Data processing agreement
Data processing agreement (DPA) is a legally binding document. It’s signed between two key data processing actors under GDPR – the data controller and the data processor.
It regulates the details of data processing, such as the scope and purpose, as well as the relationship between those actors. In addition, it assigns certain obligations required by the new EU law.
Read more about this topic on the Piwik PRO blog: Check out the 7 elements every DPA should have.
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Contextual targeting – a privacy-friendly alternative to invasive ad tracking
Regulations introduced by governments worldwide have forced businesses to reevaluate their approach to user data. Tech companies are launching new privacy features and policies restricting third-party tracking. As a result, the cookieless world is coming closer. Though Google has postponed the end of cookies several times, advertisers relieved by the 2024 delay shouldn't get too comfortable. […]
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What is the modern data stack and how it can change the way you do analytics
In an era where accessing vast volumes of data poses no challenge, the real trouble lies in making sense of data. Disconnected systems leading to data silos often obscure a unified view, rendering meaningful insights impossible. The concept of the modern data stack (MDS) addresses these challenges by offering an integrated architecture that’s scalable, future-proof […]
Read moreOther definitions
- Dimension
- Data controller
- Data privacy
- Data processor
- Data protection officer
- Data subject
- Device fingerprint tracking
- Double opt-in
- Dynamic content
- Data anonymization
- Data pseudonymization
- Data management platform (DMP)
- Data freshness
- Data sampling
- Data thresholds
- Data subject access request
- Data protection authority (DPA)
- Data protection impact assessment (DPIA)
- Data retention
- Direct traffic
- Data layer
- Data clean room
- Demand-side platform (DSP)
- The Digital Services Act (DSA)
- The Digital Markets Act (DMA)
- Dark patterns
- Data-driven attribution
- Data privacy breach
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