Back to blog

Category: Analytics

163 results

Meta's ad practices ruled illegal under GDPR: key facts and implications of the decision 

February 1, 2023

Meta’s ad practices ruled illegal under GDPR: key facts and implications of the decision 

The European Data Protection Board (EDPB) ruled that Meta could no longer use contracts as a basis for its behavioral ads. Instead, they should rely on consent as the ground for personal data processing under the EU’s general data protection regulation (GDPR). Initially, the Data Protection Commission of Ireland (DPC) had backed Meta’s legal argument […]

Read more
TTDSG – how to make sure your analytics complies with the German law

January 30, 2023

TTDSG – how to make sure your analytics complies with the German law

Germany’s new Telecommunications Telemedia Data Protection Act (TTDSG) came into effect in December 2021. It applies to all companies that do business in Germany, even organizations located outside the country.The regulation merges the data protection regulations in telemedia and telecommunications, previously scattered across various German laws. Among other things, TTDSG regulates confidentiality and privacy protection […]

Read more
Looker Studio (former Data Studio) GA4 connector quota limit errors: Everything you should know

January 17, 2023

Looker Studio (former Data Studio) GA4 connector quota limit errors: Everything you should know

On November 10, Looker Studio announced the quota change for Google Analytics 4 (GA4) API.A minor update led to an uproar in the Looker Studio community when many users started experiencing problems with their GA4 reports. Most Looker Studio editors that use the native GA4 connector can’t visualize their data or connect to the underlying […]

Read more
How to migrate to a new analytics platform: The ultimate guide

November 24, 2022

How to migrate to a new analytics platform: The ultimate guide

Changing analytics platforms is difficult. Even when organizations don’t feel like they are getting value from their current analytics, they tend to keep it because switching to a new one often includes the following: Reimplementation – implementing a new analytics tool typically requires retagging your website or mobile app.Retraining – switching to a new digital […]

Read more
Event-based web analytics: everything you need to know

November 14, 2022

Event-based web analytics: everything you need to know

Session-based and event-based analytics platforms are usually grouped together under the headline “web analytics”. However, lumping them all under the same category is a bit misleading. Both kinds of platforms allow you to track a similar amount of details, yet they measure them differently and require a different set of analytical skills. Traditional session-based web analytics […]

Read more
Universal Analytics vs. Google Analytics 4: Data models and other key differences explained

October 26, 2022

Universal Analytics vs. Google Analytics 4: Data models and other key differences explained

You probably know that Universal Analytics (GA3 or UA) and Google Analytics 4 (GA4) use different data models. GA3’s data model is based on sessions and page views. In contrast, GA4’s is based on events and parameters. This means that the two analytics platforms collect, process, and report the same data differently. And the differences […]

Read more
6 key Google Analytics limitations

October 25, 2022

6 key Google Analytics limitations

This blog post was originally published on December 10th, 2019 with the title 4 Key Google Analytics drawbacks you won’t realize until it’s too lateThe free version of Google Analytics, also called Universal Analytics, with its 86% market share, is the most widely used web analytics solution to date. It offers a variety of features, […]

Read more
Privacy Shield 2.0: What it is and how it will affect your business

October 25, 2022

Privacy Shield 2.0: What it is and how it will affect your business

The invalidation of the previous frameworks concerning US-EU data transfer caused a lot of confusion among European companies. The repeal of the agreements meant that there are no legal means for the cross-border transfer of personal data from the EU to the US. The new adequacy agreement, often referred to as Privacy Shield 2.0, seems to […]

Read more
Is Google Analytics (3 & 4) GDPR-compliant? [Updated]

October 14, 2022

Is Google Analytics (3 & 4) GDPR-compliant? [Updated]

Google Analytics is by far the most popular analytics tool on the market. It’s free and allows you to analyze website traffic and gather valuable data about user behavior. Google Analytics and its parent company, Google LLC, have been on the radar of European privacy activists for some time now. In the past few years we’ve […]

Read more
Analytics implementation: A 12-step guide (Tracking plan included)

October 12, 2022

Analytics implementation: A 12-step guide (Tracking plan included)

A proper web analytics implementation is necessary to gather accurate insights from your visitors’ behavior and make data-based decisions that will help you improve your business. But creating the right analytics configuration requires you to factor in many aspects, such as: Your business objectives The data you want to track Legal requirements you need to […]

Read more

Core – a new plan for Piwik PRO Analytics Suite

Privacy-compliant analytics, built-in consent management and EU hosting. For free.

Sign up for free

Newsletter

Sign up to receive the latest Piwik PRO news and insights in your inbox