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Category: Personalization

14 results

Predictive Customer Acquisition Platform: 4 Ways it Can Help You Win New Clients

October 31, 2018

Predictive Customer Acquisition Platform: 4 Ways it Can Help You Win New Clients

In this blog post we’ll show you how predictive modeling can address a multitude of problems related to customer acquisition. We’ll also talk about the ways data aggregation technologies can help you prepare your data for the task. In recent years there has been a big shift in marketers’ attention – from customer acquisition to […]

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Audience Targeting: How to Successfully Use a CDP

September 27, 2018

Audience Targeting: How to Successfully Use a CDP

In today’s bountiful data ecosystem, marketers face a real challenge to reach the right customers. Dealing with isolated pools of data scattered across tools and channels creates real roadblocks to the process of defining and targeting the perfect audience. Luckily, advances in technology offer a solution. The name of the game here is “customer data […]

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4 Sound Reasons to Choose Digital Marketing Platform (+Use Cases)

May 29, 2018

4 Sound Reasons to Choose Digital Marketing Platform (+Use Cases)

In today’s business landscape, companies are constantly on the lookout for ways to get ahead of the competition. One of the most effective ways to gain the upper hand are digital marketing solutions. A survey conducted by SteelHouse found that marketers use an average of five different marketing and media tools. Many are expanding their […]

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Web Personalization - Unlock Its Full Potential

April 23, 2018

Web Personalization – Unlock Its Full Potential

Website personalization, first thought of as hype and just another marketing buzzword, has proved to be a sound strategy delivering significant benefits to organizations operating in the digital landscape. It’s not a choice anymore. Instead, it’s become a standard path to higher conversion rates, enhanced customer experience, and improved engagement. But what, exactly, are we […]

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Exit intent pop-ups: ins and outs of keeping visitors on your site

January 29, 2018

Exit intent pop-ups: ins and outs of keeping visitors on your site

Exit intent pop-ups: friend or foe? There’s no straightforward answer, as everything depends on your strategy. These small message windows generate controversy for their negative impact on user experience. That said, their ubiquitous presence in the digital world implies that they do provide us with real benefits, namely conversion optimization. The truth is, more and […]

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First-party data marketing: 3 powerful use cases

January 18, 2018

First-party data marketing: 3 powerful use cases

Read this blog post to learn how to utilize first-party data in your marketing strategy. Data is the fuel for virtually every marketing activity – from prospecting, to nurturing up through to conversions and customer retention. Every tool and platform we use collects data and tells us something about our customers and their behavior. And […]

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On-Site Retargeting Strategy: The Essential Checklist

October 27, 2017

On-Site Retargeting Strategy: The Essential Checklist

If you operate an online business, your main objective is to convert website visitors into customers or subscribers. However, excellent site design, a responsive interface, and even your top products can fail to bring the expected results. The truth is, most visitors need multiple touch points and nudges to reach the end of your marketing […]

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How to Use On-site Personalization to Enhance the Customer Experience in Healthcare

October 4, 2017

How to Use On-site Personalization to Enhance the Customer Experience in Healthcare

We believe that success in enhancing patients’ digital journey depends on understanding their preferences. That’s why it’s crucial to base your digital strategy on reliable statistics and measurable data. This is why in previous posts we’ve described the benefits of using reliable web analytics in healthcare. We’ve covered topics such as: Everything You Need to […]

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Website personalization: how to keep your visitors coming back for more

September 22, 2017

Website personalization: how to keep your visitors coming back for more

The growing need for customized products and services is what gets the onsite personalization ball rolling. It’s not only about meeting customers’ needs at every touchpoint. It’s also about presenting the right content to the right visitors. Such approach requires a deep understanding of visitors’ needs and expectations on a more granular level. Today’s technology, […]

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How Can You Take Advantage of Predictive Personalization?

September 7, 2017

How Can You Take Advantage of Predictive Personalization?

With the rapid evolution of digital marketing, providing personalized content to customers has become an everyday reality. There’s no way back. Gone are the days of guessing customers’ needs, promoting your top products or services and hoping for the best. Your site visitors expect to see the content that resonates with their unique requirements and […]

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