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Dynamic content is web, or email content that changes based on the user’s preferences or behaviour. Using historical user data the most relevant content can be produced for the user- creating the best experience possible.
To read more about using dynamic content on your website, visit Piwik PRO blog:
The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.
University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.
