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Category: Data privacy & security

95 results

Lisette Meij: GDPR compliance is a competitive advantage

September 14, 2021

Lisette Meij: GDPR compliance is a competitive advantage

Maciej Zawadziński: Often data-driven organizations see privacy compliance as an obstacle. Why is that?  Lisette Meij: Organizations often feel that there is a lot they cannot do with data because of privacy laws. Or they have the feeling that there is a lot of extra work involved in being compliant. “It’s probably not allowed because […]

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Rotem Dar: Google has, on average, more access to personal information than any other company on the globe

August 31, 2021

Rotem Dar: Google has, on average, more access to personal information than any other company on the globe

Maciej Zawadziński: Google labeled FLoC as “privacy-friendly”. But privacy and tech experts say otherwise. Some even state that FLoC is actually worse than cookies. With so much opposition, how did Google conclude that FLoC can protect privacy? Rotem Dar: As Google and its Chrome team plan to depreciate third-party cookies, the implied assumption behind FLoC […]

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Everything you need to know about cookie consent in the EU

August 26, 2021

Everything you need to know about cookie consent in the EU

We Europeans love cookies. There is Italian cantuccini, German lebkuchen, French navette and Dutch stroopwafels. But love only goes so far. A type of cookie we’re not a fan of is the digital cookie. Cookies on the internet are used to remember our preferences or track us across the World Wide Web. This can have […]

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You don't have to sign a business associate agreement (BAA) with your web analytics vendor to be HIPAA-compliant

August 25, 2021

You don’t have to sign a business associate agreement (BAA) with your web analytics vendor to be HIPAA-compliant

Are you having trouble with convincing your web analytics vendor to sign a business associate agreement (BAA)? Don’t worry. There’s a way to use web analytics without a BAA in your hand. In this blog post, we’ll show you how to make it happen.Before we proceed to our main topic, let’s take one step back […]

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Karolina Iwańska: We still haven’t seen groundbreaking decisions that would provide answers to the most pressing questions about data protection online

August 3, 2021

Karolina Iwańska: We still haven’t seen groundbreaking decisions that would provide answers to the most pressing questions about data protection online

Maciej Zawadziński: Today, GDPR and similar laws set down the rules of the game for businesses wanting to collect customer data. But how was personal data online protected before 2018? How did businesses behave then? I like to call that time a sort of “Wild West” – would you agree? Karolina Iwańska: GDPR was not […]

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6 ways analytics software collects data online – plus a comparison of 5 popular platforms

July 22, 2021

6 ways analytics software collects data online – plus a comparison of 5 popular platforms

Data collection and analysis are a vital part of running any organization. For online data tracking, cookies and fingerprinting are among the most popular technologies and the basis for many tracking methods. In this article, we’ll discuss those different methods and the possibilities they provide. Additionally, we’ll compare how these 5 platforms approach tracking: Piwik […]

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Piotr Banaszczyk: Privacy is the biggest force shaping the future of online advertising

July 13, 2021

Piotr Banaszczyk: Privacy is the biggest force shaping the future of online advertising

Maciej Zawadziński: The efficiency of online advertising depends on the collection of consumer data and cross-domain tracking. Will the industry manage without third-party cookies and with Apple’s IDFA that allows consumers to completely opt out from tracking? Or will we say “goodbye” to online advertising? Piotr Banaszczyk: I don’t believe that these privacy changes will […]

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Data privacy laws in the United States and how they affect your business [UPDATED]

July 12, 2021

Data privacy laws in the United States and how they affect your business [UPDATED]

In this post we discuss some of the most recent US privacy laws, their scope, impact on your analytics and digital marketing activities, and what you can do as a company to ensure compliance.

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Max Ossé: It’s just a matter of time until we see data privacy regulations that cover the United States as a whole

July 6, 2021

Max Ossé: It’s just a matter of time until we see data privacy regulations that cover the United States as a whole

Maciej Zawadziński: A recent Pew Research survey confirms that US citizens are getting more concerned about the security of their personal data online. What is the cause of this? What has contributed to the growing distrust towards using online services and products? Max Ossé: I think it’s a confluence of a few factors. The first […]

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How web and product analytics improve the customer journey in banking (while also maintaining security and privacy)

July 5, 2021

How web and product analytics improve the customer journey in banking (while also maintaining security and privacy)

An emphasis on customer concerns, privacy and security is important to about 90% of those surveyed by Morning Consult. This leads to a problem for financial institutions of all kinds to balance regulatory compliance with providing customers with personalized offers. Banks need data about the customer journey to understand their clients’ preferences and compete in […]

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