According to the latest statistics provided by W3Techs.com, Google Analytics is used by 86% of all the websites whose traffic analysis tool we can discover. This makes up 57.4% of all websites. Sounds impressive, right?
However, there are still many businesses which don’t want to or simply can’t afford to settle for the so-called market standard.
There are numerous reasons why you might want to consider an alternative to Google Analytics. For instance:
- You feel uneasy sharing your data with anyone else – you don’t want to disclose information about your clients to other companies, or you are not legally allowed to do so.
- You want to have more than one analytics tool at your disposal – you want to check if there are any discrepancies between reporting in Google Analytics and other platforms.
- You are seeking features that GA doesn’t have – after all, every organization has its own unique needs.
A cloud of doubt
Another reason could be related to GDPR. After all, you’ve got just three months left before the new EU law comes into force. Right now you’re probably trying to be sure that you have all your legal ducks in a row, and you don’t need to spend sleepless nights worrying if your software vendors are also up to the task. Unfortunately, Google Analytics doesn’t necessarily give you that certainty.
In March 2017, representatives of Google declared that they would be ready once the GDPR becomes law. They acknowledged that they need to amend their privacy policy and data portability commitments, among other issues. However, we’re still not 100% sure about how they’re going to tackle those tough tasks. You can read more about it here.
The other thing is, it seems like the strategy adopted by Google Analytics towards GDPR is to get rid of all the information that can be classified as personal data. However safe this approach may sound, it also deprives you of all the valuable insights you can gain with more detailed information about your clients.
And sometimes it’s worth going the extra mile to provide your users with enhanced levels of security and transparency, so they’re not scared to share their personal details with you. First-party data is one of the biggest assets in every marketer’s arsenal. We’ve written a lot about this in the following blog posts:
- First-Party Data Marketing: 3 Powerful Use Cases
- Three Ways to Supercharge Sales With First-Party Data Onboarding
- Why First-Party Data is the Most Valuable to Marketers
Piwik PRO vs. Google Analytics Comparison
Fortunately, there are many analytics platforms available on the market that make a great alternative to GA. One of them is Piwik PRO.
If you’re interested in our product, you’d probably like to know how it compares with Google Analytics. That’s why we’ve created this detailed comparison of the two packages. Feel free to download it and dive deep into nearly 100 technical aspects of the tools, including:
- Data collection flexibility,
- Reporting features,
- Data processing & connectivity,
- Data ownership & privacy,
- Flexibility, limits & customization,
- Integrations,
- And much, much more.
You can find it below. Just a few quick clicks and it’s all yours:
The Most Comprehensive Comparison
Piwik PRO vs. Google Analytics
Download NOW
Some additional materials:
In case you’re still thirsty for information about Google Analytics and Piwik PRO, here’s some food for thought:
Google Analytics Alternatives: 4 Sound Reasons to Consider
Read NOWGoogle Analytics has established a dominant market position and helped many organizations enhance their online presence. However, there are many reasons why you might prefer a different platform. In this blog post we address four of the most important issues with GA.
How to Overcome Data Loss And Latency Using Web Analytics in China
Read NOWGoogle is one of the companies deeply affected by the “Great Firewall” – Chinese internet law. As a result, Google Analytics is no longer allowed to operate in China. While it’s true that Google Analytics is used in a clandestine way in China, organizations deploying this tool encounter a range problems like data loss and latency. To tackle this challenge, you first need to be aware that there are better solutions than Google Analytics for use in China. Read on to learn about them.
