Piwik PRO Tag Manager vs. Google Tag Manager
Compare over 70 features, ease of use and data privacy compliance
| Piwik PRO Tag Manager | Google Tag Manager |
|---|
Data Collection
| Cloud |  | |
| CDN | | |
Features
| Changelog | | |
| Integration with consent manager | |  |
| Integration with customer data platform | | |
| Workspaces for concurrent tagging projects | | |
| “Overview” dashboard | | |
| Import/export of tag configurations | | |
| Import of tag, variable, trigger configuration between websites | | |
| Moderation queue | | |
| Folders for tags, triggers and variables | | |
| API | | |
| Dedicated containers for AMP and mobile | | |
Tags
| Asynchronous tag support | | |
| Synchronous tag support | | |
| Tag templates for A/B testing tools | | |
| Tag template library | | |
| Analytics tag templates | | |
| Custom tags | | |
| Custom pop-ups | | |
| Content personalization (banners, ads and HTML elements) | | |
| Tag templates for Facebook, LinkedIn and Google Ads conversion and remarketing pixels | | |
| Tag templates for usability and CRO tools | | |
| Custom tags templates | | |
Triggers
| Library of triggers and conditions | | |
| Built-in templates for triggers and conditions | | |
| Custom triggers and conditions | | |
| Page view trigger | | |
| Scroll-based trigger | | |
| History change trigger | | |
| Leave intent trigger | | |
| Form submission trigger | | |
| Element visibility trigger | | |
| Click ID-, class- or URL-based trigger templates | | |
| YouTube video triggers | | |
| Event trigger templates | | |
| Trigger groups | | |
| Dedicated triggers for AMP and mobile apps | | |
Variables
| Built-in variable templates | | |
| Custom JavaScript variables | | |
| Cookie-based variables | | |
| Data layer-based variables | | |
| DOM element-based variables | | |
| Lookup table macro | | |
Testing and debugging
| Test and debug mode | | |
| Event log | | |
| “Simulate opt-out” mode | | |
Flexibility and limits
| Unlimited number of user roles and permissions | | |
| Unlimited number of tags | | |
| Unlimited number of custom variables | | |
| Support for two-factor authentication (2FA) | | |
Privacy & compliance
| GDPR compliance | | |
| Opt-out/Do Not Track option at the individual tag level | | |
| Zero cookie load | | |
| Adjusting fired tags to visitor’s privacy preferences | | |
Customer care
| Self-service help center | | |
| Community forum | | |
| Live chat support | | |
| Email support | | |
| Dedicated support specialist | | |
| Dedicated account manager | | |
| Personalized implementation and onboarding | | |
| Personalized product training | | |
| Custom integrations and development | | |
This comparison is based on the publicly available information gathered in September 2021.