April 22, 2024
“Cookieless future” is just a buzzword – Here is all you need to know about the end of third-party cookies
Cookies have been a vital part of web browsing for years. While some cookies provide essential functionalities like maintaining visitor sessions, third-party cookies have been controversial due to their ability to track users across the web without their knowledge or consent. People have grown more conscious about using and sharing their data, and many feel uneasy about the vast amount of personal data amassed through cookies.
Read more
January 31, 2024
How to use raw data in web analytics
Data sampling Piwik PRO Does not sample data by default. Data sampling is still possible on request. Google Analytics 4 (GA4) May sample data when event counts for reports exceed quota limits. Mixpanel Uses data sampling for certain functions like totals and uniques. Matomo Does not use data sampling. AT Internet Employs data sampling when […]
Read more
December 27, 2023
What is behavioral data and how can it help you better understand your customers
Challenge Solution Compliance with privacy laws (GDPR, CCPA and others) Implement a comprehensive data management platform that ensures compliance with privacy laws. This could include features for consent management, data access, and permission control. Respecting consumer advertising preferences Utilize preference management tools to track and honor consumer choices, aligning with “Do Not Sell” and “Do […]
Read more
November 10, 2023
What is the modern data stack and how it can change the way you do analytics
Tool category Examples Data ingestion Fivetran, Stitch, Airbyte, Kafka Data transformation dbt, Dataform, Trifacta BI and data visualization Tableau, Looker Studio, Power BI, Quicksight, Mode Reverse ETL Hightouch, Census, Hevo, RudderStack Data science and machine learning Databricks, DataRobot, H2O.ai, Anaconda Data governance Collibra, Alation, Atlan, Immuta Web analytics Google Analytics, Piwik PRO Analytics Suite, Adobe […]
Read more
July 26, 2023
Free comparison of 7 enterprise-ready customer data platforms
Customer data platforms have proved their worth as a vital technology in marketing. They create a single customer view by stitching together sources of fragmented user data. CDPs assist marketers to generate a better customer experience, driven by precise information on user behaviors across every touchpoint.
Read more
May 12, 2023
8 customer data platform (CDP) use cases that will drive your business growth
Companies need data on user engagement to understand the behavior of users on the website or app, assess the performance of marketing campaigns and see how to better address users’ needs. Today, teams can benefit from numerous marketing and analytics tools that allow them to collect user acquisition, behavioral and conversion data from multiple sources and […]
Read more
March 3, 2023
Data flow in an analytics platform: How to set up your data collection and analysis process
Whether new to analytics or already well-versed, you might have heard a lot about collecting, managing and analyzing data. But what exactly happens in between? How does your data flow from one part of the analytics ecosystem to another? Data can stream in different directions and back and forth between systems. It may take a […]
Read more
February 14, 2023
How to perform successful audience targeting with a CDP
As much as 72% of business buyers expect vendors to personalize their experiences. However, only 15% of CMOs believe their company is on the right track with personalization. These numbers speak for themselves – companies need to shift their focus and incorporate high-level personalization into their marketing. If you want to reach your target audience […]
Read more
January 31, 2023
What is data activation and how does it fit into your data analytics stack
Modern companies employ various technologies for each stage of their data processes. Data ecosystems differ between organizations based on their needs and resources, but every data stack should consist of components used to acquire, integrate and transform the data. Collecting, organizing and managing data are key aspects of every data analytics stack, but how can […]
Read more
December 14, 2022
We’re reinventing our Customer Data Platform
We have exciting news to share with you. We’re rebuilding our Customer Data Platform (CDP). The new version of the module will provide easier data imports, advanced behavioral audiences, and more options for activating data. The updated platform will give marketers and product teams even more methods to integrate, segment, and act on first-party data throughout […]
Read moreCategories
- Customer Data Platform (16)
- Interviews (24)
- Analytics (173)
- Consent Manager (7)
- Banking & finance (13)
- Comparisons (12)
- Conversion optimization (24)
- Data management (54)
- Data privacy & security (118)
- GDPR (49)
- Government (8)
- Healthcare (14)
- News & releases (40)
- Personalization (22)
- Product best practices (26)
- Tag Manager (10)
- Use cases (33)