Find out the most essential aspects of the right web analytics tool for the healthcare sector. Learn how to track data in healthcare industry and stay compliant with HIPAA and GDPR.

3 results for category: Healthcare

How to Use On-site Personalization to Enhance the Customer Experience in Healthcare

Date October 4, 2017 Author Category Content Personalization, Healthcare

We believe that success in enhancing patients’ digital journey depends on understanding their preferences. That’s why it’s crucial to base your digital strategy on reliable statistics and measurable data. This is why in previous posts we’ve described the benefits of using reliable web analytics in healthcare. We’ve covered topics such as: Everything You Need to […]

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Everything You Need to Know About Healthcare and Web Analytics

Date August 31, 2017 Author Category Healthcare, Web Analytics

In this article we aim to present all the important aspects of choosing the right web analytics solution for the healthcare industry. But before we do that, let’s take one step back and delve deeper into the reasons why the healthcare industry needs reliable marketing data in the first place. Digitization gallops along, sparing no […]

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You Don’t Have to Sign a BAA With Your Web Analytics Vendor to be HIPAA-compliant

Date July 13, 2017 Author Category Data Privacy & Security, GDPR, Healthcare, Web Analytics

Are you having trouble with convincing your web analytics vendor to sign a business associate agreement (BAA)? Don’t worry. There’s a way to deploy a web analytics tool which complies with HIPAA standards without a BAA in your hand. In this blog post we’ll show you how to make it happen. Before we proceed to […]

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