Device fingerprint tracking

Device fingerprint tracking, also referred to as Cross-channel tracking, is the tracking of digital traces of a user in the network across different channels.

Instead of using Cookies to track users, device fingerprint tracking uses the technical features, settings and installed software to create a “fingerprint” and track users across multiple channels.

Using this data, a profile or “fingerprint” can be generated which identifies a user in order, for example, to implement a strategy for Content personalization across multiple platforms.

More about the Device Fingerprint Tracking on Piwik PRO Blog:

Device Fingerprint Tracking in the Post-GDPR Era