GDPR Archives

April 26, 2019

9 Steps to Make Your Analytics LGPD-Compliant

Brazil is another country with strong data privacy regulations – specifically, the Brazilian General Data Privacy Law, also known as LGPD. Beginning August 2020, it will give more than 210 million people new rights to access and control their own data and impact how companies manage their privacy. You might be wondering how it will […]

February 11, 2019

We’re Releasing “The State of GDPR Consent” Report

GDPR has been in force since last May, but what has really changed? This report tries to answer that question by examining how organizations in the EU and North America are collecting and using data consents for EU internet users. There are many indications that tech and advertising giants have a stake in keeping the […]

September 21, 2018

OECD Guidelines: 8 Privacy Principles to Live By

There is no one-size-fits-all solution when it comes to reducing data-privacy risks. Protection policies may depend on numerous considerations, such as different categories of data, varying legislation, or purpose of data processing. However, there are frameworks that may be used as tools to help you structure discussions about privacy requirements in your organization. A great […]

August 2, 2018

Privacy by design under the GDPR

We live in an age where collecting tons of data on a daily basis is perfectly normal. It’s just ho-hum, day-to-day reality. But because it often involves processing massive amounts of personal information, the whole process calls for special measures to safeguard user privacy. Unfortunately, not every company treats this issue seriously enough to apply […]

July 5, 2018

Device fingerprint tracking in the post-GDPR Era

GDPR, which took effect on 25 May 2018, brings many changes to the digital marketing landscape. Processing and handling customer data is trickier than ever. This is true for all tactics and strategies that marketers employ. Among these, one in particular is affected – device fingerprint tracking, which is a controversial matter. Device fingerprinting is […]

June 11, 2018

4 Steps to Determine if Your Tech Partner is GDPR-Compliant

GDPR is now the law. That’s a fact. And this fact means that, technically, from now on every company processing the data of EU citizens or residents should do so in alignment with the new rules. Otherwise, they’re at risk of severe fines. That said, a lot of businesses are far from ready for this […]

May 25, 2018

How will GDPR affect your web analytics tracking? [UPDATE]

This blog post was originally published on April 27, 2017. You’ve probably heard of GDPR, the new EU data protection regulation. Its purpose is to strengthen and unify data collection from individuals within the European Union, and replace the obsolete Data Protection Directive 95/46/EC. It’s also the strictest data privacy law that has ever been […]

May 21, 2018

How consent manager can help you obtain GDPR-compliant consents from your users

In this article we guide you through the most important characteristics of consent under GDPR. We also talk about GDPR consent manager – a useful tool that helps you collect, manage, and store all the relevant data in alignment with the new EU law. New rules around consent can lead to a lot of sleepless […]

May 17, 2018

How cookie consent manager and tag manager work together for your GDPR compliance

The changes brought by GDPR directly impact your marketing tools, and particularly those used for online analytics. Virtually every company providing software that processes personal data (a.k.a. “data processors”) must adapt its technology to the requirements of the new European rules. The biggest player on the market – Google Analytics – is no exception. Unfortunately, […]

May 10, 2018

Live Webinar: A Practical Guide to GDPR: How to Respect Data Subject Rights and Collect Consent

We’re happy to invite you to take part in our new live webinar. The webinar will take place on May 16 and May 29 2018. You’ll learn how to collect, store and manage visitor consents among other valuable details about how best to conform with GDPR. The General Data Protection Regulation (GDPR) comes into effect […]

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