Advanced Segmentation for Optimized Strategy
Apply segmented view to identify groups of your visitors that may be responsible for the highest drop-off rates. Improve their performance or exclude them from your campaigns to decrease acquisition costs and allocate your resources more effectively.
Combine with user-level data
Take segmentation and combine it with Piwik PRO user-level data that tracks the customer journey. Summaries of individual user behavior combined with segmented analytics data help you achieve the fullest understanding of what motivates your users. Segmentation helps you create a narrative about your business and your website visitors.
Create custom segments and always put your data in the right context. Make the rich set of default segments even richer be setting your own parameters. Piwik PRO segmentation allows for far-reaching customization. Use segments to help understand who drops off most frequently in the sales funnel, where they do it, and create a plan to retain more of those users.