Video
Piwik PRO masterclass for marketers: Advanced analytics to drive strategic decision-making
Sign up for our free series of video talks. Grab knowledge from the most influential experts in the field during practical discussions and live demos.
Learn how to make the most of your data analytics with Piwik PRO Analytics Suite’s Customer Data Platform (CDP) and advanced features like data anonymization, intuitive custom reports and channel grouping. See how to improve your marketing efforts without compromising user privacy.
Series host
Timo Dechau
Founder, Tracking & Analytics Engineer at Deepskydata
Timo is recognized as one of the leading figures in digital analytics. He has 8 years of experience in product development and has been making data video content for the past 2 years. And he shares his knowledge with others. Timo’s insightful content is consumed by over 10,000 data enthusiasts.
Speakers
Siobhan Solberg
Privacy consultant, founder of Raze
Shaun Adams
Chief Operating Officer at Credit Canary
Juliana Jackson
Technical Marketing Expert
Maciej Stanasiuk
Data Analytics and Activation Expert, CEO at DefusedData
Arpit Choudhury
Data strategy expert, CEO at Databeats
Glenn Vanderlinden
Co-Founder at Human37
See what you will learn in this series
Successful marketing in a privacy-first world
See how privacy-friendly analytics deliver relevant insights while respecting individual privacy rights. Learn about data minimization and how consent management and data anonymization allow you to comply with privacy and security laws.
Customer-centric approach and powerful integrations
Find out how Piwik PRO fits seamlessly into your marketing stack. Discover how integrations with Customer Data Platform (CDP), Google Search Console, Looker Studio, Zapier, and other tools allow marketers to maximize the value of their activities.
A guide through the platform’s advanced capabilities
Learn how analytics can provide deeper consumer insights and improve ROI. Get to know Piwik PRO’s advanced features for website and app tracking. We’ll walk you through product advanced custom and ecommerce reports, metrics, dimensions, and channel groupings.
Practical expert know-how
Learn from practitioners with years of experience in marketing, analytics, data strategy and privacy: Siobhan Solberg, Juliana Jackson, Arpit Choudhury, Glen Vanderlinden, Shaun Adams, Maciej Stanasiuk and Timo Dechau as host.
Watch the episodes
Ecommerce
Ecommerce marketing: How to get enhanced online store analytics
Discover how to go beyond ecommerce analytics with Piwik PRO to act on customer insights and drive more sales. In this episode, you will see how advanced analytics features empower ecommerce marketers and owners to make better business decisions and strengthen their sales funnel.
Speakers
Juliana Jackson, Timo Dechau
Data activation
Marketing and data activation: How to build personalized experiences for customers
Data collection is not enough. You must activate data to provide a personalized experience and run effective campaigns across channels. In this episode, you will discover the practical and privacy-compliant Piwik PRO use cases for creating audiences, improving customer experience through personalization, recognizing the most profitable clients, and more.
Speakers
Arpit Choudhury, Glenn Vanderlinden, Timo Dechau
Privacy
Privacy and marketing: How to do powerful analytics with less data
As a marketer, you have to respect visitors’ privacy and be able to gather valuable analytics data to optimize your marketing operations. Learn the practical and privacy-compliant Piwik PRO use cases and improve your marketing effectiveness.
Speakers
Siobhan Solberg, Timo Dechau
Data stack
Modern data stack: How to enrich your warehouse analytics with Piwik PRO
Gain access to even more insights by mixing and synchronizing analytics data in a data warehouse. In this episode, we will guide you through the data export and integration options available in Piwik PRO and show how they can fuel your modern data stack setup.
Speakers
Maciej Stanasiuk, Timo Dechau
Analytics
Analytics and marketing: Marketing manager power session
You can’t measure your conversions, assess brand awareness and see which pieces of content are most effective without the right analytical data. Join Piwik PRO’s practical marketing manager power session, enhance your analytical skills and put your data into action to achieve higher ROI.
Speakers
Shaun Adams, Timo Dechau