According to the latest statistics provided by W3Techs.com, Google Analytics is used by 86% of all websites with detectable traffic analysis tools. This makes up 57.4% of all websites. Sounds impressive, right?
However, a host of businesses don’t want or simply can’t afford to settle for the so-called market standard.
There are numerous reasons why you might want to consider an alternative to Google Analytics. For instance:
- You feel uneasy sharing your data with anyone else – you don’t want to disclose information about your clients to other companies, or you are not legally allowed to do so.
- You want to have more than one analytics tool at your disposal – to look for discrepancies between reporting in Google Analytics and other platforms.
- You are seeking features that GA doesn’t have – after all, every organization has its unique needs.
- You want to take advantage of a rich set of marketing tools backed by premium-level support for each and every one of them.
Another reason could be related to data privacy. The new data privacy laws (the EU’s GDPR, Brazil’s LGPD, or California’s CCPA) obligate you to do business only with compliant partners. Otherwise, you expose yourself to severe fines – we’re sure you’ve heard about this a lot already.
Unfortunately, Google Analytics doesn’t necessarily fit the bill.
Why not? Let’s take the example of GDPR, a new gold standard in data privacy. It seems like the strategy adopted by Google Analytics towards GDPR is to get rid of all the information that can be classified as personal data and oblige you to anonymize every piece of information you collect using their tool.
You might be okay with that – maybe you’re not interested in processing any kind of personal data anyway.
But what you must know is that there’s one catch. Although all your data will be anonymized, you can’t escape the fact that GA stores a visitor online identifier in a cookie, which according to GDPR is considered personal data.
It means that you still need to collect valid consents from your visitors in order to process their data. And you’ll have to do this entirely on your own since Google doesn’t provide a tool to help you with the task.
So, if you’re really interested in anonymizing your data in an efficient and privacy-friendly way, you might consider a Google Analytics alternative that prioritizes privacy and data security, such as Piwik PRO.
Also, you have to remember that removing any and all traces of personal data is not the only option you have. What’s more, by doing so you’re depriving yourself of valuable insights you can gain with more detailed information about your clients.
Sometimes it’s worth going the extra mile to provide your users with enhanced levels of security and transparency, so they’re not scared to share their personal details with you.
Additional reading: Why First-Party Data is the Most Valuable to Marketers
For that reason, you may want to consider switching to a tool that will allow you to collect personal data from your clients, but process and store it in a way that protects your company from privacy threats.
Piwik PRO guarantees you full data ownership and control over your data. Also, it allows you to store your customers’ data on servers located within the EU or on your own infrastructure. You don’t have this choice when it comes to Google Analytics. When you’re using GA, your data is stored on a randomly selected public cloud located in the US, EU or Asia.
Also, with Piwik PRO, you get a tool that helps you fulfill GDPR obligations. Piwik PRO Consent Manager allows you to collect visitor consents and process data in alignment with their choices.
Here’s how Piwik PRO and Google Analytics fare when it comes to GDPR and privacy compliance:
|Data Ownership and Privacy||Piwik PRO||Google Analytics|
|100% data ownership||Your data is shared with DoubleClick & Google Ads clients and other Google products|
|GDPR compliance||out of the box GDPR compliance||Partial compliance (no data anonymization mode, personal data* is collected, no integration with consent collection solution)|
|Data backups and redundancy|
|Data centers||Based on client’s preferences data is processed & storred in Germany, the Netherlands or US||Data can be stored randomly in data centers across the US, EU or Asia|
|Recommended for data-sensitive industries: banking, governments, telecoms and healthcare|
* Online identifier stored in a cookie is considered personal data under the GDPR.
We realize that privacy compliance is not the only thing you look for in an analytics tool. From the practitioner’s point of view, it will be equally important to know what Google Analytics alternatives offer in everyday tasks. Let’s have a look at what you can expect from both vendors:
The first important thing to consider is the number of tools offered by each platform:
|Piwik PRO||Google Analytics|
|Custom, ad-hoc reporting|
|Tag Manager (cloud & on-premises)|
|Secure Member Area Analytics|
|CDP (audience manager)|
|GDPR-friendly data anonymization|
|App Analytics (cloud & on-premises)|
|Single Customer View Reporting||partially present|
|GDPR Consent Management|
|GDPR Data Subject Request Management|
|On-site retargeting & personalization|
As you can see, Google offers essentially an analytics and tag management system. Piwik PRO gives you more with CDP, On-Site Retargeting and GDPR Consent & Data Subject Request Manager. These are tools that will allow you not only to collect detailed data, but also to create accurate user profiles (also known as single customer views) and take advantage of them in your on-site campaigns.
