Reliable analytics data at scale
Understand the full customer journey with complete and accurate data. Adjust data collection to fit your needs and act on data with customizable reports, dashboards and integrations.
This module is in the free Piwik PRO Core plan
Complete datasets
Adjust collection to match your privacy and security requirements. No sampling and reliable performance during traffic spikes.
Integrations, API, raw data
Do more with your data, from ad platforms and BI tools to API and raw data access. Stay in control of your data privacy and security.
Build a powerful analytics stack
Use other Piwik PRO modules – Tag Manager, CDP and Consent Manager – to expand on the features from Analytics and do more with your stack.
Analysis & reporting
Learn more about your customers
See what people do on your website, inside your app and in secure member areas. Get insight into their actions and traits using audience, attribution and behavior reporting.
Flexible & effective dashboards
Customize your dashboards in just a few clicks. Add, remove and edit analytics bits and pieces and let your data tell its story without any extra visualization tools.
Fresh & accurate data
Get your reports with no delays or processing issues, even when you analyze big sets of data or experience sudden spikes of traffic, thanks to our powerful new tracker.
Customer journey analytics
Customer journey optimization
Explore user paths and analyze multi-channel attribution reports to spot and eliminate weak points in the customer journey.
User flow
See the steps users take to reach their goals. Analyze user behavior starting from the first or the last interaction, or observe their flow through specific pages.
Conversion funnels
Build funnels using different types of user interactions – page views, custom events, downloads and any others available in Piwik PRO.
A complete dataset
Data anonymization
Respect visitors’ privacy preferences and still have access to valuable data about attribution, page performance and user behavior.
Optional data sampling
Decide if you want to work with a full set of data or optimize the efficiency of your reports with data sampling.
Unlimited access to raw data
Access and export as much data as you need, whether it’s one or 100 million events. 
Customization options
Reports customization
Never get stuck with a default setup. Modify every dashboard and custom report to meet the needs of different users and teams.
Drag & drop editor
Create and customize reports, widgets, dashboards and segments with a user-friendly visual interface.
Data export
Fuel the diverse elements of your marketing stack with analytics data. Export it to the most convenient formats (including JSON, CSV, XML) or retrieve it using our API.
Data integration
Google Ads and Search Console
Enrich reports with valuable data about click-through rates for ads and page performance in Google search queries.
Marketing campaigns
Track your earned, owned, paid and social media channels in one place. Use multi-channel attribution reports to measure the effectiveness of your marketing efforts.
Custom integrations
Easily integrate our product with any first-party data source through custom dimensions, User ID feature, our API, or with the help of our team’s hard work.
Professional services & customer care
From implementation and onboarding, through product training, to analytics consulting and custom integrations – we provide a personal approach on every step of your journey with Piwik PRO.
The comparison of 10 web and app analytics platforms
Learn the key differences between Piwik PRO Enterprise, Google Analytics 4, Matomo Cloud, Adobe Analytics, AT Internet, Countly Enterprise, Mixpanel Enterprise, Amplitude Enterprise, Snowplow Enterprise, and Heap Premier.