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Category: Product best practices

28 results

70-point comparison of 7 tag managers

November 23, 2022

70-point comparison of 7 tag managers

Tags are snippets of JavaScript used to collect and manage the data flow between websites and mobile apps, and third-party tools, such as analytics platforms or marketing vendors. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data […]

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How to use funnel reports to improve your website’s conversion rate

March 1, 2022

How to use funnel reports to improve your website’s conversion rate

Funnel reports are a key analytical tool in making effective changes to your website or app. We’ll discuss how to build and analyze funnels, and then improve your customer’s journey. By the end, you will understand how to use data from those reports when you modify your company’s site to boost conversions. Why funnel reporting […]

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Why first-party data is the most valuable to marketers [Updated]

May 14, 2021

Why first-party data is the most valuable to marketers [Updated]

Marketers these days have a lot of data to choose from: online, offline, customer, transactional, operational… Each kind has its uses, advantages and disadvantages, but one to focus on is first-party data, which stands out for its numerous valuable characteristics. First-party data has become a source of quality marketing insights, especially given that third-party cookies […]

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How multi-channel attribution works in Piwik PRO

February 3, 2021

How multi-channel attribution works in Piwik PRO

As someone investing in dozens of channels – social media, search advertising, email, blogging and more – you want to know which are giving the best return on investment. You want a reliable multi-channel attribution analysis that lets you: Better allocate your marketing and advertising budgetGet reliable data about the effect that marketing activities […]

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Tracking Marketing and SEO Campaign Performance with Piwik PRO

October 21, 2019

Tracking Marketing and SEO Campaign Performance with Piwik PRO

Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short […]

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Piwik PRO Help Center: 4 Places to Visit When Solving Problems With Your Web Analytics Platform

February 1, 2018

Piwik PRO Help Center: 4 Places to Visit When Solving Problems With Your Web Analytics Platform

Are you trying to learn more about our products? Or maybe you just need to find a solution to a specific problem? Either way, we’ve got something for you. This blog post is a compilation of all the important sources of information about Piwik PRO. Be sure to check them out! Piwik PRO is a […]

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A Quick Course in Tag Manager’s Usefulness

April 19, 2017

A Quick Course in Tag Manager’s Usefulness

When you hear some of the compliments tag managers get, you’d expect them to blush – if they could. “The democratizer of digital marketing”, “the most important tool in a marketer’s arsenal”, with it “web analytics become simpler and more efficient”, and the list goes on. You might think a tag manager solution is the […]

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A complete guide to campaign tracking in your web analytics platform

March 8, 2017

A complete guide to campaign tracking in your web analytics platform

So, you’ve started running paid or organic marketing campaigns to drive more traffic to your website, or you may have started some online partnerships. Wouldn’t it be great to know exactly which of these brings your website the most traffic? And what about the revenue generated by these channels?  That’s exactly where your web analytics […]

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Piwik PRO Blog Roundup: The Most-Read Articles of 2016

December 29, 2016

Piwik PRO Blog Roundup: The Most-Read Articles of 2016

Web analytics is not only our bread and butter, but our passion as well. Our blog content delivers solid proof of that. Or at least we think so ;-). This year, in more than 70 articles, we have covered the latest data privacy regulations, as well as shared our knowledge on Piwik PRO best practices, […]

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How to leverage Piwik PRO pages report for conversion optimization

November 21, 2016

How to leverage Piwik PRO pages report for conversion optimization

Web analytics tools do a great job delivering insights to support the conversion optimization process. Quantitative analysis and research are crucial elements of the CRO process. In a series of articles focusing on CRO we will explain what web analytics is and how it can optimize conversion rates on a website. We will show how […]

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Core – a new plan for Piwik PRO Analytics Suite

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