Piwik PRO vs. Matomo, Shopify Analytics, GA4, Mixpanel & Amplitude: Which analytics platform is best for ecommerce?
A detailed comparison of Piwik PRO Business & Enterprise, Google Analytics 4, Matomo, Shopify Analytics, Mixpanel, and Amplitude — exploring ecommerce features, privacy compliance, and pricing to help you find the best-fit platform for your online store.
| Matomo | Shopify Analytics | Google Analytics 4 | Mixpanel | Amplitude | Piwik PRO |
|---|
General overview
| Privacy and security compliance |  (GDPR with config) | ⚠️ Limited | (GDPR with config) | ⚠️ Limited | ⚠️ Limited | (GDPR, HIPAA and more) |
| Product capabilities | Full-stack with limited activation capabilities | Ecommerce native | Limited UI customization | Behavioral analytics | Behavioral analytics | Full-stack |
| Customer care | ⚠️ Paid support | ⚠️ Tiered plans | ⚠️ Community/Docs only | Business plans | Enterprise plans | Multi-tier |
| Price | Free + paid | Subscription | Free | Premium | Premium | Paid plans Check our pricing |
| Hosting options | Cloud + On-prem |  Shopify-hosted | Cloud-only | Cloud-only | Cloud-only | EU/US/Hong Kong |
| Cloud | | | | | | |
| Private cloud | (Enterprise) | | | | (Enterprise) | |
Modules
| Analytics | | (basic to advanced, depending on plan) | | (product & behavioral analytics) | (advanced product analytics) | |
| Tag Manager | | No built-in (GTM or other tools) | Google Tag Manager (separate but native) | | | |
| Customer data platform (CDP) | | | | ⚠️ Partial (CDP-like features, but not a full CDP) | (with Amplitude CDP or integrations) | |
| Consent Manager | | | ⚠️ Partial (Consent Mode, not a full manager) | | (external tools required) | |
Data collection & infrastructure
| Web and mobile app analytics | | Web only | | | | |
| Custom dimensions | | | | | | |
| Limit of properties / websites | Unlimited | 1 store per account | 200 max | Per project | Per workspace | Unlimited  |
| Action limit | Unlimited (self-hosted), 50k/month (cloud) | Depends on plan; limited for Basic plan | Unlimited | Starts at 10M events/month (Free plan) | Starts at 10M events/month (Free plan) | 2M+ (Business plan), unlimited (Enterprise plan) |
Data processing & connectivity
| Data freshness | ⏱ Real-time | ⏱ Real-time | ⏱ 4-8 hours | ⏱ Real-time | ⏱ Real-time | ⏱ Real-time |
| Data sampling | | | ⚠️ Yes, standard & advanced reports | | | No sampling by default (possibility to enable data sampling for high-traffic properties) |
| Event-level query quota | ⚠️ Server-dependent | | ⚠️ Limits apply | | | 1B+ events |
| Access to raw data | | | GA360 only | Export API | Export API | API, BigQuery, CSV export, Tableau connector |
| Access to historical raw data | | | via BigQuery | | | |
| Data retention | customizable | ⚠️ Varies | only either 2 months or 14 months | customizable | customizable | 25 months or more (depending on your configuration or contract) |
| BigQuery raw data export | ⚠️ With setup | | Native | | | |
| Reporting API | | | | | | |
| Integrations with popular BI and data visualization software (e.g. Tableau, Power BI, Looker Studio) | | ⚠️ Indirect | | | | |
Ecommerce reporting features
| Revenue tracking | | | | ⚠️ Custom | ⚠️ Custom | |
| Transactions tracking | | | | ⚠️ Custom | ⚠️ Custom | |
| Product performance reporting | | | | ⚠️ Custom | ⚠️ Custom | |
| Cart abandonment tracking | | | | | | |
| Checkout funnel analysis | | | | | | ⚠️ via custom events |
| Conversion attribution | Manual setup | | ⚠️ Limited | | | |
| Customer lifetime value (CLTV) | | | | | | ⚠️ Limited |
| ROAS / channel performance | | | | ⚠️ | ⚠️ | |
| Sales by traffic source | | | | | | |
| Customer segmentation | | | | | | |
| Cross-device tracking | | | | | | ⚠️ |
| Affiliate performance tracking | | | | | | |
| Time to purchase | | | | | | |
| Currency conversion | ⚠️ Manual | | | ⚠️ | ⚠️ | |
Reporting features
| Standard reporting | | | | | | |
| Retention reports (cohorts) | | | | | | |
| Funnel reporting | | | | | | |
| User flow reporting | | | | | | |
| User-level reporting | | | ⚠️ | | | ⚠️ Limited |
| Detailed real-time reporting | | | | | | |
| Custom dashboards | | ⚠️ | | | | |
| Advanced segmentation and filters | | | | | | |
Product integrations
| BigQuery | | ⚠️ | | | | |
| Google Ads | | ⚠️ | | | | |
| Google Search Console | | ⚠️ | | ⚠️ | ⚠️ | |
| Looker Studio | | ⚠️ | | | | |
| Google Sheets | | ⚠️ | | | | |
| A/B testing | | ⚠️ | | | | |
| Shopify | ⚠️ | | ⚠️ | ⚠️ | ⚠️ | |
| WooCommerce | ⚠️ | ⚠️ | ⚠️ | ⚠️ | ⚠️ | |
| CRM Integration (e.g., Salesforce, HubSpot) | | ⚠️ | | | | |
| Customer Data Platform (CDP) | | ⚠️ | | | | |
| Social Media (e.g., Facebook, Instagram) | | ⚠️ | | | | |
| Email Marketing Platform Integration (e.g., Mailchimp, Klaviyo) | | ⚠️ | | | | |
| Zapier | | ⚠️ | | | | via webhooks |
Privacy and compliance
| GDPR compliance by default | | ⚠️ | | | | |
| HIPAA compliance by default | | | | | | |
| CCPA compliance by default | | ⚠️ | | | | |
| IP anonymization | | | | | | |
| Data shared with third parties | | | | | | |
| Conversion tracking without consent | | ⚠️ | ⚠️ | ⚠️ | ⚠️ | |
Tag manager
| Built-in Tag Manager | | | | | | |
| Asynchronous tag support | | | | | | |
| Custom tags | | | ⚠️ | | | |
| Tag configuration import/export | | | | | | |
| Privacy features (opt-out & opt-in) | | ⚠️ | ⚠️ | ⚠️ | ⚠️ | |
Customer care & SLA
| Self-service help center | | | | | | |
| Community forum | | | | | | |
| Live chat support | | | | | | |
| Email support | | | | | | |
| Dedicated support specialist | | | | | | |
| Dedicated account manager | | | | | | |
| Personalized implementation & onboarding | | | | | | |
| Personalized product training | | | | | | |
| Analytics consulting | | | | | | |
| Custom integrations & development | | | | | | |
| SLA 99% uptime | ⚠️ | | | | | |
Data security
| Full server redundancy | | | | | | |
| ISO 27001 certified company | | | | | | |
| ISO 27001 certified hosting providers | | | | | | |
| SOC 2 certified data centers | | | | | | |
| SOC 2 Type II certified product | | | | | | |
| HIPAA certified | | | | | | |
| External security audits | | | | | | |
| SSO (SAML & AD) | | | only with GSuite Enterprise | | | |
| User access management | | | | | | |
This comparison is based on the publicly available information gathered in June 2025.
Feature supported natively.
Feature not supported.
⚠️
Feature is available through plugins, third-party integrations, or with limitations.