41 results for category: Data Management
How-to Guide to Stitching Together Internal & External Data With Piwik PRO
Published: March 6, 2019 Updated: March 18, 2019 Author Karolina Lubowicka Category Data Management, Use cases
Customer Data Platforms are known as the brain of the smart marketing stack for good reason. CDP technology facilitates campaign automation, mapping the customer journey across all channels and touchpoints. It supports data analysis and helps marketers manage all their initiatives with minimal use of IT department resources. And let’s not forget about one more […]
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How Analytics & Customer Data Platform Can Help You Track the Full Customer Journey
Published: January 3, 2019 Updated: February 18, 2019 Author Karolina Matuszewska, Marek Juszczyński Category Analytics, Data Management
Technological innovations are changing the landscape of the banking industry and creating more opportunities to tap into. Banks and the financial sector strive to provide a compelling customer journey. With so much data at hand, you’d think it would be an easy task. As it turns out, however, technological advancements like web analytics are not […]
Read more![The Ultimate Guide to Data Anonymization in Analytics [Updated]](https://cdn.piwik.pro/2018/07/anonymous-data-01.jpg)
The Ultimate Guide to Data Anonymization in Analytics [Updated]
Published: December 13, 2018 Updated: December 20, 2018 Author Karolina Lubowicka Category Data Management, Data Privacy & Security
In the face of GDPR, many companies are looking for ways to process and utilize personal data without violating the new rules. This is all quite difficult, as GDPR significantly limits the ways in which personal data can be collected and processed. One of the biggest challenges is the high bar the regulation sets for […]
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The Most Important Benefits of Data Pseudonymization and Anonymization Under GDPR
Published: October 19, 2018 Updated: February 4, 2019 Author Karolina Lubowicka Category Data Management, Data Privacy & Security
Data pseudonymization, data anonymization, what’s the difference? In this article we compare the most important benefits that come from applying each data processing technique. Anonymization and pseudonymization are two terms that have been broadly discussed since the introduction of the General Data Protection Regulation. Nevertheless, the topic still gives rise to a host of doubts […]
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Audience Targeting: How to Successfully Use a CDP
Published: September 27, 2018 Updated: January 17, 2019 Author Karolina Matuszewska Category Analytics, Data Management, Personalization
In today’s bountiful data ecosystem, marketers face a real challenge to reach the right customers. Dealing with isolated pools of data scattered across tools and channels creates real roadblocks to the process of defining and targeting the perfect audience. Luckily, advances in technology offer a solution. The name of the game here is “customer data […]
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Customer Lifetime Value: What Is It and Why Is It Important for Your Business
Published: September 14, 2018 Updated: November 6, 2018 Author Karolina Matuszewska Category Analytics, Data Management
Marketers devote time, effort, and all possible resources to track their visitors’ journeys from start to finish, improve content, and provide the best customer experience possible. However, a focus on mostly fleeting results means you need to do more. Organizations that want to ensure long-term success include measuring customer lifetime value in their strategy. What […]
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7 Steps to Make Data-Based Decisions with Web Analytics
Published: September 12, 2018 Updated: November 6, 2018 Author Karolina Matuszewska Category Analytics, Data Management
Extensive technological progress and enhanced analysis methods have led us into the modern era of data. This is where web analytics takes the lead. But the question is, can companies with all these new capabilities – and most importantly data – at their fingertips use them to the fullest? In other words, how can organizations […]
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Find the Most Suitable Data Gathering Platform – Pros and Cons of DMPs, CDPs, DWs and CRMs
Published: August 31, 2018 Updated: January 9, 2019 Author Karolina Matuszewska Category Data Management
Today’s digital ecosystem, with its proliferation of data sources, tons of information and rapid technological changes poses a host of challenges to make the most out of data. Accessing meaningful data is no easy feat, which is why organizations are turning to data aggregation to improve their performance. Gathering data on customers and users delivers […]
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Data Pseudonymization in Web Analytics: The Ultimate Guide
Published: August 24, 2018 Updated: December 20, 2018 Author Karolina Lubowicka Category Data Management, Data Privacy & Security
One of the biggest surprises of GDPR is that it includes pseudonymous data into the scope of personal data. However, it doesn’t necessarily mean that the regulation treats this type of data exactly the same as identified pieces of information. Already feeling confused? Don’t worry, we’ve got you covered. In this blog post we want […]
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First-Party vs Third-Party Cookies: Why First-Party Is the Way to Go
Published: August 17, 2018 Updated: March 26, 2019 Author Karolina Matuszewska Category Data Management
Although it’s been a long time since cookies appeared on the digital landscape, they still stir debate and even confusion. Center stage is taken by the matter of first-party vs. third-party cookies. There’s a lot to think about, from technical matters to privacy compliance, and almost nothing is black and white. In this post we’ll […]
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