Double Opt-In

A double opt-in is adds an additional step to the email subscription opt-in process, requiring a user to verify their email address and confirm their consent to receive emails.

Double opt-ins signify a higher level of user interest, though its effectiveness has been both lauded and disputed by marketers.

Double opt-ins result in a higher quality final audience (the profiles that receive emails) but on the other hand users are required to perform another Action – they could for example overlook the confirmation request email, resulting in shortened email lists.

Data Privacy Laws in the United States and How They Affect Your Business

By Peter Curac-Dahl in Data Privacy & Security

Still feeling the effects of the European Union’s GDPR, the world waits for an answer from the United States. With federal-level solutions focusing on healthcare, many states have risen to the occasion, putting forward data privacy regulations of their own. Without a comprehensive blanket solution like GDPR, states are taking it in their hands to […]

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The CJEU Sheds More Light on Trackers and Consent Requirements

By Karolina Matuszewska in Analytics, Data Privacy & Security, GDPR

This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to […]

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