Data management Archives

July 26, 2023

Free comparison of 7 enterprise-ready customer data platforms

Customer data platforms have proved their worth as a vital technology in marketing. They create a single customer view by stitching together sources of fragmented user data. CDPs assist marketers to generate a better customer experience, driven by precise information on user behaviors across every touchpoint.

May 12, 2023

8 customer data platform (CDP) use cases that will drive your business growth

Companies need data on user engagement to understand the behavior of users on the website or app, assess the performance of marketing campaigns and see how to better address users’ needs. Today, teams can benefit from numerous marketing and analytics tools that allow them to collect user acquisition, behavioral and conversion data from multiple sources and […]

March 3, 2023

Data flow in an analytics platform: How to set up your data collection and analysis process

Whether new to analytics or already well-versed, you might have heard a lot about collecting, managing and analyzing data. But what exactly happens in between? How does your data flow from one part of the analytics ecosystem to another? Data can stream in different directions and back and forth between systems. It may take a […]

February 14, 2023

How to perform successful audience targeting with a CDP

As much as 72% of business buyers expect vendors to personalize their experiences. However, only 15% of CMOs believe their company is on the right track with personalization. These numbers speak for themselves – companies need to shift their focus and incorporate high-level personalization into their marketing. If you want to reach your target audience […]

January 31, 2023

What is data activation and how does it fit into your data analytics stack

Modern companies employ various technologies for each stage of their data processes. Data ecosystems differ between organizations based on their needs and resources, but every data stack should consist of components used to acquire, integrate and transform the data. Collecting, organizing and managing data are key aspects of every data analytics stack, but how can […]

December 14, 2022

We’re reinventing our Customer Data Platform

We have exciting news to share with you. We’re rebuilding our Customer Data Platform (CDP). The new version of the module will provide easier data imports, advanced behavioral audiences, and more options for activating data. The updated platform will give marketers and product teams even more methods to integrate, segment, and act on first-party data throughout […]

December 13, 2022

Single customer view (SCV): what is it and how does it work?

If modern marketing was a car, data would be its fuel. Data helps marketers form and adjust their strategy, drive their decisions and evaluate the effectiveness of their campaigns. With consumers constantly generating vast amounts of data, marketers have a lot of information they can use to grasp their needs and interests. The issue is that customers […]

July 22, 2021

6 ways analytics software collects data online – plus a comparison of 5 popular platforms

Data collection and analysis are a vital part of running any organization. For online data tracking, cookies and fingerprinting are among the most popular technologies and the basis for many tracking methods. In this article, we’ll discuss those different methods and the possibilities they provide. Additionally, we’ll compare how these 5 platforms approach tracking: Piwik […]

July 8, 2021

Customer lifetime value: what it is and why it is important for your business [Updated]

Marketers and managers devote time, effort, and significant resources to track their customers’ journeys from start to finish, improve content, and provide the best customer experience. However, many marketers focus on fleeting results, such as a single sale or upsell. Businesses that want to ensure long-term success need to see the bigger picture. It means […]

February 1, 2021

4 key differences between data management platforms and customer data platforms [UPDATED]

Data management platforms. Customer data platforms. Their names may sound similar, but are they the same? Let us guide you through the main differences between DMPs and CDPs. For many years, data management platforms were the most useful tool in digital marketing and advertising. It was the first technology that allowed advertisers and marketers to […]

Category: Data management

50 results

Free comparison of 7 enterprise-ready customer data platforms

8 customer data platform (CDP) use cases that will drive your business growth

Data flow in an analytics platform: How to set up your data collection and analysis process

How to perform successful audience targeting with a CDP

What is data activation and how does it fit into your data analytics stack

We’re reinventing our Customer Data Platform

Single customer view (SCV): what is it and how does it work?

6 ways analytics software collects data online – plus a comparison of 5 popular platforms

Customer lifetime value: what it is and why it is important for your business [Updated]

4 key differences between data management platforms and customer data platforms [UPDATED]

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