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Analytics

Read our posts on secure web analytics and best practices dedicated for customers from various industries like banking, finance, healthcare, retail and media agencies. Check how to collect and manage data in a responsible and secure way to stay compliant with the most rigid international legislations in regard to data privacy and security.

65 results for category: Analytics

Device Fingerprint Tracking in the Post-GDPR Era

Date July 5, 2018 Author Category Analytics, GDPR

GDPR, which took effect on May 25th, brings many changes to the digital marketing landscape. Processing and handling customer data is trickier than ever. This is true for all tactics and strategies that marketers employ. Among these, one in particular is affected – device fingerprint tracking, which is a controversial matter. Device fingerprinting is gaining […]

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Product Analytics 101: A Beginner’s Guide

Date July 2, 2018 Author Category Analytics

Statista estimates that the Apple App Store now contains over 2.2 million applications, and there are almost as many in the Google App Store. However, users typically use just 9 apps on a daily basis. This means that app stores are filled with apps that don’t attract users’ interest. There are plenty of reasons for […]

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What Is an ID Graph and How Can It Benefit Cross-Device Tracking?

Date June 26, 2018 Author Category Analytics, Data Management

Modern marketing is a complex multichannel and multi-device world. On average, 40% of adult users use more than one device to connect to the Internet. This offers more paths for customer engagement, more ways of making purchases, and more chances to gather data – a myriad of possibilities for both advertisers and customers. At the […]

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How to Successfully Incorporate Analytics Into Your Growth Marketing Process

Date June 20, 2018 Author Category Analytics

Read this article to learn what role in analytics plays in Growth Marketing and how to configure it to make better, more informed decisions. The days of account-based marketing and the notion that new customers are the only thing marketers should care about are long gone. Today’s companies know that achieving and maintaining constant growth […]

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Why On-Premises App Analytics Is the Way to Go

Date June 15, 2018 Author Category Analytics

The app market is thriving, and that is opening up more opportunities for app development. However, despite a significant uptick in app downloads, this doesn’t mean users actually interact with your product. According to Statista, about 24% of apps downloaded are used only once. The problem lies in user engagement. It turns out that creating […]

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4 Sound Reasons to Choose Digital Marketing Platform (+Use Cases)

Date May 29, 2018 Author Category Analytics, Data Management, Personalization, Tag Manager

In today’s business landscape, companies are constantly on the lookout for ways to get ahead of the competition. One of the most effective ways to gain the upper hand are digital marketing solutions. A survey conducted by SteelHouse found that marketers use an average of five different marketing and media tools. Many are expanding their […]

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[UPDATE] How Will GDPR Affect Your Web Analytics Tracking?

Date May 25, 2018 Author Category Analytics, Data Privacy & Security, GDPR

This blog post was originally published on April 27, 2017. You’ve probably heard of GDPR, the new EU data protection regulation. Its purpose is to strengthen and unify data collection from individuals within the European Union, and replace the obsolete Data Protection Directive 95/46/EC. It’s also the strictest data privacy law that has ever been […]

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Tracking Email Marketing in 4 Steps

Date May 22, 2018 Author Category Analytics

Is email dead? You might get this impression when seeing how much effort and attention marketers devote to social media and website optimization strategies. But don’t be misled – your inbox is jam-packed with good reason. The email channel is still the dominant one in the digital marketing ecosystem. A survey by Ascend2 and Research […]

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How to Capture the Whole Customer Journey When Dealing With Secure Member Areas

Date April 30, 2018 Author Category Analytics, Data Privacy & Security

In this article we guide you through all the important aspects of tracking user activity in post log-in areas of your website. One of the most important goals of today’s marketers is to capture their clients’ customer journey from start to finish. The term “customer journey” has become even more popular than content marketing and […]

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Web Analytics for Remarketing – 4 Key Steps to Follow Off and On-site

Date March 20, 2018 Author Category Analytics, Conversion Optimization

If you operate within the digital ecosystem, you’re probably familiar with the problem of lost visitors, customers or subscribers. It might even be your biggest bugaboo. These visitors interact with your site, put items in the cart, and suddenly they’re gone. They disappear just before the finishing line, conversion. Does this mean they are lost […]

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