Dimensions are characteristics, attributes of data like events or sessions tracked by Web analytics. A dimension is a description of your data that usually contains words rather than numbers. It’s a set of information that is sent with an event, e.g URL where the event occurred, a user’s browser, goal Conversion, revenue, etc. For instance, using page views as a metric and URL as a dimension you can find out how many times a given URL was viewed.
Changing analytics platforms is difficult. Even when organizations don’t feel like they are getting value from their current analytics, they tend to keep it because switching to a new one often includes the following: Reimplementation – implementing a new analytics tool typically requires retagging your website or mobile app.Retraining – switching to a new digital […]