Data retention is the practice of storing and managing data and records for a designated period. Businesses need to develop and maintain data retention policies specifying what data should be stored or archived, where, and for how long. Once the retention period for a particular data set expires, it can be deleted or moved to another storage.

Specifically, a data retention policy should include the following information:

  • The types of data your company collects, from whom, and where the collection happens.
  • How long you’ll keep each piece of data, in what format, and for what reason.
  • The laws and regulations that apply to the collected information and how your company ensures compliance.
  • Details on the storage, security, and backup of information.
  • How your organization disposes of the data and how customers can request deletion of their data.
  • Responsibilities for different policy elements and what to do in case of policy violations or data breaches.

The primary purpose of a data retention policy is to ensure proper data management under the relevant regulations, as well as to enhance efficiency within your organization and reduce costs and security risks.

11 new privacy laws around the world and how they’ll affect your analytics

How can I comply with applicable data protection laws?


  • Introducing new pricing: More analytics value and privacy compliance as you grow

    Businesses have transformed the way they collect and utilize data. Modern organizations are seeking trusted datasets, full visibility into the customer journey, and ethical data collection, all within a seamless platform that offers comprehensive analytics and data activation capabilities.  To meet these evolving needs, we’re excited to share some important updates about our platform. Over…

  • The comparison of 9 HIPAA-compliant web analytics platforms

    Selecting a HIPAA-compliant web analytics platform is critical for any healthcare organization. With the increasing reliance on digital tools to improve patient care, streamline operations, and drive strategic decisions, the need to analyze web and patient data securely has never been greater.  Choosing a platform that doesn’t match your needs or available resources can put…