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Analytics

Read our posts on secure web analytics and best practices dedicated for customers from various industries like banking, finance, healthcare, retail and media agencies. Check how to collect and manage data in a responsible and secure way to stay compliant with the most rigid international legislations in regard to data privacy and security.

109 results for category: Analytics

The CJEU Sheds More Light on Trackers and Consent Requirements

Published: November 18, 2019 Updated: December 3, 2019 Author Category Analytics, Data Privacy & Security, GDPR

This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to […]

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Ultimate Guide to Piwik PRO Event Tracking

Published: November 5, 2019 Author , Category Analytics

Data analytics has many layers, from page views and bounce rates to time spent on-page. But aggregated data doesn’t capture the full image of your visitors’ activity. Whether you’re running a medium-size e-commerce site or a multinational enterprise, you want to learn how guests behave on your website. Are they reading the blog? Do they […]

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7 Steps to Measure and Boost Product Adoption with Analytics

Published: October 31, 2019 Author Category Analytics

Every time you release a new version of your software, your team gets pumped up. But there’s also anxiety about how your customers will react, whether they will find it helpful, and how it will impact their experience. You’ve invested a lot of effort and resources to make your app shine, and you expect that […]

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Tracking Marketing and SEO Campaign Performance with Piwik PRO

Published: October 21, 2019 Updated: November 18, 2019 Author , Category Analytics, Product Best Practices

Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short […]

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4 Steps to Take Full Advantage of SharePoint Reporting with Piwik PRO

Published: October 14, 2019 Updated: October 17, 2019 Author Category Analytics

Microsoft’s SharePoint, a collaboration platform, has become a primary tool for companies around the globe. Famed for fostering communication and productivity while creating a smoothly functioning digital ecosystem. However, this grand machine lacks a crucial cog – complete analytics feedback that would show you whether your intranet was fulfilling its purpose. You could use the […]

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How to Use Data Visualization in Web Analytics

Published: September 11, 2019 Updated: November 28, 2019 Author Category Analytics

If you operate within the digital ecosystem, then you know that useful data is data that tells a story. It’s not only about collecting lots of it, but getting the right data and letting it paint its picture. For many marketers and analysts, this remains unfamiliar territory. This is where data visualization comes in. Put it […]

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User ID Analytics Overtakes Cookies in Accurate Customer Tracking

Published: September 5, 2019 Updated: October 24, 2019 Author , Category Analytics

Web analytics is all about tracking user behavior to better understand it and make converting easier. New technologies are constantly being produced that make it easier to get a fuller picture of user behaviour. In this post we’ll talk about one of these very technologies: user ID analytics. We’ll also discuss how it’s breaking through […]

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How to Achieve Fuller and Deeper Insights With Piwik PRO Analytics Dashboards

Published: August 19, 2019 Author , Category Analytics

The wealth of data organizations generate today can make you giddy, not to mention the fact that gaining any insights out of it becomes more and more challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize […]

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What Is Second-Party Data and How Can It Improve Your Marketing Tactics?

Published: August 8, 2019 Author Category Analytics

No matter what your industry, you know that in the modern digital landscape data is the fuel powering your organization. It’s hard to imagine running a business without it. And while it comes in different shapes and sizes, first-party data takes center stage. This comes as no surprise when considering that it’s the most accurate, […]

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How to Choose the Right Product Analytics Vendor

Published: July 26, 2019 Updated: September 16, 2019 Author , Category Analytics

The number of product analytics platforms available on the market can give anyone a headache. Especially you if you’re in charge of choosing a tool that the whole team will use on a daily basis. It’s quite a responsibility. That’s why in this post we want to make the task easier for you. We’ll show […]

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