A double opt-in is one of the sign-up methods for receiving email marketing. The first step is when a user submits their email address while subscribing to, for instance, a newsletter. The next step is to activate the subscription by confirming the email address in the received message.
One of the benefits of the double-in method is that it lets you create a valid mailing list of high quality audience. On the other hand, because users are asked to perform another Action , it’s possible that they would overlook your confirmation email and you won’t be able to add them to your list.
Double opt-in
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25 years of digital analytics with Brian Clifton: Being data-informed, not just data-driven
As organizations increasingly rely on data in their business decisions, the challenges of ensuring data accuracy, consistency, and ethical collection are becoming more and more important. Along with understanding the audience’s needs, supporting collaboration between teams, and securing privacy compliance, these challenges have evolved into data collection and analytics priorities. Let’s dive into the third…
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Piwik PRO is officially HIPAA certified!
At Piwik PRO, ensuring the highest level of security and data protection has always been our top priority. Developing privacy-friendly analytics is just one aspect of our commitment. We validate our approach by obtaining external certifications from independent organizations. As such, we are pleased to announce that a HIPAA (Health Insurance Portability and Accountability Act)…
Other definitions
Recent posts from Piwik PRO blog
- 25 years of digital analytics with Brian Clifton: Being data-informed, not just data-driven
- Piwik PRO is officially HIPAA certified!
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- What is PII, non-PII, and personal data? [UPDATED]
- We’re officially ISO 27001-certified!
- Introducing real-time dashboards in Piwik PRO
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- Anonymous tracking: How to do useful analytics without personal data