29 results for category: Data Management
Free Comparison of Four Enterprise-Ready Customer Data Platforms
Date May 15, 2018 Author Karolina Matuszewska Category Data Management
Customer Data Platforms, a vital technology in the smart marketing stack, lets you connect sources of fragmented user data and stitch them together into a single customer view. Whether it’s campaign automation, mapping the cross-channel customer journey, data analysis, or online advertising, the platform supports them all. CDPs allow marketers to generate a better customer […]
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Data Management Platform vs Customer Data Platform – 4 Key Differences
Date May 9, 2018 Author Karolina Lubowicka Category Data Management
Data management platform, Customer Data Platform – their names may sound similar, but are they really the same thing? Let us guide you through the key differences between a DMP and a CDP. For many years, data management platforms have been considered among the most useful tools in digital marketing and advertising. This should come […]
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Customer Data Platform Overtakes DMP in the GDPR Compliance Race
Date April 18, 2018 Author Karolina Matuszewska Category Data Management
With the GDPR waiting just around the corner to come into force, the debate continues to rage over its influence on organizations and their data ecosystem. What we do know is that it will have a tremendous impact on how personal data is handled. Consequently, it will also influence the way organizations use AdTech and […]
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Customer Data Platform: What is it and How Does It Work?
Date December 19, 2017 Author Karolina Lubowicka Category Conversion Optimization, Data Management
Wondering about the hype around Customer Data Platforms? Read this blog post and learn why this technology is generating so much buzz. With the amount of information modern marketing tools gather, specialists often feel lost trying to make sense out of it. What’s more, the number of technologies used by marketing departments is rocketing up. […]
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Why you really need a DMP in your marketing stack
Date February 8, 2017 Author Ian Simpson Category Data Management
Show me your marketing stack and I’ll tell you whether you’re a smart marketer or not. Yes, it’s that simple. No tests, no questions, no vetting your past experience. Just show me the tools you use, and I’ll tell you whether you are a smart digital marketer or not. Because, you see, there’s one telltale […]
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How Can A DMP Help With Cross-Device Attribution?
Date February 1, 2017 Author Michael Sweeney Category Data Management
Cross-device attribution. These 3 words are responsible for headaches, missed opportunities, and ad waste for online advertisers and marketers everywhere. And while it’s true that cross-device attribution is hard, there is a solution, and like most solutions to today’s advertising and marketing problems, it involves data, in particular, a data management platform (DMP). How Can […]
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Using PII in a DMP: What Are the Implications?
Date January 19, 2017 Author Ian Simpson Category Data Management
In case you hadn’t heard – data management platforms (DMPs) are all the rage these days. Optimizing media buying and monetizing audience data is more important than ever and a big part of that is personalization. But when it comes to using personal data – or Personally Identifiable Information (PII) – things get a bit […]
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3 Features You Need to Use PII in a DMP
Date January 12, 2017 Author Ian Simpson Category Data Management
People are getting a bit jumpy about personal data these days. Just ask the poor folks at Yahoo who have had to announce not one, but two hacks of their email accounts over the last year. The result of such high-profile breaches is that people who never gave much thought about trusting a well-known brand […]
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3 Ways Publishers Can Benefit From A Data Management Platform (DMP)
Date January 9, 2017 Author Maciej Zawadziński Category Data Management
Data management platforms (DMP) have long been associated with companies & vendors on the buy side (e.g. DSPs and ad agencies), but they are increasingly starting to be adopted by those on the supply side, in particular, publishers. Below are 3 ways publishers can benefit from a Data Management Platform (DMP). 1. Increase The Value […]
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The Ultimate Guide to DMP Terminology
Date December 2, 2016 Author Maciej Zawadziński Category Data Management
Data management platforms (DMPs) are much like a lot of other new technology on the block – fabulously useful, but intimidating for those who are new to the game. Especially if they don’t know all the terminology associated with it. All the new jargon can seriously hinder new adopters from understanding a DMP’s usefulness. With […]
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