Read our posts on secure web analytics and best practices dedicated for customers from various industries like banking, finance, healthcare, retail and media agencies. Check how to collect and manage data in a responsible and secure way to stay compliant with the most rigid international legislations in regard to data privacy and security.
106 results for category: Analytics
Published: October 21, 2019 Author Peter Curac-Dahl, Szymon Grzesiak Category Analytics, Product Best Practices
Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short […]
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Published: October 14, 2019 Updated: October 17, 2019 Author Karolina Matuszewska Category Analytics
Microsoft’s SharePoint, a collaboration platform, has become a primary tool for companies around the globe. Famed for fostering communication and productivity while creating a smoothly functioning digital ecosystem. However, this grand machine lacks a crucial cog – complete analytics feedback that would show you whether your intranet was fulfilling its purpose. You could use the […]
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Published: September 11, 2019 Updated: September 17, 2019 Author Karolina Matuszewska Category Analytics
If you operate within the digital ecosystem, then you know that useful data is data that tells a story. It’s not only about collecting lots of it, but getting the right data and letting it paint its picture. For many marketers and analysts, this remains unfamiliar territory. This is where data visualization comes in. Put it […]
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Published: September 5, 2019 Author Peter Curac-Dahl, Marek Juszczyński Category Analytics
Web analytics is all about tracking user behavior to better understand it and make converting easier. New technologies are constantly being produced that make it easier to get a fuller picture of user behaviour. In this post we’ll talk about one of these very technologies: user ID analytics. We’ll also discuss how it’s breaking through […]
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Published: August 19, 2019 Author Karolina Matuszewska, Szymon Grzesiak Category Analytics
The wealth of data organizations generate today can make you giddy, not to mention the fact that gaining any insights out of it becomes more and more challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize […]
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Published: August 8, 2019 Author Karolina Matuszewska Category Analytics
No matter what your industry, you know that in the modern digital landscape data is the fuel powering your organization. It’s hard to imagine running a business without it. And while it comes in different shapes and sizes, first-party data takes center stage. This comes as no surprise when considering that it’s the most accurate, […]
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Published: July 26, 2019 Updated: September 16, 2019 Author Karolina Lubowicka, Szymon Grzesiak Category Analytics
The number of product analytics platforms available on the market can give anyone a headache. Especially you if you’re in charge of choosing a tool that the whole team will use on a daily basis. It’s quite a responsibility. That’s why in this post we want to make the task easier for you. We’ll show […]
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Published: July 23, 2019 Updated: October 23, 2019 Author Marek Juszczyński, Peter Curac-Dahl Category Analytics
The age of customer empowerment has arrived. Today’s well-informed customers know what they’re looking for and information asymmetry is a thing of the past. Today, when it’s so easy for consumers to easily compare hundreds of offers in the blink of an eye, simply providing a great product or service is no longer enough. Companies […]
Read more![Piwik PRO vs Matomo (Piwik): The Most Important Differences Explained [Updated]](https://uploads.clearcode.cc/piwik.pro/2019/07/pp-vs-matomo-new.png)
Published: July 12, 2019 Updated: August 6, 2019 Author Karolina Lubowicka Category Analytics, Comparisons
Piwik PRO and Matomo (formerly Piwik) have a shared history. Some of our employees contributed code for the open-source Piwik project. Early on Piwik PRO provided enterprise-level support and premium features on top of those open source foundations. However, in 2016 our paths diverged. We’re now two separate organizations, each with its own plans and […]
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Published: July 8, 2019 Updated: August 7, 2019 Author Peter Curac-Dahl, Marek Juszczyński Category Analytics, Data Privacy & Security
Evolving from a simple document to improve website usability, Cookies have become instrumental in how website users are tracked for advertisement purposes. While they’ve been used in advertising for a long time, digital privacy has recently become a global issue in which cookies play a big part.In this post we cover how first-party, third-party and…
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