March 6, 2024
KPIs for ecommerce: Maximizing funnel performance
Regularly assessing your key performance indicators (KPI) is essential for meeting profit targets, remaining competitive, and growing your business. But which KPIs should be prioritized when measuring your ecommerce success? It all depends on your marketing funnel. The more customized your KPIs are to your marketing funnel, the more measurable and impactful they will be.This […]
Read moreFebruary 21, 2024
Customer Data Platform: Generate meaningful insights with customer data activation and import
A customer data platform (CDP) helps you create a unified, comprehensive view of your customers, enhancing personalization and improving the efficiency and flexibility of marketing campaigns. Accessing and using customer data effectively is crucial for business success and gives marketers a tangible competitive advantage. There is no place for limited data access and integration. With […]
Read moreFebruary 19, 2024
How to use omnichannel analytics for more effective marketing
The need for an omnichannel approach to analytics is hardly breaking news. The offline and online worlds are blending, paths leading to purchases are more of a “back and forth” story than a “one-time shot” and attribution is getting harder. And yet, gathering data from all channels and touchpoints remains a significant challenge. How do […]
Read moreFebruary 9, 2024
Explore the benefits of ecommerce analytics with Piwik PRO Analytics Suite
As a part of our masterclass for marketers series, organized in collaboration with Timo Dechau from deepskydata, our experts dive into the topic of ecommerce analytics. Juliana Jackson, a technical marketing expert, explains how advanced analytics features can help make better business decisions and strengthen sales growth. She emphasizes that while the purchase funnel is vital […]
Read moreJanuary 31, 2024
How to use raw data in web analytics
Raw data, the fundamental building block of accurate web analytics, remains an underutilized asset in many organizations that opt for sampled data due to its simplicity and ease of management. This article explores the benefits and challenges of using raw data in analytics, and discusses its potential use cases for gaining valuable insights. What is raw […]
Read moreDecember 14, 2023
How can you use AI to improve your marketing and analytics
Since ChatGPT broke the internet in late 2022, artificial intelligence (AI) has been recognized as a transformative force capable of reshaping the world in much the way that the iPhone did. Generative AI models have captured the public imagination with their ability to mimic human conversation. However, they are just one of many tools we […]
Read moreNovember 10, 2023
What is the modern data stack and how it can change the way you do analytics
In an era where accessing vast volumes of data poses no challenge, the real trouble lies in making sense of data. Disconnected systems leading to data silos often obscure a unified view, rendering meaningful insights impossible. The concept of the modern data stack (MDS) addresses these challenges by offering an integrated architecture that’s scalable, future-proof […]
Read moreNovember 8, 2023
Dedicated database – a private cloud that perfectly combines security with cost-effectiveness
In today’s data-driven world, companies need to manage and process huge volumes of data in order to gain insights and make informed decisions. Cloud-based solutions, which provide flexible and scalable options for storage and analysis, have become highly popular as a result.There are businesses that, due to the sensitivity of the data they handle, don’t […]
Read moreOctober 24, 2023
What is ecommerce analytics and how can you use it to grow your business
The average cart abandonment rate for online shopping exceeds 70%. This presents a massive challenge to ecommerce operations. How can you effectively reach customers and get them over the finish line? A crucial element is data gathered by an ecommerce analytics tool. Ecommerce businesses need to make data-driven decisions to better understand customers’ actions, and drive […]
Read moreOctober 18, 2023
The comparison of 10 web and app analytics platforms [UPDATE]
As a marketer or analyst, you’re responsible for monitoring relevant metrics so you can make prompt adjustments, run campaigns or perform conversion rate optimization.Web analytics platforms help companies surface useful insights to better understand their users and how they interact with their sites or apps. The data they gather helps businesses refine their operations and […]
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