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The legal term data privacy includes the protection of a Data subject against unauthorized collection, storage or disclosure of their personal data. Legal regulations, including GDPR , aim to oversee how companies handle user data. Thus, privacy has become a key factor within online marketing.
More about data privacy on the Piwik PRO blog: Data privacy.
Raw data offers infinite potential as a resource, as it comes in diverse forms from a wide range of sources. While it is highly valuable, raw data can also be challenging to organize and understand. It takes time, resources, and technical expertise to draw actionable insights from it. Before organizations can harness the power of raw…
After numerous delays, the complete shutdown of Universal Analytics finally took place on July 1st, 2024, forcing users to swiftly transition to Google Analytics 4 to maintain data access and measurement capabilities. However, Google Analytics 4 (GA4) employs an entirely different measurement model than Universal Analytics. Although GA4 offers new features and approaches, a range…
