Category: Interviews

Jude Onyejekwe: SaaS products can enhance the community experience by incorporating humanity, knowledge sharing, and recognition.

Piotr Korzeniowski, CEO at Piwik PRO: You share a lot of helpful resources around various martech tools on your website. What motivates you to create content?Jude Onyejekwe, Marketing Analytics Specialist at Hedy and Hopp and co-founder of DumbData: My main goal is to make analytics easier. Therefore, I create content to simplify the measurement field […]

October 10, 2023

Charting a new course for Piwik PRO: bringing more value to the clients as an integrated analytics platform

Being data-driven has been a dominant trend for businesses. And while data collection plays an important role in the process of making informed decisions, it’s only the first of many steps. The real key to success is making the data actionable. And that’s the primary mindset behind the updates to our strategy at Piwik PRO […]

Anil Batra: People need to comprehend and develop their mindset first to understand how data works for them

Piotr Korzeniowski, CEO at Piwik PRO: You’ve been in the web analytics industry for over 20 years. You’ve seen it grow and change a lot. How is the approach to analytics in marketing different than before?Anil Batra, CEO and Strategic Advisor at Optizent: Since I started my career in digital analytics, the approach toward using […]

June 27, 2023

The behind-the-scenes success story of the Piwik PRO Core plan

Let’s start with the main question – what is Piwik PRO Core, and who does it target?Szymon Grzesiak, Performance Marketing Manager at Piwik PRO: Piwik PRO Core is a free version of the Piwik PRO Analytics Suite platform. It allows those looking for comprehensive web and app analytics to use our product without time limits […]

April 5, 2023

Jason Packer: The term “Google Analytics Alternatives” itself is problematic, enshrining GA as the default choice

Piotr Korzeniowski, CEO at Piwik PRO: The market for analytics software has been very dynamic lately. New privacy regulations, and the sunset of Universal Analytics (UA), to name a few, caused a discussion around different options regarding analytics software. What factors are the most important for marketers when choosing an analytics tool?Jason Packer, Analytics Engineer […]

January 20, 2023

Valuable data collection in a privacy-first world – the experts’ take on marketing technology for 2023

As a part of Piwik PRO’s forecast discussions, we spoke with our experts about the predicted trends for marketing technology in 2023. In recent years, more and more regulatory changes have shaped how marketing works. With laws such as GDPR, HIPAA, new decisions issued by European data protection authorities (DPA) and other privacy-related institutions, marketers need […]

January 19, 2023

Privacy compliance in 2023 – the experts’ take on marketing and data protection

As a part of Piwik PRO’s forecast discussions, we asked the experts how privacy regulations affected businesses in 2022 and what we should expect this year.Collecting data while respecting users’ privacy is a challenge for marketers, as there are many new regulations to follow. They are also updated and amended regularly, so keeping up with […]

January 18, 2023

Key advice for data-driven companies – the experts’ take on marketing skills for 2023

As a part of Piwik PRO’s forecast discussions, we spoke with our experts about the skills every marketer needs to have in 2023.This is a crucial moment for marketers. Technical, legal, and consumer trends continuously reshape how businesses operate. Also, Google is sunsetting its Universal Analytics in a few months.From updating their skills to switching […]

July 27, 2022

Mikołaj Otmianowski: Awareness of GDPR in Poland is very high. The challenge is in its practical application.

Maciej Zawadziński: Complying with the requirements of GDPR can be quite challenging. In your opinion, how are Polish companies doing in that area in general? And how are they doing when looking only at digital marketing?Mikołaj Otmianowski, Legal Counsel and vice president at DAPR: I think awareness of GDPR in Poland is very high. The challenge […]

June 7, 2022

Cory Underwood: US businesses are interested in how the changes in privacy laws in Europe affect the larger ecosystem for data collection

Maciej Zawadziński: The topic of online privacy is broadly discussed on both sides of the Atlantic. But do the US and the EU understand this notion in the same way? Cory Underwood, Platform Engineer at Search Discovery: From a legal standpoint, they don’t. The definitions of personal data differ not only between the US and […]