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Device fingerprint tracking

A device fingerprint is data that was gathered about the hardware and software of computers, smartphones, and tablets. This data allows you to distinguish the user during an interaction with the web browser of said device.

Device fingerprints could include information such as:

  • IP address
  • location & time settings
  • audio settings
  • battery status
  • screen resolution
  • fonts (Flash or JavaScript)
  • operating system

Device fingerprint tracking enables you to use all this digital fingerprints to identify users across various devices such as desktop or mobile devices. It has been developed as an alternative to tracking via cookies as it works where cookies can’t.

More about the device fingerprint tracking on Piwik PRO blog:

  • Unlocking the potential of digital analytics in finance and banking

    Banks must ensure that their digital platforms are user-friendly, offering features like easy account management, instant transactions, integrated banking services in mobile apps, responsive customer service through chatbots or other digital tools, and more. Enhancing the overall digital experience can significantly reduce the likelihood of customers switching to competitors. 

    Read more

  • How can server-side tracking help your business?

    Alternatives to client-side tracking, such as server-side tracking, are becoming increasingly important in online marketing, especially as third-party cookies are gradually being phased out. Although Google has recently canceled its planned deprecation of third-party cookies, many browsers like Safari have already been blocking them since 2003. As a result, businesses seeking reliable and actionable information…

    Read more

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