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Dynamic content

Dynamic content is web, or email content that changes based on the user’s preferences or behaviour. Using historical user data the most relevant content can be produced for the user- creating the best experience possible.

To read more about using dynamic content on your website, visit Piwik PRO blog:

  • Web analytics for remarketing – 4 key steps to follow off and on-site
  • Website personalization: how to keep your visitors coming back for more

  • July 29, 2026

    The EDPB’s new data anonymization guidelines: what they mean for your analytics data

    Removing names, cookies and IP addresses is no longer enough to anonymize data. Here’s what the 2026 EDPB framework actually requires for anonymous data collection, what’s still unresolved, and how to configure your analytics to stay compliant while keeping the full view of traffic marketers rely on.

  • July 8, 2026

    What is considered protected health information (PHI) under HIPAA? A guide for healthcare marketers

    Quick summary What PHI is: Any individually identifiable health information created, received, maintained, or transmitted by a covered entity or its business associates Who it applies to: Healthcare providers, health plans, healthcare clearinghouses, and their business associates Why it matters for marketing: Marketing tools that collect or transmit PHI without a BAA create HIPAA compliance…

Other definitions

  • Dimension
  • Data controller
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  • Data processing agreement
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  • Data subject
  • Device fingerprint tracking
  • Double opt-in
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  • Data ownership
  • Data import
  • Data export
  • Data visualization tools
  • Data silos
  • Data warehouse
  • Data redaction
  • Digital Operational Resilience Act (DORA)

Recent posts from Piwik PRO blog

  • The EDPB’s new data anonymization guidelines: what they mean for your analytics data
  • What is considered protected health information (PHI) under HIPAA? A guide for healthcare marketers
  • We checked 59 hospital websites. 73% kept tracking visitors after opt-out.
  • HEALTHCARE WEBSITE TRACKING REPORT 2026: Are healthcare companies one audit away from a compliance crisis?
  • Anonymous website visitor tracking: How to do useful analytics without personal data [Updated]
  • What is PII, non-PII, and personal data? [Updated]
  • What is first-party data and how does it benefit your marketing strategy [Updated]
  • Digital marketing analytics: The beginner’s guide to data-driven marketing success [Updated]
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