Use cases

Find out how to get the most out of our Tag Manager, Content Personalization, Customer Data Platform and Web Analytics. Read about practical use cases for business and incorporate best tactics into your strategy.

34 results for category: Use cases

Funnels Based on Behavioral Segmentation: a Little-Known Way to Map the Entire Customer Journey

Published: November 14, 2018 Updated: August 14, 2019 Author , Category Analytics, Use cases

Regular, run-of-the-mill funnel reports are a quick way of finding the low-hanging fruits of conversion optimization. With these reports you can easily spot ill-performing first touchpoints and track the efficiency of your page content. Unfortunately, at the same time they’ll often provide you with a very fragmented and incomplete overview of the customer journey. Usually, […]

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How to Target Audiences with Personalized Campaigns Using Piwik PRO [A Step-by-Step Guide]

Published: September 4, 2018 Updated: April 8, 2019 Author , Category Use cases

We’ll take you on a journey through the features of Piwik PRO Analytics Suite by exploring how to counter a shrinking base of banking customers with personalized banners and pop-ups. Personalization of your websites is also a great way to improve the acquisition and retention of clients, and improve cross- and upselling campaigns, but we’ll […]

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Analytics Implementation in 12 Steps: An Exhaustive Guide (Tracking Plan Included!)

Published: July 26, 2018 Updated: December 19, 2019 Author Category Analytics, Use cases

It’s hard to overestimate the value of proper analytics configuration. A thoughtful approach will result in detailed insights into the day-to-day behavior of your clients, data-based ideas for improving your business, and many more positive outcomes – things everyone can benefit from. We’ve written about it in detail about in numerous articles on our blog, […]

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4 Sound Reasons to Choose Digital Marketing Platform (+Use Cases)

Published: May 29, 2018 Updated: June 18, 2019 Author Category Analytics, Data Management, Personalization, Tag Manager, Use cases

In today’s business landscape, companies are constantly on the lookout for ways to get ahead of the competition. One of the most effective ways to gain the upper hand are digital marketing solutions. A survey conducted by SteelHouse found that marketers use an average of five different marketing and media tools. Many are expanding their […]

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First-Party Data Marketing: 3 Powerful Use Cases

Published: January 18, 2018 Updated: August 8, 2019 Author Category Personalization, Use cases

Read this blog post to learn how to utilize first-party data in your marketing strategy. Data is the fuel for virtually every marketing activity – from prospecting, to nurturing up through to conversions and customer retention. Every tool and platform we use collects data and tells us something about our customers and their behavior. And […]

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2 Practical SharePoint Analytics Use Cases

Published: August 11, 2017 Updated: September 13, 2019 Author Category Intranet Analytics, Use cases

Microsoft SharePoint has established its position as a top collaboration platform for business. With its wide range of features, it can effectively manage and help share information, facilitate access to data, simplify the search for desired content, foster teamwork, and make the organization’s intranet environment thrive. However, having a great digital workplace doesn’t necessarily mean […]

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A Quick Course in Tag Manager’s Usefulness

Published: April 19, 2017 Updated: January 15, 2019 Author Category Product Best Practices, Tag Manager, Use cases

When you hear some of the compliments tag managers get, you’d expect them to blush – if they could. “The democratizer of digital marketing”, “the most important tool in a marketer’s arsenal”, with it “web analytics become simpler and more efficient”, and the list goes on. You might think a tag manager solution is the […]

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Raw Data Access – Using Piwik PRO for Advanced Attribution Modeling

Published: March 10, 2017 Updated: August 24, 2018 Author Category Analytics, Use cases

Unlike other analytics platforms, such as Google Analytics (GA) which are hosted in the service provider’s Cloud, Piwik can be hosted On-premises. Cloud-based solutions generally have API limitations around data export. And if you’re an analyst who’s using analytics as a data collection platform for modeling purposes, you may run into issues with GA’s API […]

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Building a Better Digital Workplace with SharePoint Analytics

Published: February 20, 2017 Updated: August 2, 2018 Author Category Intranet Analytics, Use cases

Let’s imagine you’re a large corporation. Let’s also imagine that you’ve taken the plunge to “digitize” your corporate workplace. You’ve purchased new hardware, and you’ve implemented Microsoft’s SharePoint system to create a collaborative, seamlessly functioning digital environment. And you’ve also put your entire staff through extensive training in order to help them properly use the […]

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How Your Web Analytics Can Team Up With a Tag Manager for Better Insights

Published: February 15, 2017 Updated: August 24, 2018 Author Category Analytics, Tag Manager, Use cases

Digital marketing has come a long way. It became more and more complex and demands that marketers be able to coordinate and manage a vast number of tools to get the most precise and insightful data. This often means that the marketing team can lose control of part of their work, as they need the […]

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