Data privacy & security Archives

November 18, 2019

The CJEU sheds more light on trackers and consent requirements

This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to…
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September 23, 2019

What is Third-Party Data and How Does it Fit into Today’s Marketing Landscape?

The more data the better, right? User data is the information that helps you make decisions about your online marketing ventures, but not all data is equal. Data comes from different parties: first party is the stuff you collect yourself with analytics, CRM, and other tools. Second party is someone else’s first party data that’s…
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July 8, 2019

How a cookie audit can get you up to date in today’s digital privacy landscape

Evolving from a simple document to improve website usability, have become instrumental in how website users are tracked for advertisement purposes. While they’ve been used in advertising for a long time, digital privacy has recently become a global issue in which cookies play a big part. In this post we cover how first-party, third-party and…
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May 31, 2019

What to expect from Google Chrome’s new privacy features

After Safari’s intelligent tracking prevention mechanisms, Alphabet follows suit. This marks the beginning of a paradigm shift in advertising, and possibly a decline of cookies – similar privacy-centered features across many popular browsers crop up one after another. Slowly but surely, Firefox, an open-source browser, jumps on the privacy bandwagon. On May 7th 2019, during…
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April 26, 2019

9 Steps to Make Your Analytics LGPD-Compliant

Brazil is another country with strong data privacy regulations – specifically, the Brazilian General Data Privacy Law, also known as LGPD. Beginning August 2020, it will give more than 210 million people new rights to access and control their own data and impact how companies manage their privacy. You might be wondering how it will…
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February 1, 2019

4 burning questions about onboarding personal data and personally identifiable information (PII) to your analytics platform

If your organization operates within the digital ecosystem, whether it’s the banking, telecommunication, or healthcare industry, chances are you’ve got significant untapped potential laying dormant. This potential is your customers’ data and sensitive information. Most probably it’s trapped in silos of different departments, which is hindering your marketing team from getting the most out of…
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December 13, 2018

The ultimate guide to data anonymization in analytics [updated]

Quick summary What it is: Data anonymization removes direct and indirect identifiers so data can no longer be linked to a person, which takes it outside the scope of the GDPR. Why it matters: Anonymous data needs no consent, can be kept indefinitely, and can be shared or exported freely. The catch: True anonymization is…
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October 19, 2018

The most important benefits of data pseudonymization and anonymization under GDPR

Data pseudonymization, data anonymization, what’s the difference? In this article we compare the most important benefits that come from applying each data processing technique. Anonymization and pseudonymization are two terms that have been broadly discussed since the introduction of the General Data Protection Regulation. Nevertheless, the topic still gives rise to a host of doubts…
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September 21, 2018

OECD Guidelines: 8 Privacy Principles to Live By

There is no one-size-fits-all solution when it comes to reducing data-privacy risks. Protection policies may depend on numerous considerations, such as different categories of data, varying legislation, or purpose of data processing. However, there are frameworks that may be used as tools to help you structure discussions about privacy requirements in your organization. A great…
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August 24, 2018

Data pseudonymization in web analytics: the ultimate guide

One of the biggest surprises of GDPR is that it includes pseudonymous data into the scope of personal data. However, it doesn’t necessarily mean that the regulation treats this type of data exactly the same as identified pieces of information. Already feeling confused? Don’t worry, we’ve got you covered. In this blog post we want…
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