GDPR

GDPR (General Data Protection Regulation) is a Regulation prepared by the European Parliament, the Council of the European Union, and the European Commission. It replaced the 1995 European Data Protection Directive (95/46EC). The idea behind GDPR is to provide individuals with full control over their personal data, as well as to strengthen and unify rules governing data collection from individuals within the European Union.

GDPR entered into force on 25 May 2018. One of the most important obligations under the law is that companies must now obtain the consent of Data Subjects in order to store and process their personal data.

More about GDPR on the Piwik PRO Blog: https://piwik.pro/blog/category/gdpr/

How to Create Targeted Campaigns by Integrating Customer Data Platform with Ad Platforms

By Szymon Grzesiak, Peter Curac-Dahl in Data Management, Tag Manager

The Piwik PRO Customer Data Platform provides tremendous possibilities for marketers. You get collection and storage of data from multiple sources, such as: analytics data information collected via webformsany other data imported via CSV file, for example from transactional systems Better yet, integration with Google Ads and Facebook Ads platforms means marketers can use audiences […]

Read more

Piwik PRO vs Matomo (Piwik): The Most Important Differences Explained [Updated]

By Karolina Lubowicka in Analytics, Comparisons

Piwik PRO and Matomo (formerly Piwik) have a shared history. Some of our employees contributed code for the open-source Piwik project. Early on Piwik PRO provided enterprise-level support and premium features on top of those open source foundations. However, in 2016 our paths diverged. We're now two separate organizations, each with its own plans and […]

Read more