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4 results for category: Healthcare

How to Use On-site Personalization to Enhance the Customer Experience in Healthcare

Author Category Content Personalization, Healthcare

We believe that success in enhancing patients’ digital journey depends on understanding their preferences. That’s why it’s crucial to base your digital strategy on reliable statistics and measurable data. This is why in previous posts we’ve described the benefits of using reliable web analytics in healthcare. We’ve covered topics such as: Everything You Need to […]

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Everything You Need to Know About Healthcare and Web Analytics

Author Category Healthcare, Web Analytics

In this article we aim to present all the important aspects of choosing the right web analytics solution for the healthcare industry. But before we do that, let’s take one step back and delve deeper into the reasons why the healthcare industry needs reliable marketing data in the first place. Digitization gallops along, sparing no […]

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You Don’t Have to Sign a BAA With Your Web Analytics Vendor to be HIPAA-compliant

Author Category Data Privacy & Security, GDPR, Healthcare, Web Analytics

Are you having trouble with convincing your web analytics vendor to sign a business associate agreement (BAA)? Don’t worry. There’s a way to deploy a web analytics tool which complies with HIPAA standards without a BAA in your hand. In this blog post we’ll show you how to make it happen. Before we proceed to […]

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On-Premises Web Analytics for the Banking & Healthcare Industries

Author Category Banking & Finance, Healthcare, Use cases, Web Analytics

Traditionally, Piwik users track their website via the JavaScript tracking code that’s placed on each page in their website. This is often the easiest way to track website and user actions. However, for large companies, placing the tracking code on each page is often unachievable due to the large number of pages contained in their websites, or because of other factors such as security policies. A great alternative to the JavaScript tracking code option is Server Log Analytics. What is Server Log Analytics? Server log analytics allows you to collect and process all web server logs and then import them into Piwik for viewing, analysing, and reporting. A web server log file contains historical information about the activity performed by it (typically by a website’s visitor). The web server logs can be imported into your Piwik service and added as another website in your Piwik Dashboard. Once in Piwik, the web server logs are parsed, processed and displayed as normal reports.

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