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Category: Interviews

20 results

Jason Packer: The term "Google Analytics Alternatives" itself is problematic, enshrining GA as the default choice

April 5, 2023

Jason Packer: The term “Google Analytics Alternatives” itself is problematic, enshrining GA as the default choice

Piotr Korzeniowski, CEO at Piwik PRO: The market for analytics software has been very dynamic lately. New privacy regulations, and the sunset of Universal Analytics (UA), to name a few, caused a discussion around different options regarding analytics software. What factors are the most important for marketers when choosing an analytics tool?Jason Packer, Analytics Engineer […]

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Valuable data collection in a privacy-first world – the experts’ take on marketing technology for 2023

January 20, 2023

Valuable data collection in a privacy-first world – the experts’ take on marketing technology for 2023

As a part of Piwik PRO’s forecast discussions, we spoke with our experts about the predicted trends for marketing technology in 2023. In recent years, more and more regulatory changes have shaped how marketing works. With laws such as GDPR, HIPAA, new decisions issued by European data protection authorities (DPA) and other privacy-related institutions, marketers need […]

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Privacy compliance in 2023 – the experts’ take on marketing and data protection

January 19, 2023

Privacy compliance in 2023 – the experts’ take on marketing and data protection

As a part of Piwik PRO’s forecast discussions, we asked the experts how privacy regulations affected businesses in 2022 and what we should expect this year.Collecting data while respecting users’ privacy is a challenge for marketers, as there are many new regulations to follow. They are also updated and amended regularly, so keeping up with […]

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Key advice for data-driven companies – the experts’ take on marketing skills for 2023

January 18, 2023

Key advice for data-driven companies – the experts’ take on marketing skills for 2023

As a part of Piwik PRO’s forecast discussions, we spoke with our experts about the skills every marketer needs to have in 2023.This is a crucial moment for marketers. Technical, legal, and consumer trends continuously reshape how businesses operate. Also, Google is sunsetting its Universal Analytics in a few months.From updating their skills to switching […]

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Mikołaj Otmianowski: Awareness of GDPR in Poland is very high. The challenge is in its practical application.

July 27, 2022

Mikołaj Otmianowski: Awareness of GDPR in Poland is very high. The challenge is in its practical application.

Maciej Zawadziński: Complying with the requirements of GDPR can be quite challenging. In your opinion, how are Polish companies doing in that area in general? And how are they doing when looking only at digital marketing?Mikołaj Otmianowski, Legal Counsel and vice president at DAPR: I think awareness of GDPR in Poland is very high. The challenge […]

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Cory Underwood: US businesses are interested in how the changes in privacy laws in Europe affect the larger ecosystem for data collection

June 7, 2022

Cory Underwood: US businesses are interested in how the changes in privacy laws in Europe affect the larger ecosystem for data collection

Maciej Zawadziński: The topic of online privacy is broadly discussed on both sides of the Atlantic. But do the US and the EU understand this notion in the same way? Cory Underwood, Platform Engineer at Search Discovery: From a legal standpoint, they don’t. The definitions of personal data differ not only between the US and […]

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Joe Christopher: Healthcare organizations should focus on improving the patient’s digital experience

February 8, 2022

Joe Christopher: Healthcare organizations should focus on improving the patient’s digital experience

Maciej Zawadziński: The Health Insurance Portability and Accountability Act (HIPAA) regulates how US patients’ healthcare information should be protected. Why are some healthcare organizations reluctant to adopt a data-driven approach to marketing?  Is it hard to achieve compliance under HIPAA?  Joe Christopher, VP Analytics at Blast Analytics: HIPAA extends well beyond the digital experience and […]

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Tomasz Domino: Modern patients expect modern, data-driven healthcare services

November 3, 2021

Tomasz Domino: Modern patients expect modern, data-driven healthcare services

Maciej Zawadziński: What do modern patients expect from their healthcare providers? How did digitization change patients’ expectations? Tomasz Domino, COO at Infermedica: Today’s technology is facilitating more accessible and personalized healthcare for patients, and consumerization of healthcare is becoming a fact. Patients expect increased access to additional care services, better customer service, greater flexibility for […]

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Gerhard Kürner: The marketing of the future will work on first-party data

September 28, 2021

Gerhard Kürner: The marketing of the future will work on first-party data

Maciej Zawadziński: The customer journey is one of the most influential concepts in marketing. How did it evolve over the years? Will it still be relevant for the marketing of the future?  Gerhard Kürner: In the past, the customer journey was often just a  theoretical value that wasn’t verifiable. With the increasing number of digital […]

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Marc Southwell: European data protection authorities should unite to give clear direction for cookies and consent

September 21, 2021

Marc Southwell: European data protection authorities should unite to give clear direction for cookies and consent

Maciej Zawadziński: Privacy organization ‘noyb’ recently approached over 500 companies with complaints about violations of the GDPR compliance of their websites’ cookie banners. When they followed up on the problem, some companies fixed violations. Still 82% of all websites had remaining issues. It seems noyb’s complaints have motivated companies to act. But why are they […]

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