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Category: Data privacy & security

81 results

Piwik PRO vs. Google Analytics: the most comprehensive comparison

June 10, 2020

Piwik PRO vs. Google Analytics: the most comprehensive comparison

This blog post was originally published on November 23, 2018.According to the latest statistics provided by W3Techs.com, Google Analytics is used by 54.8% of all websites. Its popularity comes as no surprise – it’s developed by one of the most recognizable brands in the world, offers a vast variety of features and is free. However, […]

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Should you run a DPIA for Google Analytics?

April 10, 2020

Should you run a DPIA for Google Analytics?

Google Analytics (GA) is reportedly installed on more than half of all websites. Its popularity comes as no surprise – it’s developed by one of the most recognizable brands in the world, it’s easy to get started with and it’s “free”. But the tool is useful not only for business owners, it’s also a powerful […]

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What Intelligent Tracking Prevention (ITP) means for web analytics & marketing [Updated]

March 5, 2020

What Intelligent Tracking Prevention (ITP) means for web analytics & marketing [Updated]

Apple released its first version of Intelligent Tracking Prevention (ITP 1.0) in 2017. The following iterations, especially ITP 2.2 and 2.3, complicate an already challenging set of rules for how to hamper online tracking on Mac and iOS Safari browsers.

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Google Chrome will wipe out third-party cookies. What’s next?

February 14, 2020

Google Chrome will wipe out third-party cookies. What’s next?

At the beginning of 2020, Google caused quite a stir with its initiative to stop supporting third-party cookies. Justin Schuh, director of Chrome engineering, explains that move should make it possible to “sustain a healthy, ad-supported web.” Third-party cookies are a powerhouse of digital advertising as they let marketers track site visitors across cyberspace. The […]

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How to obtain consent and collect data under CNIL guidance and GDPR

February 4, 2020

How to obtain consent and collect data under CNIL guidance and GDPR

Privacy advocates and enthusiasts hoped that the GDPR would make the data ecosystem safer and crystallize the rules around consent. However, from the user’s perspective things don’t appear so rosy. Consent pop-ups tend to be manipulative or misdirecting, forcing permission or making it hard to opt out. According to a study done by researchers at […]

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Piwik PRO signs an open letter advocating for a tighter ePrivacy Regulation

January 9, 2020

Piwik PRO signs an open letter advocating for a tighter ePrivacy Regulation

Piwik PRO, together with twelve other companies, has signed an open letter urging EU Member States to include strong privacy safeguards in the new Privacy and Electronic Communications Regulation (ePrivacy Regulation).The letter is an initiative of Articl8, an industry group of pro-privacy companies thriving in the face of fierce competition from businesses that harvest personal […]

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Data Privacy Laws in the United States and How They Affect Your Business

November 27, 2019

Data Privacy Laws in the United States and How They Affect Your Business

Still feeling the effects of the European Union’s GDPR, the world waits for an answer from the United States. With federal-level solutions focusing on healthcare, many states have risen to the occasion, putting forward data privacy regulations of their own. Without a comprehensive blanket solution like GDPR, states are taking it in their hands to […]

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The CJEU Sheds More Light on Trackers and Consent Requirements

November 18, 2019

The CJEU Sheds More Light on Trackers and Consent Requirements

This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to […]

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What is Third-Party Data and How Does it Fit into Today’s Marketing Landscape?

September 23, 2019

What is Third-Party Data and How Does it Fit into Today’s Marketing Landscape?

The more data the better, right? User data is the information that helps you make decisions about your online marketing ventures, but not all data is equal. Data comes from different parties: first party is the stuff you collect yourself with analytics, CRM, and other tools. Second party is someone else’s first party data that’s […]

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Digital Public Sector: How to Protect Citizens’ Privacy Online? - Live Webinar

September 19, 2019

Digital Public Sector: How to Protect Citizens’ Privacy Online? – Live Webinar

Join our CEO Maciej Zawadziński and Jonas Voldbjerg Andersen, CTO at Cookie Information, as they discuss the risks of using Google Analytics and other third-party services across organizations handling sensitive data. Among other topics, the two will talk about the need for establishing GDPR compliance and building public trust. We’re glad to invite you to […]

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