When it comes to features, the tools have a lot in common. They both offer ad hoc custom reporting and segmentation capabilities. Key differences, however, derive from the previously discussed security standards. Third-party scripts used by GA make it unfit for analyzing traffic in secure member areas and inside applications. Those are the places where Piwik PRO gets the job done thanks to a high level of data security.
The next thing is the ways you can collect and store your data. With more options, you’ll have more freedom in using your analytics platform.
With Piwik PRO, among other things, you will have access to customizable access log analytics and support for mobile SDK. You can also count on unlimited data retention and keep data on your own infrastructure. Google Analytics doesn’t give you any of these options.
|Piwik PRO||Google Analytics|
|Customizable access log analytics|
|Tag builder, remote configuration and SDKcontrols|
|Data freshness||15 minutes – 24 hour||15 minutes – 1 hour|
|Data retention||Unlimited (no additional charge)||GA can delete aggregated data after 24 months|
|Variables are collected once and can be used in any number of dimensions and reports|
|Unlimited number of collection variables|
Other important aspects are data processing and connectivity.
|Unsampled data||Data sampling
turns on after
500K session per month
|Raw data access via SQL port|
|Reporting API to extract aggregate report data|
|Streaming API of sessionized visitor-level details|
|Streaming API of user-centric information|
|Connectors to common BI and data visualization software|
When it comes to data connectivity, there are some differences between Piwik PRO and Google Analytics. The biggest is the capacity to access raw data through a SQL port. Here Piwik PRO has the upper hand.
Still, it’s worth noting that both products have a few API-related features. You can take advantage of a reporting API to extract aggregated report data or apply the API to enrich your reports. But Piwik PRO again allows you to do more, as you can stream API of visitor-level information. Both vendors also provide you the option of integrating with popular BI and data visualization software to enhance and speed up your reporting.
Another thing is data sampling. In tools such as Google Analytics, your data is aggregated and delivered to you as a random data set, which means you cannot be sure if your reports are displaying overall traffic and meaningful trends, or if the selected data set is off the mark.
With Google Analytics, sampling occurs automatically when the monthly limits of 500,000 (Google Analytics Standard, free version) or 100 million (Analytics 360) sessions are reached.
With Piwik PRO, on the other hand, you get unsampled data every time, all the time.
Let’s discuss client support. The better it is, the faster you solve problems with the tool and find answers to burning questions. After all, not everyone has to be an outstanding analytics specialist from day one. But the help of an experienced support team will certainly bring you closer to this goal.
In the case of Google Analytics, you will be able to take advantage of vast online documentation and help from the community. However, apart from that, you’ll have to rely on your own expertise. Implementing the tool, learning all its features and handling all the possible issues are also burdens you’ll bear.
This is a powerful driving force for many to search for a Google Analytics alternative. In turn, as a Piwik PRO client you can take advantage of some seriously helpful services:
Premium user training and customer success program – provides you with a dedicated Customer Success Manager that will assist you in defining your needs and translating them into actionable advice for using the platform.
Detailed documentation – provides detailed infrastructure guidelines to ensure optimal product performance for on-premises installations.
Enterprise support and onboarding – helps set up and configure your web analytics instance, including an SLA ensuring all your needs are met as you use the product. Such services can be provided on-site in cooperation with your internal team.
Dedicated technical project coordinator – gives you a first point of contact in case of emergencies or web analytics performance issues.
24/7 monitoring and incident handling – monitoring of platform performance and data collection processes around-the-clock plus backup management.
So if you want solid support, pay close attention to what vendors are offering you.
Finally, let’s take a look at the flexibility of the tools:
|Piwik PRO||Google Analytics|
|Number of user accounts||no limits||100|
|Number of properties/views||no limits||50/25|
This shows that Piwik PRO is much more adaptable when it comes to the needs of enterprise-level organizations. It allows them to create multiple user accounts and take advantage of a considerable number of properties and views. Meanwhile, Google Analytics offers far more limited capabilities in this respect.
The features we’ve discussed are just the tip of the iceberg. In our comparison of Piwik PRO and Google Analytics you’ll find more than 100 technical aspects of both tools. We’ve focused on such issues as:
- Data collection flexibility
- Reporting features
- Data processing & connectivity
- Data ownership & privacy
- Flexibility, limits & customization
- Reporting possibilities
- And much, much more
The comparison is available to you below – just a few quick clicks and it’s all yours:
Piwik PRO vs. Google Analytics: The Most Comprehensive Comparison
Or maybe you would like to learn more about the differences between the tools during a conversation? If so, our team will be happy to schedule a call to answer all your questions.
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