Double Opt-In

A double opt-in is adds an additional step to the email subscription opt-in process, requiring a user to verify their email address and confirm their consent to receive emails.

Double opt-ins signify a higher level of user interest, though its effectiveness has been both lauded and disputed by marketers.

Double opt-ins result in a higher quality final audience (the profiles that receive emails) but on the other hand users are required to perform another Action – they could for example overlook the confirmation request email, resulting in shortened email lists.

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Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short […]

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The New Piwik PRO Analytics Suite 10.0. - Create Reports Easier and Faster

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