Category

Personalization

Find out how to apply Personalization tool for sound marketing strategies. Learn how to create tailored content that enrich your marketing tactics and help you provide better customer experience.

14 results for category: Personalization

How to Use a CDP for Successful Audience Targeting

Published: September 27, 2018 Updated: October 15, 2018 Author Category Analytics, Data Management, Personalization

In today’s bountiful data ecosystem, marketers face a real challenge to reach the right customers. Dealing with isolated pools of data scattered across tools and channels creates real roadblocks to the process of defining and targeting the perfect audience. Luckily, advances in technology offer a solution. The name of the game here is “customer data […]

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4 Sound Reasons to Choose Digital Marketing Platform (+Use Cases)

Published: May 29, 2018 Updated: August 24, 2018 Author Category Analytics, Data Management, Personalization, Tag Manager, Use cases

In today’s business landscape, companies are constantly on the lookout for ways to get ahead of the competition. One of the most effective ways to gain the upper hand are digital marketing solutions. A survey conducted by SteelHouse found that marketers use an average of five different marketing and media tools. Many are expanding their […]

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Web Personalization – Unlock Its Full Potential

Published: April 23, 2018 Updated: August 24, 2018 Author Category Personalization

Website personalization, first thought of as hype and just another marketing buzzword, has proved to be a sound strategy delivering significant benefits to organizations operating in the digital landscape. It’s not a choice anymore. Instead, it’s become a standard path to higher conversion rates, enhanced customer experience, and improved engagement. But what, exactly, are we […]

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Exit Intent Pop-Ups: Ins and Outs Of Keeping Visitors On Your Site

Published: January 29, 2018 Updated: August 24, 2018 Author Category Conversion Optimization, Personalization

Exit intent pop-ups: friend or foe? There’s no straightforward answer, as everything depends on your strategy. These small message windows generate controversy for their negative impact on user experience. That said, their ubiquitous presence in the digital world implies that they do provide us with real benefits, namely conversion optimization. The truth is, more and […]

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First-Party Data Marketing: 3 Powerful Use Cases

Published: January 18, 2018 Updated: August 2, 2018 Author Category Personalization, Use cases

Read this blog post to learn how to utilize first-party data in your marketing strategy. Data is the fuel for virtually every marketing activity – from prospecting, to nurturing up through to conversions and customer retention. Every tool and platform we use collects data and tells us something about our customers and their behavior. And […]

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Single Customer View (SCV): What is it and How Does it Work?

Published: December 14, 2017 Updated: September 12, 2018 Author Category Analytics, Personalization

If modern marketing was a car, data would be its fuel. With consumers generating huge amounts of data every day, marketers have a lot of information they can use to grasp their needs and interests. However, not every piece of data is created equal. And when it comes to personalizing the user experience and making […]

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On-Site Retargeting Strategy: The Essential Checklist

Published: October 27, 2017 Updated: August 2, 2018 Author Category Conversion Optimization, Personalization

If you operate an online business, your main objective is to convert website visitors into customers or subscribers. However, excellent site design, a responsive interface, and even your top products can fail to bring the expected results. The truth is, most visitors need multiple touch points and nudges to reach the end of your marketing […]

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How to Use On-site Personalization to Enhance the Customer Experience in Healthcare

Published: October 4, 2017 Updated: November 27, 2017 Author Category Healthcare, Personalization

We believe that success in enhancing patients’ digital journey depends on understanding their preferences. That’s why it’s crucial to base your digital strategy on reliable statistics and measurable data. This is why in previous posts we’ve described the benefits of using reliable web analytics in healthcare. We’ve covered topics such as: Everything You Need to […]

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Website Personalization: How to Keep Your Visitors Coming Back for More

Published: September 22, 2017 Updated: September 12, 2018 Author Category Personalization

The growing need for customized products and services is what gets the onsite personalization ball rolling. It’s not only about meeting customers’ needs at every touchpoint. It’s also about presenting the right content to the right visitors. Such approach requires a deep understanding of visitors’ needs and expectations on a more granular level. Today’s technology, […]

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How Can You Take Advantage of Predictive Personalization?

Published: September 7, 2017 Updated: August 2, 2018 Author Category Personalization

With the rapid evolution of digital marketing, providing personalized content to customers has become an everyday reality. There’s no way back. Gone are the days of guessing customers’ needs, promoting your top products or services and hoping for the best. Your site visitors expect to see the content that resonates with their unique requirements and […]

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