Improve data control and quality with server-side tagging and tracking
Explore options for implementing server-side tagging and tracking with Piwik PRO’s own solutions and integrations with our partners.
Modules:
Analytics
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Tag Manager
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Customer Data Platform
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Consent Manager
The benefits of server-side data collection
Reliable and flexible data
Collect data more reliably and exercise greater control over it. Decide what data is being passed to third-party vendors down the funnel. Gain the ability to redact campaign details or ad-related data, like conversion tracking or remarketing.
Better page speed and performance
Reduce page loading times by decreasing the browser’s code load. Move your tracking to the server for better user experience, improved site performance and a positive impact on SEO.
Enhanced data privacy
Manage and process user data on your servers, ensuring compliance with data protection regulations like GDPR. For example, you can anonymize secure customer purchase data or IP addresses before sending them to analytics tools.
Choose the right server-side setup for your needs
Want to collect your analytics data server-side?
Implement Piwik PRO’s hybrid server-side tracking with a first-party collector for lightweight, secure analytics that satisfies complex data needs.
Interested in moving all your marketing tools server-side?
Get access to reliable data and control what you share with third-party vendors by integrating Piwik PRO Analytics and other marketing products with server-side Google Tag Manager or JENTIS.
Looking for an optimal way to host server-side Google Tag Manager?
Host server-side Google Tag Manager in a way that matches your requirements and budget. Easily set up Piwik PRO server-side with preconfigured GTM templates provided by TAGGRS or Stape.
Piwik PRO server-side tracking with a first-party collector
Server-side tracking with a first-party collector involves sending data from a visitor’s browser to your own server and then to your Piwik PRO account using a reverse proxy. This method combines the convenience of client-side data collection with the control, security, and flexibility of server-side tracking.
Who is it for?
This option is best for companies focused on privacy compliance, data control, and broad tool integration. It will be most suitable for businesses with complex data processing needs that want a lightweight tracking setup involving minimal security risks. For example, it will be the right solution for companies operating in highly regulated industries, such as healthcare or finance.
Key features
Custom pricing – “Free forever” plan available
Integrated product suite consisting of Analytics, Consent Manager, Tag Manager and Customer Data Platform
No reliance on Google products
Extensive customization and data enrichment possibilities
Broad tool integration options
Privacy and security features, such as data anonymization methods
Easy consent collection through native integrations with Piwik PRO Consent Manager and Cookie Information CMP
Ability to collect high-quality, granular data
Personalized customer care
Available in the Enterprise plan
This method only applies to analytics. If you want to use other marketing tools server-side, you must employ other methods, such as server-side tagging.
Server-side tagging
Server-side tagging refers to implementing and managing tracking tags on a dedicated tag manager server. Data can then be sent from the server to analytics vendors, storage solutions, marketing and automation tools, and others. Server-side tagging also enables data validation and enrichment, stream consolidation, data redaction, and more.
Server-side Google Tag Manager
You can easily pair Piwik PRO with server-side Google Tag Manager through the available templates.
Who is it for?
This option lets you keep using Google’s products with Piwik PRO. It’s optimal for large enterprises, especially ones with complex data needs.
Key features:
Flexible pricing based on usage
Seamless integration with the Google ecosystem
High scalability
Flexible setup
Requires some technical expertise and resources for setup and maintenance
Enhanced data security
Extensive resources and support options
Available in Core and Enterprise plans
JENTIS
This integration allows you to combine Piwik PRO Analytics Suite with JENTIS Tag Manager, which enables privacy-compliant server-side tracking.
Who is it for?
This is a powerful alternative to the server-side Google Tag Manager that doesn’t require using Google’s products. It’s most suitable for mid-sized and large businesses in need of high-quality, real-time data and GDPR compliance.
Key features:
Tiered pricing based on volumes & usage
Broad tool integration – 100+ connectors available
High data quality
Advanced data control
User-friendly interface and setup wizard
ISO 27001 certified
Privacy by design, GDPR compliance and EU-based hosting
Reliable real-time data processing
24/7 support, help desk, live chat, and detailed guides
Available in Core and Enterprise plans
Server-side Google Tag Manager container hosting
Find out how you can host your server-side Google Tag Manager container and choose the option that satisfies your needs, whether it’s privacy compliance, easy setup or competitive pricing.
Key features:
Pricing from ~$120/month
Seamless integration with Google
High reliability
Extensive tool integration options
Ability to handle large-scale implementations
TAGGRS
TAGGRS is a server-side tagging hosting provider with its own server infrastructure and access to a global server network, ensuring full control over data and its residency. It offers an alternative to hosting a GTM server on the Google Cloud Platform.
TAGGRS provides GTM templates for easy server-side Piwik PRO configuration.
Who is it for?
TAGGRS suits small to medium-sized businesses and those new to server-side tracking. It’s an excellent option for companies searching for a low-cost solution with servers within the EU.
Key features:
Starts at €22/month – “Free forever” package available
TAGGRS Analytics to measure the impact of server-side tracking
Easy setup
Intuitive UI
Robust debugging tools
Diverse tag templates
GDPR compliance and EU-based servers
Control over data sharing
Responsive customer support and live chat assistance
Stape
Stape is a solution hub for server-side tagging, providing a cost-effective alternative to hosting a server GTM on the Google Cloud Platform.
Stape provides the Piwik PRO Template to configure Piwik PRO, with step-by-step guides to ensure a smooth setup.
Who is it for?
Stape is the ideal solution for businesses of all sizes and industries. It offers both EU and global servers, ensuring data security and compliance.
Key features:
Starts at €20/month – Freemium plan for up to 10,000 requests
Built-in Analytics to measure the impact of server-side tracking
Stape Monitoring with instant notifications on anomalies and tracking issues
Apps, plugins and pre-built templates for CMS and CRM
ISO 27001, SOC 2, HIPAA and GDPR compliance
EU-based servers
Scalability for high-volume data needs
24/7 customer support
Free Academy on server-side tagging, active community and detailed guides
Client-side tagging remains a viable option in certain use cases. We highly recommend using a hybrid of sGTM and Piwik PRO Tag Manager – for example, if you want to run real-time on-site campaigns while using the Piwik PRO CDP.
Learn more about tag management with Piwik PRO.
Privacy and security
Transparent data collection
Connect a consent management platform – such as the natively available Piwik PRO Consent Manager and Cookie Information CMP, or third-party tools – to collect and manage user consents.
Full control over data
Decide what types of data you collect and control how customers’ data is stored and used. Choose from secure hosting options in a private or public cloud, including on EU-owned servers.
Privacy compliance
Comply with regulations all over the world with predefined settings. Apply data anonymization to collect more insights while respecting users’ rights.
Security measures
Piwik PRO follows the ISO 27001 and SOC 2 standards and is regularly audited and pen-tested by independent auditors. Ensure data protection thanks to enhanced security features.
What you’ll get with Piwik PRO
Dedicated customizations & onboarding
Get started fast with onboarding and personalized training sessions. Custom development and integrations are also available if your use case demands them.
Customer care & professional service
Whenever you need guidance, you can visit our help center, schedule a call with your dedicated account manager, or reach out to our technical experts.
Integrated product suite
Benefit from integrated modules: Analytics, Tag Manager, Consent Manager and Customer Data Platform. Gain flexibility in collecting and using your customer data.
Server-side tracking and server-side tagging: The complete guide
Learn more about server-side data collection and the differences between tracking and tagging methods.