they the same? Let us guide you through the main differences between DMPs and CDPs. For many years, data management platforms were the most useful tool in digital marketing and advertising. It was the first technology that allowed advertisers and marketers to […]

October 19, 2020

How data flows in the analytics ecosystem

Whether you’re new to analytics or already well versed, you have probably heard many stories about collecting, crunching and storing data. But what happens in between? How does your data flow from one part of the analytics ecosystem to another? It might seem complex and opaque. This flow often resembles a maze. The data can stream […]

October 6, 2020

The invalidation of Privacy Shield and the status of EU-US data transfers

Privacy Shield is no longer a valid legal framework for transferring data from the EU and Switzerland to the US. But large tech companies such as Google still send heaps of data about EU residents to the US. So what has changed?

September 23, 2020

Raw data and sampled data: How to ensure your data is accurate

Every decision maker seeks insights and knowledge to steer their organization in the right direction. Data from your website, sales figures and customer feedback let you see a story that, when combined with accurate data, reveals paths towards achieving your business goals. In this article we will dig deeper into raw and sampled data. We […]

August 13, 2020

Customer data platforms: The best choice in the post-GDPR landscape

This blog post was originally published on April 18th 2018 with the title “Customer data platform overtakes DMP in the GDPR compliance race”Since the GDPR has come into force, navigating through the data ecosystem has become even more complicated. It has a tremendous impact on how organizations handle personal data. Consequently, it has also influenced […]

Category: Data management

49 results

What is data activation and how does it fit into your data analytics stack

We’re reinventing our Customer Data Platform

Single customer view (SCV): what is it and how does it work?

6 ways analytics software collects data online – plus a comparison of 5 popular platforms

Customer lifetime value: what it is and why it is important for your business [Updated]

4 key differences between data management platforms and customer data platforms [UPDATED]

How data flows in the analytics ecosystem

The invalidation of Privacy Shield and the status of EU-US data transfers

Raw data and sampled data: How to ensure your data is accurate

Customer data platforms: The best choice in the post-GDPR landscape

Categories

Newsletter