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Category: Analytics

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Toon Vuursteen: Citizens are used to a smooth digital interaction with commercial companies and they expect the same from their government

July 20, 2021

Toon Vuursteen: Citizens are used to a smooth digital interaction with commercial companies and they expect the same from their government

Maciej Zawadziński: The private sector is often used as a benchmark in evaluating the online presence of government organizations. Public institutions work very differently than companies, so what is the point of doing that? Toon Vuursteen: I always advise public institutions not to take the private sector as an example too much. Of course, there […]

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Customer lifetime value: what it is and why it is important for your business [Updated]

July 8, 2021

Customer lifetime value: what it is and why it is important for your business [Updated]

Marketers and managers devote time, effort, and significant resources to track their customers’ journeys from start to finish, improve content, and provide the best customer experience. However, many marketers focus on fleeting results, such as a single sale or upsell. Businesses that want to ensure long-term success need to see the bigger picture. It means […]

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How web and product analytics improve the customer journey in banking (while also maintaining security and privacy)

July 5, 2021

How web and product analytics improve the customer journey in banking (while also maintaining security and privacy)

An emphasis on customer concerns, privacy and security is important to about 90% of those surveyed by Morning Consult. This leads to a problem for financial institutions of all kinds to balance regulatory compliance with providing customers with personalized offers. Banks need data about the customer journey to understand their clients’ preferences and compete in […]

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What is a trusted execution environment (TEE) and how can it improve the safety of your data?

July 1, 2021

What is a trusted execution environment (TEE) and how can it improve the safety of your data?

If you’re using analytics or other marketing platforms to process personal data, including sensitive data, you might be wondering how to make sure it’s properly protected against cyberattacks. Collecting data using privacy-friendly software deployed on secure servers is only one piece of the puzzle. There’s even more ways to protect your data collection, including employing […]

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CNIL's consent exemption for Piwik PRO – What it means for you and the analytics data you collect

June 24, 2021

CNIL’s consent exemption for Piwik PRO – What it means for you and the analytics data you collect

CNIL has added Piwik PRO Analytics Suite to the list of analytics platforms that can be used to collect data without consent in France.

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What is privacy-friendly analytics?

June 2, 2021

What is privacy-friendly analytics?

Privacy-friendly analytics is a set of methods for collecting, measuring and analyzing data in a way that respects privacy and delivers relevant insights.

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PIPEDA & CPPA: How the Canadian privacy laws impact your analytics [Updated]

May 31, 2021

PIPEDA & CPPA: How the Canadian privacy laws impact your analytics [Updated]

In today’s post we’ll present key provisions of the Personal Information Protection and Electronic Documents Act (PIPEDA) and changes proposed in the draft of the new Consumer Privacy Protection Act (CPPA). We’ll also show you the ways the laws can impact your digital strategy, including how you collect analytics data. The present: The Personal Information […]

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Web analytics for governments part 3: Working with operational KPIs

March 24, 2021

Web analytics for governments part 3: Working with operational KPIs

This article is the third and last part of the series about the FTG (Functie-Taak-Gedrag in Dutch) framework – a web analytics model designed for the public sector. The framework was created by Toon Vuursteen, a Dutch thought leader in digital analytics for government, now using his expertise to support clients of Deloitte Netherlands.From this […]

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How to host your analytics: public cloud vs private cloud vs self-hosted

March 16, 2021

How to host your analytics: public cloud vs private cloud vs self-hosted

Keeping data on in-house servers used to be the gold standard for doing analytics safely and securely. But cloud-based analytics platforms have been steadily gaining market share as well as – and more importantly – the trust of organizations. In the cloud, clients aren’t responsible for the software, services and hardware, which cuts their costs. However, […]

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Is your analytics project HIPAA-compliant? A complete checklist with 32 questions

February 25, 2021

Is your analytics project HIPAA-compliant? A complete checklist with 32 questions

Healthcare organizations want their services to be patient-centric and provide the best quality experience. To achieve this aim, they expand their marketing stacks, gather data and measure the performance of their websites and apps. Using analytics in healthcare doubtlessly brings benefits, but it also creates new challenges. Organizations must know the ins and outs of […]

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Core – a new plan for Piwik PRO Analytics Suite

Privacy-compliant analytics, built-in consent management and EU hosting. For free.

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