Improve data control and quality with server-side tagging and tracking

Explore options for implementing server-side tagging and tracking with Piwik PRO’s own solutions and integrations with our partners.

Modules:

Analytics

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Tag Manager

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Customer Data Platform

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Consent Manager

The benefits of server-side data collection

Reliable and flexible data

Collect data more reliably and exercise greater control over it. Decide what data is being passed to third-party vendors down the funnel. Gain the ability to redact campaign details or ad-related data, like conversion tracking or remarketing.

Better page speed and performance

Reduce page loading times by decreasing the browser’s code load. Move your tracking to the server for better user experience, improved site performance and a positive impact on SEO.

Enhanced data privacy

Manage and process user data on your servers, ensuring compliance with data protection regulations like GDPR. For example, you can anonymize secure customer purchase data or IP addresses before sending them to analytics tools.

Choose the right server-side setup for your needs

Want to collect your analytics data server-side?

Implement Piwik PRO’s hybrid server-side tracking with a first-party collector for lightweight, secure analytics that satisfies complex data needs.

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Interested in moving all your marketing tools server-side?

Get access to reliable data and control what you share with third-party vendors by integrating Piwik PRO Analytics and other marketing products with server-side Google Tag Manager or JENTIS.

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Looking for an optimal way to host server-side Google Tag Manager?

Host server-side Google Tag Manager in a way that matches your requirements and budget. Easily set up Piwik PRO server-side with preconfigured GTM templates provided by TAGGRS or Stape.

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Piwik PRO server-side tracking with a first-party collector

Server-side tracking with a first-party collector involves sending data from a visitor’s browser to your own server and then to your Piwik PRO account using a reverse proxy. This method combines the convenience of client-side data collection with the control, security, and flexibility of server-side tracking.

Who is it for?

This option is best for companies focused on privacy compliance, data control, and broad tool integration. It will be most suitable for businesses with complex data processing needs that want a lightweight tracking setup involving minimal security risks. For example, it will be the right solution for companies operating in highly regulated industries, such as healthcare or finance. 

Key features

Custom pricing – “Free forever” plan available

Integrated product suite consisting of Analytics, Consent Manager, Tag Manager and Customer Data Platform

No reliance on Google products

Extensive customization and data enrichment possibilities

Broad tool integration options

Privacy and security features, such as data anonymization methods

Easy consent collection through native integrations with Piwik PRO Consent Manager and Cookie Information CMP

Ability to collect high-quality, granular data

Personalized customer care

Available in the Enterprise plan

Server-side tagging

Server-side tagging refers to implementing and managing tracking tags on a dedicated tag manager server. Data can then be sent from the server to analytics vendors, storage solutions, marketing and automation tools, and others. Server-side tagging also enables data validation and enrichment, stream consolidation, data redaction, and more.

Server-side Google Tag Manager

You can easily pair Piwik PRO with server-side Google Tag Manager through the available templates.

Who is it for?

This option lets you keep using Google’s products with Piwik PRO. It’s optimal for large enterprises, especially ones with complex data needs.

Key features:

Flexible pricing based on usage

Seamless integration with the Google ecosystem

High scalability

Flexible setup

Requires some technical expertise and resources for setup and maintenance

Enhanced data security

Extensive resources and support options

Available in Core and Enterprise plans

JENTIS

This integration allows you to combine Piwik PRO Analytics Suite with JENTIS Tag Manager, which enables privacy-compliant server-side tracking.

Who is it for?

This is a powerful alternative to the server-side Google Tag Manager that doesn’t require using Google’s products. It’s most suitable for mid-sized and large businesses in need of high-quality, real-time data and GDPR compliance.

