How Your Piwik PRO Account Improves

To keep using Piwik PRO in 2026, you need to Upgrade

Your free Core plan ends on February 28, 2026. After this date, you’ll lose access to Piwik PRO and all your data unless you upgrade to Business
(starting at €35/month) or Enterprise.

Why you’ll love the upgrade

You’re not just maintaining access – you’re gaining the complete toolkit:

See your complete audience, not a fraction of it

Most analytics tools go blind when visitors decline cookies – you’re making decisions based on incomplete data. With Cookie Information CMP and anonymous tracking included, you see everyone’s behavior while respecting their privacy choices. Finally understand what actually drives conversions, not just what your opt-in visitors do.

Track trends that matter: 25 months vs. 14 months retention

Analyze year-over-year trends, spot seasonal patterns, and understand long-term customer behavior. Compare last year’s Q4 performance to this year’s in the same dashboard. Essential for understanding how changes in your marketing, product, or website actually impact results over time.

Stop worrying about where your data lives

EU-owned Swedish servers mean your legal team stops asking questions about data transfers. No “adequacy decisions” to explain, no US tech giants in your data chain. You control where your analytics data lives and who can access it. Full GDPR compliance without compromise.

Get help when you’re stuck

Email our specialists instead of searching the documentation for hours. Whether you have implementation questions, report building needs, or require strategic guidance, get answers from people who know the platform.

Every enhancement helps you understand your visitors better while protecting their privacy.

Need enterprise-grade capabilities?

Enterprise plan offers HIPAA compliance with customizable BAA, private cloud hosting, dedicated implementation support, and capacity up to 4 billion monthly actions. Purpose-built for healthcare, finance, government, and large organizations with complex compliance requirements. Contact us for Enterprise plan details

Business

For marketing teams looking to get complete user data while maintaining compliance

4 modules: Analytics, Tag Manager, Data Activation and Consent Management Platform (CMP)

Up to 20 domains and up to 2M actions monthly

25 months of data retention

EU-operated cloud hosting in Sweden

Premium services and features as add-ons

Support of our community forum with 1000 users

Starting from

€35

/month

Enterprise

3 plan tiers with increasing flexibility, scalability and support for complex analytics, data activation and privacy needs

4 modules:

Analytics

Tag Manager

Data Activation

Consent Management Platform

Starting from 1M actions monthly with no upper limit

Data retention starting from 25 months

Cloud or private cloud hosting in numerous data centers around the world, including EU-operated servers

Dedicated technical support, implementation & onboarding

HIPAA compliance ensured by a customizable business associate agreement (BAA)

From

€366

/month

billed annually

What you unlock with your Business upgrade

Understand everyone, ethically

Anonymous tracking reveals what drives conversions while respecting privacy choices. No more blind spots when visitors decline cookies – see the complete picture of how people use your site and what makes them convert.

Professional analytics tools

Advanced segmentation, custom alerts, calculated metrics, user flow reports, and product analytics answer your specific business questions. Attribute conversions accurately and build insights that actually inform strategy.

Turn insights into action immediately

Segment audiences based on behavior, trigger campaigns automatically, and connect analytics data to your marketing automation, CRM, and advertising platforms. Go from “interesting insight” to “campaign launched” in minutes, not days.

Direct support from our team

Email support connects you directly to our team. Get answers to complex questions, guidance on implementation best practices, and help optimizing your setup. Expert support when you need it.

How to upgrade your account

Keep your data insights and tracking capabilities uninterrupted:

  1. Log in to Piwik PRO and click “Upgrade” (top right)
  2. Select Business plan and configure domains/actions based on your usage
  3. Enter billing details and complete subscription
  4. Start using new features immediately – all data, reports, and settings transfer automatically

Your new plan activates immediately. You’ll see your license details under Administration > Account > Subscription. All data, reports, and settings transfer automatically.

Note: If you’re currently using Piwik PRO Consent Manager, follow these steps to switch to Cookie Information CMP.

Your timeline

Secure your data and unlock deeper insights

Upgrade before February 28, 2026, to retain your historical data and access professional analytics features that reveal the complete visitor journey – helping you optimize campaigns and make informed, data-driven decisions.

FAQ

Will there be any free version of Piwik PRO after February 28, 2026?

No. The Business plan, starting at €35/month, becomes our most accessible option.

Why are you discontinuing the free Core plan?

Simple – to serve you better with the platform you deserve. You get faster access to the features you’ve been requesting – advanced privacy tools, more secure European hosting infrastructure, and dedicated support when you need it. Every resource now goes directly into improvements you’ll see in your account – more powerful analytics, stronger data protection, and solutions for real business challenges. Your data stays completely under European jurisdiction while your capabilities expand.

Do I need to upgrade manually?

Yes. Accounts won’t be automatically moved to paid plans. You can safely upgrade anytime until February 28, 2026, without any data loss risk. Your free Core plan remains fully active until that date.

Will I lose any data when upgrading?

Absolutely not. The Business plan includes all current Core features plus additional capabilities. Your tracking, reporting, custom reports, and dashboards will continue to work exactly as they do now. Historical data transfers automatically.

When do Business features activate?

Immediately after upgrading. New features appear instantly in your account. You’ll see your new plan details in your account menu under Administration > Account > Subscription.

If you previously used Piwik PRO Consent Manager, follow these steps to migrate to your new Cookie Information CMP.

What are “actions” and how do I monitor my usage?

Actions in Piwik PRO Analytics Suite include visitors (or users of your product or app) performing tracked activities, as well as background tasks performed by the platform.

The most common examples of actions are the following:

  • Page view: a visitor visits a page
  • Download: a visitor downloads a file
  • Outlink: a visitor clicks the link to an external website
  • Search: a visitor uses your internal search engine
  • Custom event: a visitor performs a custom event
  • Goal: a visitor completes a goal
  • Loading a tag manager container
  • Loading a consent manager window
  • Uploading a line item
  • Sending an API request

Find out more about how to calculate your number of actions.

What happens if I exceed my limits for actions and/or domains?

If you go over the limits in your plan – for example, by tracking more actions or adding extra domains – we’ll either:

  1. Charge an overage fee based on the difference between your current plan and the plan that matches your higher usage. We calculate and invoice overages at the end of each billing cycle.
  2. If the overages are frequent or significant, your subscription may be automatically upgraded to a higher plan that better fits your usage, effective from the start of that billing month.

Billing:

  • Card payments: Charged immediately or added to your next payment
  • Invoice payments: Included in your next invoice
  • If you try to add a domain beyond your limit, we may ask you to accept the overage charge or upgrade first.

You can monitor your usage at any time through your account dashboard.

What if I keep using the service after going over my limits?

If you continue using the service after exceeding your limits, we’ll consider that as acceptance of the overage fees or the upgraded plan. Either way, you’ll be billed accordingly based on your payment method (card or invoice).

If upgraded, the new plan remains in effect and renews automatically. You can review your usage and plan details at any time in your account settings.

What if I don’t upgrade by February 28, 2026?

Your account will be discontinued, and you’ll lose access to your Piwik PRO data. We strongly recommend exporting any critical data before this date if you choose not to upgrade.