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What is data sampling and how does it work?
If you are serious about growing your business, then you know how critical data-driven decisions are. You need solid numbers and reliable insights, and that is why sampled data may simply not be good enough, and may even lead you astray. Still, it is a common pain point for many web-analytics users. Read on to…
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How to perform successful audience targeting with a CDP
Note: This article references our Customer Data Platform, now called Data Activation. As much as 72% of business buyers expect vendors to personalize their experiences. However, only 15% of CMOs believe their company is on the right track with personalization. These numbers speak for themselves – companies need to shift their focus and incorporate high-level…
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Meta’s ad practices ruled illegal under GDPR: Key facts and implications of the decision
The European Data Protection Board (EDPB) ruled that Meta could no longer use contracts as a basis for its behavioral ads. Instead, they should rely on consent as the ground for personal data processing under the EU’s general data protection regulation (GDPR). Initially, the Data Protection Commission of Ireland (DPC) had backed Meta’s legal argument…
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TTDSG (TDDDG) – how to make sure your analytics complies with the German law
UPDATE The TTDSG became the TDDDG on May 13, 2024. The law was renamed the Telecommunications Digital Services Data Protection Act (TDDDG) in order to harmonize German law with the European Digital Services Act (DSA). The term “Telemedium” was mainly replaced by the terminology “digital service” of the European regulation. You can find the official PDF…
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Looker Studio (former Data Studio) GA4 connector quota limit errors: Everything you should know
On November 10, Looker Studio announced the quota change for Google Analytics 4 (GA4) API. A minor update led to an uproar in the Looker Studio community when many users started experiencing problems with their GA4 reports. Most Looker Studio editors that use the native GA4 connector can’t visualize their data or connect to the…
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How to migrate to a new analytics platform: The ultimate guide
Changing analytics platforms is difficult. Even when organizations don’t feel like they are getting value from their current analytics, they tend to keep it because switching to a new one often includes the following: After sunsetting Universal Analytics (UA) on July 1, 2023, and replacing it with Google Analytics 4, many professionals who have used…
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Event-based web analytics: Everything you need to know
Session-based and event-based analytics platforms are usually grouped together under the headline “web analytics”. However, lumping them all under the same category is a bit misleading. Both kinds of tracking allow you to track a similar amount of details, yet they measure them differently and require a different set of analytical skills. Traditional session-based web…
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Universal Analytics vs. Google Analytics 4: Data models and other key differences explained
The switch from Universal Analytics (GA3 or UA) to Google Analytics 4 (GA4) means dealing with tons of changes, one of them being the different data models they use. GA3’s data model is based on sessions and page views, while GA4’s is based on events and parameters. This means that the two analytics platforms collect,…
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6 key Google Analytics limitations
This blog post was originally published on December 10th, 2019 with the title 4 Key Google Analytics drawbacks you won’t realize until it’s too late Google Analytics is the most widely used web analytics solution on the market. It offers a variety of features, was created by the most popular brands in the world, and…
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Analytics implementation: A 12-step guide (Tracking plan included)
A proper web analytics implementation is necessary to gather accurate insights from your visitors’ behavior and make data-based decisions that will help you improve your business. But creating the right analytics configuration requires you to factor in many aspects, such as: There will be a lot of writing, testing, and double-checking. But we’ve got you…
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