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Category: Data management

46 results

Raw data and sampled data: How to ensure accurate data

September 23, 2020

Raw data and sampled data: How to ensure accurate data

Every decision maker seeks insights and knowledge to steer their organization in the right direction. Data from your website, sales figures and customer feedback let you see a story that, when combined with accurate data, reveals paths towards achieving your business goals. In this article we will dig deeper into raw and sampled data. We […]

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Customer data platforms: The best choice in the post-GDPR landscape

August 13, 2020

Customer data platforms: The best choice in the post-GDPR landscape

This blog post was originally published on April 18th 2018 with the title “Customer data platform overtakes DMP in the GDPR compliance race”Since the GDPR has come into force, navigating through the data ecosystem has become even more complicated. It has a tremendous impact on how organizations handle personal data. Consequently, it has also influenced […]

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Free comparison of 7 enterprise-ready customer data platforms

July 28, 2020

Free comparison of 7 enterprise-ready customer data platforms

Customer data platforms have proved their worth as a vital technology in marketing. They create a single customer view by stitching together sources of fragmented user data. CDPs assist marketers to generate a better customer experience, driven by precise information on user behaviors across every touchpoint.

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What is Third-Party Data and How Does it Fit into Today’s Marketing Landscape?

September 23, 2019

What is Third-Party Data and How Does it Fit into Today’s Marketing Landscape?

The more data the better, right? User data is the information that helps you make decisions about your online marketing ventures, but not all data is equal. Data comes from different parties: first party is the stuff you collect yourself with analytics, CRM, and other tools. Second party is someone else’s first party data that’s […]

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Single customer view (SCV): what is it and how does it work?

July 30, 2019

Single customer view (SCV): what is it and how does it work?

If modern marketing was a car, data would be its fuel. With consumers generating huge amounts of data every day, marketers have a lot of information they can use to grasp their needs and interests. However, not every piece of data is created equal. And when it comes to personalizing the user experience and making […]

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How to Create Targeted Campaigns by Integrating Customer Data Platform with Ad Platforms

July 17, 2019

How to Create Targeted Campaigns by Integrating Customer Data Platform with Ad Platforms

The Piwik PRO Customer Data Platform provides tremendous possibilities for marketers. You get collection and storage of data from multiple sources, such as: analytics data information collected via webformsany other data imported via CSV file, for example from transactional systems Better yet, integration with Google Ads and Facebook Ads platforms means marketers can use audiences […]

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Integrating your CDP with Ad Platforms for Customer Journeys that Convert

June 11, 2019

Integrating your CDP with Ad Platforms for Customer Journeys that Convert

A well-mapped customer journey gives you insight into the changing needs of your customers from discovery to purchase. If the customer journey is a roadmap, how can you locate individuals on that map and help them smoothly progress forward? In this post we’ll cover how to configure a Customer Data Platform (CDP) to transform static […]

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How-to Guide to Stitching Together Internal & External Data With Piwik PRO

March 6, 2019

How-to Guide to Stitching Together Internal & External Data With Piwik PRO

Customer Data Platforms are known as the brain of the smart marketing stack for good reason. CDP technology facilitates campaign automation, mapping the customer journey across all channels and touchpoints. It supports data analysis and helps marketers manage all their initiatives with minimal use of IT department resources. And let’s not forget about one more […]

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How Analytics & Customer Data Platform Can Help You Track the Full Customer Journey

January 3, 2019

How Analytics & Customer Data Platform Can Help You Track the Full Customer Journey

Technological innovations are changing the landscape of the banking industry and creating more opportunities to tap into. Banks and the financial sector strive to provide a compelling customer journey. With so much data at hand, you’d think it would be an easy task. As it turns out, however, technological advancements like web analytics are not […]

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The ultimate guide to data anonymization in analytics [updated]

December 13, 2018

The ultimate guide to data anonymization in analytics [updated]

In the face of GDPR, many companies are looking for ways to process and utilize personal data without violating the new rules. This is all quite difficult, as GDPR significantly limits the ways in which personal data can be collected and processed. One of the biggest challenges is the high bar the regulation sets for […]

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