Content Marketing and Distribution Specialist

We are a group of dedicated marketers who educate people about analytics, digital marketing, and data privacy, and spread the word about our product. As our team member, your role will be to create and distribute content, manage our social media, and work with us to find new ways to reach more people and promote our brand.

What will your responsibilities be?

• Developing and executing a content distribution strategy aligned with our business goals, target audiences, product roadmap, and content calendar (i.a., co-creating promotion plans for new feature releases, overseeing paid and unpaid content collaborations, recycling and repurposing content, researching and testing new marketing channels).
• Managing and building our social media presence on LinkedIn, Facebook and Twitter (X).
• Crafting various types of marketing content, including ads, social media posts, thought leadership posts on LinkedIn, informational slides, and occasionally short blog posts.
• Overseeing and taking ownership of the social media content creation process (visual assets, videos, getting expert input and review, etc.).
• Developing an email marketing strategy, writing and implementing compelling newsletters tailored to our subscribers and clients.
• Analyzing market trends and the competitive landscape to identify new opportunities for content distribution.
• Working closely with different parts of the marketing team, including content marketers, performance marketers, PR, and the design team.

What do we expect from you?

• Proficiency in English, enabling you to write copy that resonates with analytics professionals and digital marketers worldwide (C1 level or higher).
• At least 4 years of relevant work experience in content marketing and distribution, ideally within a tech environment.
• Ability to translate complex topics into comprehensive, understandable content.
• Self-motivation, proactivity, and the ability to efficiently manage multiple tasks at once.
• Strong research skills to understand our target audience’s needs, interests, and preferred channels.

It would be nice if you had:

• Experience in writing on more technical topics and an analytical mindset.
• Basic knowledge of analytics tools, such as Piwik PRO Analytics Suite or Google Analytics, allowing you to evaluate and report on the results of your work.
• Knowledge of B2B marketing best practices and the ability to write content targeting different stages of the marketing funnel.
• Practical knowledge of other marketing tools, such as CRMs (e.g., HubSpot), social listening platforms (e.g., Brand 24), and email marketing platforms.
• Previous experience in writing ads and other short copy formats.

Interested? Get ready for:

• A short call with an HR representative to tell you more about our company and discuss your needs.
• Task: we will ask you to write a short piece of copy on a specific topic and a distribution plan for one of our publications. The brief for the assignment will be provided in English; we expect the task to be completed in English as well.
• A call (a part of which will be conducted in English) with a content marketing manager, teammates, and an HR employee.