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Data Privacy & Security

Find the most essential information on web analytics security. Follow experts’ recommendations on secure data handling and stay informed about the latest data privacy regulations.

63 results for category: Data Privacy & Security

JavaScript Malware Steals Card Details From Up To 300 New Websites

Date September 17, 2018 Author Category Data Privacy & Security, News & Releases

After the theft of financial data of British Airways and Ticketmaster clients earlier this year, Feedify is another service to fall prey to JavaScript malware. According to security experts, one of the company’s JavaScript files was infected with malicious code stealing users’ payment card details. Who has been affected by the breach? Feedify is a […]

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The Ultimate Guide to Data Pseudonymization in Web Analytics

Date August 24, 2018 Author Category Data Management, Data Privacy & Security

One of the biggest surprises of GDPR is that it includes pseudonymous data into the scope of personal data. However, it doesn’t necessarily mean that the regulation treats this type of data exactly the same as identified pieces of information. Already feeling confused? Don’t worry, we’ve got you covered. In this blog post we want […]

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California Consumer Privacy Act and Marketers: 5 Actionable Steps to Follow

Date August 14, 2018 Author Category Data Privacy & Security

The CCPA (California Consumer Privacy Act) is a new California law aiming to regulate the flow of personal data between businesses. The act will expand the privacy rights of California consumers and require businesses to disclose the what, why, and how of the use of consumers’ personal information. It will also allow California residents to […]

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7 Elements Every DPA (Data Processing Agreement) Should Have

Date August 9, 2018 Author Category Data Privacy & Security, GDPR

If you want to know how to construct a lawful data processing agreement, you’re in the right place. In this blog post we’ll walk you through all the important elements of a DPA under GDPR. GDPR imposes many obligations on companies wanting to collect and use personal data about their clients (we have tackled them […]

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Privacy by Design Under the GDPR

Date August 2, 2018 Author Category Data Privacy & Security, GDPR

We live in an age where collecting tons of data on a daily basis is perfectly normal. It’s just ho-hum, day-to-day reality. But because it often involves processing massive amounts of personal information, the whole process calls for special measures to safeguard user privacy. Unfortunately, not every company treats this issue seriously enough to apply […]

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What Is Evercookie and Why You Should Avoid It for Privacy’s Sake

Date July 19, 2018 Author Category Data Privacy & Security

Browser cookies are nothing new in the digital world. In fact, they’re omnipresent, but nevertheless we can get more than a bit confused when discussing Evercookie, super cookies or cookie forever, persistent cookies, and so on. Are these things you really need to grasp thoroughly? Well, if customer data privacy is one of your priorities, […]

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The Ultimate Guide to Data Anonymization in Analytics

Date July 12, 2018 Author Category Data Management, Data Privacy & Security

In the face of GDPR, many companies are looking for ways to process and utilize personal data without violating the new rules. This is all quite difficult, as GDPR significantly limits the ways in which personal data can be collected and processed. One of the biggest challenges is the high bar the regulation sets for […]

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[UPDATE] How Will GDPR Affect Your Web Analytics Tracking?

Date May 25, 2018 Author Category Analytics, Data Privacy & Security, GDPR

This blog post was originally published on April 27, 2017. You’ve probably heard of GDPR, the new EU data protection regulation. Its purpose is to strengthen and unify data collection from individuals within the European Union, and replace the obsolete Data Protection Directive 95/46/EC. It’s also the strictest data privacy law that has ever been […]

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How to Capture the Whole Customer Journey When Dealing With Secure Member Areas

Date April 30, 2018 Author Category Analytics, Data Privacy & Security

In this article we guide you through all the important aspects of tracking user activity in post log-in areas of your website. One of the most important goals of today’s marketers is to capture their clients’ customer journey from start to finish. The term “customer journey” has become even more popular than content marketing and […]

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Piwik PRO vs. Google Analytics: The Most Comprehensive Comparison

Date February 13, 2018 Author Category Analytics, Data Privacy & Security

According to the latest statistics provided by W3Techs.com, Google Analytics is used by 86% of all the websites whose traffic analysis tool we can discover. This makes up 57.4% of all websites. Sounds impressive, right? Google Analytics usageInfogram However, there are still many businesses which don’t want to or simply can’t afford to settle for […]

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