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Category: Product best practices

42 results

How funnel reports can improve conversion rates and user experience

April 6, 2020

How funnel reports can improve conversion rates and user experience

Every business has goals they want their customers to achieve. It could be purchasing a product, subscribing to a newsletter, adopting a new feature – it depends on the company. But there is one thing all businesses have in common: designing websites to make achieving these goals as smooth as possible. With your goals established, […]

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Tracking Marketing and SEO Campaign Performance with Piwik PRO

October 21, 2019

Tracking Marketing and SEO Campaign Performance with Piwik PRO

Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short […]

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Everything You Need To Know About Customer Onboarding in Piwik PRO

March 27, 2019

Everything You Need To Know About Customer Onboarding in Piwik PRO

It must be said, web analytics is not the easiest thing in the world. That’s why we do our best to help our customers become proficient in using our tool. Thanks to a carefully designed onboarding process, our clients quickly learn how to use Piwik PRO, which brings them closer to their goals.So let’s get […]

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Connecting Piwik PRO with WordPress

April 3, 2018

Connecting Piwik PRO with WordPress

WordPress doesn’t need much introduction. This open source platform powers 30% of web pages, according to W3Techs survey. The platform owes its recognition thanks to a rich feature set, particularly its wide variety of plugins. These software add-ons can significantly enhance your marketing efforts. The plugin architecture in WordPress allows users to extend functionalities of […]

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[UPDATE] Enterprise Tag Manager Vendor Comparison: Which TMS Should You Choose?

February 16, 2018

[UPDATE] Enterprise Tag Manager Vendor Comparison: Which TMS Should You Choose?

This blog post was originally published on October 17, 2016. We invite you to read the new version of our Enterprise Tag Manager Vendor comparison. It’s even more detailed than the previous one and includes more products! There are some tag management systems which pride themselves on being an enterprise tag manager. They give you […]

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Piwik PRO Help Center: 4 Places to Visit When Solving Problems With Your Web Analytics Platform

February 1, 2018

Piwik PRO Help Center: 4 Places to Visit When Solving Problems With Your Web Analytics Platform

Are you trying to learn more about our products? Or maybe you just need to find a solution to a specific problem? Either way, we’ve got something for you. This blog post is a compilation of all the important sources of information about Piwik PRO. Be sure to check them out! Piwik PRO is a […]

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How to maximize your Piwik server’s efficiency

September 28, 2017

How to maximize your Piwik server’s efficiency

Piwik is one of the leading web analytics solutions. It is commonly used because it puts the user in full control. Today we are going to look at ways of optimizing your Piwik instance. We will analyse how to enhance performance with tips about infrastructure, inbuilt settings, database and archiving processes. If you are new […]

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A Quick Course in Tag Manager’s Usefulness

April 19, 2017

A Quick Course in Tag Manager’s Usefulness

When you hear some of the compliments tag managers get, you’d expect them to blush – if they could. “The democratizer of digital marketing”, “the most important tool in a marketer’s arsenal”, with it “web analytics become simpler and more efficient”, and the list goes on. You might think a tag manager solution is the […]

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A Complete Guide to Campaign Tracking in Your Web Analytics Platform

March 8, 2017

A Complete Guide to Campaign Tracking in Your Web Analytics Platform

So, you’ve started running paid or organic marketing campaigns to drive more traffic to your website, or you may have started some online partnerships. Wouldn’t it be great to know exactly which of these brings your website the most traffic? And what about the revenue generated by these channels? That’s exactly where your web analytics […]

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Piwik PRO Blog Roundup: The Most-Read Articles of 2016

December 29, 2016

Piwik PRO Blog Roundup: The Most-Read Articles of 2016

Web analytics is not only our bread and butter, but our passion as well. Our blog content delivers solid proof of that. Or at least we think so ;-). This year, in more than 70 articles, we have covered the latest data privacy regulations, as well as shared our knowledge on Piwik PRO best practices, […]

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