Device Fingerprint Tracking

Device fingerprint tracking, also referred to as Cross-Channel Tracking, is the tracking of digital traces of a user in the network across different channels.

Instead of using Cookies to track users, device fingerprint tracking uses the technical features, settings and installed software to create a “fingerprint” and track users across multiple channels.

Using this data, a profile or “fingerprint” can be generated which identifies a user in order, for example, to implement a strategy for Content Personalization across multiple platforms.

More about the Device Fingerprint Tracking on Piwik PRO Blog:

Device Fingerprint Tracking in the Post-GDPR Era

The CJEU Sheds More Light on Trackers and Consent Requirements

By Karolina Matuszewska in Analytics, Data Privacy & Security, GDPR

This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to […]

Read more

Let’s meet at the Customer Data Platform Conference in Utrecht, Netherlands!

By Karolina Lubowicka in News & Releases

Customer Data Platforms are beyond the hype. According to Grand View Research, the global CDP market was valued at USD 730.1 million in 2018 and is expected to grow by 27.5% from 2019 to 2025. However, we feel that there’s still a lot to be said when it comes to the possibilities offered by this […]

Read more