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Category: Data privacy & security

118 results

25 years of digital analytics with Brian Clifton: Considered an obstacle at first, privacy is now top of everyone’s mind

June 11, 2024

25 years of digital analytics with Brian Clifton: Considered an obstacle at first, privacy is now top of everyone’s mind

In the late 1990s, the recognition of the internet’s commercial potential marked a significant shift into the era of digital analytics. This transition not only reshaped approaches to data but also underscored the importance of privacy as a crucial element of modern analytics.Brian Clifton, a renowned digital analytics and privacy expert, takes a trip down […]

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Piwik PRO is a PIPEDA-compliant analytics vendor

June 11, 2024

Piwik PRO is a PIPEDA-compliant analytics vendor

The growing global trend for strong data protection laws is changing how organizations gather and use data. With privacy-focused product features and organizational processes, Piwik PRO is able to support companies in meeting the requirements of GDPR, HIPAA and many others. One of the regulations that Piwik PRO helps organizations comply with is the Personal Information […]

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Harmonizing marketing and privacy: How EU organizations are developing their compliant digital marketing strategies

June 4, 2024

Harmonizing marketing and privacy: How EU organizations are developing their compliant digital marketing strategies

After six years of GDPR enforcement, privacy compliance is no longer an obstacle for EU companies. They have grown to feel more comfortable with the regulation, accepting it as a constant aspect affecting businesses today. Rather than viewing privacy only as a requirement, European companies are now exploring the opportunities it brings. As we’ve observed, businesses are particularly interested in privacy-compliant marketing activities. For many of them, this means turning to technologies such as data activation and customer data platforms, and using them in a way that satisfies the demands of EU law.

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25 years of digital analytics with Brian Clifton: From examining log files to privacy-focused analytics

April 24, 2024

25 years of digital analytics with Brian Clifton: From examining log files to privacy-focused analytics

From its beginning in the mid-1990s to the present day, digital analytics has undergone significant changes, shaped by technological advancements, evolving market demands, and regulatory landscapes. Join us as we delve into the history of digital analytics, led by the renowned digital analytics and privacy expert Brian Clifton. Our video series comprehensively explores our industry’s history, […]

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“Cookieless future” is just a buzzword – Here is all you need to know about the end of third-party cookies

April 22, 2024

“Cookieless future” is just a buzzword – Here is all you need to know about the end of third-party cookies

Cookies have been a vital part of web browsing for years. While some cookies provide essential functionalities like maintaining visitor sessions, third-party cookies have been controversial due to their ability to track users across the web without their knowledge or consent. People have grown more conscious about using and sharing their data, and many feel uneasy about the vast amount of personal data amassed through cookies.

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Implement your data privacy strategy with Piwik PRO Analytics Suite

April 2, 2024

Implement your data privacy strategy with Piwik PRO Analytics Suite

In the third episode of our Masterclass for marketers series, organized in collaboration with Timo Dechau from deepskydata, our experts discuss designing a successful data privacy strategy.Siobhan Solberg, a privacy consultant and the founder of Raze, takes a look at implementing privacy-focused data collection strategies. She explains how privacy by design works and how to […]

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What is first-party data and how does it benefit your marketing

January 30, 2024

What is first-party data and how does it benefit your marketing

First-party data refers to data a company collects directly from customers and audiences on its own channels. This data is typically obtained through customer interactions, website visits, transactions, and other direct engagements. It is viewed as the most valuable data type for businesses because it comes straight from the source, making it accurate and reliable. From […]

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HHS guidance on using online tracking technologies: How to make your analytics HIPAA-compliant

January 5, 2024

HHS guidance on using online tracking technologies: How to make your analytics HIPAA-compliant

In December 2022, the US Department of Health and Human Services (HHS) Office for Civil Rights (OCR) issued guidance on online tracking technology to HIPAA-covered entities. The bulletin details healthcare companies’ use of third-party cookies, pixels and other tracking technologies and elaborates on the definition of protected health information (PHI) that HIPAA refers to.HHS’s bulletin […]

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How can you use AI to improve your marketing and analytics

December 14, 2023

How can you use AI to improve your marketing and analytics

RBA RPA ML What is it? A system that applies human-made rules to store, sort, and manipulate data. Software “bots” that are capable of observing human behavior and mimicking it, automating routine, rules-based processes. An area within artificial intelligence that uses algorithms and statistical models to learn from data and make predictions or decisions without […]

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Contextual targeting – a privacy-friendly alternative to invasive ad tracking

November 14, 2023

Contextual targeting – a privacy-friendly alternative to invasive ad tracking

AI-driven contextual targeting Behavioral targeting What is it? AI-driven contextual targeting analyzes content using various AI technologies such as natural language processing (NLP), machine learning (ML), and image & video recognition to assess text, images, page structure, and other content elements and serve relevant ads. Behavioral targeting utilizes browsing history, clicks, purchases, and other behavioral […]

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