Detailed visitor insights for modern marketing
Go beyond basic metrics with advanced features designed to track complete customer journeys, prove marketing ROI, and act on behavioral insights instantly, without compliance concerns.
4x more data collected
to capture full customer journeys and make the right marketing decisions.
98% attribution accuracy
of your traffic data to connect your revenue to the right sources, enabling smarter investments.
30-minute data freshness
and dashboards refreshed every 10 seconds, allowing you to act on your data instantly.
Complete behavioral data collection
See the big picture with complete traffic and conversion data
Get accurate, detailed insights into every visit. Learn what drives traffic, which campaigns work, and where to invest – even if you operate in highly regulated industries.
Go from insight to action within one unified platform
Engage high-intent users in real time, create personalized remarketing campaigns, and email users who abandon forms. Activate data to make your marketing more effective and turn visitors into buyers.
Ensure you collect every piece of data under top privacy standards
Build a competitive advantage as a privacy-conscious brand, especially if you operate in regulated industries such as healthcare or finance. Make both marketing and legal teams happy by collecting valuable, privacy-compliant data.
Analysis & reporting
In-depth analysis & reporting
Monitor visitor behavior, track campaign effectiveness, and make timely optimizations with immediate insights. Get insight into users’ actions and traits on your website or app using audience, attribution, and behavior reporting.
Real-time dashboards
Get instantaneous visualization of your data that is refreshed every 10 seconds to quickly react to user behavior and trends as they emerge. Customize your dashboards in just a few clicks and get notifications of significant events or changes in real-time.
Advanced analytics features
Use built-in reports to easily track the most important metrics or create rich reports that directly address your team’s needs. Take your analytics to the next level with real-time reporting, server-side tracking, ecommerce features, and more.
Customer journey analytics
Attribution reports
Analyze multi-channel attribution reports to monitor the performance of all your marketing campaigns. Get a comprehensive overview of users’ engagement with your brand to better understand their needs.
User flow
Analyze user behavior starting from the first or last interaction, or observe their flow through specific pages. Understand how users navigate your website or app and use it to adjust your marketing activities.
Conversion funnels
Build funnel reports focusing on specific user interactions, including custom events. Learn how many users complete each step and where they tend to drop off, and plan impactful improvements to their journeys.
A complete dataset
Data anonymization
Collect anonymous insights to respect visitors’ privacy preferences and still have access to valuable data about user behavior and page performance. Use it to analyze behavioral patterns and optimize content, campaigns, and user engagement.
Real data
Monitor your marketing campaign performance in real-time and make instant adjustments – for example, respond to drops in conversion rates or increases in bot traffic. Make decisions based on reliable data to optimize your marketing budget and help your organization grow.
Access to raw data
Get full access to raw data through API, BigQuery, or directly as a CSV, and export the data to other parts of your marketing stack. Perform advanced statistical or exploratory data analysis, create custom attribution models, and more.
Customization options
Reports customization
Never get stuck with a default setup. Modify every dashboard and custom report to meet the needs of different users and teams.
Drag & drop editor
Create and customize reports, widgets, dashboards and segments. Adjust them with ease thanks to an intuitive visual interface.
Data export
Fuel the diverse elements of your marketing stack with analytics data. Export it to the most convenient formats (including JSON, CSV, XML) or retrieve it using our API.
Data integration
Google Ads and Google Search Console
Get unified reporting on clicks, costs, conversions and more for your Google Ads campaigns. Pull data from GSC to access details on clicks, CTR, position and engagement metrics on your site for landing pages.
Data activation
Connect behavioral analytics with marketing action with our Data Activation module. Apply your data insights to create personalized customer experiences, run effective marketing campaigns across channels, and reach users at the right time.
Integrations
Use an integrated analytics platform that lets you connect external tools and data sources to access all of them in one place. Integrate your analytics with data visualization and BI tools, ecommerce platforms, CRM, email software, and others.
“Since implementing Piwik PRO, nearly 100% of our online transactions can be attributed to specific sources. The consulting audit confirmed that 98-99% of our data matches accounting records, compared to just 30% accuracy with Google Analytics.”
Wojciech Telecki
Head of Digital Marketing at Rawlplug
Professional services & customer care
From implementation and onboarding, through product training, to analytics consulting and custom integrations – we provide a personal approach on every step of your journey with Piwik PRO.
The comparison of 10 web and app analytics platforms
Learn the key differences between Piwik PRO Enterprise, Google Analytics 4, Matomo Cloud, Adobe Analytics, AT Internet, Countly Enterprise, Mixpanel Enterprise, Amplitude Enterprise, Snowplow Enterprise, and Heap Premier.
See the full picture and make confident marketing decisions
Get started with the Business plan for free or request a demo of your ideal Enterprise setup:
FAQ
What makes Piwik PRO Analytics Suite different from Google Analytics?
Unlike Google Analytics, Piwik PRO provides complete, unsampled data with no thresholding or cardinality limits. You get accurate attribution for nearly 100% of your transactions, even under strict privacy laws. Additionally, with features like anonymous tracking and 30-minute data freshness, you can capture up to 4 times more behavioral data while maintaining full compliance with GDPR, HIPAA, and CCPA regulations.
How can I track users who don’t consent to cookies?
Our anonymous tracking technology captures behavioral data even when users don’t provide consent. This session-based analytics approach respects privacy while giving you insights into your entire audience, not just those who opt in. You’ll gain a complete understanding of user journeys, optimize UX, and improve conversions based on data from all visitors.
What’s the data freshness in Piwik PRO Analytics Suite?
Your data is updated every 30 minutes, with real-time dashboards refreshing every 10 seconds. This means you can spot opportunities, identify issues, and respond to user behavior as it happens, not hours or days later.
Can I export raw data for advanced analysis?
Yes, you have complete access to your raw data through multiple export options, including API, BigQuery integration, and CSV downloads. The data comes structured and enriched with consent information, making it AI-ready for machine learning models, predictive analytics, or custom analysis in your preferred tools.
Do you sample data like other analytics platforms?
No, we never sample your data. Every visitor, every session, and every interaction is captured and available for analysis. You can also choose when to use optional sampling for faster dashboard loading, but your raw data always remains complete and unsampled.
How does server-side tracking work with Piwik PRO?
Piwik PRO Analytics Suite seamlessly integrates with popular server-side tracking tools like Google Tag Manager Server-Side, Jentis, Stape, and TAGGRS. This allows you to capture more accurate data, reduce client-side load, and maintain better control over what data is collected – all while respecting user privacy preferences.
How accurate is the traffic attribution in Piwik PRO analytics under privacy regulations?
Piwik PRO Analytics Suite ensures you maintain high traffic attribution even under strict privacy laws, enabling you to connect 98% of transactions/conversions to their sources. This way, you can identify what truly drives your revenue and invest your budget accordingly.
Can I customize dashboards for different team members?
Yes, you can create customizable dashboards tailored to different roles and needs. Share specific views with stakeholders, set up automatically emailed reports, and ensure each team member sees the metrics most relevant to their work.
Is the data suitable for training AI models?
Absolutely. Your data is exported in structured formats (JSON, CSV, XML) enriched with consent information and behavioral context. This AI-ready data is complete, consented, and always yours – perfect for training models, running predictive analytics, or powering personalization engines.
How long does it take to migrate from Google Analytics?
Most teams are up and running within days. Our familiar UI design means a minimal learning curve, and our migration support helps transfer your existing Google Tag Manager setup. You’ll start capturing more complete data immediately while your team adapts to the enhanced capabilities at their own pace.