November 23, 2022
70-point comparison of 7 tag managers
Tags are snippets of JavaScript used to collect and manage the data flow between websites and mobile apps, and third-party tools, such as analytics platforms or marketing vendors. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data […]
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March 1, 2022
Conversion funnel analysis: A step-by-step guide
Funnel reporting is a key analytical tool for making effective changes to your website or app. We’ll discuss how to build and analyze funnels, and then improve your customer’s journey. By the end, you will understand how to use data from those reports when you modify your company’s site to boost conversions. Why conversion funnel […]
Read more![Why first-party data is the most valuable to marketers [Updated]](https://piwik.pro/wp-content/uploads/2021/05/2021-05-14_Why-first-party-data-is-the-most-valuable-to-marketers_blog.png)
May 14, 2021
Why first-party data is the most valuable to marketers [Updated]
Marketers these days have a lot of data to choose from: online, offline, customer, transactional, operational… Each kind has its uses, advantages and disadvantages, but one to focus on is first-party data, which stands out for its numerous valuable characteristics. First-party data has become a source of quality marketing insights, especially given that third-party cookies […]
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February 3, 2021
How multi-channel attribution works in Piwik PRO
As someone investing in dozens of channels – social media, search advertising, email, blogging and more – you want to know which are giving the best return on investment. You want a reliable multi-channel attribution analysis that lets you: Better allocate your marketing and advertising budgetGet reliable data about the effect that marketing activities […]
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October 21, 2019
Tracking Marketing and SEO Campaign Performance with Piwik PRO
Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short […]
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February 1, 2018
Piwik PRO Help Center: 4 Places to Visit When Solving Problems With Your Web Analytics Platform
Are you trying to learn more about our products? Or maybe you just need to find a solution to a specific problem? Either way, we’ve got something for you. This blog post is a compilation of all the important sources of information about Piwik PRO. Be sure to check them out! Piwik PRO is a […]
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March 8, 2017
A complete guide to campaign tracking in your web analytics platform
So, you’ve started running paid or organic marketing campaigns to drive more traffic to your website, or you may have started some online partnerships. Wouldn’t it be great to know exactly which of these brings your website the most traffic? And what about the revenue generated by these channels? That’s exactly where your web analytics […]
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December 29, 2016
Piwik PRO Blog Roundup: The Most-Read Articles of 2016
Web analytics is not only our bread and butter, but our passion as well. Our blog content delivers solid proof of that. Or at least we think so ;-). This year, in more than 70 articles, we have covered the latest data privacy regulations, as well as shared our knowledge on Piwik PRO best practices, […]
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September 14, 2016
Infographics: 4 Actionable Web Analytics Checklists
Being a web analyst is a real challenge. It combines so many different fields, skills, and responsibilities that it’s easy to get lost. We’ve put all the heads in our team together and brainstormed about the toughest issues every web analyst has to tackle. You’re probably a master when it comes to analyzing and managing […]
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August 29, 2016
ABC of segmentation in Piwik PRO
There is nothing as important as segmentation. You have probably heard that a billion times, and for good reason. The thing is that most reporting is presented in aggregated form, by default. Aggregated data suggests that every visitor delivers the same value. This is false. There are different types of visitors entering your website. They […]
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