Device Fingerprint Tracking

Device fingerprint tracking, also referred to as Cross-Channel Tracking, is the tracking of digital traces of a user in the network across different channels.

Instead of using Cookies to track users, device fingerprint tracking uses the technical features, settings and installed software to create a “fingerprint” and track users across multiple channels.

Using this data, a profile or “fingerprint” can be generated which identifies a user in order, for example, to implement a strategy for Content Personalization across multiple platforms.

More about the Device Fingerprint Tracking on Piwik PRO Blog:

Device Fingerprint Tracking in the Post-GDPR Era

How to Achieve Fuller and Deeper Insights With Piwik PRO Analytics Dashboards

By Karolina Matuszewska, Szymon Grzesiak in Analytics

The wealth of data organizations generate today can make you giddy, not to mention the fact that gaining any insights out of it becomes more and more challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize […]

Read more

What Is Second-Party Data and How Can It Improve Your Marketing Tactics?

By Karolina Matuszewska in Analytics

No matter what your industry, you know that in the modern digital landscape data is the fuel powering your organization. It’s hard to imagine running a business without it. And while it comes in different shapes and sizes, first-party data takes center stage. This comes as no surprise when considering that it’s the most accurate, […]

Read more