Find out the most essential aspects of the right web analytics tool for the healthcare sector. Learn how to track data in healthcare industry and stay compliant with HIPAA and GDPR.

3 results for category: Healthcare

How to Use On-site Personalization to Enhance the Customer Experience in Healthcare

Published: October 4, 2017 Updated: January 13, 2020 Author Category Healthcare, Personalization

We believe that success in enhancing patients’ digital journey depends on understanding their preferences. That’s why it’s crucial to base your digital strategy on reliable statistics and measurable data. This is why in previous posts we’ve described the benefits of using reliable web analytics in healthcare. We’ve covered topics such as: Everything You Need to […]

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Web Analytics for Healthcare: Everything You Need to Know

Published: August 31, 2017 Updated: May 23, 2019 Author Category Analytics, Healthcare

In this article we aim to present all the important aspects of choosing the right web analytics solution for the healthcare industry. But before we do that, let’s take one step back and delve deeper into the reasons why the healthcare industry needs reliable marketing data in the first place. Digitization gallops along, sparing no […]

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You Don’t Have to Sign a BAA With Your Web Analytics Vendor to be HIPAA-compliant

Published: July 13, 2017 Updated: December 18, 2019 Author Category Analytics, Data Privacy & Security, GDPR, Healthcare

Are you having trouble with convincing your web analytics vendor to sign a business associate agreement (BAA)? Don’t worry. There’s a way to deploy a web analytics tool which complies with HIPAA standards without a BAA in your hand. In this blog post we’ll show you how to make it happen. Before we proceed to […]

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