March 3, 2023
Data flow in an analytics platform: How to set up your data collection and analysis process
Whether new to analytics or already well-versed, you might have heard a lot about collecting, managing and analyzing data. But what exactly happens in between? How does your data flow from one part of the analytics ecosystem to another? Data can stream in different directions and back and forth between systems. It may take a […]
Read moreFebruary 14, 2023
How to perform successful audience targeting with a CDP
As much as 72% of business buyers expect vendors to personalize their experiences. However, only 15% of CMOs believe their company is on the right track with personalization. These numbers speak for themselves – companies need to shift their focus and incorporate high-level personalization into their marketing. If you want to reach your target audience […]
Read moreJanuary 31, 2023
What is data activation and how does it fit into your data analytics stack
Modern companies employ various technologies for each stage of their data processes. Data ecosystems differ between organizations based on their needs and resources, but every data stack should consist of components used to acquire, integrate and transform the data. Collecting, organizing and managing data are key aspects of every data analytics stack, but how can […]
Read moreDecember 14, 2022
We’re reinventing our Customer Data Platform
We have exciting news to share with you. We’re rebuilding our Customer Data Platform (CDP). The new version of the module will provide easier data imports, advanced behavioral audiences, and more options for activating data. The updated platform will give marketers and product teams even more methods to integrate, segment, and act on first-party data throughout […]
Read moreDecember 13, 2022
Single customer view (SCV): what is it and how does it work?
If modern marketing was a car, data would be its fuel. Data helps marketers form and adjust their strategy, drive their decisions and evaluate the effectiveness of their campaigns. With consumers constantly generating vast amounts of data, marketers have a lot of information they can use to grasp their needs and interests. The issue is that customers […]
Read moreJuly 22, 2021
6 ways analytics software collects data online – plus a comparison of 5 popular platforms
Data collection and analysis are a vital part of running any organization. For online data tracking, cookies and fingerprinting are among the most popular technologies and the basis for many tracking methods. In this article, we’ll discuss those different methods and the possibilities they provide. Additionally, we’ll compare how these 5 platforms approach tracking: Piwik […]
Read moreJuly 8, 2021
Customer lifetime value: what it is and why it is important for your business [Updated]
Marketers and managers devote time, effort, and significant resources to track their customers’ journeys from start to finish, improve content, and provide the best customer experience. However, many marketers focus on fleeting results, such as a single sale or upsell. Businesses that want to ensure long-term success need to see the bigger picture. It means […]
Read moreFebruary 1, 2021
4 key differences between data management platforms and customer data platforms [UPDATED]
Data management platforms. Customer data platforms. Their names may sound similar, but are they the same? Let us guide you through the main differences between DMPs and CDPs. For many years, data management platforms were the most useful tool in digital marketing and advertising. It was the first technology that allowed advertisers and marketers to […]
Read moreOctober 6, 2020
The invalidation of Privacy Shield and the status of EU-US data transfers
Privacy Shield is no longer a valid legal framework for transferring data from the EU and Switzerland to the US. But large tech companies such as Google still send heaps of data about EU residents to the US. So what has changed?
Read moreSeptember 23, 2020
Raw data and sampled data: How to ensure your data is accurate
Every decision maker seeks insights and knowledge to steer their organization in the right direction. Data from your website, sales figures and customer feedback let you see a story that, when combined with accurate data, reveals paths towards achieving your business goals. In this article we will dig deeper into raw and sampled data. We […]
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