Piwik PRO vs. Matomo: Compared across 130+ factors

Compare Piwik PRO and Matomo based on performance, reports, data quality, included modules and more.


Note: For more details about the available plans, visit our pricing page.

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Matomo On-PremiseMatomo CloudPiwik PRO BusinessPiwik PRO Enterprise
General overview
Privacy and security compliance
Product capabilities
Action limitdepends on your server50M+2M1B+
Number of websitesunlimited3020unlimited
Standard JavaScript tags and mobile SDKs
Custom domainAvailable in Cloud Enterprise
only yourname.piwik.pro
Pricefree / Check our pricing
Modules
Analytics
Tag manager
Customer data platform (CDP)
Consent Manager
Hosting options
Cloud
Private cloud
Analytics
No data sampling by default
Possibility to enable data sampling for high-traffic properties
Advanced product analytics
Mobile analytics
Custom attribution models
Conversion paths reports with custom channel grouping
Custom attribution reports
Time to conversion report
Path length report
Attribution model comparison toolpaid plugin
Custom channel grouping
Campaign reporting
Metasitespaid plugin
Advanced segmentation
Ecommerce analytics
Real-time reporting
User-centric reporting
Event tracking
Goal tracking
Content tracking
Custom dimensions1003025 for each scope25 for each scope by default, more on request
Website performance metrics1188
Single-page application (SPA)
tracking		25 for each scope
Unique visitor metric available for different reports & time ranges
Number of websitesunlimited 3010unlimited
Number of segmentsunlimited 100unlimitedunlimited
Access to raw datavia API & integration with Tableauvia API, BigQuery, CSV export & integration with Tableau
Calculated metrics
Analytics – reporting speed & agility
Database management systemobsolete / MySQLobsolete / MySQLmodern / ClickHousemodern / ClickHouse
Data processingpreprocessing requiredpreprocessing requiredon the flyon the fly
Generating reports based on high traffic volume2 hours or more2 hours or moreon the flyon the fly
Data retentioncustomizable6-24 months25 months25 months or more, depending on your contract
Analytics – flexibility of standard & custom reports
Funnel analyticspaid plugin /
User flowpaid plugin /
Line chart
Explorer
Bar chart
Flat table
Custom dashboards
Custom reportspaid plugin /
Ability to customize any default report
Ability to create custom visualization
Custom filters & segments for each report, dashboard & widget
Custom metrics & dimensions for each report
Custom data grouping
Advanced drag & drop editor
Analytics – integrations
Easy integrations with BI tools (e.g. Tableau, Looker Studio, Power BI
Google Search Consolepaid plugin /
Google Ads
Google Sheets
Google Tag Manager integration (client-side and server-side)
Shopify
Native app available in Shopify App Store with easy setup, full-store coverage
Native app available in Shopify App Store with easy setup, full-store coverage
Analytics – data anonymization
Anonymization techniques
Linking personal & anonymous data about visitors who provide consent later in a session
Tag Manager
Tag template library
Custom tags
Custom pop-ups
Content personalization (banners, ads & HTML elements)
Asynchronous tag support
Synchronous tag support
Library of triggers & conditions
Tag Manager variables
Test & debug mode
Tag configuration import/export
Changelog
Privacy features (opt-out & opt-in)
Integration with Consent Manager
Integration with Analytics
Integration with Customer Data Platform
Meta setup
Customer data platform
Single customer view (SCV)
Cross-channel customer journey
Custom audience builder
Audience insights
Audience export (API & CSV)
Audience activation (i.a. to Facebook Ads & Google Ads)
Webhooks
Data integration tools
Templates for custom activations
Support & SLA
Email support
User guides
Dedicated account manager
Service delivery manager
Personalized implementation & onboarding (on-site & remotely)Optional add-on
Dedicated training (on-site or remotely)Optional add-on
Analytics consultingOptional add-on
Custom development & integrations
24/7 monitoring and incident handling
Support team’s business hoursNew Zealand (GMT+13)Europe (GMT+1) and US Eastern Time (GMT-5)Europe (GMT+1) and US Eastern Time (GMT-5)
Cloud SLAs
Privacy & security compliance
Full data control
GDPR compliance
HIPAA compliancedepends on your infrastructure
Cloud data residencyGermanyEU data centerselected data center: Germany, the Netherlands, Sweden, France, the US or Hong Kong
Private cloud data residencyselected data center: one of 60+ Azure regions, and Elastx in Sweden
On-premises data residencydepends on your server location
Data security
Full server redundancydepends on your infrastructure
ISO 27001-certified data centersdepends on your infrastructure
SOC 2-certified data centersdepends on your infrastructure
HIPAA certified
External security auditslast in 2014last in 2014yearlyyearly
SAML integrationpaid plugin
Password policypaid plugin
User management
User groups
Companies
Legal entityno legal entity (community)InnoCraft Limited (New Zealand)Piwik PRO SA (Poland) Piwik PRO GmbH (Germany) Piwik PRO LLC (New York, US)Piwik PRO SA (Poland) Piwik PRO GmbH (Germany) Piwik PRO LLC (New York, US)
Local company presenceunknownPoland, Germany, the Netherlands, the United StatesPoland, Germany, the Netherlands, the United States
Full-time staff<10100+100+
Company’s security certificatesISO 27001ISO 27001
Official partnersMicrosoft, EY, agencies & system integrators around the globeMicrosoft, EY, agencies & system integrators around the globe

This comparison is based on the publicly available information gathered in March 2023.

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