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Analytics

Read our posts on secure web analytics and best practices dedicated for customers from various industries like banking, finance, healthcare, retail and media agencies. Check how to collect and manage data in a responsible and secure way to stay compliant with the most rigid international legislations in regard to data privacy and security.

76 results for category: Analytics

Piwik PRO & ClickHouse: How We Used It to Make Our Reports Faster and More Efficient

Published: December 6, 2018 Author Category Analytics

As you probably know, a few months ago we introduced a powerful addition to our analytics stack – Custom Reports. Equipped with a new engine, the new module has made our analytics faster and more agile than ever. It wouldn’t have been possible without the powerful database management system offered by ClickHouse (kudos, guys!). In […]

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Anonymous Tracking: How to Do Useful Analytics Without Personal Data

Published: November 26, 2018 Updated: November 29, 2018 Author , Category Analytics, Data Privacy & Security

GDPR restrictions on the collection and use of personal data mean that many analytics users of are asking themselves: Can I do useful analytics without personal data? The simple answer is yes. Although you won’t be able to draw the same conclusions as with personal data, it’s not an exaggeration to say that anonymized data […]

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Piwik PRO vs. Google Analytics: The Most Comprehensive Comparison

Published: November 23, 2018 Author Category Analytics, Data Privacy & Security

According to the latest statistics provided by W3Techs.com, Google Analytics is used by 86% of all the websites whose traffic analysis tool we can discover. This makes up 57.4% of all websites. Sounds impressive, right? Google Analytics usageInfogram However, there are still many businesses which don’t want to or simply can’t afford to settle for […]

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How To Build a Segmented Funnel You Can Be Proud Of

Published: November 21, 2018 Updated: November 29, 2018 Author , Category Analytics, Use cases

Let us show you how applying segments will help you pinpoint problems ruining your funnels’s performance. Funnel visualization reports are used so often they have become an indispensable part of web analytics. It comes from the facts that: In most cases they are easy to set up and offer a decent overview on your website/app […]

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Funnels Based on Behavioral Segmentation: a Little-Known Way to Map the Entire Customer Journey

Published: November 14, 2018 Updated: November 30, 2018 Author , Category Analytics, Use cases

Regular, run-of-the-mill funnel reports are a quick way of finding the low-hanging fruits of conversion optimization. With these reports you can easily spot ill-performing first touchpoints and track the efficiency of your page content. Unfortunately, at the same time they’ll often provide you with a very fragmented and incomplete overview of the customer journey. Usually, […]

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Why Every Good Digital Strategy Starts with Insights

Published: November 7, 2018 Author Category Analytics, Conversion Optimization

Going Digital. We see this term more often as organizations continue to carry out their digital overhauls – all in an effort to compete with their counterparts while simultaneously keeping customers happy. Interestingly enough, a good majority of us think going digital translates to cost savings and launching fancy new websites and apps that will […]

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Predictive Customer Acquisition Platform: 4 Ways it Can Help You Win New Clients

Published: October 31, 2018 Updated: December 6, 2018 Author Category Analytics, Personalization

In this blog post we’ll show you how predictive modeling can address a multitude of problems related to customer acquisition. We’ll also talk about the ways data aggregation technologies can help you prepare your data for the task. In recent years there has been a big shift in marketers’ attention – from customer acquisition to […]

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How to Use a CDP for Successful Audience Targeting

Published: September 27, 2018 Updated: November 7, 2018 Author Category Analytics, Data Management, Personalization

In today’s bountiful data ecosystem, marketers face a real challenge to reach the right customers. Dealing with isolated pools of data scattered across tools and channels creates real roadblocks to the process of defining and targeting the perfect audience. Luckily, advances in technology offer a solution. The name of the game here is “customer data […]

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Customer Lifetime Value: What Is It and Why Is It Important for Your Business

Published: September 14, 2018 Updated: November 6, 2018 Author Category Analytics, Data Management

Marketers devote time, effort, and all possible resources to track their visitors’ journeys from start to finish, improve content, and provide the best customer experience possible. However, a focus on mostly fleeting results means you need to do more. Organizations that want to ensure long-term success include measuring customer lifetime value in their strategy. What […]

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7 Steps to Make Data-Based Decisions with Web Analytics

Published: September 12, 2018 Updated: November 6, 2018 Author Category Analytics, Data Management

Extensive technological progress and enhanced analysis methods have led us into the modern era of data. This is where web analytics takes the lead. But the question is, can companies with all these new capabilities – and most importantly data – at their fingertips use them to the fullest? In other words, how can organizations […]

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