46 results for category: Product Best Practices
A Quick Course in Tag Manager’s Usefulness
Author Julian Jeliński Category Product Best Practices, Tag Manager, Use cases
When you hear some of the compliments tag managers get, you’d expect them to blush – if they could. “The democratizer of digital marketing”, “the most important tool in a marketer’s arsenal”, with it “web analytics become simpler and more efficient”, and the list goes on. You might think a tag manager solution is the […]
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A Complete Guide to Campaign Tracking in Your Web Analytics Platform
Author Ewa Bałazińska Category Product Best Practices, Web Analytics
So, you’ve started running paid or organic marketing campaigns to drive more traffic to your website, or you may have started some online partnerships. Wouldn’t it be great to know exactly which of these brings your website the most traffic? And what about the revenue generated by these channels? That’s exactly where your web analytics […]
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Ultimate Guide to Piwik PRO Event Tracking
Author Julian Jeliński Category Product Best Practices, Use cases
Data analytics has so many layers, from pageviews and bounce rates to time spent on page. But aggregated data doesn’t capture the full picture of your visitors’ activity. Whether you’re running just a medium-size ecommerce site or a multinational enterprise, you want to learn how your guests behave on your websites. Are they reading your […]
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Piwik PRO Blog Roundup: The Most-Read Articles of 2016
Author Karolina Lubowicka Category Product Best Practices, Web Analytics
Web analytics is not only our bread and butter, but our passion as well. Our blog content delivers solid proof of that. Or at least we think so ;-). This year, in more than 70 articles, we have covered the latest data privacy regulations, as well as shared our knowledge on Piwik PRO best practices, […]
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How Can You Scale Piwik For High Traffic Websites?
Author Ewa Bałazińska Category Product Best Practices
The volume of traffic your website receives is really important when considering your web analytics platform performance. If you use a cloud-hosted solution, one rule of thumb is that the more visits your site records, the higher and more expensive plan you need to subscribe to. Things get a bit different if you use self-hosted […]
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Advanced Ecommerce Tracking in Piwik PRO 101
Author Ewa Bałazińska Category Conversion Optimization, Product Best Practices
This is a guest post written by Jan-Willem Ligtelijn of the Sir Miles B.V. agency. “Advanced ecommerce tracking” is one of the key features of Google Analytics that can really help you dive into your online business flows and revenues. Piwik PRO also lets you expand the basic online cart tracking functionalities, although it may […]
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How to Leverage Piwik PRO Pages Report for Conversion Optimization
Author Marek Juszczyński Category Conversion Optimization, Product Best Practices
Web analytics tools do a great job delivering insights to support the conversion optimization process. Quantitative analysis and research are crucial elements of the CRO process. In a series of articles focusing on CRO we will explain what web analytics is and how it can optimize conversion rates on a website. We will show how […]
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Set Up Your Conversion Funnel Like a PRO
Author Marek Juszczyński Category Conversion Optimization, Product Best Practices
The hardest part is getting started – this rule applies perfectly to the the conversion optimization process. When it comes to web analytics there is no better place to begin than with Funnel Reports. In this article we will discuss everything from how to set up your conversion funnel in Piwik PRO to CRO insights […]
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How to Maximize Your AdWords Campaign ROI with Piwik PRO
Author Ewa Bałazińska Category Conversion Optimization, Product Best Practices
This is a guest post written by Jan-Willem Ligtelijn of the Sir Miles B.V. agency. One of the key features of the combination of Google AdWords and Google Analytics is the way you can view the customer journey from the very first click on your AdWords campaign advertisement towards a conversion. Google Analytics even gives […]
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Enterprise Tag Manager vendor comparison: Which TMS should you choose?
Author Karolina Gawron Category Product Best Practices, Tag Manager
There are some tag management systems which pride themselves on being an “enterprise tag manager”. They give you a list of some functionalities, services, and nice pictures, but you may still be wondering what makes them different from non-enterprise tag managers. In this blog post, I’d like to show you what actually makes a tag […]
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