Category

Analytics

Read our posts on secure web analytics and best practices dedicated for customers from various industries like banking, finance, healthcare, retail and media agencies. Check how to collect and manage data in a responsible and secure way to stay compliant with the most rigid international legislations in regard to data privacy and security.

98 results for category: Analytics

How to Achieve Fuller and Deeper Insights With Piwik PRO Analytics Dashboards

Published: August 19, 2019 Author , Category Analytics

The wealth of data organizations generate today can make you giddy, not to mention the fact that gaining any insights out of it becomes more and more challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize […]

Read more

What Is Second-Party Data and How Can It Improve Your Marketing Tactics?

Published: August 8, 2019 Author Category Analytics

No matter what your industry, you know that in the modern digital landscape data is the fuel powering your organization. It’s hard to imagine running a business without it. And while it comes in different shapes and sizes, first-party data takes center stage. This comes as no surprise when considering that it’s the most accurate, […]

Read more

How to Choose the Right Product Analytics Vendor

Published: July 26, 2019 Author , Category Analytics

The number of product analytics platforms available on the market can give anyone a headache. Especially you if you’re in charge of choosing a tool that the whole team will use on a daily basis. It’s quite a responsibility. That’s why in this post we want to make the task easier for you. We’ll show […]

Read more

How Customer Journey Analytics Will Change the Way You Look at Customer Experience Optimization

Published: July 23, 2019 Updated: August 14, 2019 Author , Category Analytics

The age of customer empowerment has arrived. Today’s well-informed customers know what they’re looking for and information asymmetry is a thing of the past. Today, when it’s so easy for consumers to easily compare hundreds of offers in the blink of an eye, simply providing a great product or service is no longer enough. Companies […]

Read more

Piwik PRO vs Matomo (Piwik): The Most Important Differences Explained [Updated]

Published: July 12, 2019 Updated: August 6, 2019 Author Category Analytics, Comparisons

Piwik PRO and Matomo (formerly Piwik) have a shared history. Some of our employees contributed code for the open-source Piwik project. Early on Piwik PRO provided enterprise-level support and premium features on top of those open source foundations. However, in 2016 our paths diverged. We’re now two separate organizations, each with its own plans and […]

Read more

How a Cookie Audit Can Get You Up To Date in Today’s Digital Privacy Landscape

Published: July 8, 2019 Updated: August 7, 2019 Author , Category Analytics, Data Privacy & Security

Evolving from a simple document to improve website usability, Cookies have become instrumental in how website users are tracked for advertisement purposes. While they’ve been used in advertising for a long time, digital privacy has recently become a global issue in which cookies play a big part.In this post we cover how first-party, third-party and…

Read more

Analytics Dashboards 101: Everything You Need to Know to Build Effective Dashboards

Published: June 28, 2019 Updated: August 1, 2019 Author , Category Analytics

As an analyst, you probably go by many names: numbers wizard, chart artist, data guru… But do you consider yourself a teacher? Or a storyteller? Interpreting data is the foundation of being an analyst, but the ability to explain your findings and paint a picture that influences and drives business decisions is equally important. Your […]

Read more

Is Google Analytics GDPR Compliant? 10 Things to Consider

Published: June 26, 2019 Author Category Analytics, GDPR

Google Analytics is by far the most popular analytics tool on the market. It’s free, and it allows you to analyze website traffic and gather valuable data about user behavior. However, collecting analytics data requires compliance with data protection regulations, including GDPR. In recent months, we’ve heard reports of some really bad privacy practices by […]

Read more

How Data Layer Helps You Improve Your Analytics Strategy

Published: June 18, 2019 Author , Category Analytics, Tag Manager

If you’re seeking to enrich your web tracking opportunities but at the same time need a robust and reliable means of gathering information, we’ve got great news! The search is over, as everything you need is within your arm’s reach – it’s called a Data Layer. Data Layers also offer a great method for structuring […]

Read more

Retail & E-tail Analytics: 5 Challenges You’ll Overcome With The Right Software

Published: May 27, 2019 Updated: July 9, 2019 Author , Category Analytics, Use cases

E-tailers face cut-throat competition. Keeping up with industry trends is essential to stay ahead in the race, especially for businesses with an omni-channel presence. Also, as a customer-centric industry, retailers are constantly under pressure to serve clients better and increase their overall satisfaction. It’s no easy task. As Shep Hyken writes in Forbes, customers will […]

Read more