Read our posts on secure web analytics and best practices dedicated for customers from various industries like banking, finance, healthcare, retail and media agencies. Check how to collect and manage data in a responsible and secure way to stay compliant with the most rigid international legislations in regard to data privacy and security.
85 results for category: Analytics
Published: April 15, 2019 Updated: April 19, 2019 Author Karolina Lubowicka, Szymon Grzesiak Category Analytics, Use cases
One of the most important strengths of traffic efficiency reports is that they allow you to understand exactly how your customers are finding you. Analyzing sessions, new users, bounce rates, conversion rates, transactions, and goals is pointless unless you determine where the traffic came from. To access all those juicy details, however, everything has to […]
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Published: April 10, 2019 Updated: April 19, 2019 Author Karolina Matuszewska Category Analytics
With the abundance of apps flooding the App and Play Store, companies need a sound strategy to make their offering stand out and generate sufficient revenue. Product analytics is a crucial part of that effort, as it sharpens your product sense. It also adds more credibility to your decisions when you present them to your […]
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Published: March 29, 2019 Author Karolina Lubowicka Category Analytics, Banking & Finance
There has never been a better time for banks to take a 360-degree view of their customers. The trend is heading towards offering a “segment of one”. A personalized experience where the user receives the right offer at the right time. With legal restrictions and internal policies, it’s much more difficult to take full advantage […]
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Published: March 25, 2019 Updated: April 19, 2019 Author Szymon Grzesiak, Karolina Lubowicka Category Analytics
Every good analytics platform should give you the opportunity to share data anytime and with anyone you need. After all, the point of the tool is to ensure that all interested parties can make informed decisions based on quantitative data. That’s why we’ve designed Piwik PRO to let you export data in multiple ways and […]
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Published: March 20, 2019 Updated: April 1, 2019 Author Karolina Matuszewska, Marek Juszczyński Category Analytics
Embarking on a new web analytics project calls for careful planning and a sound strategy. You need to define precisely what you want to achieve with your project. One of the key components of this process is gathering business requirements. That will serve as a detailed road map to ensure you’re heading in the right […]
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Published: February 27, 2019 Updated: March 26, 2019 Author Karolina Matuszewska Category Analytics, Comparisons
You have a business need for secure and compliant web analytics. Most likely it’s because your organization takes data security and privacy very seriously. Industries such as telecoms, healthcare, banking, and the government and public sector demand premium protection of the sensitive data they gather. And if your organization operates in one of them, then […]
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Published: January 22, 2019 Updated: April 17, 2019 Author Karolina Lubowicka Category Analytics, Comparisons
Piwik PRO and Matomo (formerly Piwik) have a shared history. Some of our employees contributed code for the open-source Piwik project. Early on Piwik PRO provided enterprise-level support and premium features on top of those open source foundations. However, in 2016 our paths diverged. We’re now two separate organizations, each with its own plans and […]
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Published: January 10, 2019 Updated: April 19, 2019 Author Karolina Matuszewska Category Analytics, Tag Manager
Have you ever wondered what Spotify, Twitter, Gmail, Google Maps and Netflix have in common? Besides being internet superstars, they are all SPAs, Single-Page Applications. They are users’ favorite sites. They look great, have the best UX design, load in a flash and never keep you waiting. On the other hand, for marketers and analysts […]
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Published: January 3, 2019 Updated: April 16, 2019 Author Karolina Matuszewska, Marek Juszczyński Category Analytics, Data Management
Technological innovations are changing the landscape of the banking industry and creating more opportunities to tap into. Banks and the financial sector strive to provide a compelling customer journey. With so much data at hand, you’d think it would be an easy task. As it turns out, however, technological advancements like web analytics are not […]
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Published: December 6, 2018 Author Karolina Lubowicka Category Analytics
As you probably know, a few months ago we introduced a powerful addition to our analytics stack – Custom Reports. Equipped with a new engine, the new module has made our analytics faster and more agile than ever. It wouldn’t have been possible without the powerful database management system offered by ClickHouse (kudos, guys!). In […]
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