Video
Campaign optimization: Integrate Piwik PRO’s CDP with Google Ads to maximize ROI
Premiere: 19 February
Learn practical methods for analyzing the performance of your advertising campaigns through the seamless integration of the Google Ads ecosystem with Piwik PRO. Discover how to identify incoming traffic and better allocate your budget using CDP and reports. Also, gain insights into tracking conversions from Google Ads, helping you achieve maximum return on investment (ROI).
Speakers
Fosca Fimiani
Havas
Timo Dechau
Founder, Tracking & Analytics Engineer at Deepskydata
What you will learn from this session
The importance of analytics in optimizing campaign performance
Learn how analyzing collected data can help you identify underperforming campaigns, highlight successful ones, and enable smarter budget allocation for maximum impact.
Evaluating and optimizing incoming campaign traffic
Understand the importance of monitoring campaign-specific traffic to measure marketing success and refine strategies using insights from Piwik PRO and Google Ads.
Leveraging Piwik PRO and Google Ads integration
Discover how to seamlessly send conversions and audience data directly to Google Ads to enhance reporting, campaign tracking, and effectiveness. Optimize traffic attribution and customer data insights thanks to this powerful integration.
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