August 25, 2021
You don’t have to sign a business associate agreement (BAA) with your web analytics vendor to be HIPAA-compliant
Are you having trouble with convincing your web analytics vendor to sign a business associate agreement (BAA)? Don’t worry. There’s a way to use web analytics without a BAA in your hand. In this blog post, we’ll show you how to make it happen.Before we proceed to our main topic, let’s take one step back […]
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February 25, 2021
Is your analytics project HIPAA-compliant? A complete checklist with 32 questions
Healthcare organizations want their services to be patient-centric and provide the best quality experience. To achieve this aim, they expand their marketing stacks, gather data and measure the performance of their websites and apps. Using analytics in healthcare doubtlessly brings benefits, but it also creates new challenges. Organizations must know the ins and outs of […]
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January 26, 2021
Is Google Analytics HIPAA-compliant?
Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but does not provide legal consultancy. If you’d like to make sure you’re in compliance with HIPAA guidelines, we encourage you to consult an attorney. Healthcare organizations use analytics platforms to collect and analyze data about their patients. The data helps […]
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January 21, 2020
Improve consumer experience in healthcare with analytics and personalization: 3 powerful use cases
We believe that successfully enhancing patients’ digital journey depends on understanding their preferences. That’s why it’s crucial to base your digital strategy on reliable statistics and measurable data. In the United States alone, 96% of hospitals have switched from paper records to online portals to aid doctors track testing, imaging and visits, then offer patients […]
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October 4, 2017
How to Use On-site Personalization to Enhance the Customer Experience in Healthcare
We believe that success in enhancing patients’ digital journey depends on understanding their preferences. That’s why it’s crucial to base your digital strategy on reliable statistics and measurable data. This is why in previous posts we’ve described the benefits of using reliable web analytics in healthcare. We’ve covered topics such as: Everything You Need to […]
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August 31, 2017
Web Analytics for Healthcare: Everything You Need to Know
In this article we aim to present all the important aspects of choosing the right web analytics solution for the healthcare industry. But before we do that, let’s take one step back and delve deeper into the reasons why the healthcare industry needs reliable marketing data in the first place. Digitization gallops along, sparing no […]
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Core – a new plan for Piwik PRO Analytics Suite
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