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Category: Analytics

115 results

Web analytics vendors review & comparison sheet: which solution will be right for you? [UPDATE]

March 26, 2020

Web analytics vendors review & comparison sheet: which solution will be right for you? [UPDATE]

Are you racking your brain to find analytics software that will match your business needs? Then we’ve got great news for you. In our freshly updated comparison, you’ll find 5 of the most popular analytics solutions side-by-side for you to see the key differences between them and decide what’s your best pick.

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What are the causes of data discrepancies between Piwik PRO and other analytics platforms?

March 24, 2020

What are the causes of data discrepancies between Piwik PRO and other analytics platforms?

Your Piwik PRO reports state that you had 35,292 visits last month, whereas your other analytics software says that you had 27,540 visits. Why the big difference? Where do these data discrepancies come from? If you are using Piwik PRO and another analytics platform to source your stats, at some point you may notice slight […]

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Why you don't need huge sample sizes for meaningful insights

March 12, 2020

Why you don't need huge sample sizes for meaningful insights

In a world where data is king, businesses are dealing with a lot of information. Indeed, the Piwik PRO suite helps companies in data-sensitive industries handle customer data responsibly. You can build accurate profiles of your customers, research granular user behaviour patterns, track the customer journey, and integrate first-party data from various online and offline […]

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How to run web & app analytics projects across banking groups

March 10, 2020

How to run web & app analytics projects across banking groups

Collecting behavioral data about app and website visitors and using it in marketing and advertising context has always been a challenge for the financial industry. We’ve tackled this issue in numerous posts on our blog. The problem is even greater for institutions with a worldwide presence. Because of strict privacy and security regulations – both […]

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What Intelligent Tracking Prevention (ITP) means for web analytics & marketing [Updated]

March 5, 2020

What Intelligent Tracking Prevention (ITP) means for web analytics & marketing [Updated]

Apple released its first version of Intelligent Tracking Prevention (ITP 1.0) in 2017. The following iterations, especially ITP 2.2 and 2.3, complicate an already challenging set of rules for how to hamper online tracking on Mac and iOS Safari browsers.

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Piwik PRO vs Adobe Analytics: Make the best choice for your company

March 2, 2020

Piwik PRO vs Adobe Analytics: Make the best choice for your company

Selecting the right analytics software boils down to your company’s individual needs. The industry you work in and the type of data you collect determines your requirements. If you prioritize privacy, security, or reliable support you may find your web analytics options limited. With those needs and many more in mind we’ll compare various features […]

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Google Chrome will wipe out third-party cookies. What’s next?

February 14, 2020

Google Chrome will wipe out third-party cookies. What’s next?

At the beginning of 2020, Google caused quite a stir with its initiative to stop supporting third-party cookies. Justin Schuh, director of Chrome engineering, explains that move should make it possible to “sustain a healthy, ad-supported web.” Third-party cookies are a powerhouse of digital advertising as they let marketers track site visitors across cyberspace. The […]

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How to obtain consent and collect data under CNIL guidance and GDPR

February 4, 2020

How to obtain consent and collect data under CNIL guidance and GDPR

Privacy advocates and enthusiasts hoped that the GDPR would make the data ecosystem safer and crystallize the rules around consent. However, from the user’s perspective things don’t appear so rosy. Consent pop-ups tend to be manipulative or misdirecting, forcing permission or making it hard to opt out. According to a study done by researchers at […]

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How to track single-page applications (SPAs) with Tag Manager & data layer: a step-by-step guide

February 3, 2020

How to track single-page applications (SPAs) with Tag Manager & data layer: a step-by-step guide

Single-page applications (SPAs) are said to provide stellar performance and user experience. However, to make sure that your SPA does the job, you need to measure how users interact with it. In this post, we’ll tell you how to track SPAs so as to gather as much data as possible with the least amount of […]

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4 Key Google Analytics drawbacks you won't realize until it’s too late

December 10, 2019

4 Key Google Analytics drawbacks you won't realize until it’s too late

What are the limitations of Google Analytics?There’s a restriction on how many hits you can have Data sampling distorts what you seeThere are privacy issuesCustomer care and supportA better way with Piwik PROConclusion The free version of Google Analytics, with its 85% market share, is the most widely used web analytics solution to date. Google’s […]

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