Google Analytics migration and onboarding – a bigger challenge than you expected?
Google is depreciating Universal Analytics (UA) on July 1, 2023. But the auto migration of UA accounts to GA4 started in March. The forced migration affects multiple aspects of your analytics, including your compliance and performance in Google Ads. Moreover, many users will still need extensive product training to understand the platform, which is based on entirely new concepts. Read our posts to learn about the most alarming issues with Google Analytics auto migration and best practices for moving to a new platform.