The Digital Markets Act (DMA)
The DMA is an anti-competition law targeting so-called gatekeeper platforms. The regulation defines ten core platform services, including online search engines, operating systems, web browsers, virtual assistants, or social networks. It means that the act, as for now, will also regulate the actions of tech giants, including Meta, Google, and Amazon.
The DMA requires these online platforms to receive users’ consent before using personal data for targeted advertising. It also determines clear rules on how big online platforms should act to ensure users’ safety.
The act is valid from May 2, 2023.
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- Dimension
- Data controller
- Data privacy
- Data processing agreement
- Data processor
- Data protection officer
- Data subject
- Device fingerprint tracking
- Double opt-in
- Dynamic content
- Data anonymization
- Data pseudonymization
- Data management platform (DMP)
- Data freshness
- Data sampling
- Data thresholds
- Data subject access request
- Data protection authority (DPA)
- Data protection impact assessment (DPIA)
- Data retention
- Direct traffic
- Data layer
- Data clean room
- Demand-side platform (DSP)
- The Digital Services Act (DSA)
- Dark patterns
- Data-driven attribution
- Data privacy breach
- Data activation
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