Key features:

Tiered pricing based on volumes & usage

Broad tool integration – 100+ connectors available

High data quality

Advanced data control

User-friendly interface and setup wizard

ISO 27001 certified

Privacy by design, GDPR compliance and EU-based hosting 

Reliable real-time data processing 

24/7 support, help desk, live chat, and detailed guides

Available in Core and Enterprise plans

Server-side Google Tag Manager container hosting

Find out how you can host your server-side Google Tag Manager container and choose the option that satisfies your needs, whether it’s privacy compliance, easy setup or competitive pricing.

Google Cloud Platform (GCP)

Google Cloud Platform is the default option for hosting the server-side GTM container.

Who is it for?

Google Cloud Platform is suitable for anyone who prefers to work with Google-only products. It’s ideal for large enterprises with complex data needs that require scalability and reliability.

Key features:

Pricing from ~$120/month

Seamless integration with Google

High reliability

Extensive tool integration options

Ability to handle large-scale implementations

TAGGRS

TAGGRS is a server-side tagging hosting provider with its own server infrastructure and access to a global server network, ensuring full control over data and its residency. It offers an alternative to hosting a GTM server on the Google Cloud Platform.

TAGGRS provides GTM templates for easy server-side Piwik PRO configuration.

Who is it for?

TAGGRS suits small to medium-sized businesses and those new to server-side tracking. It’s an excellent option for companies searching for a low-cost solution with servers within the EU.

Key features:

Starts at €22/month – “Free forever” package available

TAGGRS Analytics to measure the impact of server-side tracking

Easy setup

Intuitive UI

Robust debugging tools

Diverse tag templates

GDPR compliance and EU-based servers

Control over data sharing

Responsive customer support and live chat assistance

Stape

Stape is a solution hub for server-side tagging, providing a cost-effective alternative to hosting a server GTM on the Google Cloud Platform.

Stape provides the Piwik PRO Template to configure Piwik PRO, with step-by-step guides to ensure a smooth setup.

Who is it for?

Stape is the ideal solution for businesses of all sizes and industries. It offers both EU and global servers, ensuring data security and compliance.

Key features:

Starts at €20/month – Freemium plan for up to 10,000 requests

Built-in Analytics to measure the impact of server-side tracking

Stape Monitoring with instant notifications on anomalies and tracking issues

Apps, plugins and pre-built templates for CMS and CRM

ISO 27001, SOC 2, HIPAA and GDPR compliance

EU-based servers

Scalability for high-volume data needs

24/7 customer support

Free Academy on server-side tagging, active community and detailed guides

Client-side tagging remains a viable option in certain use cases. We highly recommend using a hybrid of sGTM and Piwik PRO Tag Manager – for example, if you want to run real-time on-site campaigns while using the Piwik PRO CDP.

Privacy and security

Transparent data collection

Connect a consent management platform – such as the natively available Piwik PRO Consent Manager and Cookie Information CMP, or third-party tools – to collect and manage user consents.

Full control over data

Decide what types of data you collect and control how customers’ data is stored and used. Choose from secure hosting options in a private or public cloud, including on EU-owned servers.

Privacy compliance

Comply with regulations all over the world with predefined settings. Apply data anonymization to collect more insights while respecting users’ rights.

Security measures

Piwik PRO follows the ISO 27001 and SOC 2 standards and is regularly audited and pen-tested by independent auditors. Ensure data protection thanks to enhanced security features.

What you’ll get with Piwik PRO

Dedicated customizations & onboarding

Get started fast with onboarding and personalized training sessions. Custom development and integrations are also available if your use case demands them.

Customer care & professional service

Whenever you need guidance, you can visit our help center, schedule a call with your dedicated account manager, or reach out to our technical experts.

Integrated product suite

Benefit from integrated modules: Analytics, Tag Manager, Consent Manager and Customer Data Platform. Gain flexibility in collecting and using your customer data.

Server-side tracking and server-side tagging: The complete guide

Learn more about server-side data collection and the differences between tracking and tagging methods.

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Use the free Core plan or get a custom demo of an Enterprise plan setup – advanced analytics features plus data privacy and security