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Data processing agreement (DPA) is a legally binding document. It’s signed between two key data processing actors under GDPR – the data controller and the data processor.
It regulates the details of data processing, such as the scope and purpose, as well as the relationship between those actors. In addition, it assigns certain obligations required by the new EU law.
Read more about this topic on the Piwik PRO blog: Check out the 7 elements every DPA should have.
Starting June 15, 2026, Google will consolidate data controls across GA4 and Google Ads. The Google Signals setting in GA4 will no longer control Google Ads cookie and ID collection. This will now be fully managed by Google Consent Mode, specifically the ad_storage parameter. The change is technical on the surface, but the compliance implications…
Patients now research symptoms, compare providers, and book appointments entirely online before ever contacting a hospital. Healthcare marketers need to adapt to digital-first patient journeys, run campaigns for numerous service lines, manage hospital marketing analytics across multiple locations, and prove ROI to administrators. For nonprofit hospitals, the picture is broader still — donation tracking is…
