Product Best Practices

Get to know Piwik PRO’s experts’ advice on product best practices and make the most out of your marketing tools. Follow practical recommendations how to set up and run your marketing software and maximize its efficiency.

42 results for category: Product Best Practices

[UPDATE] Enterprise Tag Manager Vendor Comparison: Which TMS Should You Choose?

Date February 16, 2018 Author , Category Product Best Practices, Tag Manager

This blog post was originally published on October 17, 2016. We invite you to read the new version of our Enterprise Tag Manager Vendor comparison. It’s even more detailed than the previous one and includes more products! There are some tag management systems which pride themselves on being an “enterprise tag manager”. They give you […]

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Piwik PRO Help Center: 4 Places to Visit When Solving Problems With Your Web Analytics Platform

Date February 1, 2018 Author Category Product Best Practices

Are you trying to learn more about our products? Or maybe you just need to find a solution to a specific problem? Either way, we’ve got something for you. This blog post is a compilation of all the important sources of information about Piwik PRO. Be sure to check them out! Piwik PRO is a […]

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How to maximize your Piwik server’s efficiency

Date September 28, 2017 Author Category Product Best Practices

Piwik is one of the leading web analytics solutions. It is commonly used because it puts the user in full control. Today we are going to look at ways of optimizing your Piwik instance. We will analyse how to enhance performance with tips about infrastructure, inbuilt settings, database and archiving processes. If you are new […]

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A Quick Course in Tag Manager’s Usefulness

Date April 19, 2017 Author Category Product Best Practices, Tag Manager, Use cases

When you hear some of the compliments tag managers get, you’d expect them to blush – if they could. “The democratizer of digital marketing”, “the most important tool in a marketer’s arsenal”, with it “web analytics become simpler and more efficient”, and the list goes on. You might think a tag manager solution is the […]

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A Complete Guide to Campaign Tracking in Your Web Analytics Platform

Date March 8, 2017 Author Category Product Best Practices, Web Analytics

So, you’ve started running paid or organic marketing campaigns to drive more traffic to your website, or you may have started some online partnerships. Wouldn’t it be great to know exactly which of these brings your website the most traffic? And what about the revenue generated by these channels? That’s exactly where your web analytics […]

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Ultimate Guide to Piwik PRO Event Tracking

Date January 5, 2017 Author Category Product Best Practices, Use cases

Data analytics has so many layers, from pageviews and bounce rates to time spent on page. But aggregated data doesn’t capture the full picture of your visitors’ activity. Whether you’re running just a medium-size ecommerce site or a multinational enterprise, you want to learn how your guests behave on your websites. Are they reading your […]

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Piwik PRO Blog Roundup: The Most-Read Articles of 2016

Date December 29, 2016 Author Category Product Best Practices, Web Analytics

Web analytics is not only our bread and butter, but our passion as well. Our blog content delivers solid proof of that. Or at least we think so ;-). This year, in more than 70 articles, we have covered the latest data privacy regulations, as well as shared our knowledge on Piwik PRO best practices, […]

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How Can You Scale Piwik For High Traffic Websites?

Date December 8, 2016 Author Category Product Best Practices

The volume of traffic your website receives is really important when considering your web analytics platform performance. If you use a cloud-hosted solution, one rule of thumb is that the more visits your site records, the higher and more expensive plan you need to subscribe to. Things get a bit different if you use self-hosted […]

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Advanced Ecommerce Tracking in Piwik PRO 101

Date December 5, 2016 Author Category Conversion Optimization, Product Best Practices

This is a guest post written by Jan-Willem Ligtelijn of the Sir Miles B.V. agency. “Advanced ecommerce tracking” is one of the key features of Google Analytics that can really help you dive into your online business flows and revenues. Piwik PRO also lets you expand the basic online cart tracking functionalities, although it may […]

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How to Leverage Piwik PRO Pages Report for Conversion Optimization

Date November 21, 2016 Author Category Conversion Optimization, Product Best Practices

Web analytics tools do a great job delivering insights to support the conversion optimization process. Quantitative analysis and research are crucial elements of the CRO process. In a series of articles focusing on CRO we will explain what web analytics is and how it can optimize conversion rates on a website. We will show how […]

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Free Comparison of 5 Most Popular Web Analytics Vendors