3 results for category: Healthcare
How to Use On-site Personalization to Enhance the Customer Experience in Healthcare
Date October 4, 2017 Author Karolina Lubowicka Category Healthcare, Personalization
We believe that success in enhancing patients’ digital journey depends on understanding their preferences. That’s why it’s crucial to base your digital strategy on reliable statistics and measurable data. This is why in previous posts we’ve described the benefits of using reliable web analytics in healthcare. We’ve covered topics such as: Everything You Need to […]
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Healthcare Web Analytics: Everything You Need to Know
Date August 31, 2017 Author Karolina Lubowicka Category Healthcare, Web Analytics
In this article we aim to present all the important aspects of choosing the right web analytics solution for the healthcare industry. But before we do that, let’s take one step back and delve deeper into the reasons why the healthcare industry needs reliable marketing data in the first place. Digitization gallops along, sparing no […]
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You Don’t Have to Sign a BAA With Your Web Analytics Vendor to be HIPAA-compliant
Date July 13, 2017 Author Karolina Lubowicka Category Data Privacy & Security, GDPR, Healthcare, Web Analytics
Are you having trouble with convincing your web analytics vendor to sign a business associate agreement (BAA)? Don’t worry. There’s a way to deploy a web analytics tool which complies with HIPAA standards without a BAA in your hand. In this blog post we’ll show you how to make it happen. Before we proceed to […]
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