Read our posts on secure web analytics and best practices dedicated for customers from various industries like banking, finance, healthcare, retail and media agencies. Check how to collect and manage data in a responsible and secure way to stay compliant with the most rigid international legislations in regard to data privacy and security.
92 results for category: Analytics
Published: June 18, 2019 Author Karolina Matuszewska, Szymon Grzesiak Category Analytics, Tag Manager
If you’re seeking to enrich your web tracking opportunities but at the same time need a robust and reliable means of gathering information, we’ve got great news! The search is over, as everything you need is within your arm’s reach – it’s called a Data Layer. Data Layers also offer a great method for structuring […]
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Published: May 27, 2019 Author Karolina Lubowicka, Marek Juszczyński Category Analytics, Use cases
E-tailers face cut-throat competition. Keeping up with industry trends is essential to stay ahead in the race, especially for businesses with an omni-channel presence. Also, as a customer-centric industry, retailers are constantly under pressure to serve clients better and increase their overall satisfaction. It’s no easy task. As Shep Hyken writes in Forbes, customers will […]
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Published: May 21, 2019 Updated: May 29, 2019 Author Karolina Matuszewska, Marek Juszczyński Category Analytics, Banking & Finance
The focus of financial marketers lies in the number of new accounts opened. Acquiring new customers is often the key strategy point for many companies, not only banks. The question is what’s next? Are your customers using their account actively? Gaining account usage insight is crucial since acquiring a new account alone doesn’t guarantee expected […]
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Published: May 20, 2019 Updated: June 17, 2019 Author Szymon Grzesiak Category Analytics
Emails are one of the basic forms of communication in the online world and email campaigns are often the foundation of a marketing strategy. A well performing campaign is key to good communication and lead acquisition. But even with years of experience in email campaigning we should always analyze the results and continuously optimize the […]
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Published: May 13, 2019 Updated: May 31, 2019 Author Karolina Matuszewska Category Analytics
Apple released Intelligent Tracking Prevention (ITP) 2.1 in March. It updates an already complicated set of rules first released in 2017 for how internet tracking works on Mac and iOS Safari browsers. In general, it makes this tracking much harder. We’ll get to the details shortly, but it’s important to also mention the context of […]
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Published: April 30, 2019 Updated: May 21, 2019 Author Karolina Matuszewska, Marek Juszczyński Category Analytics
User onboarding – one of the most crucial steps in the user journey across a digital product or app. Many marketers believe that the key to this process is to make new users sign up for a free trial, open an account or download an app. If you share this belief, then you could be […]
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Published: April 25, 2019 Updated: June 18, 2019 Author David Street Category Analytics
Whether you’re providing IT services to a client or working on an internal team, building an analytics capability requires more than just technical know-how. You can’t move faster than an organization is ready for. This calls for a gradual approach to keep clients engaged as you help them steadily increase their analytics IQ. One of […]
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Published: April 23, 2019 Updated: June 5, 2019 Author Dominika Petryk, Marek Juszczyński Category Analytics, Conversion Optimization, Use cases
Whether it’s your website, product, or an app, when you’re thinking about your users, you surely have some goals in mind. Let’s say a visitor comes to your website – what would you like them to do? Sign up for a newsletter? Buy a product? Request a demo? These are examples of the tasks you’d […]
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Published: April 15, 2019 Updated: May 31, 2019 Author Karolina Lubowicka, Szymon Grzesiak Category Analytics, Use cases
One of the most important strengths of traffic efficiency reports is that they allow you to understand exactly how your customers are finding you. Analyzing sessions, new users, bounce rates, conversion rates, transactions, and goals is pointless unless you determine where the traffic came from. To access all those juicy details, however, everything has to […]
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Published: April 10, 2019 Updated: May 24, 2019 Author Karolina Matuszewska Category Analytics
With the abundance of apps flooding the App and Play Store, companies need a sound strategy to make their offering stand out and generate sufficient revenue. Product analytics is a crucial part of that effort, as it sharpens your product sense. It also adds more credibility to your decisions when you present them to your […]
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