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25 years of digital analytics with Brian Clifton: Being data-informed, not just data-driven
As organizations increasingly rely on data in their business decisions, the challenges of ensuring data accuracy, consistency, and ethical collection are becoming more and more important. Along with understanding the audience’s needs, supporting collaboration between teams, and securing privacy compliance, these challenges have evolved into data collection and analytics priorities. Let’s dive into the third…
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Piwik PRO is officially HIPAA certified!
At Piwik PRO, ensuring the highest level of security and data protection has always been our top priority. Developing privacy-friendly analytics is just one aspect of our commitment. We validate our approach by obtaining external certifications from independent organizations. As such, we are pleased to announce that a HIPAA (Health Insurance Portability and Accountability Act)…
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How Oxford Online Pharmacy increased data volume by 15% with Duga Digital and server-side Piwik PRO Analytics
Duga Digital’s success story appears as part of our Partner Spotlight series. Oxford Online Pharmacy (OOP) is a family business going back three generations to 1925. Employing experienced pharmacists and healthcare professionals, OOP is committed to translating the values and heritage of the Oxfordshire-based bricks and mortar chemists, online.
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Introducing real-time dashboards in Piwik PRO
We are happy to announce the release of real-time dashboards, a new functionality that is now an integral part of Piwik PRO Analytics Suite. The feature, currently in beta version, is available to all Piwik PRO Core and Enterprise users. Our customers can use real-time dashboards to gain immediate insight into customer behavior and make…
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Real-time content analysis for publishers
Collecting and processing data in real-time is more than a reporting method: it’s a game changer for publishers and media companies. It’s essential to keep up with the rapidly evolving trends and interests of their audiences. In this text, we’ll explore real-time content analysis, detail its advantages, and show how publishers can take advantage of…
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Anonymous tracking: How to do useful analytics without personal data
summary When faced with the many restrictions on collecting and using personal data in web analytics, you might ask yourself: Can I do useful web analytics without personal data? The simple answer is yes. Although you won’t be able to draw the same conclusions as with personal data tracking, anonymous data collection methods absolutely do…
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25 years of digital analytics with Brian Clifton: Considered an obstacle at first, privacy is now top of everyone’s mind
In the late 1990s, the recognition of the internet’s commercial potential marked a significant shift into the era of digital analytics. This transition not only reshaped approaches to data but also underscored the importance of privacy as a crucial element of modern analytics. Brian Clifton, a renowned digital analytics and privacy expert, takes a trip…
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How to optimize Google Ads campaigns with Piwik PRO Analytics Suite
Google Ads offers great reach and impressive ROI, but successful campaigns require careful optimization and continuous refinement. Supplementing the data from Google Ads with analysis tools such as Piwik PRO enables an iterative approach to campaign optimization. Piwik PRO Analytics provides detailed insights into campaign performance, including metrics such as sessions, bounce rate, goal conversions,…
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Real-time reporting: The complete guide
SUMMARY Not every business requires the ability to access and act on data in seconds. That said, real-time and near-time analytics are increasingly necessary and growing in popularity. With real-time reporting, organizations can make fast and effective data-based decisions. By monitoring real-time data, you can streamline your operations, spot emerging trends, refine content strategy, boost…
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What is ecommerce analytics and how can you use it to grow your business
The global ecommerce market is expected to be worth $6.3 trillion in 2024 – up from $5.8 trillion in 2023. This continuous growth makes ecommerce one of the most competitive industries. The heightened competitiveness has pushed businesses to find ways to gain an edge over their competitors. The best option they have is turning to…
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