Back to blog

Category: Data privacy & security

101 results

First-party data: The future of digital marketing

June 30, 2022

First-party data: The future of digital marketing

Unless you have been living under a rock for the past 4 years, you’ve noticed that something has changed. Something about data privacy and the collection of user data. These changes have had profound effects on marketing campaigns and the ability to track touchpoints on the customer journey. But what’s in store for marketers and businesses looking […]

Read more
Is Google Analytics illegal in the EU?

June 8, 2022

Is Google Analytics illegal in the EU?

At the beginning of 2022, the media were full of articles with really alarming headlines: “Is Google Analytics about to be banned in the EU?”, “Is Google Analytics legal?”, “GA declared illegal!”, “Google Analytics faces EU-wide ban”.What set this off?The European Center for Digital Rights (NOYB), based on the 2020 ruling called Schrems II, filed […]

Read more
Cory Underwood: US businesses are interested in how the changes in privacy laws in Europe affect the larger ecosystem for data collection

June 7, 2022

Cory Underwood: US businesses are interested in how the changes in privacy laws in Europe affect the larger ecosystem for data collection

Maciej Zawadziński: The topic of online privacy is broadly discussed on both sides of the Atlantic. But do the US and the EU understand this notion in the same way? Cory Underwood, Platform Engineer at Search Discovery: From a legal standpoint, they don’t. The definitions of personal data differ not only between the US and […]

Read more
Comparison of 6 free and paid mobile app analytics platforms

March 21, 2022

Comparison of 6 free and paid mobile app analytics platforms

As a product manager or app developer, your priority should not only be to deliver an app that works well or has a nice design. You also need to understand your users in order to improve the app’s performance. That requires asking the right questions and getting insights that you can depend on. A mobile […]

Read more
How technology and privacy advances impact online marketing in 2022: An expert’s take

February 21, 2022

How technology and privacy advances impact online marketing in 2022: An expert’s take

This blog post is an opinion piece by Ross C. Jenkins, US CEO at Nabler, in which he sums up the key trends in online marketing for 2022. Ross is also an expert who contributed to our Marketing, technology and privacy: Forecast for 2022 report. Check all the predictions here. In 2022, privacy is and […]

Read more
Anonymous tracking: How to do useful analytics without personal data usage [Updated]

November 24, 2021

Anonymous tracking: How to do useful analytics without personal data usage [Updated]

GDPR restrictions on the collection and use of personal data mean that many analytics users are asking themselves: Can I do useful analytics without personal data?The simple answer is yes. Although you won’t be able to draw the same conclusions as with personal data, an anonymous data collection method provides you with useful insights into […]

Read more
Gerhard Kürner: The marketing of the future will work on first-party data

September 28, 2021

Gerhard Kürner: The marketing of the future will work on first-party data

Maciej Zawadziński: The customer journey is one of the most influential concepts in marketing. How did it evolve over the years? Will it still be relevant for the marketing of the future?  Gerhard Kürner: In the past, the customer journey was often just a  theoretical value that wasn’t verifiable. With the increasing number of digital […]

Read more
Marc Southwell: European data protection authorities should unite to give clear direction for cookies and consent

September 21, 2021

Marc Southwell: European data protection authorities should unite to give clear direction for cookies and consent

Maciej Zawadziński: Privacy organization ‘noyb’ recently approached over 500 companies with complaints about violations of the GDPR compliance of their websites’ cookie banners. When they followed up on the problem, some companies fixed violations. Still 82% of all websites had remaining issues. It seems noyb’s complaints have motivated companies to act. But why are they […]

Read more
Lisette Meij: GDPR compliance is a competitive advantage

September 14, 2021

Lisette Meij: GDPR compliance is a competitive advantage

Maciej Zawadziński: Often data-driven organizations see privacy compliance as an obstacle. Why is that?  Lisette Meij: Organizations often feel that there is a lot they cannot do with data because of privacy laws. Or they have the feeling that there is a lot of extra work involved in being compliant. “It’s probably not allowed because […]

Read more
Rotem Dar: Google has, on average, more access to personal information than any other company on the globe

August 31, 2021

Rotem Dar: Google has, on average, more access to personal information than any other company on the globe

Maciej Zawadziński: Google labeled FLoC as “privacy-friendly”. But privacy and tech experts say otherwise. Some even state that FLoC is actually worse than cookies. With so much opposition, how did Google conclude that FLoC can protect privacy? Rotem Dar: As Google and its Chrome team plan to depreciate third-party cookies, the implied assumption behind FLoC […]

Read more

Core – a new plan for Piwik PRO Analytics Suite

Privacy-compliant analytics, built-in consent management and EU hosting. For free.

Sign up for free

Free Comparison of 5 Most Popular Web Analytics Vendors

Newsletter

Sign up to receive the latest Piwik PRO news and insights in your inbox