Calculate your marketing ROI in seconds
Use the marketing ROl calculator to estimate how much additional revenue you could generate by optimizing your conversion rates. It’s quick, simple, and based on your real business data.
Estimate your true marketing ROI based on real business inputs like revenue, costs, and conversion rate.
Model how small conversion rate gains can significantly boost revenue and shorten CAC payback time.
Visualize the financial impact of improving your website or campaign performance.
How the ROI calculator works
Enter your core business metrics: revenue, marketing costs, and conversion rate.
View your baseline ROI and projected revenue with improved conversion rates.
Use the results to inform strategy, or request a demo to explore additional insights using analytics and customer data platforms.
| ROI | Revenue | Conversion rate | CAC payback (months) | |
|---|---|---|---|---|
| Baseline | ||||
| +10% | ||||
| +20% | ||||
| +30% | ||||
| +50% | ||||
| +75% | ||||
| +100% |
For performance-driven marketers
Whether you’re improving landing pages or scaling campaigns, the ROI calculator shows how conversion rate directly influences ROI, and where to go next with data.
Discover the revenue behind higher conversions
Use the ROI calculator to project how even small increases in conversion rate can drive significant revenue growth. Then, explore how analytics and CDP can help unify data, optimize campaigns, and personalize the customer journey.
Pinpoint conversion blockers
Identify where users drop off through behavioral analytics and journey tracking.
Personalize at every touchpoint
Deliver tailored experiences that convert better.
Target with precision
Use unified customer data to improve segmentation and targeting.
Optimize continuously
Make informed decisions using A/B testing, segmentation, and predictive insights.
Looking to gain more insights?
Request a custom demo to explore how analytics and CDPs can drive real performance improvements.
FAQ
Why optimize conversion rates?
Improving your conversion rate helps you get more value from your existing traffic. It lowers customer acquisition costs and boosts marketing efficiency – without increasing spend. With better performance, you generate more revenue from the same budget.
What are the types of conversions?
Conversions typically include macro conversions – primary actions such as purchases, subscriptions or form submissions – and micro conversions, secondary actions like newsletter sign-ups, content downloads or social media follows that lead users toward major goals.
How is marketing ROI calculated?
Marketing ROI is calculated by subtracting marketing costs from marketing-generated revenue, dividing the result by marketing costs, then multiplying by 100.
What is CAC, and how is CAC payback calculated?
CAC (customer acquisition cost) is the average cost of acquiring one customer, calculated by dividing total marketing and sales costs by the number of new customers. CAC payback is the time needed to recoup these costs through customer revenue.
Why does the conversion rate impact revenue?
Conversion rate directly impacts revenue because higher conversion rates mean more visitors take desired actions (e.g., purchases). Increasing conversions without increasing traffic significantly boosts revenue and marketing efficiency.
How can analytics and CDPs help improve conversion rates?
Analytics platforms and customer data platforms (CDPs) help you better understand customer behavior by gathering insights on user interactions, preferences, and journey stages. This enables precise audience targeting, personalization, and optimization, leading to higher conversion rates and improved marketing results.