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Data anonymization

Data anonymization is the use of one or more techniques designed to make it impossible to identify a particular individual from stored data related to them. That kind of data bring significant benefits to businesses collecting data since anonymous data is not personal data for the purposes of GDPR.

Anonymous data doesn’t require any additional safeguards to ensure its security. Among other things, this means that, you don’t need to get consent to process it and it can be exported internationally.

In terms of GDPR we can anonymize data such as:

  • login details
  • device IDs
  • IP addresses
  • cookies
  • device type
  • language preference
  • time zones

Example methods of data anonymization:

  • Noise Addition – example: height: 180 cm → height: 320 cm
  • Aggregation – example: Age: 30 → Age: 20-35
  • Substitution – example: : 10120 → ZIP: postcode

To get more details on data anonymization, read the Piwik PRO blog:

  • Unlocking the potential of digital analytics in finance and banking

    Banks must ensure that their digital platforms are user-friendly, offering features like easy account management, instant transactions, integrated banking services in mobile apps, responsive customer service through chatbots or other digital tools, and more. Enhancing the overall digital experience can significantly reduce the likelihood of customers switching to competitors. 

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  • How can server-side tracking help your business?

    Alternatives to client-side tracking, such as server-side tracking, are becoming increasingly important in online marketing, especially as third-party cookies are gradually being phased out. Although Google has recently canceled its planned deprecation of third-party cookies, many browsers like Safari have already been blocking them since 2003. As a result, businesses seeking reliable and actionable information…

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