One place to manage your whole marketing stack

Configure, deploy and debug your tags without involving your IT team

Save time & IT resources with privacy-friendly Tag Manager

Use one simple panel to configure new tags and test new marketing vendors – no coding required.

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Tag deployment & management

Marketing stack management

Effortlessly manage tags, pixels and JS codes for your websites, digital products and secure member areas.

Library of tags, triggers & variables

With a vast library of tag templates, triggers and conditions, quickly implement even the most sophisticated tracking without touching a line of JavaScript code.

Out-of-the-box Analytics integration

Expand your analytics capabilities with templates for custom events and variables, form tracking, goal conversion and virtual page views.

Tag Manager Debugger

Quality assurance & debugging

Test & debug environment

Use a safe environment to test new tags, pixels and marketing tools before they go live. Take advantage of the debug mode to quickly address any potential problems.

Boosted privacy for all tags

Leverage integration with Consent Manager to define which tags require prior consent, and adjust your tracking according to user privacy preferences.

Use Tag Manager Benefits Calculator and see how much you’ll save by freeing your IT department from dealing with marketing activities.

Customization options

Custom tags & triggers

Take advantage of custom tags or HTML editor to create and modify tracking pixels for whatever setup you need.

Flexible & customizable data layer

When standard tag manager capabilities are not enough, employ a data layer to add more information about events and variables to your tags.

Custom JavaScript variables

For even greater marketing tag flexibility, you can also call out custom variables using JavaScript code.

On-site retargeting & personalization

Custom pop-ups

Run non-intrusive, tailored pop-ups and messages triggered by exit-intent, time, scroll or other types of user behavior.

Personalized content

Use individual visitor data to personalize your website’s content (e.g. banners, ads and other HTML elements).

Performance reporting

Analyze performance metrics and see how visitors engage with custom content and pop-ups.

Tag Manager - Custom popups

Professional services & customer care

From implementation and onboarding, through product training, to analytics consulting and custom integrations – we provide a personal approach on every step of your journey with Piwik PRO.

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Comparison of 6 tag managers – 70 factors from tag types to privacy

Understand the differences between Piwik PRO Tag Manager, Google Tag Manager, Tealium IQ Tag Management, Segment, TagCommander and Matomo Tag Manager


Learn more about the benefits of Piwik PRO Tag Manager

We’re here to answer all your questions!

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