37 results for category: Data Management
Customer Lifetime Value: What Is It and Why Is It Important for Your Business
Date September 14, 2018 Author Karolina Matuszewska Category Analytics, Data Management
Marketers devote time, effort, and all possible resources to track their visitors’ journeys from start to finish, improve content, and provide the best customer experience possible. However, a focus on mostly fleeting results means you need to do more. Organizations that want to ensure long-term success include measuring customer lifetime value in their strategy. What […]
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7 Steps to Make Data-Based Decisions with Web Analytics
Date September 12, 2018 Author Karolina Matuszewska Category Analytics, Data Management
Extensive technological progress and enhanced analysis methods have led us into the modern era of data. This is where web analytics takes the lead. But the question is, can companies with all these new capabilities – and most importantly data – at their fingertips use them to the fullest? In other words, how can organizations […]
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Find the Most Suitable Data Gathering Platform – Pros and Cons of DMPs, CDPs, DWs and CRMs
Date August 31, 2018 Author Karolina Matuszewska Category Data Management
Today’s digital ecosystem, with its proliferation of data sources, tons of information and rapid technological changes poses a host of challenges to make the most out of data. Accessing meaningful data is no easy feat, which is why organizations are turning to data aggregation to improve their performance. Gathering data on customers and users delivers […]
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The Ultimate Guide to Data Pseudonymization in Web Analytics
Date August 24, 2018 Author Karolina Lubowicka Category Data Management, Data Privacy & Security
One of the biggest surprises of GDPR is that it includes pseudonymous data into the scope of personal data. However, it doesn’t necessarily mean that the regulation treats this type of data exactly the same as identified pieces of information. Already feeling confused? Don’t worry, we’ve got you covered. In this blog post we want […]
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First-Party vs Third-Party Cookies: Why First-Party Is the Way to Go
Date August 17, 2018 Author Karolina Matuszewska Category Data Management
Although it’s been a long time since cookies appeared on the digital landscape, they still stir debate and even confusion. Center stage is taken by the matter of first-party vs. third-party cookies. There’s a lot to think about, from technical matters to privacy compliance, and almost nothing is black and white. In this post we’ll […]
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The Ultimate Guide to Data Anonymization in Analytics
Date July 12, 2018 Author Karolina Lubowicka Category Data Management, Data Privacy & Security
In the face of GDPR, many companies are looking for ways to process and utilize personal data without violating the new rules. This is all quite difficult, as GDPR significantly limits the ways in which personal data can be collected and processed. One of the biggest challenges is the high bar the regulation sets for […]
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What Is an ID Graph and How Can It Benefit Cross-Device Tracking?
Date June 26, 2018 Author Karolina Matuszewska Category Analytics, Data Management
Modern marketing is a complex multichannel and multi-device world. On average, 40% of adult users use more than one device to connect to the Internet. This offers more paths for customer engagement, more ways of making purchases, and more chances to gather data – a myriad of possibilities for both advertisers and customers. At the […]
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4 Sound Reasons to Choose Digital Marketing Platform (+Use Cases)
Date May 29, 2018 Author Karolina Lubowicka Category Analytics, Data Management, Personalization, Tag Manager, Use cases
In today’s business landscape, companies are constantly on the lookout for ways to get ahead of the competition. One of the most effective ways to gain the upper hand are digital marketing solutions. A survey conducted by SteelHouse found that marketers use an average of five different marketing and media tools. Many are expanding their […]
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Free Comparison of Four Enterprise-Ready Customer Data Platforms
Date May 15, 2018 Author Karolina Matuszewska Category Data Management
Customer Data Platforms, a vital technology in the smart marketing stack, lets you connect sources of fragmented user data and stitch them together into a single customer view. Whether it’s campaign automation, mapping the cross-channel customer journey, data analysis, or online advertising, the platform supports them all. CDPs allow marketers to generate a better customer […]
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Data Management Platform vs Customer Data Platform – 4 Key Differences
Date May 9, 2018 Author Karolina Lubowicka Category Data Management
Data management platform, Customer Data Platform – their names may sound similar, but are they really the same thing? Let us guide you through the key differences between a DMP and a CDP. For many years, data management platforms have been considered among the most useful tools in digital marketing and advertising. This should come […]
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