A data controller is a person or organization that determines the use of personal information. The role of the data controller can be shared by many people or organizations.

Rights and responsibilities of data controllers include:

  • establishing a lawful data process and observing the rights of Data subject s (including collecting data subject Consent s and requests)
  • issuing instructions on data processing (including appointing employees to serve as point of contact) for the Data processor – the data processor should handle data exclusively in the manner prescribed by the controller.

Read more about data controller on the Piwik PRO blog and in the resources section:


  • Server-side tagging use cases: How can you benefit from data stream consolidation

    Data stream consolidation is one of the key features of server-side tagging. It involves taking one incoming data stream, such as GA4, Piwik PRO, Stape, or others, and distributing it to many outputs. Instead of sending the same event to different vendors – for example, when a customer adds an item to a cart –…

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  • Unlocking the potential of digital analytics in finance and banking

    Banks must ensure that their digital platforms are user-friendly, offering features like easy account management, instant transactions, integrated banking services in mobile apps, responsive customer service through chatbots or other digital tools, and more. Enhancing the overall digital experience can significantly reduce the likelihood of customers switching to competitors. 

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