GDPR
The GDPR (General Data Protection Regulation) entered into force on May 25, 2018. It is Europe’s digital privacy regulation. It states that companies have to obtain the consent of Data subjects to store and process users’ personal data.
The European Commission prepared the GDPR, which replaced the outdated 1995 European Data Protection Directive. The idea behind GDPR is to provide individuals with full control over their personal data. It aims to strengthen and unify the rules of data collection from individuals within the European Union.
In the GDPR era, Personal data is not only name, photo, address, phone number or email address. It also includes the following data:
- Biometric and genetic data
- Economic status
- Cultural and social identity
- IP address and geolocation
- Device ID
- Cookies
- Pseudonymous data
Read more about Data controllers, Data processors or Data processing agreements.
Visit the Piwik PRO blog to dive deeper into GDPR-related articles.
June 7, 2023
Five years into GDPR: How EU companies balance compliance and effective marketing
A survey conducted on a group of 300 CEOs and marketing executives from across Europe
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May 25, 2023
A review of HIPAA-compliant analytics platforms
Collecting and analyzing user data is essential to healthcare businesses that want to build relationships with prospects, better meet their patients' needs, and gain authority within the industry. As a healthcare organization subject to HIPAA, you’re walking a fine line when trying to improve the patient experience and ensure your activities are HIPAA-compliant. Vendors have been adjusting […]
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