79 results for category: Analytics
Piwik PRO vs Matomo (Piwik): The Most Important Differences Explained
Published: January 22, 2019 Updated: February 12, 2019 Author Karolina Lubowicka Category Analytics
Piwik PRO and Matomo (formerly Piwik) have a shared history. Some of our employees contributed code for the open-source Piwik project. Early on Piwik PRO provided enterprise-level support and premium features on top of those open source foundations. However, in 2016 our paths diverged. We’re now two separate organizations, each with its own plans and […]
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How to Track Single-Page Applications (SPAs)
Published: January 10, 2019 Updated: February 6, 2019 Author Karolina Matuszewska Category Analytics, Tag Manager
Have you ever wondered what Spotify, Twitter, Gmail, Google Maps and Netflix have in common? Besides being internet superstars, they are all SPAs, Single-Page Applications. They are users’ favorite sites. They look great, have the best UX design, load in a flash and never keep you waiting. On the other hand, for marketers and analysts […]
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How Analytics & Customer Data Platform Can Help You Track the Full Customer Journey
Published: January 3, 2019 Updated: February 11, 2019 Author Karolina Matuszewska, Marek Juszczyński Category Analytics, Data Management
Technological innovations are changing the landscape of the banking industry and creating more opportunities to tap into. Banks and the financial sector strive to provide a compelling customer journey. With so much data at hand, you’d think it would be an easy task. As it turns out, however, technological advancements like web analytics are not […]
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Piwik PRO & ClickHouse: How We Used It to Make Our Reports Faster and More Efficient
Published: December 6, 2018 Author Karolina Lubowicka Category Analytics
As you probably know, a few months ago we introduced a powerful addition to our analytics stack – Custom Reports. Equipped with a new engine, the new module has made our analytics faster and more agile than ever. It wouldn’t have been possible without the powerful database management system offered by ClickHouse (kudos, guys!). In […]
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Anonymous Tracking: How to Do Useful Analytics Without Personal Data
Published: November 26, 2018 Updated: January 17, 2019 Author David Street, Karolina Lubowicka Category Analytics, Data Privacy & Security
GDPR restrictions on the collection and use of personal data mean that many analytics users of are asking themselves: Can I do useful analytics without personal data? The simple answer is yes. Although you won’t be able to draw the same conclusions as with personal data, it’s not an exaggeration to say that anonymized data […]
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Piwik PRO vs. Google Analytics: The Most Comprehensive Comparison
Published: November 23, 2018 Updated: December 19, 2018 Author Karolina Lubowicka Category Analytics, Data Privacy & Security
According to the latest statistics provided by W3Techs.com, Google Analytics is used by 86% of all the websites whose traffic analysis tool we can discover. This makes up 57.4% of all websites. Sounds impressive, right? Google Analytics usageInfogram However, there are still many businesses which don’t want to or simply can’t afford to settle for […]
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How To Build a Segmented Funnel You Can Be Proud Of
Published: November 21, 2018 Updated: January 16, 2019 Author Marek Juszczyński, Karolina Lubowicka Category Analytics, Use cases
Let us show you how applying segments will help you pinpoint problems ruining your funnels’s performance. Funnel visualization reports are used so often they have become an indispensable part of web analytics. It comes from the facts that: In most cases they are easy to set up and offer a decent overview on your website/app […]
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Funnels Based on Behavioral Segmentation: a Little-Known Way to Map the Entire Customer Journey
Published: November 14, 2018 Updated: January 17, 2019 Author Karolina Lubowicka, Marek Juszczyński Category Analytics, Use cases
Regular, run-of-the-mill funnel reports are a quick way of finding the low-hanging fruits of conversion optimization. With these reports you can easily spot ill-performing first touchpoints and track the efficiency of your page content. Unfortunately, at the same time they’ll often provide you with a very fragmented and incomplete overview of the customer journey. Usually, […]
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Why Every Good Digital Strategy Starts with Insights
Published: November 7, 2018 Updated: January 14, 2019 Author Erin Gilliam Category Analytics, Conversion Optimization
Going Digital. We see this term more often as organizations continue to carry out their digital overhauls – all in an effort to compete with their counterparts while simultaneously keeping customers happy. Interestingly enough, a good majority of us think going digital translates to cost savings and launching fancy new websites and apps that will […]
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Predictive Customer Acquisition Platform: 4 Ways it Can Help You Win New Clients
Published: October 31, 2018 Updated: December 6, 2018 Author Karolina Lubowicka Category Analytics, Personalization
In this blog post we’ll show you how predictive modeling can address a multitude of problems related to customer acquisition. We’ll also talk about the ways data aggregation technologies can help you prepare your data for the task. In recent years there has been a big shift in marketers’ attention – from customer acquisition to […]
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