Category

Content Personalization

Find out how to apply Content Personalization tool for sound marketing strategies. Learn how to create tailored content that enrich your marketing tactics and help you provide better customer experience.

11 results for category: Content Personalization

Exit Intent Pop-Ups: Ins and Outs Of Keeping Visitors On Your Site

Date January 29, 2018 Author Category Content Personalization, Conversion Optimization

Exit intent pop-ups: friend or foe? There’s no straightforward answer, as everything depends on your strategy. These small message windows generate controversy for their negative impact on user experience. That said, their ubiquitous presence in the digital world implies that they do provide us with real benefits, namely conversion optimization. The truth is, more and […]

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First-Party Data Marketing: 3 Powerful Use Cases

Date January 18, 2018 Author Category Content Personalization, Use cases

Read this blog post to learn how to utilize first-party data in your marketing strategy. Data is the fuel for virtually every marketing activity – from prospecting, to nurturing up through to conversions and customer retention. Every tool and platform we use collects data and tells us something about our customers and their behavior. And […]

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What is Single Customer View and How Does it Work?

Date December 14, 2017 Author Category Content Personalization, Web Analytics

If modern marketing was a car, data would be its fuel. With consumers generating huge amounts of data every day, marketers have a lot of information they can use to grasp their needs and interests. However, not every piece of data is created equal. And when it comes to personalizing the user experience and making […]

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On-Site Retargeting Strategy: The Essential Checklist

Date October 27, 2017 Author Category Content Personalization, Conversion Optimization

If you operate an online business, your main objective is to convert website visitors into customers or subscribers. However, excellent site design, a responsive interface, and even your top products can fail to bring the expected results. The truth is, most visitors need multiple touch points and nudges to reach the end of your marketing […]

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How to Use On-site Personalization to Enhance the Customer Experience in Healthcare

Date October 4, 2017 Author Category Content Personalization, Healthcare

We believe that success in enhancing patients’ digital journey depends on understanding their preferences. That’s why it’s crucial to base your digital strategy on reliable statistics and measurable data. This is why in previous posts we’ve described the benefits of using reliable web analytics in healthcare. We’ve covered topics such as: Everything You Need to […]

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Dynamic Website Personalization: How to Keep Your Visitors Coming Back for More

Date September 22, 2017 Author Category Content Personalization

The growing need for customized products and services is what gets the onsite personalization ball rolling. It’s not only about meeting customers’ needs at every touchpoint. It’s also about presenting the right content to the right visitors. Such approach requires a deep understanding of visitors’ needs and expectations on a more granular level. Today’s technology, […]

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How Can You Take Advantage of Predictive Personalization?

Date September 7, 2017 Author Category Content Personalization

With the rapid evolution of digital marketing, providing personalized content to customers has become an everyday reality. There’s no way back. Gone are the days of guessing customers’ needs, promoting your top products or services and hoping for the best. Your site visitors expect to see the content that resonates with their unique requirements and […]

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6 Key Questions About Rule-Based Personalization, Answered

Date August 28, 2017 Author Category Content Personalization

Personalization is a powerful force that propels today’s digital marketing. The notion itself is nothing new. The approach of setting specific rules that control it, however, is quite fresh. It empowers marketers to boost customer experience by providing an individual user with unique content that matches their preferences. Skillfully wielded it will increase conversion and […]

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How to Leverage Content Personalization for a Better Banking Experience

Date May 11, 2017 Author Category Banking & Finance, Content Personalization

With the proliferation of banking institutions and progressing digitalization of the world, banks are becoming more and more customer-centric. Technology has changed customers’ expectations for good and banks, just like telcos and retailers, need to follow suit and adapt to the busy day-to-day lives of their customers. Hardly anyone steps inside a bank these days […]

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The Power of Personalized Content

Date May 4, 2017 Author Category Content Personalization

This article originally was published on ABA Bank Marketing. Consider these three channels where financial services brands can boost marketing ROI. Financial marketers are at a crossroads. Today’s consumers almost never have to step foot in a bank and can even apply for a mortgage in minutes right from their smartphone. Digital marketing has also […]

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