Data Privacy & Security

Find the most essential information on web analytics security. Follow experts’ recommendations on secure data handling and stay informed about the latest data privacy regulations.

55 results for category: Data Privacy & Security

Piwik PRO vs. Google Analytics: The Most Comprehensive Comparison

Date February 13, 2018 Author Category Data Privacy & Security, Web Analytics

According to the latest statistics provided by, Google Analytics is used by 82.5% of all the websites whose traffic analysis tool we can discover. This makes up 51.7% of all websites. Sounds impressive, right? Google Analytics usageInfogram However, there are still many businesses which don’t want to or simply can’t afford to settle for […]

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Your Most Burning Questions About GDPR Answered. Part 1/3

Date February 7, 2018 Author Category Data Privacy & Security, GDPR

Recent studies investigating readiness for GDPR are not optimistic. A survey published in November 2017 by cloud security firm HyTrust showed that only 22% of US organisations are concerned about GDPR and have a plan in place. You might assume that things look better in Europe, but in fact they don’t. With May 25 just […]

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[UPDATE] How Will GDPR Affect Your Web Analytics Tracking?

Date February 1, 2018 Author Category Data Privacy & Security, GDPR, Web Analytics

This blog post was originally published on April 27, 2017. Are you wondering if the upcoming GDPR legislation will have any impact on the way you collect your web analytics data? We must warn you – it certainly will. Read our new blog post to see, what exactly is going to change and how to […]

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PII, Personal Data, or Both: A Helpful Cheat Sheet

Date January 25, 2018 Author Category Data Privacy & Security, GDPR

Personal data, PII… At the first glance, both terms sound pretty similar. However, they are not exactly the same thing. Our cheat sheet will help you wrap your head around the similarities and dissimilarities between them. Many organizations are now starting their journey towards GDPR compliance. Or at least they should be, considering that the […]

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What Everybody Ought to Know About GDPR and Web Analytics – Free Webinar to Download

Date January 9, 2018 Author Category Data Privacy & Security, GDPR

Watch our webinar and get to know how to collect, store and use your web analytics data in a GDPR-compliant manner. The General Data Protection Regulation (GDPR) comes into effect on May 25, 2018. It means that there’s not too much time left for you to prepare for the new EU law. And chances are […]

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[UPDATE] What Is PII, non-PII, and Personal Data?

Date January 5, 2018 Author , Category Data Privacy & Security

This blog post was originally published on September 7, 2016. In recent years, many people have become more concerned about their online data privacy and what companies know about them, their web history, and their personal information. While it’s true that data is collected each time a user accesses a web site, interacts with a […]

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GDPR in Banking – How to be Sure Your Web Analytics Complies With the New Law

Date November 30, 2017 Author Category Banking & Finance, Data Privacy & Security, GDPR

The new EU privacy law is just around the corner, so it’s about time banks reviewed their GDPR-compliance. One of the more important steps in this process is examining technology partners, including web analytics vendors. Read this guide to learn how to tackle this issue. 25 May 2018 – the day when the new European […]

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How ePrivacy Impacts Marketing Automation, Re-marketing, Personalization and Web Analytics

Date November 20, 2017 Author Category Data Privacy & Security, GDPR, News & Releases

ePrivacy, the regulation that is coming together with the GDPR, and will elaborate the issue of personal data in electronic communications, is moving forward in the European Parliament. It has just recently entered the Trilogue mode. And as it gets closer to passage, more and more questions are arising about its impact and the changes […]

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6 Features Every Enterprise Web Analytics Software Should Have

Date November 8, 2017 Author Category Data Privacy & Security, Web Analytics

In this article, we guide you through all the important factors you should consider before signing up with an enterprise web analytics vendor. Selecting a web analytics vendor is an important process. It’s not software you want to be changing every month, so it’s crucial to treat it as a long-term project and give yourself […]

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Join Us for a Live Webinar: Web Analytics vs. GDPR

Date November 8, 2017 Author Category Data Privacy & Security, GDPR, News & Releases, Web Analytics

We’re happy to invite you to take part in our free live webinar titled “Web Analytics vs. GDPR. Will New Privacy Regulations Impact Digital Marketers?” The webinar will take place on December 4 and 5. Join us to learn how to prepare your company for the changes GDPR will bring, and to find out how […]

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Free Comparison of 5 Most Popular Web Analytics Vendors