GDPR

The GDPR (General Data Protection Regulation) entered into force on May 25, 2018. It is Europe’s digital privacy regulation. It states that companies have to obtain the consent of Data subjects to store and process users’ personal data.

The European Commission prepared the GDPR, which replaced the outdated 1995 European Data Protection Directive. The idea behind GDPR is to provide individuals with full control over their personal data. It aims to strengthen and unify the rules of data collection from individuals within the European Union.

In the GDPR era, Personal data is not only name, photo, address, phone number or email address. It also includes the following data:

  • Biometric and genetic data
  • Economic status
  • Cultural and social identity
  • IP address and geolocation
  • Device ID
  • Cookies
  • Pseudonymous data

Read more about Data controllers, Data processors or Data processing agreements.

Visit the Piwik PRO blog to dive deeper into GDPR-related articles.

November 14, 2023

Contextual targeting – a privacy-friendly alternative to invasive ad tracking

Regulations introduced by governments worldwide have forced businesses to reevaluate their approach to user data. Tech companies are launching new privacy features and policies restricting third-party tracking. As a result, the cookieless world is coming closer. Though Google has postponed the end of cookies several times, advertisers relieved by the 2024 delay shouldn't get too comfortable. […]

Read more

November 10, 2023

What is the modern data stack and how it can change the way you do analytics

In an era where accessing vast volumes of data poses no challenge, the real trouble lies in making sense of data. Disconnected systems leading to data silos often obscure a unified view, rendering meaningful insights impossible. The concept of the modern data stack (MDS) addresses these challenges by offering an integrated architecture that’s scalable, future-proof […]

Read more

Other definitions

Recent posts from Piwik PRO blog