April 12, 2022
Customer journey analytics 101: what it is and why it’s important for your business
Customer journey analytics helps businesses build a consistent buyer’s journey and outperform competitors. Learn how it empowers your organization.
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March 21, 2022
Comparison of 6 free and paid mobile app analytics platforms
As a product manager or app developer, your priority should not only be to deliver an app that works well or has a nice design. You also need to understand your users in order to improve the app’s performance. That requires asking the right questions and getting insights that you can depend on. A mobile […]
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March 14, 2022
Mobile analytics: A complete guide to optimizing the user journey inside your app
Many factors can determine the success of an application. Understanding users’ needs is one of the most important. This is where mobile app analytics steps in, offering a wealth of insights into users’ behavior inside your app.That said, using mobile app analytics in isolation from data from other touchpoints gives you only part of the […]
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March 1, 2022
How to use funnel reports to improve your website’s conversion rate
Funnel reports are a key analytical tool in making effective changes to your website or app. We’ll discuss how to build and analyze funnels, and then improve your customer’s journey. By the end, you will understand how to use data from those reports when you modify your company’s site to boost conversions. Why funnel reporting […]
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February 16, 2022
Product analytics & DiGA: How to optimize your health app for the German market
A DiGA is a digital health application regulated by a specific German law called the digital health applications regulation (DiGAV). The law protects personal data collected from patients using a DiGA. In return, the vendor may bill health insurances for the service. The German Federal Institute for Drugs and Medical Devices (BfArM) has created a […]
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February 8, 2022
Joe Christopher: Healthcare organizations should focus on improving the patient’s digital experience
Maciej Zawadziński: The Health Insurance Portability and Accountability Act (HIPAA) regulates how US patients’ healthcare information should be protected. Why are some healthcare organizations reluctant to adopt a data-driven approach to marketing? Is it hard to achieve compliance under HIPAA? Joe Christopher, VP Analytics at Blast Analytics: HIPAA extends well beyond the digital experience and […]
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February 4, 2022
Is Google Analytics GDPR-compliant? [UPDATE]
Google Analytics is by far the most popular analytics tool on the market. It’s free and allows you to analyze website traffic and gather valuable data about user behavior. But is it GDPR-compliant?Google Analytics and its mother company, Google LLC, have been on the radar of European privacy activists for some time now. In the […]
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February 1, 2022
What is SharePoint analytics?
SharePoint is a popular platform for workspace collaboration. It allows you to easily share and organize company documents. It also works well for companies of all sizes, from small and mid, to ones with as many as 50,000 workers. However, it’s vital to make sure your online workspace is user-friendly, easy to navigate, and contains […]
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January 27, 2022
10 things to consider for improving user experience with web analytics
Businesses with a digital presence that want to optimize their websites and provide a better customer experience turn to web analytics. This software enables you to collect valuable data about your site and its visitors’ behavior. And why is that so important? According to HubSpot, 42% of people leave websites because of poor functionality. Also, 38% […]
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January 13, 2022
Google Analytics alternatives – free and paid
Google Analytics’ approach to privacy, data quality, transparency in handling data make you seek alternatives. See the pluses and minuses of those platforms.
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Core – a new plan for Piwik PRO Analytics Suite
Privacy-compliant analytics, built-in consent management and EU hosting. For free.
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