September 23, 2019
What is Third-Party Data and How Does it Fit into Today’s Marketing Landscape?
The more data the better, right? User data is the information that helps you make decisions about your online marketing ventures, but not all data is equal. Data comes from different parties: first party is the stuff you collect yourself with analytics, CRM, and other tools. Second party is someone else’s first party data that’s […]
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July 30, 2019
Single Customer View (SCV): What Is It and How Does It Work?
If modern marketing was a car, data would be its fuel. With consumers generating huge amounts of data every day, marketers have a lot of information they can use to grasp their needs and interests. However, not every piece of data is created equal. And when it comes to personalizing the user experience and making […]
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July 17, 2019
How to Create Targeted Campaigns by Integrating Customer Data Platform with Ad Platforms
The Piwik PRO Customer Data Platform provides tremendous possibilities for marketers. You get collection and storage of data from multiple sources, such as: analytics data information collected via webformsany other data imported via CSV file, for example from transactional systems Better yet, integration with Google Ads and Facebook Ads platforms means marketers can use audiences […]
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June 11, 2019
Integrating your CDP with Ad Platforms for Customer Journeys that Convert
A well-mapped customer journey gives you insight into the changing needs of your customers from discovery to purchase. If the customer journey is a roadmap, how can you locate individuals on that map and help them smoothly progress forward? In this post we’ll cover how to configure a Customer Data Platform (CDP) to transform static […]
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March 6, 2019
How-to Guide to Stitching Together Internal & External Data With Piwik PRO
Customer Data Platforms are known as the brain of the smart marketing stack for good reason. CDP technology facilitates campaign automation, mapping the customer journey across all channels and touchpoints. It supports data analysis and helps marketers manage all their initiatives with minimal use of IT department resources. And let’s not forget about one more […]
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January 3, 2019
How Analytics & Customer Data Platform Can Help You Track the Full Customer Journey
Technological innovations are changing the landscape of the banking industry and creating more opportunities to tap into. Banks and the financial sector strive to provide a compelling customer journey. With so much data at hand, you’d think it would be an easy task. As it turns out, however, technological advancements like web analytics are not […]
Read more![The Ultimate Guide to Data Anonymization in Analytics [Updated]](https://uploads.piwik.pro/piwik.pro/2018/07/anonymous-data-01.jpg)
December 13, 2018
The Ultimate Guide to Data Anonymization in Analytics [Updated]
In the face of GDPR, many companies are looking for ways to process and utilize personal data without violating the new rules. This is all quite difficult, as GDPR significantly limits the ways in which personal data can be collected and processed. One of the biggest challenges is the high bar the regulation sets for […]
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October 19, 2018
The Most Important Benefits of Data Pseudonymization and Anonymization Under GDPR
Data pseudonymization, data anonymization, what’s the difference? In this article we compare the most important benefits that come from applying each data processing technique. Anonymization and pseudonymization are two terms that have been broadly discussed since the introduction of the General Data Protection Regulation. Nevertheless, the topic still gives rise to a host of doubts […]
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September 27, 2018
Audience Targeting: How to Successfully Use a CDP
In today’s bountiful data ecosystem, marketers face a real challenge to reach the right customers. Dealing with isolated pools of data scattered across tools and channels creates real roadblocks to the process of defining and targeting the perfect audience. Luckily, advances in technology offer a solution. The name of the game here is “customer data […]
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September 14, 2018
Customer Lifetime Value: What Is It and Why Is It Important for Your Business
Marketers devote time, effort, and all possible resources to track their visitors’ journeys from start to finish, improve content, and provide the best customer experience possible. However, a focus on mostly fleeting results means you need to do more. Organizations that want to ensure long-term success include measuring customer lifetime value in their strategy. What […]
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