Data Privacy & Security

Find the most essential information on web analytics security. Follow experts’ recommendations on secure data handling and stay informed about the latest data privacy regulations.

58 results for category: Data Privacy & Security

What Is Evercookie and Why You Should Avoid It for Privacy’s Sake

Date July 19, 2018 Author Category Data Privacy & Security

Browser cookies are nothing new in the digital world. In fact, they’re omnipresent, but nevertheless we can get more than a bit confused when discussing Evercookie, super cookies or cookie forever, persistent cookies, and so on. Are these things you really need to grasp thoroughly? Well, if customer data privacy is one of your priorities, […]

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The Ultimate Guide to Data Anonymization in Analytics

Date July 12, 2018 Author Category Data Management, Data Privacy & Security

In the face of GDPR, many companies are looking for ways to process and utilize personal data without violating the new rules. This is all quite difficult, as GDPR significantly limits the ways in which personal data can be collected and processed. One of the biggest challenges is the high bar the regulation sets for […]

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[UPDATE] How Will GDPR Affect Your Web Analytics Tracking?

Date May 25, 2018 Author Category Analytics, Data Privacy & Security, GDPR

This blog post was originally published on April 27, 2017. You’ve probably heard of GDPR, the new EU data protection regulation. Its purpose is to strengthen and unify data collection from individuals within the European Union, and replace the obsolete Data Protection Directive 95/46/EC. It’s also the strictest data privacy law that has ever been […]

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How to Capture the Whole Customer Journey When Dealing With Secure Member Areas

Date April 30, 2018 Author Category Analytics, Data Privacy & Security

In this article we guide you through all the important aspects of tracking user activity in post log-in areas of your website. One of the most important goals of today’s marketers is to capture their clients’ customer journey from start to finish. The term “customer journey” has become even more popular than content marketing and […]

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Piwik PRO vs. Google Analytics: The Most Comprehensive Comparison

Date February 13, 2018 Author Category Analytics, Data Privacy & Security

According to the latest statistics provided by, Google Analytics is used by 86% of all the websites whose traffic analysis tool we can discover. This makes up 57.4% of all websites. Sounds impressive, right? Google Analytics usageInfogram However, there are still many businesses which don’t want to or simply can’t afford to settle for […]

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GDPR FAQ: Your Most Burning Questions About GDPR Answered. Part 1/3

Date February 7, 2018 Author Category Data Privacy & Security, GDPR

The rest blog posts of the series can be found here: Your Most Burning Questions About GDPR Answered. Part 2/3 Your Most Burning Questions About GDPR Answered. Part 3/3 Recent studies investigating readiness for GDPR are not optimistic. A survey published in November 2017 by cloud security firm HyTrust showed that only 22% of US […]

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PII, Personal Data, or Both: A Helpful Cheat Sheet

Date January 25, 2018 Author Category Data Privacy & Security, GDPR

Personal data, PII… At the first glance, both terms sound pretty similar. However, they are not exactly the same thing. Our cheat sheet will help you wrap your head around the similarities and dissimilarities between them. Many organizations are now starting their journey towards GDPR compliance. Or at least they should be, considering that the […]

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What Everybody Ought to Know About GDPR and Web Analytics – Free Webinar to Download

Date January 9, 2018 Author Category Data Privacy & Security, GDPR

Watch our webinar and get to know how to collect, store and use your web analytics data in a GDPR-compliant manner. The General Data Protection Regulation (GDPR) comes into effect on May 25, 2018. It means that there’s not too much time left for you to prepare for the new EU law. And chances are […]

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[UPDATE] What Is PII, non-PII, and Personal Data?

Date January 5, 2018 Author , Category Data Privacy & Security

This blog post was originally published on September 7, 2016. In recent years, many people have become more concerned about their online data privacy and what companies know about them, their web history, and their personal information. While it’s true that data is collected each time a user accesses a web site, interacts with a […]

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GDPR in Banking – How to be Sure Your Web Analytics Complies With the New Law

Date November 30, 2017 Author Category Banking & Finance, Data Privacy & Security, GDPR

The new EU privacy law is just around the corner, so it’s about time banks reviewed their GDPR-compliance. One of the more important steps in this process is examining technology partners, including web analytics vendors. Read this guide to learn how to tackle this issue. 25 May 2018 – the day when the new European […]

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