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Category: Analytics

133 results

Web analytics for governments part 3: Working with operational KPIs

March 24, 2021

Web analytics for governments part 3: Working with operational KPIs

This article is the third and last part of the series about the FTG (Functie-Taak-Gedrag in Dutch) framework – a web analytics model designed for the public sector. The framework was created by Toon Vuursteen, a Dutch thought leader in digital analytics for government, now using his expertise to support clients of Deloitte Netherlands.From this […]

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How to host your analytics: public cloud vs private cloud vs self-hosted

March 16, 2021

How to host your analytics: public cloud vs private cloud vs self-hosted

Keeping data on in-house servers used to be the gold standard for doing analytics safely and securely. But cloud-based analytics platforms have been steadily gaining market share as well as – and more importantly – the trust of organizations. In the cloud, clients aren’t responsible for the software, services and hardware, which cuts their costs. However, […]

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Is your analytics project HIPAA-compliant? A complete checklist with 32 questions

February 25, 2021

Is your analytics project HIPAA-compliant? A complete checklist with 32 questions

Healthcare organizations want their services to be patient-centric and provide the best quality experience. To achieve this aim, they expand their marketing stacks, gather data and measure the performance of their websites and apps. Using analytics in healthcare doubtlessly brings benefits, but it also creates new challenges. Organizations must know the ins and outs of […]

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Introducing Piwik PRO Core – a free plan for Piwik PRO Analytics Suite

February 22, 2021

Introducing Piwik PRO Core – a free plan for Piwik PRO Analytics Suite

We’re releasing the Piwik PRO Core plan, giving everyone the ability to create ambitious analytics projects while building trust with a privacy-friendly approach.

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Piwik PRO vs. Adobe Analytics: An alternative to a powerful platform that falls short on data privacy [UPDATED]

February 15, 2021

Piwik PRO vs. Adobe Analytics: An alternative to a powerful platform that falls short on data privacy [UPDATED]

Choosing the right analytics software is a difficult task. It’s particularly challenging for analysts and decision makers at large organizations that have to take into account factors such as: The specific analytics use cases of individual departments and branches The level of analytics competence of current and potential usersIntegrations with other tools in their analytics and […]

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How multi-channel attribution works in Piwik PRO

February 3, 2021

How multi-channel attribution works in Piwik PRO

As someone investing in dozens of channels – social media, search advertising, email, blogging and more – you want to know which are giving the best return on investment. You want a reliable multi-channel attribution analysis that lets you: Better allocate your marketing and advertising budgetGet reliable data about the effect that marketing activities […]

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Is Google Analytics HIPAA-compliant?

January 26, 2021

Is Google Analytics HIPAA-compliant?

Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but does not provide legal consultancy. If you’d like to make sure you’re in compliance with HIPAA guidelines, we encourage you to consult an attorney. Healthcare organizations use analytics platforms to collect and analyze data about their patients. The data helps […]

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Matomo performance issues: What causes them and how to fix them

January 5, 2021

Matomo performance issues: What causes them and how to fix them

Many companies choose Matomo because it doesn’t share user details with advertising systems and allows for keeping data in virtually any location on the globe. But if you’re reading this article, you probably know this already. And you also know that Matomo sometimes faces performance issues. This won’t happen if you run small analytics projects with […]

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Web analytics for governments part 2: How to work with strategic & tactical goals

December 15, 2020

Web analytics for governments part 2: How to work with strategic & tactical goals

This article is the second of a three-part series about the FTG framework – a web analytics model designed with the websites of public institutions in mind. The framework was created by Toon Vuursteen, a Dutch thought leader in digital analytics for the public sector, now supporting the digital transformation of Deloitte Netherlands’ clients. Part […]

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How data flows in the analytics ecosystem

October 19, 2020

How data flows in the analytics ecosystem

Whether you’re new to analytics or already well versed, you have probably heard many stories about collecting, crunching and storing data. But what happens in between? How does your data flow from one part of the analytics ecosystem to another? It might seem complex and opaque. This flow often resembles a maze. The data can stream […]

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Core – a new plan for Piwik PRO Analytics Suite

Privacy-compliant analytics, built-in consent management and EU hosting. For free.

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