December 13, 2022
Single customer view (SCV): what is it and how does it work?
The summary In modern marketing, data is essential but often scattered across channels.Single customer view (SCV) is a method for consolidating data about prospects and clients into a unified record, providing a comprehensive overview of user interactions across various channels and touchpoints.An SCV can include information about user behavior, demographics, interactions with sales and customer support, […]
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July 22, 2021
6 ways analytics software collects data online – plus a comparison of 5 popular platforms
Data collection and analysis are a vital part of running any organization. For online data tracking, cookies and fingerprinting are among the most popular technologies and the basis for many tracking methods. In this article, we’ll discuss those different methods and the possibilities they provide. Additionally, we’ll compare how these 5 platforms approach tracking: Piwik […]
Read more![Customer lifetime value: what it is and why it is important for your business [Updated]](https://piwik.pro/wp-content/uploads/2018/09/2018-09-14_Customer-lifetime-value_blog.png)
July 8, 2021
Customer lifetime value: what it is and why it is important for your business [Updated]
Marketers and managers devote time, effort, and significant resources to track their customers’ journeys from start to finish, improve content, and provide the best customer experience. However, many marketers focus on fleeting results, such as a single sale or upsell. Businesses that want to ensure long-term success need to see the bigger picture. It means […]
Read more![4 key differences between data management platforms and customer data platforms [UPDATED]](https://piwik.pro/wp-content/uploads/2021/02/2021-02-01_4-key-differences-between-dmp-and-cdp_blog.png)
February 1, 2021
4 key differences between data management platforms and customer data platforms [UPDATED]
Data management platforms. Customer data platforms. Their names may sound similar, but are they the same? Let us guide you through the main differences between DMPs and CDPs. For many years, data management platforms were the most useful tool in digital marketing and advertising. It was the first technology that allowed advertisers and marketers to […]
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October 6, 2020
The invalidation of Privacy Shield and the status of EU-US data transfers
Privacy Shield is no longer a valid legal framework for transferring data from the EU and Switzerland to the US. But large tech companies such as Google still send heaps of data about EU residents to the US. So what has changed?
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September 23, 2020
Raw data and sampled data: How to ensure your data is accurate
Every decision maker seeks insights and knowledge to steer their organization in the right direction. Data from your website, sales figures and customer feedback let you see a story that, when combined with accurate data, reveals paths towards achieving your business goals. In this article we will dig deeper into raw and sampled data. We […]
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August 13, 2020
Customer data platforms: The best choice in the post-GDPR landscape
This blog post was originally published on April 18th 2018 with the title “Customer data platform overtakes DMP in the GDPR compliance race”Since the GDPR has come into force, navigating through the data ecosystem has become even more complicated. It has a tremendous impact on how organizations handle personal data. Consequently, it has also influenced […]
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September 23, 2019
What is Third-Party Data and How Does it Fit into Today’s Marketing Landscape?
The more data the better, right? User data is the information that helps you make decisions about your online marketing ventures, but not all data is equal. Data comes from different parties: first party is the stuff you collect yourself with analytics, CRM, and other tools. Second party is someone else’s first party data that’s […]
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July 17, 2019
How to Create Targeted Campaigns by Integrating Customer Data Platform with Ad Platforms
The Piwik PRO Customer Data Platform provides tremendous possibilities for marketers. You get collection and storage of data from multiple sources, such as: analytics data information collected via webformsany other data imported via webhooks, for example from transactional systems Better yet, integration with Google Ads and Facebook Ads platforms means marketers can use audiences previously […]
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June 11, 2019
Integrating your CDP with Ad Platforms for Customer Journeys that Convert
The customer journey gives you insight into the changing needs of your customers, from discovery to purchase. By identifying where individuals are along the customer journey, you can plan actions to help them progress forward smoothly. Charting the customer journey for your company gives you a roadmap that will serve as the foundation of your strategy. […]
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