Double Opt-In

A double opt-in is adds an additional step to the email subscription opt-in process, requiring a user to verify their email address and confirm their consent to receive emails.

Double opt-ins signify a higher level of user interest, though its effectiveness has been both lauded and disputed by marketers.

Double opt-ins result in a higher quality final audience (the profiles that receive emails) but on the other hand users are required to perform another Action – they could for example overlook the confirmation request email, resulting in shortened email lists.

How to Achieve Fuller and Deeper Insights With Piwik PRO Analytics Dashboards

By Karolina Matuszewska, Szymon Grzesiak in Analytics

The wealth of data organizations generate today can make you giddy, not to mention the fact that gaining any insights out of it becomes more and more challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize […]

Read more

What Is Second-Party Data and How Can It Improve Your Marketing Tactics?

By Karolina Matuszewska in Analytics

No matter what your industry, you know that in the modern digital landscape data is the fuel powering your organization. It’s hard to imagine running a business without it. And while it comes in different shapes and sizes, first-party data takes center stage. This comes as no surprise when considering that it’s the most accurate, […]

Read more