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Category: Data privacy & security

96 results

Anonymous tracking: How to do useful analytics without personal data usage [Updated]

November 24, 2021

Anonymous tracking: How to do useful analytics without personal data usage [Updated]

GDPR restrictions on the collection and use of personal data mean that many analytics users are asking themselves: Can I do useful analytics without personal data?The simple answer is yes. Although you won’t be able to draw the same conclusions as with personal data, an anonymous data collection method provides you with useful insights into […]

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Gerhard Kürner: The marketing of the future will work on first-party data

September 28, 2021

Gerhard Kürner: The marketing of the future will work on first-party data

Maciej Zawadziński: The customer journey is one of the most influential concepts in marketing. How did it evolve over the years? Will it still be relevant for the marketing of the future?  Gerhard Kürner: In the past, the customer journey was often just a  theoretical value that wasn’t verifiable. With the increasing number of digital […]

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Marc Southwell: European data protection authorities should unite to give clear direction for cookies and consent

September 21, 2021

Marc Southwell: European data protection authorities should unite to give clear direction for cookies and consent

Maciej Zawadziński: Privacy organization ‘noyb’ recently approached over 500 companies with complaints about violations of the GDPR compliance of their websites’ cookie banners. When they followed up on the problem, some companies fixed violations. Still 82% of all websites had remaining issues. It seems noyb’s complaints have motivated companies to act. But why are they […]

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Lisette Meij: GDPR compliance is a competitive advantage

September 14, 2021

Lisette Meij: GDPR compliance is a competitive advantage

Maciej Zawadziński: Often data-driven organizations see privacy compliance as an obstacle. Why is that?  Lisette Meij: Organizations often feel that there is a lot they cannot do with data because of privacy laws. Or they have the feeling that there is a lot of extra work involved in being compliant. “It’s probably not allowed because […]

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Rotem Dar: Google has, on average, more access to personal information than any other company on the globe

August 31, 2021

Rotem Dar: Google has, on average, more access to personal information than any other company on the globe

Maciej Zawadziński: Google labeled FLoC as “privacy-friendly”. But privacy and tech experts say otherwise. Some even state that FLoC is actually worse than cookies. With so much opposition, how did Google conclude that FLoC can protect privacy? Rotem Dar: As Google and its Chrome team plan to depreciate third-party cookies, the implied assumption behind FLoC […]

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Everything you need to know about cookie consent in the EU

August 26, 2021

Everything you need to know about cookie consent in the EU

We Europeans love cookies. There is Italian cantuccini, German lebkuchen, French navette and Dutch stroopwafels. But love only goes so far. A type of cookie we’re not a fan of is the digital cookie. Cookies on the internet are used to remember our preferences or track us across the World Wide Web. This can have […]

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You don't have to sign a business associate agreement (BAA) with your web analytics vendor to be HIPAA-compliant

August 25, 2021

You don’t have to sign a business associate agreement (BAA) with your web analytics vendor to be HIPAA-compliant

Are you having trouble with convincing your web analytics vendor to sign a business associate agreement (BAA)? Don’t worry. There’s a way to use web analytics without a BAA in your hand. In this blog post, we’ll show you how to make it happen.Before we proceed to our main topic, let’s take one step back […]

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Karolina Iwańska: We still haven’t seen groundbreaking decisions that would provide answers to the most pressing questions about data protection online

August 3, 2021

Karolina Iwańska: We still haven’t seen groundbreaking decisions that would provide answers to the most pressing questions about data protection online

Maciej Zawadziński: Today, GDPR and similar laws set down the rules of the game for businesses wanting to collect customer data. But how was personal data online protected before 2018? How did businesses behave then? I like to call that time a sort of “Wild West” – would you agree? Karolina Iwańska: GDPR was not […]

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6 ways analytics software collects data online – plus a comparison of 5 popular platforms

July 22, 2021

6 ways analytics software collects data online – plus a comparison of 5 popular platforms

Data collection and analysis are a vital part of running any organization. For online data tracking, cookies and fingerprinting are among the most popular technologies and the basis for many tracking methods. In this article, we’ll discuss those different methods and the possibilities they provide. Additionally, we’ll compare how these 5 platforms approach tracking: Piwik […]

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Piotr Banaszczyk: Privacy is the biggest force shaping the future of online advertising

July 13, 2021

Piotr Banaszczyk: Privacy is the biggest force shaping the future of online advertising

Maciej Zawadziński: The efficiency of online advertising depends on the collection of consumer data and cross-domain tracking. Will the industry manage without third-party cookies and with Apple’s IDFA that allows consumers to completely opt out from tracking? Or will we say “goodbye” to online advertising? Piotr Banaszczyk: I don’t believe that these privacy changes will […]

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